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市場調查報告書
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1378716

防偽包裝市場：2023-2028年全球產業趨勢、佔有率、規模、成長、機會與預測

Anti-Counterfeit Packaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
出版日期: | 出版商: IMARC | 英文 149 Pages | 商品交期: 2-3個工作天內

價格

概要

2022年全球防偽包裝市場規模達1,100億美元。展望未來， IMARC Group預計到2028年市場規模將達到2,194億美元，2022-2028年複合年成長率（CAGR）為12.2%。越來越多的假冒事件、防偽包裝領域的新興技術進步以及主要市場參與者之間的併購（M＆A）是推動市場發展的主要因素。

防偽包裝是指用於防止或阻止假冒和未經授權複製產品的包裝解決方案和技術。它涉及將安全功能、防篡改機制和獨特的識別標記融入包裝中，以確保所附產品的真實性和完整性。它透過採用先進的包裝技術和方法，打擊市場上假冒偽劣商品的氾濫，保護品牌聲譽，保障消費者安全，維護製造商的收入，防偽包裝旨在提供可見和隱蔽的特徵，使造假者難以為繼。準確地複製或模仿原始包裝。這些安全措施可協助消費者和監管機構識別正品，同時也讓公司在整個供應鏈中追蹤和追蹤其產品。

全球防偽包裝市場主要受到各行業防偽活動需求不斷成長的推動，包括藥品、食品和飲料（F&B）、消費性電子產品和奢侈品，這對堅固的防偽包裝產生了強勁的需求解決方案。此外，先進包裝技術和有效打擊假策略的廣泛採用也促進了市場的成長。此外，政府和監管機構嚴格的法規和智慧財產權執法推動了防偽包裝的採用，這是另一個主要的成長誘導因素。此外，對包含全像圖、防篡改標籤和獨特序列碼等認證功能的創新包裝解決方案的需求不斷成長，也推動了市場的成長。此外，消費者意識的增強和對正品的日益偏好也對市場產生了積極影響。

防偽包裝市場趨勢/促進因素：

造假事件日益增多

假冒偽劣已成為一個普遍存在的全球問題，影響製藥、電子、化妝品和奢侈品等各個行業。假冒產品的增加給品牌所有者帶來了重大挑戰，隨著公司尋求有效措施來保護其產品和消費者，這推動了對防偽包裝解決方案的需求。此外，防偽包裝提供視覺提示和認證功能，有助於區分正品和假冒產品，使消費者能夠做出明智的購買決定並保護品牌完整性，這是另一個主要的成長誘導因素。此外，品牌所有者正在轉向防偽包裝解決方案來保護他們的產品和消費者，從而推動市場成長。此外，防偽包裝結合了各種視覺提示和認證功能，使消費者和當局更容易區分正品和假冒產品，從而促進了市場成長。

新興技術進步

技術進步對於防偽包裝解決方案的開發至關重要。此外，製造商正在將先進技術整合到包裝中，以增強安全性和身份驗證。例如，具有獨特圖案和全像特徵的防篡改標籤提供了可見的篡改證據，使得更容易識別假冒產品，從而加速了市場成長。此外，快速響應（QR）碼和無線射頻識別（RFID）標籤的結合使消費者和供應鏈利益相關者能夠驗證真實性並追蹤產品的旅程，這是另一個主要的成長誘導因素。這些技術也為品牌所有者提供了對其供應鏈的寶貴見解，確保透明度和問責制，從而加快產品採用率。除此之外，視覺線索（例如全像標籤）的引入可以直接表明真實性，從而推動市場成長。除了這些特殊墨水（例如變色墨水或隱形墨水）之外，還提供僅在特定條件下可見的隱藏式身分驗證功能，從而增加了影響市場成長的額外安全層。

產業合作和夥伴關係

包裝公司、技術提供者和品牌所有者之間日益加強的合作和夥伴關係正在促進市場的成長。此外，協作可以將不同的安全功能和技術整合到包裝解決方案中，使造假者更難以複製或篡改影響市場成長的產品。此外，協作努力透過促進所有利害關係人（包括製造商、供應商、分銷商和監管機構）之間的資訊交流和合作來加強供應鏈安全。這些合作允許將不同的安全功能和技術整合到包裝解決方案中，並提供其獨特的功能，例如列印技術、身份驗證機製或序列化系統方面的專業知識。此外，他們還可以創建高度安全且造假者難以複製或篡改的包裝解決方案。例如，包裝公司可以與技術供應商合作，將獨特的全像標籤或防篡改密封件與嵌入式近場通訊 (NFC) 晶片整合，確保採用多層方法進行產品認證。

防偽包裝行業細分：

IMARC Group提供了全球防偽包裝市場報告各細分市場主要趨勢的分析，以及 2023-2028 年全球和區域層面的預測。我們的報告根據技術、功能類型和最終用途行業對市場進行了分類。

按技術分類：

條碼

RFID（無線射頻辨識）

全像圖

標籤劑

其他

RFID目前在市場上佔據主導地位

該報告根據技術對市場進行了詳細的細分和分析。這包括條碼、無線射頻識別 (RFID)、全像圖、標籤劑等。報告稱，無線射頻識別（RFID）是最大的細分市場。

RFID 技術利用無線電波在附在產品上的標籤或標籤與讀取器設備之間傳輸資料。它為防偽措施提供了多種優勢，例如增強的產品追蹤、身份驗證和即時監控功能，有助於市場成長。此外，它能夠為每種產品提供唯一的識別碼，使製造商、零售商和消費者能夠在整個供應鏈中追蹤和驗證產品，這是另一個主要的成長誘導因素。此外，RFID標籤可以儲存大量資料，使詳細的產品資訊（例如製造細節、批次號碼和有效期限）能夠安全地嵌入標籤中，從而為市場成長提供積極的推動力。此外，RFID技術提供即時監控和追蹤功能，使製造商能夠檢測和回應對其產品的任何未經授權的處理或篡改，這有助於防止假冒、轉移和非法貿易活動，從而推動市場成長。除此之外，RFID 技術還提供營運優勢，例如改善庫存管理、供應鏈視覺性和簡化物流。這些優勢使其成為各個行業（包括製藥、消費品、電子和汽車等）公司的有吸引力的選擇。

按功能類型細分：

顯性特徵

隱蔽特徵

明顯的特徵代表最大的部分

該報告根據功能類型提供了詳細的市場細分和分析。這包括顯性特徵和隱性特徵。根據該報告，明顯的特徵代表了最大的部分。

顯性特徵是融入包裝中的易於識別的視覺元素，可提供真實性的可見指示並起到威懾假冒的作用。這些功能旨在讓消費者、供應鏈參與者和監管機構輕鬆識別，幫助他們快速區分正品和仿冒品。此外，它通常還包括全像圖、安全標籤、壓花、獨特設計、特殊墨水和防篡改功能等有助於市場成長的元素。這些功能通常以難以複製的方式整合到產品包裝中，從而確保產品的完整性並保護消費者免受假冒商品的侵害。此外，明顯的特徵可以有效建立信任、提高品牌聲譽，並能夠快速識別影響市場成長的假冒產品。此外，在積極尋求的消費者中提供明顯的產品真實性保證的公開功能越來越受歡迎，這也促進了市場的成長。此外，監管機構和品牌所有者也提倡使用明顯的特徵來打擊假冒，創造積極的市場前景。

依最終用途行業細分：

食品與飲品

衛生保健

汽車

消費性電子產品

其他

醫療保健產業佔最大市場佔有率

報告還提供了基於最終用途行業的詳細市場細分和分析。這包括食品和飲料 (F&B)、醫療保健、汽車、消費性電子產品等。報告顯示，醫療保健佔據了最大的市場佔有率。

醫療保健產業包括藥品、醫療器材和保健產品，所有這些都需要採取嚴格的措施來防止假冒並確保病人安全。

假藥對公眾健康構成重大威脅，因為它們可能含有不正確的成分、不正確的劑量水平，甚至有害物質。為了解決這個問題，醫療保健產業一直在積極採用防偽包裝解決方案，包括唯一識別碼、防篡改密封和追蹤技術等解決方案，以確保整個供應鏈中產品的真實性和可追溯性到市場成長。此外，美國食品藥物管理局（FDA）和歐洲藥品管理局（EMA）等監管機構實施的嚴格規定，進一步推動了醫療保健領域對防偽包裝的需求。這些法規要求製藥公司實施序列化和追蹤系統，以防止假藥進入市場。此外，消費者對假冒醫療保健產品相關風險的認知不斷增強，導致他們越來越偏好正品和安全的產品。這反過來又促使製造商投資防偽包裝解決方案，以建立信任並確保產品完整性，從而推動市場成長。

按地區分類：

北美洲

美國

加拿大

亞太地區

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美在市場上表現出明顯的主導地位

該報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美佔據了大部分市場佔有率。

北美擁有健全的監管框架和針對假冒產品的嚴格法律，這導致製造商擴大採用防偽包裝解決方案。美國食品藥物管理局 (FDA) 等組織的存在確保嚴格遵守和執行防偽措施，這正在影響市場的成長。此外，北美各種技術先進的包裝產業以其創新的包裝解決方案而聞名，包括先進的防偽技術，如RFID標籤、全像圖、防篡改標籤和追蹤系統，這些都為市場提供了積極的推動力生長。這些技術提供增強的安全性和身份驗證功能，使造假者難以複製或篡改產品。此外，北美消費者對正宗產品的意識和需求不斷成長，正在推動市場成長。消費者對他們購買的產品變得更加警惕，並願意為正品和安全的商品支付溢價，導致品牌所有者擴大採用防偽包裝來保護他們的產品和品牌聲譽。

競爭格局：

目前，市場上的主要參與者正在實施各種策略來鞏固自己的地位並保持競爭優勢。他們正在投資研發 (R&D) 活動，以增強其防偽包裝解決方案。此外，他們正在與其他行業利益相關者建立策略夥伴關係和合作。這包括與包裝技術提供者、品牌所有者、政府機構和行業協會合作。除此之外，他們的目標是提供多種防偽包裝解決方案，以滿足不同產業的需求。他們擴展了產品組合，包括各種包裝格式、安全功能和身分驗證技術。這使他們能夠服務不同的行業並有效地滿足特定要求，從而增強他們的市場影響力。

該報告對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。市場上的一些主要參與者包括：

3M公司

阿爾普維視公司

應用 DNA 科學公司

Authentix Inc.（藍水能源有限責任合夥）

艾利丹尼森公司

CCL工業公司

杜邦公司

薩維科技公司（洛克希德馬丁公司）

SICPA控股公司

SML集團

斑馬技術

最近的發展：

2021 年7 月，Authentix 收購了線上品牌和內容權利保護供應商Strategy IP Information Pte Ltd (SIPI)，擴大了Authentix 的數位安全技術組合，包括線上防偽和內容權利解決方案，並擴大了品牌保護產品的範圍客戶。

2022 年，3M 公司建立了新的3M 驗證平台，以報告潛在的假冒3M 產品，在COVID-19 大流行期間的反假冒工作取得成功的基礎上，將假冒報告流程擴大到包括該公司生產的所有產品。

2022年2月，CCL產業宣布現已成為國際反仿冒聯盟（IACC）成員。加入 IACC 將 CCL Design Authentication 涵蓋全球品牌保護社區，為品牌所有者、執法部門和政府提供打擊假冒的專業知識。

本報告回答的關鍵問題

  • 2022年全球防偽包裝市場規模有多大
  • 2023-2028年全球防偽包裝市場預計成長率是多少
  • 推動全球防偽包裝市場的關鍵因素有哪些
  • COVID-19對全球防偽包裝市場有何影響
  • 基於技術的全球防偽包裝市場區隔如何
  • 以特徵類型分類全球防偽包裝市場是怎麼樣的
  • 基於最終用途行業的全球防偽包裝市場的詳細情形如何
  • 全球防偽包裝市場的重點區域有哪些
  • 全球防偽包裝市場的主要參與者/公司有哪些

本報告回答的關鍵問題

  • 2022年全球防偽包裝市場規模有多大？
  • 2023-2028年全球防偽包裝市場的預期成長率是多少？
  • 推動全球防偽包裝市場的關鍵因素是什麼？
  • COVID-19對全球防偽包裝市場有何影響？
  • 基於科技的全球防偽包裝市場格局如何？
  • 全球防偽包裝市場依特徵類型分類是怎樣的？
  • 基於最終用途行業的全球防偽包裝市場的詳細情形如何？
  • 全球防偽包裝市場的重點區域有哪些？
  • 全球防偽包裝市場的主要參與者/公司有哪些？

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球防偽包裝市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：依科技分類的市場

  • 條碼
    • 市場走向
    • 市場預測
  • RFID（無線射頻辨識）
    • 市場走向
    • 市場預測
  • 全像圖
    • 市場走向
    • 市場預測
  • 標籤劑
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：按功能類型分類的市場細分

  • 顯性特徵
    • 市場走向
    • 市場預測
  • 隱蔽特徵
    • 市場走向
    • 市場預測

第 8 章：依最終用途產業分類的市場區隔

  • 食品與飲品
    • 市場走向
    • 市場預測
  • 衛生保健
    • 市場走向
    • 市場預測
  • 汽車
    • 市場走向
    • 市場預測
  • 消費性電子產品
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 9 章：按地區分類的市場區隔

  • 北美洲
    • 美國
      • 市場走向
      • 市場預測
    • 加拿大
      • 市場走向
      • 市場預測
  • 亞太地區
    • 中國
      • 市場走向
      • 市場預測
    • 日本
      • 市場走向
      • 市場預測
    • 印度
      • 市場走向
      • 市場預測
    • 韓國
      • 市場走向
      • 市場預測
    • 澳洲
      • 市場走向
      • 市場預測
    • 印尼
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 歐洲
    • 德國
      • 市場走向
      • 市場預測
    • 法國
      • 市場走向
      • 市場預測
    • 英國
      • 市場走向
      • 市場預測
    • 義大利
      • 市場走向
      • 市場預測
    • 西班牙
      • 市場走向
      • 市場預測
    • 俄羅斯
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 拉丁美洲
    • 巴西
      • 市場走向
      • 市場預測
    • 墨西哥
      • 市場走向
      • 市場預測
    • 其他
      • 市場走向
      • 市場預測
  • 中東和非洲
    • 市場走向
    • 按國家/地區分類的市場細分
    • 市場預測

第 10 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 11 章：價值鏈分析

第 12 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 13 章：價格分析

第14章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • 3M Company
    • Alpvision SA
    • Applied DNA Sciences Inc.
    • Authentix Inc. (Blue Water Energy LLP)
    • Avery Dennison Corporation
    • CCL Industries Inc.
    • DuPont
    • Savi Technology Inc. (Lockheed Martin)
    • SICPA Holding SA
    • SML Group
    • Zebra Technologies
Product Code: SR112023A2447

Abstract

The global anti-counterfeit packaging market size reached US$ 110.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 219.4 Billion by 2028, exhibiting a growth rate (CAGR) of 12.2% during 2022-2028. The growing instances of counterfeiting, the emerging technological advancements in anti-counterfeit packaging, and mergers and acquisitions (M&A) among key market players are some of the major factors propelling the market.

Anti-counterfeit packaging refers to the packaging solutions and techniques employed to prevent or deter the counterfeiting and unauthorized replication of products. It involves incorporating security features, tamper-evident mechanisms, and unique identification markers into the packaging to ensure the authenticity and integrity of the enclosed products. It protects brand reputation, safeguard consumer safety, and preserve the revenue of manufacturers by combating the proliferation of counterfeit goods in the market by employing sophisticated packaging technologies and methods, anti-counterfeit packaging aims to provide visible and covert features that make it difficult for counterfeiters to reproduce or imitate the original packaging accurately. These security measures help consumers and regulatory authorities to identify genuine products, while also allowing companies to track and trace their products throughout the supply chain.

The global anti-counterfeit packaging market is primarily driven by the rising demand for counterfeit activities across various industries, including pharmaceuticals, food and beverages (F&B), consumer electronics, and luxury goods, which has created a strong demand for robust anti-counterfeit packaging solutions. Additionally, the widespread adoption of advanced packaging technologies and strategies to combat counterfeiting effectively is contributing to the market growth. Moreover, the stringent regulations and intellectual property rights enforcement by governments and regulatory bodies have propelled the adoption of anti-counterfeit packaging representing another major growth-inducing factor. Also, the escalating demand for innovative packaging solutions that incorporate authentication features such as holograms, tamper-evident labels, and unique serialization codes are propelling the market growth. Furthermore, the growing consumer awareness and the increasing preference toward genuine products have influenced the market positively.

Anti-Counterfeit Packaging Market Trends/Drivers:

The increasing instances of counterfeiting

Counterfeiting has become a pervasive global issue affecting various industries, including pharmaceuticals, electronics, cosmetics, and luxury goods. The rise in counterfeit products poses significant challenges for brand owners which is driving the demand for anti-counterfeit packaging solutions as companies seek effective measures to protect their products and consumers. Moreover, anti-counterfeit packaging provides visual cues and authentication features that help differentiate genuine products from counterfeit ones, enabling consumers to make informed purchasing decisions and protecting brand integrity representing another major growth-inducing factor. Furthermore, brand owners are turning to anti-counterfeit packaging solutions to protect their products and consumers propelling the market growth. Also, anti-counterfeit packaging incorporates various visual cues and authentication features that make it easier for consumers and authorities to distinguish genuine products from counterfeits augmenting the market growth.

The emerging technological advancements

Technological advancements are essential in the development of anti-counterfeit packaging solutions. In addition, manufacturers are integrating advanced technologies into the packaging to enhance security and authentication. For instance, tamper-evident labels with unique patterns and holographic features provide visible evidence of tampering, making it easier to identify counterfeit products which is accelerating the market growth. Moreover, the incorporation of quick response (QR) codes and radio frequency identification (RFID) tags allow consumers and supply chain stakeholders to verify the authenticity and track the product's journey representing another major growth-inducing factor. These technologies also provide brand owners with valuable insights into their supply chain, ensuring transparency and accountability accelerating the product adoption rate. Besides this, the introduction of visual cues, such as holographic labels, serve as an immediate indication of authenticity propelling the market growth. Along with these special inks, such as color-shifting or invisible inks, provide covert authentication features that are only visible under specific conditions, adding an extra layer of security influencing the market growth.

Industry collaboration and partnerships

The increasing collaboration and partnerships among packaging companies, technology providers, and brand owners are contributing to the market growth. In addition, collaboration allows the integration of diverse security features and technologies into packaging solutions, making it more challenging for counterfeiters to replicate or tamper with products influencing the market growth. Furthermore, collaborative efforts strengthen supply chain security by promoting information exchange and cooperation among all stakeholders, including manufacturers, suppliers, distributors, and regulatory authorities. These collaborations allow for the integration of diverse security features and technologies into packaging solutions with their unique capabilities to the table, such as expertise in printing technologies, authentication mechanisms, or serialization systems. Also, they can create packaging solutions that are highly secure and difficult for counterfeiters to replicate or tamper with. For instance, a packaging company may collaborate with a technology provider to integrate unique holographic labels or tamper-evident seals with embedded near-field communication (NFC) chips, ensuring a multi-layered approach to product authentication.

Anti-Counterfeit Packaging Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global anti-counterfeit packaging market report, along with forecasts at the global and regional levels from 2023-2028. Our report has categorized the market based on technology, feature type, and end use industry.

Breakup by Technology:

Barcodes

RFID (Radio-Frequency Identification)

Holograms

Taggants

Others

RFID currently dominates the market

The report has provided a detailed breakup and analysis of the market based on technology. This includes barcodes, radio-frequency identification (RFID), holograms, taggants, and others. According to the report, radio-frequency identification (RFID) represented the largest segment.

RFID technology utilizes radio waves to transfer data between a tag or label attached to a product and a reader device. It offers several advantages for anti-counterfeit measures, such as enhanced product tracking, authentication, and real-time monitoring capabilities contributing to the market growth. Moreover, its ability to provide a unique identification code for each product allows manufacturers, retailers, and consumers to track and authenticate products throughout the supply chain representing another major growth-inducing factor. Also, RFID tags can store large amounts of data, enabling detailed product information, such as manufacturing details, batch numbers, and expiration dates, to be securely embedded in the tag, providing a positive thrust to the market growth. Furthermore, RFID technology offers real-time monitoring and tracking capabilities, allowing manufacturers to detect and respond to any unauthorized handling or tampering of their products which helps prevent counterfeiting, diversion, and illicit trade activities propelling the market growth. Apart from this, RFID technology also provides operational benefits such as improved inventory management, supply chain visibility, and streamlined logistics. These advantages make it an attractive choice for companies across various industries, including pharmaceuticals, consumer goods, electronics, and automotive, among others.

Breakup by Feature Type:

Overt Features

Covert Features

Overt features represent the largest segment

The report has provided a detailed breakup and analysis of the market based on the feature type. This includes overt features and covert features. According to the report, overt features represented the largest segment.

Overt features are easily identifiable visual elements incorporated into the packaging to provide visible indications of authenticity and act as deterrents to counterfeiting. These features are designed to be easily recognized by consumers, supply chain participants, and regulatory authorities, helping them quickly distinguish genuine products from counterfeit ones. In addition, it typically includes elements such as holograms, security labels, embossing, unique designs, special inks, and tamper-evident features contributing to the market growth. These features are often integrated into product packaging in a way that makes them difficult to replicate, ensuring the integrity of the product and protecting consumers from counterfeit goods. Moreover, overt features are effective in establishing trust, enhancing brand reputation, and enabling swift identification of counterfeit products influencing market growth. Also, the growing popularity of overt features offering visible assurance of product authenticity among actively seeking consumers is augmenting the market growth. Furthermore, regulatory bodies and brand owners are also advocating for the use of overt features to combat counterfeiting creating a positive market outlook.

Breakup by End Use Industry:

Food and Beverage

Healthcare

Automotive

Consumer Electronics

Others

Healthcare sector holds the largest share in the market

A detailed breakup and analysis of the market based on the end use industry has also been provided in the report. This includes food and beverage (F&B), healthcare, automotive, consumer electronics, and others. According to the report, healthcare accounted for the largest market share.

The healthcare industry encompasses pharmaceuticals, medical devices, and healthcare products, all requiring stringent measures to prevent counterfeiting and ensure patient safety.

Counterfeit pharmaceuticals pose a significant threat to public health, as they may contain incorrect ingredients, incorrect dosage levels, or even harmful substances. To combat this issue, the healthcare industry has been actively adopting anti-counterfeit packaging solutions featuring solutions such as unique identification codes, tamper-evident seals, and track-and-trace technologies to ensure the authenticity and traceability of products throughout the supply chain contributing to the market growth. Moreover, the stringent regulations imposed by regulatory authorities, such as the food and drug administration (FDA) and the European medicines agency (EMA), further drive the demand for anti-counterfeit packaging in the healthcare sector. These regulations require pharmaceutical companies to implement serialization and track-and-trace systems to prevent the entry of counterfeit drugs into the market. Additionally, the growing awareness among consumers about the risks associated with counterfeit healthcare products led to an increasing preference for authentic and safe products. This, in turn, has prompted manufacturers to invest in anti-counterfeit packaging solutions to build trust and ensure product integrity propelling the market growth.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the majority of the market share.

North America has a robust regulatory framework and stringent laws regarding counterfeit products, which has led to increased adoption of anti-counterfeit packaging solutions by manufacturers. The presence of organizations such as the Food and Drug Administration (FDA) in the United States ensuring strict compliance and enforcement of anti-counterfeit measures is influencing the market growth. Moreover, various technologically advanced packaging industries in North America, known for their innovative packaging solutions including sophisticated anti-counterfeit technologies such as RFID tags, holograms, tamper-evident labels, and track-and-trace systems are providing a positive thrust to the market growth. These technologies provide enhanced security and authentication features, making it difficult for counterfeiters to replicate or tamper with products. Furthermore, the growing consumer awareness and demand for genuine and authentic products across North America is propelling market growth. Consumers are becoming more vigilant about the products they purchase and are willing to pay a premium for authentic and safe goods leading to increased adoption of anti-counterfeit packaging by brand owners to safeguard their products and protect their brand reputation.

Competitive Landscape:

At presents, key players in the market are implementing various strategies to strengthen their position and maintain a competitive edge. They are investing in research and development (R&D) activities to enhance their anti-counterfeit packaging solutions. Moreover, they are establishing strategic partnerships and collaborations with other industry stakeholders. This includes partnering with packaging technology providers, brand owners, government agencies, and industry associations. Besides this, they are aiming to offer numerous anti-counterfeit packaging solutions to cater to diverse industry needs. They expand their product portfolios to include various packaging formats, security features, and authentication technologies. This allows them to serve different sectors and address specific requirements effectively, strengthening their market presence.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

3M Company

Alpvision SA

Applied DNA Sciences Inc.

Authentix Inc. (Blue Water Energy LLP)

Avery Dennison Corporation

CCL Industries Inc.

DuPont

Savi Technology Inc. (Lockheed Martin)

SICPA Holding SA

SML Group

Zebra Technologies

Recent Developments:

In July 2021, Authentix acquired Strategic IP Information Pte Ltd (SIPI), an online brand and content rights protection provider, expanding Authentix's portfolio of digital security technologies to comprise online anti-counterfeiting and content rights solutions and increasing the scope of offerings for brand protection clients.

In 2022, 3M Company has established the new 3M Verify platform to report potential counterfeit 3M products, building on the success of its anti-counterfeit efforts during the COVID-19 pandemic by expanding its counterfeit reporting process to include all products made by the company.

In February 2022, CCL Industries announced that it has now become members of the International Anticounterfeiting Coalition (IACC). Joining IACC brings CCL Design Authentication into the Global Brand Protection community, to offer expertise in the fight against counterfeit to brand owners, law enforcement and governments.

Key Questions Answered in This Report

  • 1. What was the size of the global anti-counterfeit packaging market in 2022?
  • 2. What is the expected growth rate of the global anti-counterfeit packaging market during 2023-2028?
  • 3. What are the key factors driving the global anti-counterfeit packaging market?
  • 4. What has been the impact of COVID-19 on the global anti-counterfeit packaging market?
  • 5. What is the breakup of the global anti-counterfeit packaging market based on the technology?
  • 6. What is the breakup of the global anti-counterfeit packaging market based on the feature type?
  • 7. What is the breakup of the global anti-counterfeit packaging market based on the end use industry?
  • 8. What are the key regions in the global anti-counterfeit packaging market?
  • 9. Who are the key players/companies in the global anti-counterfeit packaging market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Anti-Counterfeit Packaging Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Technology

  • 6.1 Barcodes
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 RFID (Radio-Frequency Identification)
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Holograms
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Taggants
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Feature Type

  • 7.1 Overt Features
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Covert Features
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by End Use Industry

  • 8.1 Food and Beverage
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Healthcare
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Automotive
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Consumer Electronics
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 3M Company
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Alpvision SA
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Applied DNA Sciences Inc.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
    • 14.3.4 Authentix Inc. (Blue Water Energy LLP)
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Avery Dennison Corporation
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 CCL Industries Inc.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
    • 14.3.7 DuPont
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
    • 14.3.8 Savi Technology Inc. (Lockheed Martin)
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 SICPA Holding SA
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 SML Group
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Zebra Technologies
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Anti-Counterfeit Packaging Market: Major Drivers and Challenges
  • Figure 2: Global: Anti-Counterfeit Packaging Market: Sales Value (in Billion US$), 2017-2022
  • Figure 3: Global: Anti-Counterfeit Packaging Market: Breakup by Technology (in %), 2022
  • Figure 4: Global: Anti-Counterfeit Packaging Market: Breakup by Feature Type (in %), 2022
  • Figure 5: Global: Anti-Counterfeit Packaging Market: Breakup by End Use Industry (in %), 2022
  • Figure 6: Global: Anti-Counterfeit Packaging Market: Breakup by Region (in %), 2022
  • Figure 7: Global: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Billion US$), 2023-2028
  • Figure 8: Global: Anti-Counterfeit Packaging (Barcodes) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 9: Global: Anti-Counterfeit Packaging (Barcodes) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 10: Global: Anti-Counterfeit Packaging (RFID- Radio-Frequency Identification) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 11: Global: Anti-Counterfeit Packaging (RFID- Radio-Frequency Identification) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 12: Global: Anti-Counterfeit Packaging (Holograms) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 13: Global: Anti-Counterfeit Packaging (Holograms) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 14: Global: Anti-Counterfeit Packaging (Taggants) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 15: Global: Anti-Counterfeit Packaging (Taggants) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 16: Global: Anti-Counterfeit Packaging (Other Technologies) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 17: Global: Anti-Counterfeit Packaging (Other Technologies) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 18: Global: Anti-Counterfeit Packaging (Overt Features) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 19: Global: Anti-Counterfeit Packaging (Overt Features) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 20: Global: Anti-Counterfeit Packaging (Covert Features) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 21: Global: Anti-Counterfeit Packaging (Covert Features) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 22: Global: Anti-Counterfeit Packaging (Food and Beverage) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 23: Global: Anti-Counterfeit Packaging (Food and Beverage) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 24: Global: Anti-Counterfeit Packaging (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 25: Global: Anti-Counterfeit Packaging (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 26: Global: Anti-Counterfeit Packaging (Automotive) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 27: Global: Anti-Counterfeit Packaging (Automotive) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 28: Global: Anti-Counterfeit Packaging (Consumer Electronics) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 29: Global: Anti-Counterfeit Packaging (Consumer Electronics) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 30: Global: Anti-Counterfeit Packaging (Other End Use Industries) Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 31: Global: Anti-Counterfeit Packaging (Other End Use Industries) Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 32: North America: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 33: North America: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 34: United States: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 35: United States: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 36: Canada: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 37: Canada: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 38: Asia Pacific: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 39: Asia Pacific: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 40: China: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 41: China: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 42: Japan: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 43: Japan: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 44: India: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 45: India: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 46: South Korea: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 47: South Korea: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 48: Australia: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 49: Australia: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 50: Indonesia: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 51: Indonesia: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 52: Others: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 53: Others: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 54: Europe: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 55: Europe: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 56: Germany: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 57: Germany: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 58: France: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 59: France: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 60: United Kingdom: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 61: United Kingdom: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 62: Italy: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 63: Italy: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 64: Spain: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 65: Spain: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 66: Russia: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 67: Russia: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 68: Others: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 69: Others: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 70: Latin America: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 71: Latin America: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 72: Brazil: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 73: Brazil: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 74: Mexico: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 75: Mexico: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 76: Others: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 77: Others: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 78: Middle East and Africa: Anti-Counterfeit Packaging Market: Sales Value (in Million US$), 2017 & 2022
  • Figure 79: Middle East and Africa: Anti-Counterfeit Packaging Market Forecast: Sales Value (in Million US$), 2023-2028
  • Figure 80: Global: Anti-Counterfeit Packaging Industry: SWOT Analysis
  • Figure 81: Global: Anti-Counterfeit Packaging Industry: Value Chain Analysis
  • Figure 82: Global: Anti-Counterfeit Packaging Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Anti-Counterfeit Packaging Market: Key Industry Highlights, 2022 and 2028
  • Table 2: Global: Anti-Counterfeit Packaging Market Forecast: Breakup by Technology (in Million US$), 2023-2028
  • Table 3: Global: Anti-Counterfeit Packaging Market Forecast: Breakup by Feature Type (in Million US$), 2023-2028
  • Table 4: Global: Anti-Counterfeit Packaging Market Forecast: Breakup by End Use Industry (in Million US$), 2023-2028
  • Table 5: Global: Anti-Counterfeit Packaging Market Forecast: Breakup by Region (in Million US$), 2023-2028
  • Table 6: Global: Anti-Counterfeit Packaging Market Structure
  • Table 7: Global: Anti-Counterfeit Packaging Market: Key Players