表紙
市場調查報告書

觀眾分析的全球市場

Audience Analytics

出版商 Global Industry Analysts, Inc. 商品編碼 897409
出版日期 內容資訊 英文 117 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
觀眾分析的全球市場 Audience Analytics
出版日期: 2019年10月01日內容資訊: 英文 117 Pages
簡介

本報告提供全球觀眾分析的相關市場調查分析,彙整整體市場規模的實際成果值·預測值,及主要推動及阻礙市場要素,各用途·各零件及各企業的市場佔有率趨勢 (過去9年·今後8年份),今後的市場成長的方向性,各地區·主要國家的市場詳細趨勢等調查,及主要企業的簡介等資訊,為您概述為以下內容。

第1章 分析方法

第2章 摘要整理

  • 市場概要
    • 各企業的市場佔有率結構 (最新值·預測值)
    • 各市場區隔的市場佔有率結構 (最新值·預測值)
  • 代表性企業分析
  • 市場趨勢與促進因素
  • 全球市場的未來展望
    • 市場規模·佔有率趨勢預測:各地區/各國
    • 各用途 (銷售·行銷管理,顧客滿意度管理,其他競爭公司資訊)
    • 各零件 (解決方案,服務)
      • 市場規模 (過去9年·今後8年份)
      • 市場佔有率:各企業 (總計17年份)

第3章 市場分析

  • 各地區的市場分析
  • 美國
    • 市場基本資料
    • 各企業市場佔有率
    • 觀眾分析的市場規模 (實際成果值·預測值)
    • 各用途的市場規模 (實際成果值·預測值)
    • 各零件的市場規模 (實際成果值·預測值)
  • 加拿大
  • 日本
  • 中國
  • 歐洲 (法國,德國,義大利,英國等)
  • 亞太地區
  • 其他的國家 (RoW)

第4章 企業

  • 3DIVI
  • ADOBE SYSTEMS
  • AKAMAI TECHNOLOGIES
  • ANALYTICOWL
  • BRANDCHAT
  • BRANDWATCH
  • CADREON
  • CRIMSON HEXAGON
  • CXENSE ASA
  • FLYTXT
  • GOOGLE
  • IBM CORPORATION
  • LOTAME SOLUTIONS
  • NETBASE SOLUTIONS
  • ORACLE CORPORATION
  • QUIVIDI SAS
  • SAS INSTITUTE
  • SIGHTCORP BV
  • SOCIALBAKERS
  • STORYFIT
  • TELMAR GROUP INC.
  • UNIFI SOFTWARE INC.
  • VERIMATRIX
  • VERTO ANALYTICS
  • COMSCORE

第5章 相關分析

本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

目錄
Product Code: MCP10409

Audience Analytics market worldwide is projected to grow by US$4 Billion, driven by a compounded growth of 11.4%. Solutions, one of the segments analyzed and sized in this study, displays the potential to grow at over 10.2%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$4.9 Billion by the year 2025, Solutions will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 13% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$180.2 Million to the region's size and clout in the next 5 to 6 years. Over US$183.8 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Solutions will reach a market size of US$358.6 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 10.9% over the next couple of years and add approximately US$679.1 Million in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others, 3DiVi Inc.; Adobe Systems, Inc.; Akamai Technologies, Inc.; Analyticowl; Brandchats; Brandwatch; Cadreon; comScore, Inc.; Crimson Hexagon; Cxense ASA; Flytxt; Google LLC; IBM Corporation; Lotame Solutions, Inc.; NetBase Solutions, Inc.; Oracle Corporation; QUIVIDI SAS; SAS Institute, Inc.; Sightcorp BV; Socialbakers; StoryFit; Telmar Group Inc.; Unifi Software Inc.; Verimatrix, Inc.; Verto Analytics Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Audience Analytics Market: A Prelude
  • Global Competitor Market Shares
  • Audience Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • Increase in Social Media Activity and Need to Draw Qualitative Data Analysis Drives Focus onto Audience Analytics
  • Social Media Penetration Worldwide: Number of Active Social Media Network Users as % of Total Population by Country for 2019
  • Leading Social Networking Apps Worldwide: Percentage Share Mix of Combined Minutes of Twitter, Facebook, Instagram and Snapchat in Select Countries
  • Popular Social Media Networks in the World: Ranked by Number of Active Users in Millions As of April 2019
  • Most Popular Online Platforms in the US: Percentage of American Adults Using Online Platforms or Messaging Apps for Select Social Media Networks
  • Most Popular Social Media Platforms: Active Number of Monthly Users in Millions on Social Media Platforms for the Years 2017 and 2018
  • With Social Media Witnessing Changes, Marketers Need to Change Strategies to Engage Users
  • Audience Analytics Help Service Providers in Improving User Experience
  • Monitoring Audience Analytics: Among the Strategies for Businesses to Reach Out to the Right Target Audience
  • Audience Analytics Promise to Transform Media and Entertainment Industry
  • Improved Customer Intelligence: A Key Advantage of Audience Analytics for Enterprises
  • Rising Significance of Digital Signage with Audience Analytics for Smart Cities
  • Audience Analytics Critical for Content Creators
  • Google Continues to Transform the Audience Analytics Marketplace
  • Instagram Analytics Aid in Increasing Followers and Engagement Levels
  • PRODUCT OVERVIEW
    • Audience Analysis
    • Audience Analytics

4. GLOBAL MARKET PERSPECTIVE

    • TABLE 1: Audience Analytics Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
    • TABLE 2: Audience Analytics Market Share Shift across Key Geographies Worldwide: 2019 VS 2025
    • TABLE 3: Solutions (Component) World Market by Region/Country in US$ Million: 2018 to 2025
    • TABLE 4: Solutions (Component) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025
    • TABLE 5: Services (Component) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025
    • TABLE 6: Services (Component) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025
    • TABLE 7: Sales & Marketing Management (Application) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2018-2025
    • TABLE 8: Sales & Marketing Management (Application) Market Share Breakdown by Region/Country: 2019 VS 2025
    • TABLE 9: Customer Experience Management (Application) Demand Potential Worldwide in US$ Million by Region/Country: 2018-2025
    • TABLE 10: Customer Experience Management (Application) Share Breakdown Review by Region/Country: 2019 VS 2025
    • TABLE 11: Competitive Intelligence (Application) Worldwide Latent Demand Forecasts in US$ Million by Region/Country: 2018-2025
    • TABLE 12: Competitive Intelligence (Application) Distribution of Global Sales by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Audience Analytics Market Share (in %) by Company: 2019 & 2025
    • TABLE 13: United States Audience Analytics Market Estimates and Projections in US$ Million by Component: 2018 to 2025
    • TABLE 14: United States Audience Analytics Market Share Breakdown by Component: 2019 VS 2025
    • TABLE 15: United States Audience Analytics Latent Demand Forecasts in US$ Million by Application: 2018 to 2025
    • TABLE 16: Audience Analytics Market Share Breakdown in the United States by Application: 2019 VS 2025
  • CANADA
    • TABLE 17: Canadian Audience Analytics Market Estimates and Forecasts in US$ Million by Component: 2018 to 2025
    • TABLE 18: Audience Analytics Market in Canada: Percentage Share Breakdown of Sales by Component for 2019 and 2025
    • TABLE 19: Canadian Audience Analytics Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025
    • TABLE 20: Canadian Audience Analytics Market Share Analysis by Application: 2019 VS 2025
  • JAPAN
    • TABLE 21: Japanese Market for Audience Analytics: Annual Sales Estimates and Projections in US$ Million by Component for the Period 2018-2025
    • TABLE 22: Japanese Audience Analytics Market Share Analysis by Component: 2019 VS 2025
    • TABLE 23: Japanese Demand Estimates and Forecasts for Audience Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 24: Audience Analytics Market Share Shift in Japan by Application: 2019 VS 2025
  • CHINA
    • TABLE 25: Chinese Audience Analytics Market Growth Prospects in US$ Million by Component for the Period 2018-2025
    • TABLE 26: Chinese Audience Analytics Market by Component: Percentage Breakdown of Sales for 2019 and 2025
    • TABLE 27: Chinese Demand for Audience Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 28: Chinese Audience Analytics Market Share Breakdown by Application: 2019 VS 2025
  • EUROPE
    • Market Facts & Figures
    • European Audience Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • TABLE 29: European Audience Analytics Market Demand Scenario in US$ Million by Region/Country: 2018-2025
    • TABLE 30: European Audience Analytics Market Share Shift by Region/Country: 2019 VS 2025
    • TABLE 31: European Audience Analytics Market Estimates and Forecasts in US$ Million by Component: 2018-2025
    • TABLE 32: European Audience Analytics Market Share Breakdown by Component: 2019 VS 2025
    • TABLE 33: European Audience Analytics Addressable Market Opportunity in US$ Million by Application: 2018-2025
    • TABLE 34: European Audience Analytics Market Share Analysis by Application: 2019 VS 2025
  • FRANCE
    • TABLE 35: Audience Analytics Market in France by Component: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 36: French Audience Analytics Market Share Analysis by Component: 2019 VS 2025
    • TABLE 37: Audience Analytics Quantitative Demand Analysis in France in US$ Million by Application: 2018-2025
    • TABLE 38: French Audience Analytics Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025
  • GERMANY
    • TABLE 39: Audience Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Component for the Period 2018-2025
    • TABLE 40: German Audience Analytics Market Share Breakdown by Component: 2019 VS 2025
    • TABLE 41: Audience Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Application for the Period 2018-2025
    • TABLE 42: Audience Analytics Market Share Distribution in Germany by Application: 2019 VS 2025
  • ITALY
    • TABLE 43: Italian Audience Analytics Market Growth Prospects in US$ Million by Component for the Period 2018-2025
    • TABLE 44: Italian Audience Analytics Market by Component: Percentage Breakdown of Sales for 2019 and 2025
    • TABLE 45: Italian Demand for Audience Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 46: Italian Audience Analytics Market Share Breakdown by Application: 2019 VS 2025
  • UNITED KINGDOM
    • TABLE 47: United Kingdom Market for Audience Analytics: Annual Sales Estimates and Projections in US$ Million by Component for the Period 2018-2025
    • TABLE 48: United Kingdom Audience Analytics Market Share Analysis by Component: 2019 VS 2025
    • TABLE 49: United Kingdom Demand Estimates and Forecasts for Audience Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 50: Audience Analytics Market Share Shift in the United Kingdom by Application: 2019 VS 2025
  • REST OF EUROPE
    • TABLE 51: Rest of Europe Audience Analytics Market Estimates and Forecasts in US$ Million by Component: 2018-2025
    • TABLE 52: Rest of Europe Audience Analytics Market Share Breakdown by Component: 2019 VS 2025
    • TABLE 53: Rest of Europe Audience Analytics Addressable Market Opportunity in US$ Million by Application: 2018-2025
    • TABLE 54: Rest of Europe Audience Analytics Market Share Analysis by Application: 2019 VS 2025
  • ASIA-PACIFIC
    • TABLE 55: Audience Analytics Market in Asia-Pacific by Component: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 56: Asia-Pacific Audience Analytics Market Share Analysis by Component: 2019 VS 2025
    • TABLE 57: Audience Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Million by Application: 2018-2025
    • TABLE 58: Asia-Pacific Audience Analytics Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025
  • REST OF WORLD
    • TABLE 59: Rest of World Audience Analytics Market Estimates and Forecasts in US$ Million by Component: 2018 to 2025
    • TABLE 60: Audience Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Component for 2019 and 2025
    • TABLE 61: Rest of World Audience Analytics Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025
    • TABLE 62: Rest of World Audience Analytics Market Share Analysis by Application: 2019 VS 2025

IV. COMPETITION

  • 3DIVI
  • ADOBE SYSTEMS
  • AKAMAI TECHNOLOGIES
  • ANALYTICOWL
  • BRANDCHAT
  • BRANDWATCH
  • CADREON
  • CRIMSON HEXAGON
  • CXENSE ASA
  • FLYTXT
  • GOOGLE
  • IBM CORPORATION
  • LOTAME SOLUTIONS
  • NETBASE SOLUTIONS
  • ORACLE CORPORATION
  • QUIVIDI SAS
  • SAS INSTITUTE
  • SIGHTCORP BV
  • SOCIALBAKERS
  • STORYFIT
  • TELMAR GROUP INC.
  • UNIFI SOFTWARE INC.
  • VERIMATRIX
  • VERTO ANALYTICS
  • COMSCORE

V. CURATED RESEARCH

Back to Top