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OEM的行動策略的基準
市場調查報告書
商品編碼
1170497

OEM的行動策略的基準

Benchmarking of OEMs' Mobility Strategies
出版日期: | 出版商: Frost & Sullivan | 英文 155 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

城市制定法規以鼓勵使用共享出行模式。隨著汽車擁有台數的減少，OEM擴大服務專線的重要性，著重對客戶價值鏈施加更大的影響。從共享移動的車輛供給，到共享服務的營運，售後市場和車輛管理服務的提供，OEM逐漸擴大其能力。

本報告提供OEM的行動策略調查，成長的各種影響因素的分析，主要OEM的詳細分析，競爭分析，成長機會分析等資料。

目錄

策略性必要條件

  • 成長課題
  • The Strategic Imperative 8(TM)
  • 策略性必要條件前3名的影響
  • 推進GrowthPipelineEngine (TM) 的成長機會

成長機會分析

  • 分析範圍
  • 分類
  • 主要企業
  • 成長促進因素
  • 阻礙成長的要素
  • 主要調查結果
  • OEM啟動行動的輔助品牌為何
  • OEM的行動功能的演進
  • OEM的行動策略的方法
  • OEM的行動輔助品牌與策略的比較
  • OEM的行動舉措的比較分析
  • OEM和Drive-yourself部門:熱圖
  • OEM和Be-driven部門:熱圖
  • 汽車廠商開發PBV的理由
  • 自動MaaS
  • OEM的行動功能
  • 趨勢、未來展望
  • 競爭環境
  • 總論

成長機會分析:Mercedes Benz AG、BMW Group

成長機會分析:Volkswagen Group

成長機會分析:Stellantis

成長機會分析:Renault Group

成長機會分析:Nissan Group

成長機會分析:Toyota Group

成長機會分析:General Motors

成長機會分析:The VolvGeneral Motorso Group

成長機會分析:Hyundai Group

成長機會分析:Honda Group

成長機會分析:Ford Motor Group

成長機會的領域

  • 成長機會1:車輛使用歷程模式
  • 成長機會2:共享車隊的車輛供應商
  • 成長機會3:轉向PBV及VaaS模式

下一步

簡介目錄
Product Code: MGBC-44

From Mobility Service to Purpose-built Vehicle for Shared Mobility-Shifting Growth Strategies for OEMs

People are moving away from car ownership to usership models. As cost of ownership and cities' push for sustainable modes increase, the uptake of alternative mobility modes will also rise.

Cities are framing regulations to promote the use of shared mobility modes. With car ownership set to decrease, OEMs are looking at expanding the relevance of their service lines and exerting greater control over the customer value chain. From supplying vehicles for shared mobility to operating shared service and offering aftermarket and fleet management services, OEMs are expanding their capabilities. Mergers, acquisitions, portfolio expansions, and product development and manufacturing capabilities will create new entry barriers over the next 5 years. The OEM approach to future mobility products and services is based on their capability to offer fully connected, automated, and digital experiences over 5 to 8 years.

This research service aims to understand the global presence of OEMs in shared mobility (products and services) and to explore new opportunities for growth. The study offers top-level analysis of various automakers and benchmarks their mobility solutions. Mercedes Benz, BMW, Stellantis, Renault Group, Volkswagen(Skoda, SEAT, and Porsche), Nissan Group, General Motors, Toyota Group, Volvo Group, Honda Group, Hyundai (Kia), and Ford Group are some of the OEMs covered here. Mobility services include carsharing, ride-hailing, flexible leasing and subscription, demand-responsive transit, micromobility sharing, ridesharing, parking, charging, and autonomous shared (shuttle and robotaxi) solutions.

Key Conclusion:

  • 1. Cities are proactively addressing post-pandemic changes in mobility patterns but would like to retain the best of such change; this will drive the uptake of shared and connected mobility modes
  • 2. OEMs can leverage these platforms to bring their own vehicles into the fleet, which offers mobility operators certain benefits, in terms of operating cost.
  • 3. Though the primary design focus of purpose-built vehicles is sharing space, it will move to address demand from passenger/goods transport and autonomous mobility.

Table of Contents

Strategic Imperatives

  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top 3 Strategic Imperatives on OEMs' Mobility Strategies
  • Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

  • Scope of Analysis
  • Segmentation
  • Shared Mobility-Competitors
  • Growth Drivers
  • Growth Restraints
  • Key Findings
  • Why Are OEMs Launching Mobility Sub-brands?
  • Evolution of OEM Mobility Capabilities
  • OEM Mobility Strategy Approaches Taken
  • Comparison of OEMs' Mobility Sub-brands and Strategies
  • Comparative Analysis of OEMs' Mobility Initiatives
  • OEMs and the Drive-yourself Segment-Heatmap
  • OEMs and the Be-driven Segment-Heatmap
  • Why Automakers Develop PBVs
  • Autonomous MaaS
  • OEM Mobility Capabilities
  • Trends and Future Outlook
  • Competitive Environment
  • Conclusion

Growth Opportunity Analysis- Mercedes Benz AG and BMW Group

  • The Mercedes Benz AG Group Structure and Where Mobility Fits In
  • The Mercedes Benz AG Group Structure and Where Mobility Fits In (continued)
  • The Mercedes-Benz Group-Coverage in Mobility Solutions and Autonomous Mobility (Past to Present)
  • The BMW Group Structure and Where Mobility Fits In
  • The BMW Group Structure and Where Mobility Fits In (continued)
  • The BMW Group-Investments through BMW iVentures
  • The BMW Group-Alphabet Overview
  • Your Now Overview
  • Mercedes Benz and the BMW Group-Mobility Initiatives Overview through the Now Brand
  • Overview of Your Now Joint Ventures
  • Overview of ShareNow Brand (Now Free2Move)
  • FREE NOW Brand Overview
  • Overview of the FREE NOW Brand (continued)
  • Overview of the CHARGE NOW Brand
  • Mercedes Benz and BMW-The Way Ahead

Growth Opportunity Analysis- Volkswagen Group

  • The Volkswagen Group Structure and Where Mobility Fits In
  • The Volkswagen Group Structure and Where Mobility Fits In (continued)
  • The Volkswagen Group-Investment Overview
  • The New AUTO Strategy-The Volkswagen Group
  • The Volkswagen Group-Mobility Initiatives Overview Through Its Mobility Brand (Including Skoda and SEAT)
  • MOIA-An Overview
  • Europcar Mobility Group-Overview and Strategy
  • WeShare (acquired by Miles Mobility)-Overview
  • SEAT-Mobility Services Overview
  • A Smart and Sustainable Island-The Greek Island of Astypalea
  • Skoda Auto DigiLab
  • Porsche-Mobility Initiatives Overview
  • The Volkswagen Group-Autonomous Shared Mobility
  • The Volkswagen Group-The Way Ahead

Growth Opportunity Analysis- Stellantis

  • The Stellantis Group Structure and Where Mobility Fits In
  • Stellantis Group Structure and Where Mobility Fits In (continued)
  • The Stellantis Group-Mobility Initiatives Overview through the Free2move Brand
  • Free2move's Overall Portfolio for its Customers
  • The Free2move Brand-The Dare 2030 Strategy
  • The Free2move Brand-Overview and USP
  • The Free2move Brand-Regional Presence
  • Stellantis Ventures
  • Overview of Free2move Carsharing
  • Free2move-Business Solutions
  • Leasys-Overview
  • The Stellantis Group-The Way Ahead

Growth Opportunity Analysis-Renault Group

  • The Renault Group Structure and Where Mobility Fits In
  • The Renault Group Structure and Where Mobility Fits In (continued)
  • The Renault Group-Mobility Initiatives Overview through the Mobilize Brand
  • Mobilize-Integrated Software System
  • Mobilize-Overview of PBVs and Use Cases
  • Vehicles as a Platform Service for Multiple Customer Touchpoints and Recurring Revenues
  • Mobilize Limo-The VaaS Solution for Ride-hailing
  • Mobilize Duo-A Deep Dive
  • Mobilize-Shared Mobility Brand Overview
  • Mobilize-Carsharing Service Overview
  • Mobilize-Other Shared Mobility Initiatives Overview
  • The Renault Group-The Way Ahead

Growth Opportunity Analysis-Nissan Group

  • The Nissan Group Structure and Where Mobility Fits In
  • The Nissan Group Structure and Where Mobility Fits In (continued)
  • Nissan Motor-Mobility Initiatives Overview
  • The Nissan Group-The Way Ahead

Growth Opportunity Analysis-Toyota Group

  • The Toyota Group Structure and Where Mobility Fits In
  • The Toyota Group Structure and Where Mobility Fits In (continued)
  • Toyota Group-Mobility Initiatives Overview through the Kinto Brand
  • The Toyota Motor Group Mobility Service Platform (MSP)
  • The Toyota Motor Group-Kinto Mobility
  • The Toyota Group-Investment Overview
  • Woven Planet Holdings
  • Woven City Overview
  • Woven City-Development Themes
  • The Toyota Group-Shared Autonomous Mobility
  • The Toyota Group-The Way Ahead

Growth Opportunity Analysis-General Motors

  • The GM Group Structure and Where Mobility Fits In
  • The GM Group Structure and Where Mobility Fits In (continued)
  • Cruise-A Timeline Overview
  • Cruise-Highlights
  • GM-The Way Ahead

Growth Opportunity Analysis-The Volvo Group

  • The Volvo Group Structure and Where Mobility Fits In
  • The Volvo Group Structure and Where Mobility Fits In (continued)
  • The Volvo Group-Mobility Initiatives Overview
  • Volvo Cars Mobility (M)
  • Autonomous Shared Mobility Through Partnerships
  • Volvo Group-The Way Ahead

Growth Opportunity Analysis-Hyundai Group

  • The Hyundai Group Structure and Where Mobility Fits In
  • The Hyundai Group Structure and Where Mobility Fits In (continued)
  • The Hyundai Group-Mobility Initiatives Overview
  • The Hyundai-Mobility Initiatives Overview
  • Motional-Aptiv and Hyundai Group Joint Venture
  • Kia Mobility-Overview
  • Kia's PBV Strategy
  • Unique PBV from Hyundai
  • The Hyundai Group-The Way Ahead

Growth Opportunity Analysis-Honda Group

  • The Honda Group Structure and Where Mobility Fits In
  • The Honda Group Structure and Where Mobility Fits In (continued)
  • The Honda Group-Mobility Initiatives Overview
  • The Honda Motor-Mobility Initiatives Overview
  • The Honda Group-The Way Ahead

Growth Opportunity Analysis-Ford Motor Group

  • The Ford Motor Group Structure and Where Mobility Fits In
  • The Ford Motor Group Structure and Where Mobility Fits In (continued)
  • The Ford Motor Group-Mobility Initiatives Overview
  • Ford-The Way Ahead

Growth Opportunity Universe

  • Growth Opportunity 1-Vehicle Usership models
  • Growth Opportunity 1-Vehicle Usership Models (continued)
  • Growth Opportunity 2-Vehicle Suppliers for Shared Fleet
  • Growth Opportunity 2-Vehicle Suppliers for Shared Fleets (continued)
  • Growth Opportunity 3-Towards PBV and VaaS models
  • Growth Opportunity 3-Towards PBV and VaaS Models (continued)

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