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1455780

全球角蛋白補充品市場 - 2023-2030

Global Keratin Supplement Market - 2023-2030

出版日期: 2024年03月26日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

全球角蛋白補充劑市場在 2022 年達到 8.001 億美元，預計到 2030 年將達到 14.312 億美元，2023-2030 年預測期間CAGR為 7.5%。

推動角蛋白補充劑市場成長的一大趨勢是消費者越來越意識到角蛋白對頭髮、皮膚和指甲健康的益處。隨著人們越來越重視個人美容和健康，消費者正在尋找能夠改善頭髮和指甲的外觀和強度的產品，導致對角蛋白補充劑的需求激增。此外，社群媒體和影響力文化的興起在角蛋白補充劑的普及中發揮了作用，進一步激發了消費者的興趣。

2020年4月，聯合利華宣布將旗下OLLY品牌拓展至加拿大，並進駐多個電商平台。 Undeniable Beauty 軟糖被描述為“生物素、角蛋白、維生素 C 和 E 的混合物”，是加拿大出現的九種 OLLY 補充劑之一。

護髮領域因其在促進頭髮強度、生長和整體健康方面的功效而佔據了一半以上的市場佔有率。同樣，亞太地區在角蛋白補充劑市場上佔據主導地位，由於該地區消費者對頭髮健康的意識不斷增強以及可支配收入的增加，佔據了最大的市場佔有率。

動力學

提高頭髮健康意識

全球脫發現象呈上升趨勢，這促使人們對角蛋白補充劑等增強頭髮和促進生長的解決方案越來越感興趣。根據美國皮膚病學會的數據，女性到了 40 歲，其中 40% 的人會「出現明顯的脫髮」。角蛋白是頭髮的關鍵結構蛋白，提供強度、彈性和彈性。透過補充角蛋白，人們可以幫助強化髮乾，降低因機械性損傷而斷裂和脫髮的風險。

角蛋白補充劑含有胺基酸，胺基酸是角蛋白等蛋白質的組成部分。這些氨基酸可能透過為新毛囊的形成提供必要的營養並支持頭髮週期的生長期來發揮促進頭髮生長的作用。隨著消費者對頭髮結構以及角蛋白在維持頭髮強度、彈性和整體健康方面的作用了解得越來越多，人們對能夠支持或提高體內角蛋白水平的產品越來越感興趣。

人口老化加劇

據世界衛生組織稱，到 2030 年，全球六分之一的人將達到 60 歲或以上。到 2050 年，世界上 60 歲或以上的人數預計將增加一倍（達到 21 億）。隨著年齡的成長，身體自然會發生各種變化，包括角蛋白等必需蛋白質的產生減少。角蛋白是一種對維持頭髮、指甲和皮膚健康至關重要的結構蛋白，它會隨著年齡的成長而下降，導致頭髮稀疏、指甲脆弱和皮膚彈性喪失等問題。

保持年輕外表和整體健康的願望促使老年人探索促進健康老化的選擇。角蛋白補充劑提供了一種便捷的解決方案，可以解決與老化相關的美容問題，例如脫髮和皮膚老化。隨著配方的進步和人們對角蛋白益處的認知不斷提高，老年人更傾向於將這些補充劑納入日常生活中，作為積極主動地優雅衰老的一部分。

來自其他補充劑的競爭

促進頭髮、皮膚和指甲健康的補充品市場非常擁擠，各種產品都含有生物素、膠原蛋白和維生素等成分。補充劑市場的多樣性為消費者提供了一系列選擇，這使得角蛋白補充劑想要脫穎而出並獲得市場佔有率具有挑戰性。角蛋白補充劑面臨這些替代品的激烈競爭，這些替代品可能提供感知或科學證明的益處。

有些人擔心角蛋白補充劑的安全性，特別是潛在的副作用或不良反應。由於沒有明確的安全證據，消費者對嘗試這些產品猶豫不決。雖然角蛋白被認為可以促進頭髮、皮膚和指甲的健康，但支持其作為補充劑的有效性的科學證據有限。由於缺乏強力的科學支持，潛在消費者不敢在強大的補充劑市場購買促進頭髮、皮膚和指甲健康的角蛋白補充劑。

One major trend for driving keratin supplement market growth is the increasing consumer awareness regarding the benefits of keratin for hair, skin, and nail health. With a growing emphasis on personal grooming and wellness, consumers are seeking out products that can improve the appearance and strength of their hair and nails, leading to a surge in demand for keratin supplements. Additionally, the rise of social media and influencer culture has played a role in popularizing keratin supplements, further driving consumer interest.

In April 2020, Unilever announced the expansion of its OLLY brand into Canada with a presence on various e-commerce platforms. The Undeniable Beauty gummy, described as a "blend of Biotin, Keratin, and Vitamin C and E, is one of the nine OLLY supplements that appeared in Canada.

The hair care segment accounts for over half of the market share due to its effectiveness in promoting hair strength, growth, and overall health. Similarly, the Asia-Pacific dominates the Keratin Supplement market, capturing the largest market share due to increasing consumer awareness about hair health and rising disposable incomes in the region.

Dynamics

Increasing Awareness of Hair Health

Hair loss is on the rise globally, prompting increased interest in solutions like keratin supplements to strengthen hair and promote growth. According to the American Academy of Dermatology, by the time women turn 40, 40% of them `have noticeable hair loss. Keratin is a key structural protein in hair, providing strength, elasticity, and resilience. By supplementing with keratin, individuals may help strengthen the hair shaft, reducing the risk of breakage and hair loss due to mechanical damage.

Keratin supplements contain amino acids, which are the building blocks of proteins like keratin. These amino acids may play a role in promoting hair growth by providing the necessary nutrients for the formation of new hair follicles and supporting the growth phase of the hair cycle. As consumers become more educated about the structure of hair and the role of keratin in maintaining its strength, elasticity, and overall health, there is a growing interest in products that can support or enhance keratin levels in the body.

Growing Aging Population

According to WHO, 1 in 6 individuals on the globe will be 60 years of age or older by 2030. The number of individuals in the world who are 60 years of age or older is expected to double (to 2.1 billion) by 2050. As individuals age, their bodies naturally undergo various changes, including a reduction in the production of essential proteins like keratin. Keratin, a structural protein crucial for maintaining the health of hair, nails, and skin, experiences decline with age, leading to issues such as hair thinning, brittle nails, and loss of skin elasticity.

The desire to maintain a youthful appearance and overall well-being drives older adults to explore options that promote healthy aging. Keratin supplements offer a convenient solution to address cosmetic concerns related to aging, such as hair loss and skin aging. With advancements in formulation and increased awareness about the benefits of keratin, older individuals are more inclined to incorporate these supplements into their daily routine as part of their proactive approach to aging gracefully.

Competition from Other Supplements

The market for supplements promoting hair, skin, and nail health is crowded, with various products containing ingredients such as biotin, collagen, and vitamins. This diversity in the supplement market provides consumers with a range of choices, making it challenging for keratin supplements to stand out and gain market share. Keratin supplements face stiff competition from these alternatives, which may offer perceived or scientifically proven benefits.

Some individuals have concerns about the safety of keratin supplements, particularly regarding potential side effects or adverse reactions. Without clear evidence of safety, consumers feel hesitant to try these products. While keratin is believed to promote hair, skin, and nail health, there's limited scientific evidence supporting its effectiveness as a supplement. This lack of robust scientific backing deters potential consumers from purchasing keratin supplements in the robust supplement market promoting hair, skin, and nail health.

Segment Analysis

The global keratin supplement market is segmented based on source, keratin type, form, application, distribution channel and region.

Growing Demand for Hair Care Products

Hair care holds the highest share in the keratin supplements market growth primarily due to the widespread consumer demand for products that promote hair health and growth. Keratin, being a key structural protein in hair, is naturally associated with hair care and is widely marketed as a solution for improving hair strength, thickness, and overall appearance. Consumers seeking to address issues such as hair loss, thinning, or damage are particularly inclined to use keratin supplements as part of their hair care routine.

In May 2023, IFF launched new solutions based on its Howaru probiotic ingredient. With keraGEN-IV, a natural keratin supported by a new human clinical study ingredient that benefits from positive consumer evaluation - especially for hair and a whole form of vitamin C that is well-known in Europe for its role in collagen formation, IFF's most recent innovation, Kera-Biome, contains probiotics and other beneficial ingredients.

Geographical Penetration

Growing Population Seeking Hair Health Solutions in Asia-Pacific

The region's burgeoning population, particularly in countries like China and India, presents a vast consumer base seeking solutions for hair and nail health. In October 2023, Traya, India's health-tech brand, revealed significant results from a large-scale study involving more than 500,000 males. As per the study, 50.31% of Indian men who are experiencing hair loss are younger than 25 years old, and 25.89% of men under 21 have already reached Stage 3 or above. Additionally, The National Centre of Biotechnology Information states that in 2020, 20-30% of Indian women had serious hair loss or thinning hair.

Keratin supplements have emerged as a popular choice among consumers seeking to address these issues effectively. Keratin, being a key protein constituent of hair, plays a crucial role in maintaining its strength, elasticity, and overall health. Therefore, the rising awareness about the benefits of keratin supplementation in promoting hair growth and reducing hair loss has driven the demand for such products in the APAC region.

COVID-19 Impact Analysis

With lockdowns and restrictions in place worldwide, people have been more focused on self-care and personal wellness. This has led to a surge in demand for supplements that promote healthy hair, skin, and nails, including keratin supplements. Many individuals sought ways to maintain their appearance and well-being despite limited access to salons and spas.

However, the keratin supplement market, like many other industries, faced challenges related to disruptions in the supply chain caused by the pandemic. Manufacturing plants experienced closures or reduced production capacities due to lockdowns and health concerns among workers. These disruptions led to delays in product availability and potential shortages, affecting both manufacturers and consumers.

Russia-Ukraine War Impact Analysis

Geopolitical tensions and conflicts contributed to market uncertainty and consumer sentiment. During the war, consumers become more cautious about their spending habits, potentially leading to a decrease in demand for non-essential products such as keratin supplements. Additionally, concerns about supply chain disruptions or geopolitical risks prompted some consumers to stock up on essential items rather than discretionary purchases like supplements.

By Source

Animal-based Keratins
Plant-based Keratins
Others

By Keratin Type

Alpha-Keratin
Beta-Keratin
Hydrolyzed Keratin
Keratin Amino Acid
Others

By Form

Capsule
Tablet
Gummies
Others

By Application

Hair Care
Skin Care
Nail Care
Pet Care
Active Pharmaceutical Ingredients
Others

By Distribution Channel

Supermarkets/Hypermarkets
Pharmacies
Online Retailers
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In January 2020, Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, launched Vthrive the Vitamin Shoppe, a new line of premium vitamins, minerals, supplements, and essential oils for wellness consumers looking for simply clean formulas with the best ingredients. Advanced Keratin for hair, skin, and nails is available as a vegetable capsule under the Vthrive Vitamin Shoppe brand.
In October 2023, Rasayanam launched Liquid Biotin with Collagen 25000mcg for improved Ayurvedic Wellness. It functions as a flexible two-in-one remedy, greatly increasing collagen and biotin levels and encouraging keratin synthesis.
In September 2020, Wilder's, a men's hygiene and wellness brand, launched "Wilder's Beard Growth 3 in 1. With an efficient mix centered on biotin, collagen, and keratin, this supplement promotes the growth of beards and their aesthetic appeal.

Competitive Landscape

The major global players in the market include The Himalayan Organics, Hankintatukku Oy, NutriScience Innovations, LLC, Naturyz, LEO NUTRISCIENCE, SimplyHerbal, Keraplas, Unilever, American Standard Supplements, Pure Encapsulations.

Why Purchase the Report?

To visualize the global keratin supplement market segmentation based on source, keratin type, form, application, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of keratin supplement market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global keratin supplement market report would provide approximately 78 tables, 79 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet by Source
3.2.Snippet by Keratin Type
3.3.Snippet by Form
3.4.Snippet by Application
3.5.Snippet by Distribution Channel
3.6.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Increasing Awareness of Hair Health
  - 4.1.1.2.Growing Aging Population
- 4.1.2.Restraints
  - 4.1.2.1.Competition from Other Supplements
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Source

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 7.1.2.Market Attractiveness Index, By Source
7.2.Animal-based Keratins*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Plant-based Keratins
7.4.Others

8.By Keratin Type

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Keratin Type
- 8.1.2.Market Attractiveness Index, By Keratin Type
8.2.Alpha-Keratin*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Beta-Keratin
8.4.Hydrolyzed Keratin
8.5.Keratin Amino Acid
8.6.Others

9.By Form

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 9.1.2.Market Attractiveness Index, By Form
9.2.Capsule*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Tablet
9.4.Gummies
9.5.Others

10.By Application

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.1.2.Market Attractiveness Index, By Application
10.2.Hair Car*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Skin Care
10.4.Nail Care
10.5.Pet Care
10.6.Active Pharmaceutical Ingredients
10.7.Others

11.By Distribution Channel

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.1.2.Market Attractiveness Index, By Distribution Channel
11.2.Supermarkets/Hypermarkets*
- 11.2.1.Introduction
- 11.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3.Pharmacies
11.4.Online Retailers
11.5.Others

12.By Region

12.1.Introduction
- 12.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2.Market Attractiveness Index, By Region
12.2.North America
- 12.2.1.Introduction
- 12.2.2.Key Region-Specific Dynamics
- 12.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Keratin Type
- 12.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1.U.S.
  - 12.2.8.2.Canada
  - 12.2.8.3.Mexico
12.3.Europe
- 12.3.1.Introduction
- 12.3.2.Key Region-Specific Dynamics
- 12.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Keratin Type
- 12.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1.Germany
  - 12.3.8.2.UK
  - 12.3.8.3.France
  - 12.3.8.4.Italy
  - 12.3.8.5.Russia
  - 12.3.8.6.Rest of Europe
12.4.South America
- 12.4.1.Introduction
- 12.4.2.Key Region-Specific Dynamics
- 12.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Keratin Type
- 12.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1.Brazil
  - 12.4.8.2.Argentina
  - 12.4.8.3.Rest of South America
12.5.Asia-Pacific
- 12.5.1.Introduction
- 12.5.2.Key Region-Specific Dynamics
- 12.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Keratin Type
- 12.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.8.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1.China
  - 12.5.8.2.India
  - 12.5.8.3.Japan
  - 12.5.8.4.Australia
  - 12.5.8.5.Rest of Asia-Pacific
12.6.Middle East and Africa
- 12.6.1.Introduction
- 12.6.2.Key Region-Specific Dynamics
- 12.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 12.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Keratin Type
- 12.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 12.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 12.6.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

13.Competitive Landscape

13.1.Competitive Scenario
13.2.Market Positioning/Share Analysis
13.3.Mergers and Acquisitions Analysis

14.Company Profiles

14.1.The Himalayan Organics*
- 14.1.1.Company Overview
- 14.1.2.Product Portfolio and Description
- 14.1.3.Financial Overview
- 14.1.4.Key Developments
14.2.Hankintatukku Oy
14.3.NutriScience Innovations, LLC
14.4.Naturyz
14.5.LEO NUTRISCIENCE
14.6.SimplyHerbal
14.7.Keraplas
14.8.Unilever
14.9.American Standard Supplements
14.10.Pure Encapsulations

LIST NOT EXHAUSTIVE