首頁 > 市場調查報告書 > 食物/飲料

市場調查報告書

商品編碼

1401323

全球純素牛排市場 - 2023-2030

Global Vegan Steak Market - 2023-2030

出版日期: 2023年12月29日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 約2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

概述

2022年，全球純素牛排市場規模達5.9841億美元，預計2030年將達到9.9036億美元，2023-2030年預測期間CAGR為6.5%。

全球市場採用植物性飲食的人數正在顯著增加。消費者擴大將純素牛排涵蓋他們的膳食中，作為向以植物為中心的飲食習慣更廣泛轉變的一部分，反映了生活方式選擇的變化。市場參與者積極不斷創新，推出多樣化的純素牛排選擇。例如，2022 年 10 月，Beyond Meat 推出了首款純素牛排。精心設計，提供令人愉悅、鮮嫩多汁的飲食體驗。

北美市場正經歷採用植物性生活方式的顯著趨勢。消費者偏好的這種轉變刺激了對純素牛排產品的需求，並擴大了市場。該地區的市場參與者正在積極實現產品多樣化並進行創新，以應對不斷變化的消費者口味。這一趨勢導致了各種純素牛排選擇的推出，吸引了更廣泛的喜好。

例如，2023 年 9 月 30 日，植物性速食連鎖店 Neat Burger 推出了與 Chunk Foods 合作的首款牛排產品。這款美味的牛排三明治現已在紐約市的 NOLITA 餐廳推出。這款三明治由切片大塊菲力牛排、不含乳製品的藍紋起司、香菜辣椒醬和手工捲製成的焦糖洋蔥組成。

動力學

人們越來越認知到植物性飲食對健康的益處

人們越來越認知到植物性飲食對健康的益處，這推動了對純素替代品（包括純素牛排）的需求激增。這種需求的增加正在推動市場成長並影響產品創新。隨著注重健康的消費者尋求植物性蛋白質來源，純素牛排市場正在見證消費者偏好的轉變，促進了市場成長。

根據善待動物組織 (PETA) 基金會的說法，研究表明，與非素食者相比，遵循純素飲食的人通常表現出較低的血糖水平。此外，採用純素飲食可顯著降低罹患第 2 型糖尿病的風險，據報導潛在風險降低高達 78%。食用各種健康的植物性食品被認為是一種有益的做法，可能有助於減輕與糖尿病相關的危險因素，包括肥胖。

純素牛排市場的公司正在策略性地將健康益處意識涵蓋行銷活動中。市場參與者正在專注於產品創新，以滿足注重健康的消費者不斷變化的需求。這包括開發純素牛排產品，提供與植物性飲食相關的營養益處，從而擴大市場。

例如，2023 年 2 月 8 日，Waitrose 成為英國第一個提供植物菲力牛排的超市，實現了一個里程碑。這些純素牛排由大理石紋大豆和小麥蛋白製成，與肉類牛排共享貨架空間。 225 克魚片的售價為每片 10 英鎊，由於外觀相似，顧客很容易誤認為是優質和牛切塊。

素食人口不斷增加

素食人口的增加擴大了消費者基礎，從而促進了純素牛排市場的成長。隨著越來越多人採取純素的生活方式，市場對純素牛排等植物性替代品的需求也相應增加。素食主義者數量的增加意味著消費者偏好轉向植物性食品。這種偏好的變化正在推動市場成長。

根據世界動物基金會的訊息，截至2023年，全球素食人口約8,800萬人。考慮到 2022 年 12 月世界人口超過 80 億，這一比例約為 1.1%，顯示素食主義者在全球人口結構中佔有顯著地位。

純素食人口的激增對市場成長有直接影響，增加了對純素牛排產品的需求。這種需求反過來又影響製造商和供應商擴大產品範圍，從而促進更充滿活力和多樣化的市場成長。不斷成長的素食人口鼓勵了純素牛排市場的創新和產品開發。

根據 Sentient Media Organization 的訊息，全球純素食品市場呈現成長趨勢，從 2020 年的 144.4 億美元增至 2021 年的 157.7 億美元。預測顯示未來幾年將呈現持續成長軌跡。純素食品產業的預期擴張歸因於一種上升趨勢，即越來越多的人積極尋求減少肉類消費，這表明人們越來越傾向於植物性飲食偏好。

被認為缺乏真實性

與傳統肉類選擇相比，純素牛排缺乏真實性，導致消費者對純素牛排的味道、質地和整體體驗產生懷疑。這種懷疑可能會阻礙市場成長。消費者往往傾向於熟悉和真實的體驗，而認為純素牛排缺乏真實性的看法可能會導致對傳統肉製品的偏好。這種偏好會對市場吸引消費者群的能力產生負面影響。

真實性與文化和烹飪期望密切相關。消費者認為純素牛排不符合傳統烹飪習慣和文化偏好，這限制了其在某些市場的採用。市場參與者需要投資有效的行銷策略，以解決人們認為缺乏真實性的問題。強調純素牛排的味道、質地和烹飪多功能性的資訊可以在塑造消費者認知方面發揮至關重要的作用。

The market is experiencing a significant rise in adopting plant-based diets worldwide. Consumers are increasingly incorporating vegan steaks into their meals as part of a broader shift towards plant-centric eating habits, reflecting changing lifestyle choices. Market players actively innovate continuously, introducing a diverse range of vegan steak options. For instance, in October 2022, Beyond Meat introduced its inaugural vegan steak. Meticulously designed to provide a delightful, tender, and succulent eating experience.

North American market is experiencing a significant trend toward adopting plant-based lifestyles. This shift in consumer preferences is spurring demand for vegan steak products, expanding the market. Market players in the region are actively diversifying their product offerings and innovating in response to evolving consumer tastes. This trend is leading to the introduction of a variety of vegan steak options, appealing to a broader range of preferences.

For instance, on September 30, 2023, Neat Burger, a plant-based fast food chain, revealed its inaugural steak product in collaboration with Chunk Foods. Presenting the Chunk Steak Sandwich, this delectable creation is now available at the NOLITA venue in New York City. The sandwich boasts sliced Chunk Filet, dairy-free blue cheese, cilantro chipotle sauce, and caramelized onions in an artisan roll.

Dynamics

Growing Awareness about Health Benefits Associated with Plant-Based Diets

The increasing awareness of the health benefits linked to plant-based diets is driving a surge in demand for vegan alternatives, including vegan steak. This heightened demand is driving the market growth and influencing product innovation. As health-conscious consumers seek plant-based protein sources, the vegan steak market is witnessing a shift in consumer preferences, boosting the market growth.

As per the PETA Foundation, studies indicate that individuals following a vegan diet generally exhibit lower blood sugar levels compared to non-vegans. Moreover, adopting a vegan diet leads to a significant reduction in the risk of developing type 2 diabetes, with potential risk reduction reported to be as high as 78%. The consumption of a rich variety of healthy plant-based foods is highlighted as a beneficial practice, potentially aiding in mitigating risk factors associated with diabetes, including obesity.

Awareness of health benefits is being strategically incorporated into marketing efforts by companies in the vegan steak market. Market players are focusing on product innovation to meet the evolving demands of health-conscious consumers. This includes the development of vegan steak products that offer nutritional benefits associated with plant-based diets, expanding the market.

For instance, on February 8, 2023, Waitrose achieved a milestone by becoming the inaugural UK supermarket to offer a plant-based filet mignon. These vegan steaks, crafted from marbled soy and wheat protein, share shelf space with their meat counterparts. Priced at £10 each for the 225g fillets, customers might easily mistake them for premium Wagyu cuts due to their visual resemblance.

Rising Vegan Population

The expanding vegan population contributes to the growth of the vegan steak market by enlarging the consumer base. The market experiences a corresponding increase in demand for plant-based alternatives like vegan steak as more individuals adopt a vegan lifestyle. The rising number of vegans signifies a shift in consumer preferences towards plant-based food choices. This change in preferences is driving market growth.

According to information from the World Animal Foundation, as of 2023, the global vegan population stands at approximately 88 million individuals. Considering the world's population exceeded 8 billion people in December 2022, this translates to roughly 1.1%, indicating a notable presence of vegans within the global demographic landscape.

The surge in the vegan population has a direct impact on market growth, creating a heightened demand for vegan steak products. This demand, in turn, influences manufacturers and suppliers to expand their offerings, contributing to more vibrant and diverse market growth. The growing vegan demographic encourages innovation and product development within the vegan steak market.

As per information from the Sentient Media Organization, the global vegan food market exhibited growth, reaching $15.77 billion in 2021 from $14.44 billion in 2020. Projections suggest a sustained growth trajectory in the coming years. This anticipated expansion in the vegan food industry is attributed to a rising trend where more individuals are actively seeking to decrease their meat consumption, indicating a growing shift towards plant-based dietary preferences.

Perceived Lack of Authenticity

The perceived lack of authenticity leads to consumer skepticism regarding the taste, texture, and overall experience of vegan steak compared to traditional meat-based options. This skepticism can hinder market growth. Consumers often gravitate towards familiar and authentic experiences, and the perception that vegan steak lacks authenticity could result in a preference for traditional meat products. This preference impacts the market's ability to attract a consumer base negatively.

Authenticity is closely tied to cultural and culinary expectations. Consumers perceive vegan steak as not aligning with traditional culinary practices and cultural preferences, which limits its adoption in certain markets. Market players need to invest in effective marketing strategies to address the perceived lack of authenticity. Messaging that emphasizes the taste, texture, and culinary versatility of vegan steak could play a crucial role in shaping consumer perception.

Segment Analysis

The global vegan steak market is segmented based on source, distribution channel, and region.

Global Availability Accessibility and Versatility in Applications of Wheat Steak

The wheat segment held the largest share in the global vegan steak market. Wheat-based ingredients offer a versatile foundation for creating vegan steaks, allowing for various formulations and textures. This versatility is contributing to the wheat segment's dominance in the market. Wheat is an accessible ingredient on a global scale. This accessibility ensures a stable and consistent supply, meeting the demands of the expanding vegan steak market across various regions.

The advancements in food technology and product innovation have led to the development of wheat-based formulations that closely resemble the sensory attributes of animal-based steaks. This innovation has propelled the wheat segment to the forefront of the market. For instance, on September 29, 2023, Beyond Meat, a frontrunner in plant-based meat, secured the prestigious GOLD award at the Casual Dining Innovation Challenge 2023. The newly introduced Beyond Steak garnered acclaim from judges who hailed it as a "sustainable game-changer" with notable benefits such as high protein content and low saturated fat.

Geographical Penetration

Increasing Consumer Demand and Innovations in North America

North America is dominating the global vegan steak market. A surge in consumer demand for plant-based alternatives, including vegan steak, is particularly prominent in North America. The market in the region is characterized by innovative product formulations, textures, and flavors, meeting the preferences of a diverse consumer base. The region's consumers are increasingly seeking sustainable, cruelty-free, and healthier food options, contributing to the growth of the vegan steak market.

North America boasts a diverse range of plant-based food manufacturers and brands, contributing to a wide variety of vegan steak products. Continuous investment fosters innovation in vegan steak products, keeping the market dynamic and competitive on a global scale. For instance, on August 26, 2022, Urbani Foods, a vegan meat brand located in Vancouver, launched 'Misteak,' a plant-based ribeye steak meticulously crafted to emulate the flavor, texture, and visual appeal of a traditional whole cut of meat.

COVID-19 Impact Analysis

The vegan steak market faced challenges due to disruptions in supply chains caused by lockdowns, transportation restrictions, and workforce shortages. These disruptions impacted the timely sourcing of ingredients, hindering market operations. The closure of food service establishments during lockdowns resulted in a decline in sales of vegan steaks. The market suffered as these channels, which often feature plant-based options, experienced reduced consumer traffic.

However, the COVID-19 pandemic led to heightened health awareness globally. As consumers became more health-conscious, there was a positive shift in dietary preferences towards plant-based and healthier alternatives, contributing to the growth of the vegan steak market. Companies adapted to changing consumer preferences, introducing new and improved vegan steak products to meet the growing demand for plant-based options.

For instance, on January 1, 2020, Greggs, the prominent bakery chain in the UK, introduced an innovative vegan steak bake. Following the triumph of its meatless sausage roll, Greggs, serving over 6 million customers weekly across its 2,000 outlets, has actively pursued the development of vegan alternatives for its other top-selling items.

Russia-Ukraine War Impact Analysis

The conflict had led to disruptions in supply chains, affecting the sourcing of key ingredients for vegan steak production. This resulted in shortages, impacting market stability and pricing. Due to disruptions in trade routes and agricultural production, the cost of key ingredients for vegan steak production has experienced fluctuations. These cost variations could have influenced market pricing and profitability.

The geopolitical tensions have contributed to global economic uncertainty. In times of economic instability, consumer spending patterns could have shifted, potentially affecting the demand for premium and specialty products like vegan steak. The war had influenced consumer sentiments and preferences. Changes in attitudes towards geopolitical events could have had a ripple effect on consumer behavior, potentially influencing choices related to food consumption.

By Source

Soy
Almond
Wheat
Others

By Distribution Channel

Supermarkets & Hypermarkets
Convenience Stores
Specialty Stores
Online Sales
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On January 19, 2022, Aldi, the budget-friendly supermarket, launched its most impressive range to date, featuring items starting at just 99p. Within the Plant Menu range, customers can explore a variety of plant-based options, including steaks, fish cakes, burgers, and even vegan ducks.
On May 10, 2023, renowned actor turned investor, threw his support behind Chunk Foods, a vegan steak brand. Using cutting-edge fermentation technology, this biotech company specializes in crafting whole-cut meat alternatives. Chunk Foods secured an impressive $15 million in its recent funding round, signaling significant backing for its innovative approach.
On May 26, 2021, the Hilcona Taste Factory introduced a new addition to its lineup under The Green Mountain brand-a 200g Plant-Based Steak. Crafted from soya and wheat proteins, this innovative product has been specifically designed to replicate the texture of real meat.

Competitive Landscape

The major global players in the vegan steak market include Beyond Meat Inc., Marlow Foods Limited, VBites Ltd., Urbani Brands, Vivera, LusOasis Inc., Continental Coffee Pvt. Ltd., Redefine Meat Ltd, TheVeganKind Ltd, and Fleury Michon.

Why Purchase the Report?

To visualize the global vegan steak market segmentation based on source, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous vegan steak market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of critical products of all the major players.

The global vegan steak market report would provide approximately 53 tables, 50 figures, and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Source
3.2. Snippet by Distribution Channel
3.3. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1.
  - 4.1.1.2. Growing Awareness about Health Benefits Associated with Plant-Based Diets
  - 4.1.1.3. Rising Vegan Population
- 4.1.2. Restraints
  - 4.1.2.1. Perceived Lack of Authenticity
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Source

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 7.1.2. Market Attractiveness Index, By Source
7.2. Soy*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Almond
7.4. Wheat
7.5. Others

8. By Distribution Channel

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 8.1.2. Market Attractiveness Index, By Distribution Channel
8.2. Supermarkets and Hypermarkets*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Convenience Stores
8.4. Specialty Stores
8.5. Online Sales
8.6. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. UK
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Russia
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. Beyond Meat Inc.*
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Marlow Foods Limited
11.3. VBites Ltd.
11.4. Urbani Brands
11.5. Vivera
11.6. LusOasis Inc.
11.7. Continental Coffee Pvt. Ltd.
11.8. Redefine Meat Ltd
11.9. TheVeganKind Ltd
11.10. Fleury Michon

LIST NOT EXHAUSTIVE