首頁 > 市場調查報告書 > 食物/飲料

市場調查報告書

商品編碼

1319204

全球素食商標服務市場 - 2023-2030 年

Global Vegan Trademark Services Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

市場概述

全球素食商標服務市場規模在2022 年達到2.5833 億美元，預計到2030 年將實現6.984 億美元的豐厚成長。由於素食行業對認證、商標和知識產權保護的需求日益成長，全球素食商標服務市場正見證著顯著的成長。

隨著越來越多的消費者採用純素生活方式並尋求植物性替代品，企業認知到使其產品和服務與眾不同的重要性。素食商標服務正是為了迎合這一需求，為素食市場提供認證、徽標商標和產品認證。這些服務使企業能夠建立自己的純素資質，傳達他們對道德和永續實踐的承諾，並贏得有覺悟的消費者的信任。

此外，商標註冊、監測和執行服務還能確保純素品牌免受侵權和未經授權使用商標之害，從而維護其聲譽和市場地位。隨著全球對純素產品的需求持續上升，純素商標服務的成長預計也將與這一趨勢同步，為不斷擴大的純素市場提供必要的支持。

市場動態

素食主義的日益流行推動了對素食商標服務的需求

隨著素食主義的日益流行，全球對素食商標服務的需求也在激增。隨著越來越多的人開始接受素食生活方式，企業也認知到有必要建立自己的素食認證並在市場中脫穎而出。素食商標服務提供一系列解決方案，包括專門為素食和植物產品設計的認證、徽標商標和產品認證。

例如，在2022 年，已有超過61,000 種產品在素食協會註冊，其中大部分是化妝品而非食品。此外，72% 的美國人反對化妝品公司使用動物試驗來開發新產品。隨著全球對素食主義的興趣日益高漲，對素食商標服務的需求也在大幅上升，這為在蓬勃發展的素食市場上經營的企業提供了重要支持。

對透明和道德採購產品的需求日益成長

消費者對透明和道德採購產品的需求日益成長，這是因為他們越來越意識到購買選擇對環境和社會造成的影響。資訊獲取的便利性、對氣候變化和勞工權利的高度關注，以及對信任和透明度的強烈渴望等因素都促成了這一趨勢。消費者正在積極尋找永續生產、對環境影響最小、堅持公平勞動實踐的產品。

因此，企業正在通過實施永續採購方法、提高供應鏈透明度、參與道德認證和計劃來滿足這一需求。例如，2021 年6 月30 日，"素食商標"與開創性的B2B 食品和飲料市場Artos 建立了合作夥伴關係，為"商標"持有者提供擴大業務所需的交易。消費者偏好的轉變反映了人們思想的變化，即把永續發展和社會責任等價值觀放在首位。

獲取和維護商標的複雜性和成本。

由於獲取和維護商標的程序繁瑣、費用高昂，素食商標服務市場遇到了困難。商標註冊需要遵循複雜的法律框架和規則。在這一過程中，通常需要提交申請、答复商標局的審查意見或異議，並進行深入調查，以確保擬議的商標不會侵犯現有商標。企業，尤其是沒有專業法律知識的小企業，可能會被商標法的複雜性所嚇倒。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括大流行期間和大流行後的定價變化，並與COVID 前情景進行比較）、供求光譜（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將涵蓋製造商為緩解COVID 問題而採取的措施）。

人工智慧分析

人工智慧分析的使用正在改變素食商標服務，革新流程並提供有價值的見解。通過人工智慧驅動的監測，企業可以在多個平台上有效追踪商標侵權和濫用情況，確保合規性並保持獨特性。人工智慧驅動的研究能夠更深入地了解消費者的趨勢和情緒，讓企業更好地與目標受眾建立聯繫。由人工智慧算法驅動的自動商標分類提高了註冊過程的效率和準確性。

人工智慧系統在主動品牌保護方面也發揮著至關重要的作用，它能迅速檢測出假冒產品和未經授權的商標使用。此外，人工智慧的預測分析能力還能幫助企業預測市場需求，最佳化商標戰略。總之，人工智慧分析通過簡化商標管理、提供消費者洞察力以及在蓬勃發展的素食市場中保護品牌，為企業賦能。

Market Overview

The Global Vegan Trademark Services Market reached US$ 2583 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 6984 million by 2030. The global market for vegan trademark services is witnessing significant growth due to the increasing demand for certifications, trademarks, and intellectual property protection in the vegan industry.

With more consumers adopting a vegan lifestyle and seeking plant-based alternatives, businesses are recognizing the importance of differentiating their products and services. Vegan trademark services cater specifically to this need by offering certifications, logo trademarks, and product certifications that cater to the vegan market. These services enable businesses to establish their vegan credentials, communicate their commitment to ethical and sustainable practices, and gain the trust of conscious consumers.

Additionally, trademark registration, monitoring, and enforcement services ensure that vegan brands are protected from infringement and unauthorized use of their trademarks, safeguarding their reputation and market position. As the global demand for vegan products continues to rise, the growth of vegan trademark services is expected to parallel this trend, providing essential support to the expanding vegan market.

Market Dynamics

The Growing Popularity of Veganism is Driving the Demand for Vegan Trademark Services

The global demand for vegan trademark services is surging in response to the growing popularity of veganism. As more people embrace a vegan lifestyle, businesses are recognizing the need to establish their vegan credentials and stand out in the market. Vegan trademark services provide a range of solutions, including certifications, logo trademarks, and product certifications designed specifically for vegan and plant-based products.

For instance, Over 61,000 products have been registered with the Vegan Society, the majority of which are cosmetics rather than food in 2022. In addition, 72% of Americans oppose cosmetic companies using animal testing to develop new products. With the rising global interest in veganism, the demand for vegan trademark services is experiencing a significant upswing, offering essential support to businesses operating in the thriving vegan market.

The Growing Demand for Transparent and Ethically Sourced Products

There is a growing consumer demand for products that are transparent and ethically sourced, driven by increased awareness of the environmental and social consequences of purchasing choices. Factors such as easy access to information, heightened concerns about climate change and labor rights, and a strong desire for trust and transparency have all contributed to this trend. Consumers are actively seeking out products that are produced sustainably, have minimal environmental impact, and uphold fair labor practices.

As a result, companies are adapting by implementing sustainable sourcing methods, enhancing supply chain transparency, and participating in ethical certifications and initiatives to meet this demand. For instance, on June 30, 2021, The Vegan Trademark has partnered with Artos, a ground-breaking b2b food and beverage marketplace, to offer Trademark holders the deals they require to expand. This shift in consumer preferences reflects a changing mindset that prioritizes values such as sustainability and social responsibility.

The Complexity and Cost Associated With Obtaining and Maintaining Trademarks.

Due to the difficult and expensive procedures involved in obtaining and maintaining trademarks, the market for vegan trademark services experiencing difficulties. For trademark registration, it is necessary to navigate complicated legal frameworks and rules. The process usually involves submitting applications, responding to office actions or objections from trademark offices, and performing in-depth searches to ensure the proposed trademark does not infringe upon existing trademarks. Businesses, particularly small ones without specialised legal knowledge, may find the complexity of trademark law intimidating.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

The use of AI analysis is transforming vegan trademark services, revolutionizing processes and providing valuable insights. Through AI-powered monitoring, businesses can effectively track trademark infringements and misuse across multiple platforms, ensuring compliance and maintaining uniqueness. AI-driven research enables a deeper understanding of consumer trends and sentiments, allowing businesses to better connect with their target audience. Automated trademark classification powered by AI algorithms enhances efficiency and accuracy during the registration process.

AI systems also play a crucial role in proactive brand protection, swiftly detecting counterfeit products and unauthorized trademark usage. Additionally, AI's predictive analysis capabilities help businesses anticipate market demands and optimize their trademark strategies. Overall, AI analysis empowers businesses by streamlining trademark management, delivering consumer insights, and safeguarding brands in the thriving vegan market.

Segment Analysis

The global vegan trademark services market is segmented based on service type, industry and region.

In the Global Market of Vegan Trademark Services, By Service Type, the Vegan Certification is the Fastest Growing Segment

The Vegan Certification segment is witnessing rapid growth within the global market for vegan trademark services. As the global demand for vegan products and services continues to soar, consumers are placing greater emphasis on transparency and assurance when it comes to vegan claims made by businesses. Vegan certifications serve as a vital means of establishing credibility and trust by verifying that products and services adhere to specific vegan standards and requirements. Through meticulous evaluation of ingredients, manufacturing processes, and supply chains, these certifications ensure compliance with vegan principles.

Businesses are increasingly recognizing the significance of obtaining vegan certifications for their offerings to cater to the expanding market and gain consumer confidence. For instance, on April 30, 2023, The China Vegan Society announced the first round of accepted vegan-friendly applicants as well as the launch of a certification program. It is a joint project with the Beijing Soybean Foods Association and the China Biodiversity Conservation and Green Development Foundation (CBCGDF).

Geographical Analysis

North America is the Fastest Growing Market in the Vegan Trademark Services Market

The global market for vegan trademark services is witnessing rapid growth, with North America emerging as the fastest-growing region. The surge in demand for vegan products and services in North America is driven by factors such as increased awareness of animal welfare, environmental concerns, and a rise in health-conscious consumer preferences. From food and fashion to cosmetics and household goods, North American consumers actively seek out vegan options in various industries. This escalating demand has created a thriving market for vegan trademark services, as businesses strive to protect and differentiate their vegan products through trademarks.

Moreover, the region's strong focus on innovation and entrepreneurship has fostered the establishment of numerous vegan startups and enterprises, further fueling the growth of vegan trademark services. For instance, on March 13, 2023, The Yumy Candy Company Inc., the US based company received vegan trade certification for preparing all plant-based confectionery products.

Competitive Landscape

The major global players in the market include: The Vegan Society, Vegconomist, The Vegetarian Resource Group, BeVeg, SGS, CDG Standard, Vegan. Vegetarian. International., NZ Vegetarian Society, American Vegan Society, and Vegan Society Trading International Ltd.

Why Purchase the Report?

To visualize the global vegan trademark services market segmentation based on service type, industry, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of Vegan Trademark Services market-level with all segments.
The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global vegan trademark services market report would provide approximately 61 tables, 58 figures and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Service Type
3.2. Market Snippet, by Industry
3.3. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. The growing popularity of veganism is driving the demand for vegan trademark services
- 4.1.2. Restraints
  - 4.1.2.1. The complexity and cost associated with obtaining and maintaining trademarks
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Service Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 7.1.2. Market Attractiveness Index, By Service Type
7.2. Vegan Certification *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Trademark Registration
7.4. Compliance Verification

8. By Industry

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 8.1.2. Market Attractiveness Index, By Industry
8.2. Food and Beverages *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Cosmetics and Personal Care
8.4. Household Products
8.5. Others

9. By Region

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 9.1.2. Market Attractiveness Index, By Region
9.2. North America*
- 9.2.1. Introduction
- 9.2.2. Key Region-Specific Dynamics
- 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.2.5.1. The U.S.
  - 9.2.5.2. Canada
  - 9.2.5.3. Mexico
9.3. Europe
- 9.3.1. Introduction
- 9.3.2. Key Region-Specific Dynamics
- 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.3.5.1. Germany
  - 9.3.5.2. The U.K.
  - 9.3.5.3. France
  - 9.3.5.4. Italy
  - 9.3.5.5. Spain
  - 9.3.5.6. Rest of Europe
9.4. South America
- 9.4.1. Introduction
- 9.4.2. Key Region-Specific Dynamics
- 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.4.5.1. Brazil
  - 9.4.5.2. Argentina
  - 9.4.5.3. Rest of South America
9.5. Asia-Pacific
- 9.5.1. Introduction
- 9.5.2. Key Region-Specific Dynamics
- 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry
- 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 9.5.5.1. China
  - 9.5.5.2. India
  - 9.5.5.3. Japan
  - 9.5.5.4. Australia
  - 9.5.5.5. Rest of Asia-Pacific
9.6. Middle East and Africa
- 9.6.1. Introduction
- 9.6.2. Key Region-Specific Dynamics
- 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Service Type
- 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Industry

10. Competitive Landscape

10.1. Competitive Scenario
10.2. Market Positioning/Share Analysis
10.3. Mergers and Acquisitions Analysis

11. Company Profiles

11.1. The Vegan Society.
- 11.1.1. Company Overview
- 11.1.2. Product Portfolio and Description
- 11.1.3. Financial Overview
- 11.1.4. Key Developments
11.2. Vegconomist
11.3. The Vegetarian Resource Group
11.4. BeVeg
11.5. SGS
11.6. CDG Standard
11.7. Vegan. Vegetarian. International.
11.8. NZ Vegetarian Society
11.9. American Vegan Society
11.10. Vegan Society Trading International Ltd.

LIST NOT EXHAUSTIVE