Global Customer Journey Mapping Software Market is valued at approximately USDXX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2028. Customer journey mapping software is also referring as a digital tool that is used to collect and present qualitative and quantitative data of customer interaction with a business by mapping out the actions to attain an objective. This software allows users to interact via live chat, social media, email, or other channels; mapping the customer's journey, which helps businesses to gather information about common customer pain points for better customer experience and personalization. The increasing focus on offering a better consumer experience, rising technological advancements, and growing advantages such as ease of deployment, flexibility, cost-effectiveness, and rising productivity of the adoption of the customer journey mapping software are the several factors soaring the market demand worldwide. For instance, in January 2021, NICE proclaimed the launch of the company's new integrated features between Microsoft Teams and NICE inContact CXone. This advancement enables real-time recording and compatibility with a wide range of connected applications. Likewise, in December 2020, Genesys declared the introduction of its Genesys Digital- a new business segment, which allows businesses to carry on with customers' growing preferences for digital involvement in the customer experience through chatbot support, SMS appointments scheduling, or webchat for an inquiry. Thereby, an increasing number of technological developments are stimulating market growth across the globe. However, increasing privacy concerns by various business enterprises impede the growth of the market over the forecast period of 2022-2028. Also, increasing adoption of cloud-based software and growing investment in R&D activities are anticipated to act as catalyzing factors for the market demand during the forecast period.
The key regions considered for the global Customer Journey Mapping Software Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the growing adoption of cloud-based services and increasing acceptance of novel technologies. Whereas, Asia-Pacific is anticipated to exhibit the highest CAGR over the forecast period 2022-2028. Factors such as the growing focus on offering enhanced consumer experience, as well as the rising demand for connected devices, would create lucrative growth prospects for the Customer Journey Mapping Software Market across the Asia-Pacific region.
Major market players included in this report are:
WebEngage
Smaply
UXPressia
Adobe
TandemSeven
Acquia
CEMantica
CustomersFirst Now
CloudCherry
Ecrion Software
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product Components of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Software
Services
Consulting Services
By Organization Size:
Small and Medium Enterprises
Large Enterprises
By Deployment:
On-Premise
Cloud-based
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year - 2018, 2019, 2020
Base year - 2021
Forecast period - 2022 to 2028
Target Audience of the Global Customer Journey Mapping Software Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
- 1.2.1. Customer Journey Mapping Software Market, by Region, 2020-2028 (USD Million)
- 1.2.2. Customer Journey Mapping Software Market, by Component, 2020-2028 (USD Million)
- 1.2.3. Customer Journey Mapping Software Market, by Organization Size, 2020-2028 (USD Million)
- 1.2.4. Customer Journey Mapping Software Market, by Deployment, 2020-2028 (USD Million)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Customer Journey Mapping Software Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Customer Journey Mapping Software Market Dynamics
- 3.1. Customer Journey Mapping Software Market Impact Analysis (2020-2028)
- 3.1.1. Market Drivers
- 3.1.1.1. Increasing focus on presenting better consumer experience
- 3.1.1.2. Rising technological advancements
- 3.1.2. Market Challenges
- 3.1.2.1. Increasing privacy concerns by various business enterprises
- 3.1.3. Market Opportunities
- 3.1.3.1. Increasing adoption of cloud-based software
- 3.1.3.2. Growing investment in the R&D activities
Chapter 4. Global Customer Journey Mapping Software Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model (2018-2028)
- 4.2. PEST Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.3. Investment Adoption Model
- 4.4. Analyst Recommendation & Conclusion
- 4.5. Top investment opportunity
- 4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
- 5.1.1. Assessment of the overall impact of COVID-19 on the industry
- 5.1.2. Pre COVID-19 and post COVID-19 market scenario
Chapter 6. Global Customer Journey Mapping Software Market, by Component
- 6.1. Market Snapshot
- 6.2. Global Customer Journey Mapping Software Market by Component, Performance - Potential Analysis
- 6.3. Global Customer Journey Mapping Software Market Estimates & Forecasts by Component, 2018-2028 (USD Million)
- 6.4. Customer Journey Mapping Software Market, Sub Segment Analysis
- 6.4.1. Software
- 6.4.2. Services
- 6.4.3. Consulting Services
Chapter 7. Global Customer Journey Mapping Software Market, by Organization Size
- 7.1. Market Snapshot
- 7.2. Global Customer Journey Mapping Software Market by Organization Size, Performance - Potential Analysis
- 7.3. Global Customer Journey Mapping Software Market Estimates & Forecasts by Organization Size, 2018-2028 (USD Million)
- 7.4. Customer Journey Mapping Software Market, Sub Segment Analysis
- 7.4.1. Small and Medium Enterprises
- 7.4.2. Large Enterprises
Chapter 8. Global Customer Journey Mapping Software Market, by Deployment
- 8.1. Market Snapshot
- 8.2. Global Customer Journey Mapping Software Market by Deployment, Performance - Potential Analysis
- 8.3. Global Customer Journey Mapping Software Market Estimates & Forecasts by Deployment, 2018-2028 (USD Million)
- 8.4. Customer Journey Mapping Software Market, Sub Segment Analysis
- 8.4.1. On-Premise
- 8.4.2. Cloud-based
Chapter 9. Global Customer Journey Mapping Software Market, Regional Analysis
- 9.1. Customer Journey Mapping Software Market, Regional Market Snapshot
- 9.2. North America Customer Journey Mapping Software Market
- 9.2.1. U.S. Customer Journey Mapping Software Market
- 9.2.1.1. Component breakdown estimates & forecasts, 2018-2028
- 9.2.1.2. Organization Size breakdown estimates & forecasts, 2018-2028
- 9.2.1.3. Deployment breakdown estimates & forecasts, 2018-2028
- 9.2.2. Canada Customer Journey Mapping Software Market
- 9.3. Europe Customer Journey Mapping Software Market Snapshot
- 9.3.1. U.K. Customer Journey Mapping Software Market
- 9.3.2. Germany Customer Journey Mapping Software Market
- 9.3.3. France Customer Journey Mapping Software Market
- 9.3.4. Spain Customer Journey Mapping Software Market
- 9.3.5. Italy Customer Journey Mapping Software Market
- 9.3.6. Rest of Europe Customer Journey Mapping Software Market
- 9.4. Asia-Pacific Customer Journey Mapping Software Market Snapshot
- 9.4.1. China Customer Journey Mapping Software Market
- 9.4.2. India Customer Journey Mapping Software Market
- 9.4.3. Japan Customer Journey Mapping Software Market
- 9.4.4. Australia Customer Journey Mapping Software Market
- 9.4.5. South Korea Customer Journey Mapping Software Market
- 9.4.6. Rest of Asia Pacific Customer Journey Mapping Software Market
- 9.5. Latin America Customer Journey Mapping Software Market Snapshot
- 9.5.1. Brazil Customer Journey Mapping Software Market
- 9.5.2. Mexico Customer Journey Mapping Software Market
- 9.6. Rest of The World Customer Journey Mapping Software Market
Chapter 10. Competitive Intelligence
- 10.1. Top Market Strategies
- 10.2. Company Profiles
- 10.2.1. WebEngage
- 10.2.1.1. Key Information
- 10.2.1.2. Overview
- 10.2.1.3. Financial (Subject to Data Availability)
- 10.2.1.4. Product Summary
- 10.2.1.5. Recent Developments
- 10.2.2. Smaply
- 10.2.3. UXPressia
- 10.2.4. Adobe
- 10.2.5. TandemSeven
- 10.2.6. Acquia
- 10.2.7. CEMantica
- 10.2.8. CustomersFirst Now
- 10.2.9. CloudCherry
- 10.2.10. Ecrion Software
Chapter 11. Research Process
- 11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
- 11.2. Research Attributes
- 11.3. Research Assumption