微型汽車市場：現況分析與預測（2023-2030）

Microcar Market: Current Analysis and Forecast (2023-2030)

出版日期: 2023年12月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 144 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

由於人們專注於提高小型汽車的燃油效率和降低營運成本，微型汽車市場預計將以約 11.02% 的複合年增長率穩定成長。此外，消費者對車輛客製化的興趣日益濃厚，尤其是在新興市場，正在推動對獨特格柵設計的需求。美感、個人風格和脫穎而出的願望是消費者的重要動機。此外，世界上大多數城市地區的停車位變得越來越稀缺，迫使消費者選擇較小的汽車而不是較大的汽車。

與此相適應，許多汽車製造商紛紛宣布計畫推出總長度小於3公尺、適合在交通擁堵中機動的新型微型汽車。例如，Renault宣布將於 2022 年推出一款新型電動四輪車 Mobilize Duo。該車型是Renault Twizy的更新車型。

此外，各種政府政策也正在促進微型汽車的採用，因為它們是一種更永續的交通方式。

根據推進系統，市場分為內燃機驅動和電動驅動。其中，內燃機在全球佔有很大的市場份額。與電動動力系統相比，傳統引擎的加油便利性以及成本較低，有助於該細分市場佔據重要的市場份額。然而，隨著鋰離子電池成本的下降以及電動動力總成規模經濟的實現，許多設計電動動力總成的新型微型車車型已進入微型車市場。這是關鍵轉變之一，將推動基於電動動力系統的微型汽車市場成長，並確保該細分市場在 2023 年至 2030 年的預測期內保持主導市場份額。微型汽車也越來越多地透過商店以外的分銷管道銷售，尤其是電子商務平台和線上零售商。在線微型汽車銷售因其便利性和可及性而廣受歡迎。消費者可以探索各種微型汽車品牌，下訂單，然後將其送到家中。這種便利性，加上網路購物的日益普及，使消費者更容易獲得微型汽車。此外，線上零售商經常提供產品資訊和評論，使消費者能夠做出明智的選擇，從而有助於透過商店以外的管道購買微型汽車。

全球微型汽車市場根據驅動類型分為四輪汽車和兩輪/三輪汽車。考慮到四輪車輛易於操縱且易於在道路上控制，消費者主要更喜歡四輪車輛。在許多國家，例如美國、加拿大和德國，三輪車被歸類為兩輪車輛，並被認為在道路上使用不穩定。此外，在美國等主要國家，四輪車輛被禁止，因為它們使通勤不安全。此外，人們被迫購買四輪車而不是三輪車和兩輪車。四輪微型汽車在全球佔據主要市場份額，預計在預計幾年內將進一步增加其市場份額。這個領域的成長因素包括四輪汽車的強烈傾向，因為它的穩定性高、有效載荷大、最小離地間隙高、汽車外觀好、乘坐空間大，我可以列出來。此外，微型汽車被認為是大型SUV、轎車和掀背車的較小替代品，因此，客戶更喜歡較小的類似四輪車，因為它們更容易在交通擁堵的情況下操作和導航。我傾向於選擇。除了上述因素外，四輪車的大量選擇也是推動該類別需求的核心因素。

全球微型汽車市場根據最終用戶分為商用車和乘用車。其中，由於個人通勤用途的微型汽車的高需求，乘用車領域獲得了很大的市場份額。此外，對續航裡程的擔憂限制了微型汽車在商業領域的應用，從而限制了市場的成長。然而，隨著微型汽車的普及和續航裡程的提高以及對充電基礎設施的日益關注，商用微型汽車市場正在經歷快速增長，並且這種增長預計將在未來幾年持續下去，這預計將有助於市場的全面成長微型汽車。商用細分市場是微型汽車市場兩個細分市場中成長最快的。推動這一增長的因素包括，由於微型汽車電池容量的增加，買家對續航裡程的擔憂減少，以及根據各種政府政策系統地開發充電基礎設施。這些是緩解微型汽車用於商業用途的最初挑戰的一些關鍵因素。此外，微型汽車體積小、營運和擁有成本低，吸引了許多希望降低車輛營運成本的消費者，他們的目標是短程渡輪。

為了更了解微型汽車的市場介紹，市場分為北美（美國、加拿大等北美地區）、歐洲（德國、英國、法國、義大利等歐洲地區）和亞太地區（中國、日本、印度等地區）、亞太地區）以及世界其他地區。亞太地區已成為汽車及汽車相關產品成長最快的市場之一。亞太地區多年來經歷了顯著的經濟成長，導致可支配收入快速成長和中產階級不斷擴大。因此，對汽車的需求不斷增加。此外，亞太地區也是日本、中國、韓國、印度等製造業巨頭的所在地。這些國家已成為汽車的主要生產國，用於國內消費和國際出口。此外，亞太地區，特別是中國和印度等國家，正以前所未有的速度進行都市化。隨著越來越多的人搬到城市，對個人交通的需求也增加。城市生活方式的這些變化在推動微型汽車的需求方面發揮著重要作用。除此之外，微型汽車不再只是用於功能目的，在汽車美學領域也扮演重要角色。亞太地區對具有視覺吸引力和獨特的格柵的需求正在激增，該地區的消費者非常重視車輛的外觀。

Microcars refers to smaller alternatives to regular sized cars. These vehicles have less than 3 m of length and smaller engine displacemnets especially lesser than 700 cc. Microcars offer higher manuervorability as compared to larger cars with easy handling in heavy traffic conditions. Smaller size of these vehicles also provide reduced cost of operation as well as ownership due which a large number of consumers have started opting for the microcars in different countries.

The Microcar Market is expected to grow at a steady CAGR of around 11.02% owing to the growing focus on the higher fuel economy of smaller cars, keeping operational costs in check. Furthermore, growing consumer interest in vehicle customization, especially in emerging markets, has boosted the demand for unique grille designs. Aesthetic appeal, personal style, and the desire to stand out are key motivators for consumers. Additionally, parking space availability has also become scarce in most of the urban places across the world, which has forced consumers to opt for smaller alternatives to large cars.

In line with this, many automotive manufacturers have announced their plans to launch new microcars under sub-3-meter lengths apt for maneuvering in heavy traffic congestions. For instance, in 2022, Renault announced the launch of its new electric quadricycle Mobilize Duo. The model is an update to the Renault Twizy.

Additionally, various government policies have also promoted the adoption of microcars as they are more sustainable mode of transportation.

Based on the propulsion, the market is segmented into internal combustion-based and electric. Of these, internal combustion engines have held a sizeable market share across the globe. The ease of refueling, as well as the lower cost of conventional engines compared to electric powertrains, has assisted the segment in holding a sizeable market share. However, with the declining cost of the lithium-ion batteries and achieving the economies of scale in the electric powertrain many of the new microcar models devising electric powertrain have embarked into the microcar market. This is one of the major shifts that would steer the electric powertrain-based microcar's market growth and help the segment hold a dominant market share in the forecast years, i.e., 2023-2030. The adoption of Microcar through non-store-based distribution channels, particularly e-commerce platforms and online retailers, has also been on the upswing. Online sales of Microcar have gained significant traction due to their convenience and accessibility. Consumers can explore a broad selection of Microcar brands, place orders, and have the products delivered to their doorsteps. This convenience, coupled with the increasing popularity of online shopping, has made it easier for consumers to access Microcar, especially for those who prefer the convenience of shopping from home. Furthermore, online retailers often provide product information and reviews, enabling consumers to make well-informed choices, contributing to the growth of Microcar adoption through non-store-based channels.

The Global Microcar market is segmented by four-wheeled and two and three wheeled vehicles in terms of drive type. Considering the ease of maneuverability and higher control on road the consumers are majorly preferring four-wheeled vehicles. These vehicles not only offer better stability on the road as many of the countries as the US, Canada, Germany, etc., consider three-wheeled vehicles under two-wheeler category tagging them unstable for road operations. Additionally, quadricycles are banned in some of the major countries as the US due to considering them unstable for commuting. Additionally, people are conditioned to buy four-wheeled vehicles over three or two wheeled vehicles due to their appearance of cars that has proven to be conducive for the demand growth of respective segment. Four-Wheeled microcars have held major market share across the globe and is anticipated to further increase their market share in the forecasted years. Some of the factors that have attributed to the growth of the segment is higher inclination of the customers towards opting for four wheelers due to their higher stability, greater load carrying capacity, better ground clearance, their appearance as a car, better passenger carrying space, etc. Additionally, microcars are seen as a smaller alternative to the larger SUVs, Sedans and Hatchbacks due to which the customer are more inclined towards opting for similar four-wheeled alternatives in smaller size for easier handling and moving through heavy traffic situations. Apart from the above-mentioned factors higher number of options available for the four-wheeled vehicles is also a prominent factor that has been central to improve the demand for the category.

Based on End-Users the global microcar market is segmented into commercial and passenger microcars. Of these passenger car segment has grabbed a sizeable market share in the microcar segment due to higher demand for microcars for personal commute application. Additionally, the range anxiety has something that had limited the application of microcars in the commercial category restricting its market growth. However, with the growing availability of microcars with improved range and focus towards electric charging infrastructure the commercial microcar segment has been witnessing a fast growth which is anticipated to be continued in the forecasted years contributing to the comprehensive market growth of microcars. Commercial segment has witnessed the fasted growth of the two segments in the microcar market. Some of the factors that have attributed to the growth were reduced range anxiety among the buyers due to increased battery capacity in the microcars as well as systematic establishment of charging infrastructure in line with the various government policies. These were some of the paramount factors that reduced some of the primitive challenges associated with the adoption of microcars for commercial applications. Additionally, microcars being smaller in size and having lucrative low cost of operation and ownership attracted a large set of consumers looking forward to reduce their fleet operation cost targeting for short-distance ferrying.

For a better understanding of the market adoption of microcar, the market is analyzed based on its worldwide presence in countries such as North America (The U.S., Canada, and the Rest of North America), Europe (Germany, The U.K., France, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. Asia Pacific is emerging as one of the fastest-growing markets for automotive and automotive-related products. The APAC region has witnessed remarkable economic growth over the years, leading to a surge in disposable income and an expanding middle class. As a result, there is a growing demand for automobiles. Furthermore, APAC is also home to several manufacturing giants, such as Japan, China, South Korea, and India. These countries have established themselves as leading producers of automobiles, both for domestic consumption and international exports. Moreover, urbanization is happening at an unprecedented pace in the APAC region, especially in countries like China and India. As more people migrate to cities, there is an increased need for personal transportation. This urban lifestyle shift plays a significant role in driving the demand for microcars as there is unprecedented growth in city traffic, thereby boosting the microcar market. In addition to this, microcars no longer serve just functional purposes but have evolved into a prominent area of vehicle aesthetics. In the APAC region, where consumers hold high regard for vehicle appearance, the demand for visually appealing and unique grilles has soared.

Some of the major players operating in the market include: Group PSA, Smart (Mercedes Benz), Toyota Motor Company, Honda Motor Company, General Motors, PMV Electric, LIGER Group, Geely, Micro Mobility Systems (Microlino), Group Renault S.A., Nissan Motors Co. Ltd. Etc.

1. MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2. RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Microcar Market
2.2. Research Methodology of the Microcar Market
2.3. Respondent Profile

3. MARKET SYNOPSIS

4. EXECUTIVE SUMMARY

5. GLOBAL MICROCAR MARKET REVENUE, 2020-2030F

6. MARKET INSIGHTS BY PROPULSION

6.1. Internal Combustion Engine
6.2. Electric

7. MARKET INSIGHTS BY DRIVE TYPE

7.1. Four-Wheeled
7.2. Two & Three Wheeled

8. MARKET INSIGHTS BY END USER

8.1. Commercial
8.2. Passenger

9. MARKET INSIGHTS BY REGION

9.1. North America
- 9.1.1. The US
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2. Europe
- 9.2.1. Germany
- 9.2.2. The UK
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Rest of Europe
9.3. Asia-Pacific
- 9.3.1. China
- 9.3.2. India
- 9.3.3. Japan
- 9.3.4. South Korea
- 9.3.5. Australia
- 9.3.6. Rest of the APAC
9.4. Rest of the World