Product Code: TMRGL54528
Outdoor Clothing Market - Scope of Report
The report by Transparency Market Research (TMR) on the global outdoor clothing market provides historic, current, and future growth trends and opportunities for the period 2020-2031. Volume (in million) and revenue (in US$ Bn) are provided for the outdoor clothing market for the year 2020 (historic), 2021 (actual and base data for all calculations), and 2022-2031 (forecast). The report also provides the compound annual growth rate (CAGR %) of the global outdoor clothing market, in terms of both volume and revenue, for the period, 2022-2031.
The report has been prepared with extensive primary and secondary research. Primary research involved majority of the research efforts, wherein analysts carried out interviews with key manufacturers, end-consumers, industry experts, independent consultants, and opinion-makers. Secondary research involved referring to company websites, annual reports, investor presentations, press releases, patent database, import-export statistics, and other relevant documents to understand the outdoor clothing market. Secondary research also included TMR internal repository, industry associations, government agencies, and proprietary databases. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global outdoor clothing market.
The report includes an executive summary, along with a market overview and an elaborative analysis of the growth behavior in various segments that are included in the scope of the study. The report also covers a high-level picture of the production processes and product specifications pertaining to outdoor clothing. Further, the report provides insights on the changing competitive dynamics, which serve as valuable tools for existing market players as well as for entities interested in participating in the market.
In addition to the above, the report also delves into the competitive landscape in terms of identifying the universe of players operating in the outdoor clothing market and comprehensive profiles of the key players including their business overview, key financials, market shares, market footprints, production capacities, and strategic initiatives including new product developments, mergers & acquisitions, etc.
RESEARCH METHODOLOGY
The research methodology is a combination of exhaustive primary and secondary research to analyze the outdoor clothing market.
Secondary Research
Secondary research included a search of company literature, technical writing, patent data, internet sources, and statistical data from government websites, trade associations, and agencies. This has proven to be the most reliable, effective, and successful approach for obtaining precise data, capturing industry participants' insights, and recognizing business opportunities.
Secondary research sources that we referred to include, but are not limited to:
- Company websites, presentations, annual reports, white papers, technical papers, product brochures
- Internal and external proprietary databases and relevant patents
- National government documents, statistical databases, and market reports
- News articles, press releases, and webcasts specific to companies operating in the market
Specific Secondary Sources:
Industry Sources:
- Apparel Industry Associations
- Fiber to Fabric
- Industry associations such as European Outdoor Group (EOG)
- Outdoor Industries Association (OIA)
- Trade Data Sources
- Trade Map
- UN Comtrade
- Trade Atlas
- Company Information
- OneSource Business Browser
- Hoover's
- Factiva
- Bloomberg
- Mergers & Acquisitions
- Thomson Reuters
- MergerStat
- Profound
- Primary Research
- During the course of the research, we conducted in-depth interviews and discussions with a wide range of key industry participants and opinion leaders. Primary research represents the bulk of research efforts, supplemented by extensive secondary research.
We conducted primary interviews with industry participants and commentators to validate data and analysis. A typical research interview fulfills the following functions:
- Provides first-hand information on market size, market trends, growth trends, competitive landscape, outlook, etc.
- Helps in validating and strengthening secondary research findings
- Further develops the analysis team's expertise and market understanding
- Primary research involves e-mail interactions, telephonic interviews, as well as face-to-face interviews for each market, category, segment, and sub-segment across geographies
Participants who took part in the process include, but are not limited to:
- Industry participants: Marketing/product managers, market intelligence managers, and regional sales managers
- Purchasing/sourcing managers, technical personnel, distributors
- Outside experts: Investment bankers, valuation experts, and research analysts
- Key opinion leaders specializing in this market with respect to different industry verticals
List of primary participants include but are not limited to:
- Adidas AG
- Columbia Sportswear Company
- VF Corporation
- Hugo Boss AG
- Nike Inc.
- Data Triangulation: Information culled from "Secondary & Primary Sources" is cross-checked with "TMR Knowledge Repository," which is updated every quarter
Market Estimation: Market size estimations involved an in-depth study of product features, technology updates, geographic presence, product demand, sales data (value or volume), historical year-on-year growth, and others. Other approaches were also utilized to derive market size and forecasts. Where no hard data was available, we used modeling techniques in order to produce comprehensive datasets. A rigorous methodology has been adopted, wherein the available hard data are cross-referenced with the following data types to produce estimates:
- Demographic Data: population, inflation rates, and others
- Industry Indicators: production data, R&D investment, technology stage, infrastructure, sector growth, and facilities
- Market Forecasting: Market forecasts for various segments are derived by taking into account drivers, restraints/challenges, opportunities prevailing in the market, and considering advantages/disadvantages of segments/sub-segments over other segments/sub-segments. Business environment, historical sales pattern, unmet needs, competitive intensity, and country-wise consumption data are some of the other pivotal factors, which are considered to derive market forecasts.
Table of Contents
1. Preface
- 1.1. Market Definition and Scope
- 1.2. Market Segmentation
- 1.3. Key Research Objectives
- 1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
- 5.1. Introduction
- 5.2. Market Dynamics
- 5.2.1. Drivers
- 5.2.2. Restraints
- 5.2.3. Opportunities
- 5.3. Key Trends Analysis
- 5.3.1. Demand Side Analysis
- 5.3.2. Supply Side Analysis
- 5.4. Key Market Indicators
- 5.4.1. Overview of Outdoor Gear Market
- 5.4.2. Overview of Recreational Sports Industry
- 5.5. Porter's Five Forces Analysis
- 5.6. Value Chain Analysis
- 5.7. Industry SWOT Analysis
- 5.8. COVID-19 Impact Analysis
- 5.9. Raw Material Analysis
- 5.10. Global Outdoor Clothing Market Analysis and Forecast, 2017 - 2031
- 5.10.1. Market Value Projections (US$ Bn)
- 5.10.2. Market Volume Projections (Million Units)
6. Global Outdoor Clothing Market Analysis and Forecast, By Product
- 6.1. Global Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Product, 2017 - 2031
- 6.1.1. Top Wear
- 6.1.1.1. Shirts & T-Shirts
- 6.1.1.2. Jackets & Hoodies
- 6.1.2. Bottom Wear
- 6.1.2.1. Trousers
- 6.1.2.2. Shorts
- 6.1.2.3. Leggings & Tights
- 6.1.3. Coveralls
- 6.1.4. Others
- 6.2. Incremental Opportunity, By Product
7. Global Outdoor Clothing Market Analysis and Forecast, By Material
- 7.1. Global Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Material, 2017 - 2031
- 7.1.1. Natural
- 7.1.1.1. Cotton
- 7.1.1.2. Wool
- 7.1.1.3. Leather
- 7.1.1.4. Others
- 7.1.2. Synthetic
- 7.1.2.1. Nylon
- 7.1.2.2. Polyester
- 7.1.2.3. Others
- 7.2. Incremental Opportunity, By Material
8. Global Outdoor Clothing Market Analysis and Forecast, By End-users
- 8.1. Global Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By End-users, 2017 - 2031
- 8.1.1. Women
- 8.1.2. Men
- 8.1.3. Kids
- 8.2. Incremental Opportunity, By End Users
9. Global Outdoor Clothing Market Analysis and Forecast, By Price
- 9.1. Global Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Price, 2017 - 2031
- 9.1.1. Low
- 9.1.2. Medium
- 9.1.3. High
- 9.2. Incremental Opportunity, By Price
10. Global Outdoor Clothing Market Analysis and Forecast, By Distribution Channel
- 10.1. Global Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2017 - 2031
- 10.1.1. Online
- 10.1.1.1. E-commerce Websites
- 10.1.1.2. Company-Owned Websites
- 10.1.2. Offline
- 10.1.2.1. Specialty Stores
- 10.1.2.2. Hypermarkets & Supermarkets
- 10.1.2.3. Others
- 10.2. Incremental Opportunity, By Distribution Channel
11. Global Outdoor Clothing Market Analysis and Forecast, Region
- 11.1. Global Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Region, 2017 - 2031
- 11.1.1. North America
- 11.1.2. Europe
- 11.1.3. Asia Pacific
- 11.1.4. Middle East & Africa
- 11.1.5. South America
- 11.2. Incremental Opportunity, By Region
12. North America Outdoor Clothing Market Analysis and Forecast
- 12.1. Regional Snapshot
- 12.2. Demographic Overview
- 12.3. Brand Analysis
- 12.4. Consumer Buying Behaviour Analysis
- 12.4.1. Spending Capacity
- 12.4.2. Preferred Product Type
- 12.4.3. Preferred Mode of Buying
- 12.5. Price Trend Analysis
- 12.5.1. Weighted Average Price
- 12.6. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Product, 2017 - 2031
- 12.6.1. Top Wear
- 12.6.1.1. Shirts & T-Shirts
- 12.6.1.2. Jackets & Hoodies
- 12.6.2. Bottom Wear
- 12.6.2.1. Trousers
- 12.6.2.2. Shorts
- 12.6.2.3. Leggings & Tights
- 12.6.3. Coveralls
- 12.6.4. Others
- 12.7. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Material, 2017 - 2031
- 12.7.1. Natural
- 12.7.1.1. Cotton
- 12.7.1.2. Wool
- 12.7.1.3. Leather
- 12.7.1.4. Others
- 12.7.2. Synthetic
- 12.7.2.1. Nylon
- 12.7.2.2. Polyester
- 12.7.2.3. Others
- 12.8. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By End-users, 2017 - 2031
- 12.8.1. Women
- 12.8.2. Men
- 12.8.3. Kids
- 12.9. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Price, 2017 - 2031
- 12.9.1. Low
- 12.9.2. Medium
- 12.9.3. High
- 12.10. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2017 - 2031
- 12.10.1. Online
- 12.10.1.1. E-commerce Websites
- 12.10.1.2. Company-Owned Websites
- 12.10.2. Offline
- 12.10.2.1. Specialty Stores
- 12.10.2.2. Hypermarkets & Supermarkets
- 12.10.2.3. Others
- 12.11. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Country & Sub-region, 2017 - 2031
- 12.11.1. U.S.
- 12.11.2. Canada
- 12.11.3. Rest of North America
- 12.12. Incremental Opportunity Analysis
13. Europe Outdoor Clothing Market Analysis and Forecast
- 13.1. Regional Snapshot
- 13.2. Demographic Overview
- 13.3. Brand Analysis
- 13.4. Consumer Buying Behavior Analysis
- 13.4.1. Spending Capacity
- 13.4.2. Preferred Product Type
- 13.4.3. Preferred Mode of Buying
- 13.5. Price Trend Analysis
- 13.5.1. Weighted Average Price
- 13.6. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Product, 2017 - 2031
- 13.6.1. Top Wear
- 13.6.1.1. Shirts & T-Shirts
- 13.6.1.2. Jackets & Hoodies
- 13.6.2. Bottom Wear
- 13.6.2.1. Trousers
- 13.6.2.2. Shorts
- 13.6.2.3. Leggings & Tights
- 13.6.3. Coveralls
- 13.6.4. Others
- 13.7. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Material, 2017 - 2031
- 13.7.1. Natural
- 13.7.1.1. Cotton
- 13.7.1.2. Wool
- 13.7.1.3. Leather
- 13.7.1.4. Others
- 13.7.2. Synthetic
- 13.7.2.1. Nylon
- 13.7.2.2. Polyester
- 13.7.2.3. Others
- 13.8. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By End-users, 2017 - 2031
- 13.8.1. Women
- 13.8.2. Men
- 13.8.3. Kids
- 13.9. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Price, 2017 - 2031
- 13.9.1. Low
- 13.9.2. Medium
- 13.9.3. High
- 13.10. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2017 - 2031
- 13.10.1. Online
- 13.10.1.1. E-commerce Websites
- 13.10.1.2. Company-Owned Websites
- 13.10.2. Offline
- 13.10.2.1. Specialty Stores
- 13.10.2.2. Hypermarkets & Supermarkets
- 13.10.2.3. Others
- 13.11. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Country & Sub-region, 2017 - 2031
- 13.11.1. U.K.
- 13.11.2. Germany
- 13.11.3. France
- 13.11.4. Rest of Europe
- 13.12. Incremental Opportunity Analysis
14. Asia Pacific Outdoor Clothing Market Analysis and Forecast
- 14.1. Regional Snapshot
- 14.2. Demographic Overview
- 14.3. Brand Analysis
- 14.4. Consumer Buying Behaviour Analysis
- 14.4.1. Spending Capacity
- 14.4.2. Preferred Product Type
- 14.4.3. Preferred Mode of Buying
- 14.5. Price Trend Analysis
- 14.5.1. Weighted Average Price
- 14.6. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Product, 2017 - 2031
- 14.6.1. Top Wear
- 14.6.1.1. Shirts & T-Shirts
- 14.6.1.2. Jackets & Hoodies
- 14.6.2. Bottom Wear
- 14.6.2.1. Trousers
- 14.6.2.2. Shorts
- 14.6.2.3. Leggings & Tights
- 14.6.3. Coveralls
- 14.6.4. Others
- 14.7. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Material, 2017 - 2031
- 14.7.1. Natural
- 14.7.1.1. Cotton
- 14.7.1.2. Wool
- 14.7.1.3. Leather
- 14.7.1.4. Others
- 14.7.2. Synthetic
- 14.7.2.1. Nylon
- 14.7.2.2. Polyester
- 14.7.2.3. Others
- 14.8. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By End-users, 2017 - 2031
- 14.8.1. Women
- 14.8.2. Men
- 14.8.3. Kids
- 14.9. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Price, 2017 - 2031
- 14.9.1. Low
- 14.9.2. Medium
- 14.9.3. High
- 14.10. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2017 - 2031
- 14.10.1. Online
- 14.10.1.1. E-commerce Websites
- 14.10.1.2. Company-Owned Websites
- 14.10.2. Offline
- 14.10.2.1. Specialty Stores
- 14.10.2.2. Hypermarkets & Supermarkets
- 14.10.2.3. Others
- 14.11. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Country & Sub-region, 2017 - 2031
- 14.11.1. China
- 14.11.2. India
- 14.11.3. Japan
- 14.11.4. Rest of Asia Pacific
- 14.12. Incremental Opportunity Analysis
15. Middle East & Africa Outdoor Clothing Market Analysis and Forecast
- 15.1. Regional Snapshot
- 15.2. Demographic Overview
- 15.3. Brand Analysis
- 15.4. Consumer Buying Behaviour Analysis
- 15.4.1. Spending Capacity
- 15.4.2. Preferred Product Type
- 15.4.3. Preferred Mode of Buying
- 15.5. Price Trend Analysis
- 15.5.1. Weighted Average Price
- 15.6. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Product, 2017 - 2031
- 15.6.1. Top Wear
- 15.6.1.1. Shirts & T-Shirts
- 15.6.1.2. Jackets & Hoodies
- 15.6.2. Bottom Wear
- 15.6.2.1. Trousers
- 15.6.2.2. Shorts
- 15.6.2.3. Leggings & Tights
- 15.6.3. Coveralls
- 15.6.4. Others
- 15.7. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Material, 2017 - 2031
- 15.7.1. Natural
- 15.7.1.1. Cotton
- 15.7.1.2. Wool
- 15.7.1.3. Leather
- 15.7.1.4. Others
- 15.7.2. Synthetic
- 15.7.2.1. Nylon
- 15.7.2.2. Polyester
- 15.7.2.3. Others
- 15.8. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By End-users, 2017 - 2031
- 15.8.1. Women
- 15.8.2. Men
- 15.8.3. Kids
- 15.9. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Price, 2017 - 2031
- 15.9.1. Low
- 15.9.2. Medium
- 15.9.3. High
- 15.10. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2017 - 2031
- 15.10.1. Online
- 15.10.1.1. E-commerce Websites
- 15.10.1.2. Company-Owned Websites
- 15.10.2. Offline
- 15.10.2.1. Specialty Stores
- 15.10.2.2. Hypermarkets & Supermarkets
- 15.10.2.3. Others
- 15.11. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Country & Sub-region, 2017 - 2031
- 15.11.1. GCC
- 15.11.2. South Africa
- 15.11.3. Rest of Middle East & Africa
- 15.12. Incremental Opportunity Analysis
16. South America Outdoor Clothing Market Analysis and Forecast
- 16.1. Regional Snapshot
- 16.2. Demographic Overview
- 16.3. Brand Analysis
- 16.4. Consumer Buying Behaviour Analysis
- 16.4.1. Spending Capacity
- 16.4.2. Preferred Product Type
- 16.4.3. Preferred Mode of Buying
- 16.5. Price Trend Analysis
- 16.5.1. Weighted Average Price
- 16.6. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Product, 2017 - 2031
- 16.6.1. Top Wear
- 16.6.1.1. Shirts & T-Shirts
- 16.6.1.2. Jackets & Hoodies
- 16.6.2. Bottom Wear
- 16.6.2.1. Trousers
- 16.6.2.2. Shorts
- 16.6.2.3. Leggings & Tights
- 16.6.3. Coveralls
- 16.6.4. Others
- 16.7. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Material, 2017 - 2031
- 16.7.1. Natural
- 16.7.1.1. Cotton
- 16.7.1.2. Wool
- 16.7.1.3. Leather
- 16.7.1.4. Others
- 16.7.2. Synthetic
- 16.7.2.1. Nylon
- 16.7.2.2. Polyester
- 16.7.2.3. Others
- 16.8. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By End-users, 2017 - 2031
- 16.8.1. Women
- 16.8.2. Men
- 16.8.3. Kids
- 16.9. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Price, 2017 - 2031
- 16.9.1. Low
- 16.9.2. Medium
- 16.9.3. High
- 16.10. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Distribution Channel, 2017 - 2031
- 16.10.1. Online
- 16.10.1.1. E-commerce Websites
- 16.10.1.2. Company-Owned Websites
- 16.10.2. Offline
- 16.10.2.1. Specialty Stores
- 16.10.2.2. Hypermarkets & Supermarkets
- 16.10.2.3. Others
- 16.11. Outdoor Clothing Market Size (US$ Bn and Million Units) Forecast, By Country & Sub-region, 2017 - 2031
- 16.11.1. Brazil
- 16.11.2. Rest of South America
- 16.12. Incremental Opportunity Analysis
17. Competition Landscape
- 17.1. Market Player - Competition Dashboard
- 17.2. Market Share Analysis (%) - 2020
- 17.3. Key Players Sale by Product Category - 2020
- 17.4. Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Financial/Revenue, Strategy & Business Overview, Sales Channel Analysis, Product Portfolio)
- 17.4.1. Adidas AG
- 17.4.1.1. Company Overview
- 17.4.1.2. Sales Area/Geographical Presence
- 17.4.1.3. Financial/Revenue
- 17.4.1.4. Strategy & Business Overview
- 17.4.1.5. Sales Channel Analysis
- 17.4.1.6. Product Portfolio
- 17.4.2. Columbia Sportswear Company
- 17.4.2.1. Company Overview
- 17.4.2.2. Sales Area/Geographical Presence
- 17.4.2.3. Financial/Revenue
- 17.4.2.4. Strategy & Business Overview
- 17.4.2.5. Sales Channel Analysis
- 17.4.2.6. Product Portfolio
- 17.4.3. Hanesbrands Inc.
- 17.4.3.1. Company Overview
- 17.4.3.2. Sales Area/Geographical Presence
- 17.4.3.3. Financial/Revenue
- 17.4.3.4. Strategy & Business Overview
- 17.4.3.5. Sales Channel Analysis
- 17.4.3.6. Product Portfolio
- 17.4.4. VF Corporation
- 17.4.4.1. Company Overview
- 17.4.4.2. Sales Area/Geographical Presence
- 17.4.4.3. Financial/Revenue
- 17.4.4.4. Strategy & Business Overview
- 17.4.4.5. Sales Channel Analysis
- 17.4.4.6. Product Portfolio
- 17.4.5. Hugo Boss AG
- 17.4.5.1. Company Overview
- 17.4.5.2. Sales Area/Geographical Presence
- 17.4.5.3. Financial/Revenue
- 17.4.5.4. Strategy & Business Overview
- 17.4.5.5. Sales Channel Analysis
- 17.4.5.6. Product Portfolio
- 17.4.6. Mizuno Corporation
- 17.4.6.1. Company Overview
- 17.4.6.2. Sales Area/Geographical Presence
- 17.4.6.3. Financial/Revenue
- 17.4.6.4. Strategy & Business Overview
- 17.4.6.5. Sales Channel Analysis
- 17.4.6.6. Product Portfolio
- 17.4.7. Nike Inc.
- 17.4.7.1. Company Overview
- 17.4.7.2. Sales Area/Geographical Presence
- 17.4.7.3. Financial/Revenue
- 17.4.7.4. Strategy & Business Overview
- 17.4.7.5. Sales Channel Analysis
- 17.4.7.6. Product Portfolio
- 17.4.8. Puma SE
- 17.4.8.1. Company Overview
- 17.4.8.2. Sales Area/Geographical Presence
- 17.4.8.3. Financial/Revenue
- 17.4.8.4. Strategy & Business Overview
- 17.4.8.5. Sales Channel Analysis
- 17.4.8.6. Product Portfolio
- 17.4.9. Under Armour Inc.
- 17.4.9.1. Company Overview
- 17.4.9.2. Sales Area/Geographical Presence
- 17.4.9.3. Financial/Revenue
- 17.4.9.4. Strategy & Business Overview
- 17.4.9.5. Sales Channel Analysis
- 17.4.9.6. Product Portfolio
- 17.4.10. Patagonia, Inc.
- 17.4.10.1. Company Overview
- 17.4.10.2. Sales Area/Geographical Presence
- 17.4.10.3. Financial/Revenue
- 17.4.10.4. Strategy & Business Overview
- 17.4.10.5. Sales Channel Analysis
- 17.4.10.6. Product Portfolio
- 17.4.11. Timberland LLC
- 17.4.11.1. Company Overview
- 17.4.11.2. Sales Area/Geographical Presence
- 17.4.11.3. Financial/Revenue
- 17.4.11.4. Strategy & Business Overview
- 17.4.11.5. Sales Channel Analysis
- 17.4.11.6. Product Portfolio
18. Key Takeaway
- 18.1. Identification of Potential Market Spaces
- 18.1.1. Product Type
- 18.1.2. Material
- 18.1.3. End-user
- 18.1.4. Price
- 18.1.5. Distribution Channel
- 18.1.6. Region
- 18.2. Understanding the Buying Process of Customers
- 18.3. Preferred Sales & Marketing Strategy