戶外服裝市場規模 - 按產品類型（上衣、下衣、其他配件）、按材料（合成布料、天然布料）、按性別（男士、女士、兒童）、按價格、按配銷通路，2024 年全球預測 - 2032

Outdoor Apparel Market Size - By Product Type (Topwear, Bottomwear, Other Accessories), By Material (Synthetic Fabrics, Natural Fabrics), By Gender-Based (Men, Women, Kids), By Price, By Distribution Channel, Global Forecast 2024 - 2032

出版日期: 2024年01月31日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3個工作天內

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簡介目錄

受不斷變化的時尚趨勢的巨大影響，戶外服裝市場規模預計在 2024 年至 2032 年間以超過 6.6% 的CAGR成長。隨著戶外活動與生活方式的選擇交織在一起，消費者正在積極尋找將功能性與時尚完美融合的服裝。多個品牌正在將時尚的設計、顏色和圖案融入其戶外服裝系列中，以吸引時尚消費者。

此外，運動休閒服的興起模糊了戶外時尚和日常時尚之間的界限，推動了對適合城市和荒野環境的多功能戶外服裝的需求。時尚合作、名人代言和社群媒體影響力也將影響消費者的偏好。此外，與零售商和戶外愛好者的策略合作夥伴關係、收購和合作使品牌能夠擴大其市場影響力和知名度。對行銷活動、產品創新和客戶參與計畫的投資不斷增加將進一步推動市場成長。舉個例子，2023 年 11 月，領先的戶外裝備和服裝專業零售商 Backcountry 透過其成功的自有同名品牌 Backcountry 進軍批發領域。

整個市場分為產品類型、材料、配銷通路、價格範圍、性別和地區。

根據產品類型，預計2024年至2032年戶外服飾市場複合CAGR為6.5%。戶外活動的日益普及導致對耐用、舒適、耐候的下裝產品的需求激增例如登山褲、工裝短褲和防水褲。領先的製造商專注於創新設計、先進材料和功能特性，以滿足消費者對以性能為導向的戶外服裝的偏好。此外，不斷變化的時尚趨勢以及戶外運動和娛樂活動參與度的增加將推動該細分市場的成長。

從性別細分來看，兒童戶外服裝市場在 2023 年佔據了可觀的收入，預計到 2032 年將實現 5.7% 的成長率。最近，為了孩子的身心健康，家長們開始優先考慮戶外活動，進一步推動了對耐用、舒適和功能性戶外服裝不斷成長的需求。此外，家庭戶外探險和休閒活動的成長趨勢也促使人們開發出適合兒童的戶外服裝，具有防水、透氣和防紫外線等功能，以滿足年輕冒險家及其家人的需求。

從地區來看，由於中國、印度和日本可支配收入的增加、城市化以及戶外休閒文化的蓬勃發展，亞太地區戶外服裝行業預計在 2024 年至 2032 年間實現 7.3% 的CAGR。多樣化的地區景觀和戶外活動，如健行、露營和探險運動將推動產品需求。該地區的製造商正在設計與文化相關的設計、耐候材料和功能特性，以滿足亞太地區消費者的喜好。例如，2023 年 4 月，BBC Studios 和 Cowell Fashion 合作打造了環保戶外服裝系列，靈感來自 BBC Earth 在韓國的自然史節目。電商平台的崛起和零售擴張將進一步推動區域市場成長。

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 義大利
- 西班牙
- 歐洲其他地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
- 亞太地區其他地區
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地區
MEA
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- MEA 的其餘部分

第 11 章：公司簡介

Adidas
Amer Sports
Anta Sports Products Ltd.
Black Diamond Equipment
Canadian Tire Corporation
Columbia Sportswear
Equip Outdoor Technologies
Fenix Outdoor International AG
Haglöfs
Jack Wolfskin
La Sportiva
Mammut Sports Group AG
Newell Brands
Patagonia
Puma
Under Armour
VF Corporation
Wolverine Worldwide

簡介目錄

Product Code: 7349

Outdoor Apparel Market size is set to expand at over 6.6% CAGR between 2024 and 2032 driven by the significant influence from the evolving fashion trends. With outdoor activities becoming intertwined with lifestyle choices, consumers are actively seeking apparel that seamlessly blend functionality with style. Multiple brands are incorporating trendy designs, colors, and patterns into their outdoor clothing lines to appeal to fashion-conscious consumers.

Additionally, the rise of athleisure wear is blurring the line between outdoor and everyday fashion, driving the demand for versatile outdoor apparel suitable for both urban and wilderness settings. Fashion collaborations, celebrity endorsements, and social media influence will also shape consumer preferences. Moreover, strategic partnerships, acquisitions, and collaborations with retailers and outdoor enthusiasts are enabling brands to enhance their market reach and visibility. Rising investments in marketing campaigns, product innovations, and customer engagement initiatives will further propel the market growth. To cite an instance, in November 2023, Backcountry, the leading specialized retailer of outdoor gear and apparel, expanded into the wholesale space through its successful in-house name-sake brand, Backcountry.

The overall market is segmented into product type, material, distribution channel, price range, gender-based, and region.

Based on product type, the outdoor apparel market from the bottom wear segment is anticipated to witness 6.5% CAGR from 2024 and 2032. The growing popularity of outdoor activities has resulted in the surging demand for durable, comfortable, and weather-resistant bottom wear items like hiking pants, cargo shorts, and waterproof trousers. Leading manufacturers are focusing on innovative designs, advanced materials, and functional features to meet the consumer preferences for performance-oriented outdoor clothing. Moreover, the changing fashion trends and increased participation in outdoor sports and recreational activities will propel the segment growth.

With respect to gender-based segmentation, the kids outdoor apparel market accounted for a sizable revenue in 2023 and is projected to record 5.7% growth rate through 2032. Lately, parents are prioritizing outdoor activities for physical and mental well-being of children, further contributing to the rising demand for durable, comfortable, and functional outdoor clothing. Additionally, the growing trend of family outdoor adventures and recreational activities is spurring the creation of kid-friendly outdoor apparel with features like waterproofing, breathability, and UV protection for catering to the needs of young adventurers and their families.

Regionally, the Asia Pacific outdoor apparel industry is set to exhibit 7.3% CAGR between 2024 and 2032 attributed to the increasing disposable incomes, urbanization, and burgeoning outdoor recreation culture across China, India, and Japan. The diverse regional landscapes and outdoor activities, such as hiking, camping, and adventure sports will drive the product demand. Manufacturers across the region are designing culturally relevant designs, weather-resistant materials, and functional features to cater to the preferences of the Asia Pacific consumers. For instance, in April 2023, BBC Studios and Cowell Fashion collaborated to create an eco-friendly outdoor apparel line inspired by BBC Earth's natural history programs in South Korea. The rise in e-commerce platforms and retail expansion will further boost the regional market growth.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameter
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360 degree synopsis

Chapter 3 Market Industry Insights

3.1 Industry ecosystem analysis
3.2 Raw material analysis
3.3 Regulatory landscape
3.4 Industry impact forces
- 3.4.1 Growth drivers
- 3.4.2 Industry pitfalls & challenges
3.5 Growth potential analysis
3.6 Porter's analysis
- 3.6.1 Supplier power
- 3.6.2 Buyer power
- 3.6.3 Threat of new entrants
- 3.6.4 Threat of substitutes
- 3.6.5 Industry rivalry
3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type (USD Billion) (Million Units)

5.1 Key trends
5.2 Top
- 5.2.1 T-shirts
- 5.2.2 Tank tops
- 5.2.3 Sports bras
- 5.2.4 Jackets
- 5.2.5 Sweat shirts
- 5.2.6 Others (Track suits, Swimmer suits)
5.3 Bottom
- 5.3.1 Leggings
- 5.3.2 Shorts
- 5.3.3 Sweatpants
- 5.3.4 Track pants
- 5.3.5 Others (yoga pants, skirts)
5.4 Accessories

Chapter 6 Market Estimates & Forecast, By Material (USD Billion) (Million Units)

6.1 Key trends
6.2 Synthetic fabrics
- 6.2.1 Polyester
- 6.2.2 Nylon
6.3 Natural fabrics
- 6.3.1 Cotton fabrics
- 6.3.2 Hemp
- 6.3.3 Bamboo
- 6.3.4 Wool
- 6.3.5 Others

Chapter 7 Market Estimates & Forecast, By Gender-Based (USD Billion) (Million Units)

7.1 Key trends
7.2 Male
7.3 Female
7.4 Kids

Chapter 8 Market Estimates & Forecast, By Price Range (USD Billion) (Million Units)

8.1 Key trends
8.2 Low
8.3 Mid
8.4 High

Chapter 9 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Million Units)

9.1 Key trends
9.2 Online retail
- 9.2.1 Ecommerce
- 9.2.2 Company website
9.3 Offline
- 9.3.1 Specialty stores
- 9.3.2 Mega retails stores
- 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region (USD Billion) (Million Units)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 Germany
- 10.3.2 U.K.
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Rest of Europe
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
- 10.4.6 Rest of Asia Pacific
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.5.3 Argentina
- 10.5.4 Rest of Latin America
10.6 MEA
- 10.6.1 Saudi Arabia
- 10.6.2 UAE
- 10.6.3 South Africa
- 10.6.4 Rest of MEA