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豐富的通訊服務市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測（按部署模型、企業規模、按應用、地區、競爭細分）

Rich Communication Services Market - Global Industry Size, Share, Trends, Opportunity, and Forecast Segmented By Deployment Model, By Enterprise Size, By Application, By Region, Competition 2018-2028
出版日期: | 出版商: TechSci Research | 英文 190 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2022 年，全球豐富通訊服務 (RCS) 市場估值達到 72.5 億美元，並預計在預測期內顯著成長，預計到 2028 年年複合成長率 (CAGR) 將達到 12.35%。轉向訊息平台作為與客戶溝通的方式，RCS 提供了許多功能來增強客戶溝通。

RCS 引入了多項有助於改善客戶互動的功能，包括已讀回執和打字指示器。這些元素為企業提供了有關客戶參與度的寶貴見解，使他們能夠衡量訊息接收和回應時間，最終提高客戶溝通的品質。

RCS 的顯著優勢之一是其訊息加密，可防止未經授權的存取。對於需要透過訊息傳遞平台傳輸敏感資訊的企業和個人來說​​，此安全功能至關重要。透過確保訊息的機密性和完整性，RCS 加強了資料保護，增強了客戶的信任並促進關鍵資訊的安全交換。

市場概況
預測期 2024-2028
2022 年市場規模 72.5億美元
2028 年市場規模 153.1億美元
2023-2028 年年複合成長率 12.35%
成長最快的細分市場 行銷與廣告活動
最大的市場 北美洲

主要市場促進因素

成本和收入模型：

對於營運商和企業來說，開發和維護 RCS 基礎設施（包括伺服器和軟體）可能成本高昂。尋找永續的收入模式（例如將商業 RCS 服務貨幣化）是一項挑戰。許多用戶不知道RCS或不理解RCS和SMS之間的差異。向使用者介紹 RCS 的好處以及如何有效使用它是一項挑戰。人們通常會抵制變革，說服用戶從現有的訊息應用程式切換到 RCS 可能具有挑戰性，尤其是當他們的聯絡人不使用 RCS 時。營運商需要投資網路升級才能完全支援 RCS 功能。 RCS 的推出取決於營運商網路的準備情況，這可能既耗時又昂貴。RCS 市場面臨來自其他通訊技術的競爭，例如 OTT 訊息應用程式和 WebRTC 等新興技術VoIP 服務，提供替代的通訊方式。

主要市場趨勢

持續擴張

隨著越來越多的行動電信商和訊息應用程式供應商採用該技術，RCS 的採用預計將在全球範圍內繼續擴大。向新的地區和市場擴張是一個突出的趨勢。 RCS 擴大被企業用於客戶參與、行銷和客戶支援。品牌和企業利用 RCS 向客戶發送豐富的互動式訊息，包括產品目錄、預約提醒和一鍵購買。 RCS 不斷發展以提供更多功能和功能，例如聊天機器人、支付整合和預約安排。這些增強功能使 RCS 成為一個更通用的個人和企業通訊平台。改進不同 RCS 實施之間的互通性的努力正在進行中。這一趨勢旨在確保 RCS 訊息在不同網路和裝置之間無縫運作。

客戶服務 RCS

客戶服務和支援逐漸成為 RCS 的關鍵用例。許多公司正在探索基於 RCS 的客戶服務解決方案，包括自動回應和即時代理互動。資料安全和隱私的重要性是 RCS 市場的一個成長趨勢。使用者和企業越來越關注其 RCS 訊息的安全性，從而導致加強加密和隱私控制的努力。行動電信商、訊息應用程式供應商和技術公司正在建立合作夥伴關係和聯盟，以促進 RCS 的採用。這些合作旨在加速 RCS 服務的推出並改善整體用戶體驗。

與人工智慧和聊天機器人整合

與人工智慧 (AI) 和聊天機器人的整合變得越來越普遍。這可以實現自動回應、改進的客戶互動和個人化的訊息傳遞體驗。 5G 網路的推出預計將透過為多媒體訊息傳遞提供更快、更可靠的連接來促進 RCS 的採用。 RCS 被視為 5G 的補充技術。 RCS支援豐富的媒體分享，包括高品質的影像、影片和文件。這一趨勢推動了它在媒體和娛樂、電子商務和醫療保健等各個行業的採用。

多設備支援：

RCS 致力於支援跨多個裝置的無縫訊息傳遞。這一趨勢旨在為用戶在智慧型手機、平板電腦和桌上型電腦上提供一致的訊息體驗。 RCS 正在嘗試新的使用者介面設計和功能，以增強使用者體驗，包括改進的聯絡人管理和訊息組織。

細分市場洞察

企業規模洞察

全球豐富通訊服務市場由大型企業細分市場主導，預計在預測期內將保持這一趨勢，因為豐富通訊服務的實施正在進一步幫助大型企業的IT和電信團隊改變訊息傳遞的通訊方式，可以傳遞豐富的內容。隨著訊息傳遞和溝通需求的變化，它們無法很好地應對大型企業或校園環境中的傳統訊息傳遞方式。因此，大型企業中豐富的通訊服務實施正在快速成長，這提供了一種動態且靈活的方法。

區域洞察

北美地區已成為全球豐富通訊服務市場的領導者，到 2022 年將佔據重要的收入佔有率。由於 5G 網路的高滲透率和人工智慧的日益普及，北美地區在 2019 年主導了豐富通訊服務市場（ AI ）和該地區的其他智慧連接設備。此外，對下一代訊息服務的需求激增，聊天機器人將客戶服務的傾向從對話式互動轉變，以及豐富的通訊服務為行動網路營運商（MNO）提供了利用為本地開發的最新技術進步提供服務的機會。訊息通道。然而，由於人工智慧和5G網路等高階技術的出現，該地區對豐富通訊服務的需求不斷增加，預計亞太地區在豐富通訊服務市場預測期內將出現最高成長率；發送大量訊息進行行銷的需求日益成長；中小企業向數位化的重大轉變。因此，這些因素對市場的成長有正面影響。

目錄

第 1 章：產品概述

  • 市場定義
  • 市場範圍
  • 涵蓋的市場
  • 研究年份
  • 主要市場區隔

第 2 章：研究方法

  • 研究目的
  • 基線方法
  • 主要產業夥伴
  • 主要協會和二手資料來源
  • 預測方法
  • 數據三角測量與驗證
  • 假設和限制

第 3 章：執行摘要

第 4 章：客戶之聲

第 5 章：全球豐富通訊服務市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按部署模式（本地、雲端）
    • 依企業規模（中小企業和大型企業）
    • 按應用（豐富的通話和訊息、內容交付、增值服務、行銷和廣告活動以及雲端儲存）
    • 按地區
  • 按公司分類 (2022)
  • 市場地圖

第 6 章：北美豐富的通訊服務市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按部署模型
    • 按企業規模
    • 按應用
    • 按國家/地區
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第 7 章：亞太地區豐富的通訊服務市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按部署模型
    • 按企業規模
    • 按應用
    • 按國家/地區
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 印尼

第 8 章：歐洲豐富的通訊服務市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按部署模型
    • 按企業規模
    • 按應用
    • 按國家/地區
  • 歐洲：國家分析
    • 德國
    • 英國
    • 法國
    • 俄羅斯
    • 西班牙

第 9 章：南美洲豐富的通訊服務市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按部署模型
    • 按企業規模
    • 按應用
    • 按國家/地區
  • 南美洲：國家分析
    • 巴西
    • 阿根廷

第 10 章：中東和非洲豐富的通訊服務市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按部署模型
    • 按企業規模
    • 按應用
    • 按國家/地區
  • 中東和非洲：國家分析
    • 沙烏地阿拉伯
    • 南非
    • 阿拉伯聯合大公國
    • 以色列
    • 埃及

第 11 章：市場動態

  • 促進要素
  • 挑戰

第 12 章：市場趨勢與發展

第 13 章：公司簡介

  • Google
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 三星
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 華為
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 美國電話電報公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 威瑞森公司
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • T移動
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 西班牙電信
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 短跑
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 沃達豐集團
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services
  • 橘子
    • Business Overview
    • Key Revenue and Financials
    • Recent Developments
    • Key Personnel
    • Key Product/Services

第 14 章：策略建議

第 15 章：關於我們與免責聲明

簡介目錄
Product Code: 16212

In 2022, the Global Rich Communication Services (RCS) Market reached a valuation of USD 7.25 billion and is poised for significant growth in the forecast period, expected to achieve a Compound Annual Growth Rate (CAGR) of 12.35% through 2028. Businesses are progressively turning to messaging platforms as a means of communicating with their customers, and RCS offers a host of features to enhance customer communication.

RCS introduces several features that can contribute to improving customer interactions, including read receipts and typing indicators. These elements provide businesses with valuable insights into customer engagement, enabling them to gauge message reception and response times, ultimately enhancing the quality of customer communication.

One of the noteworthy advantages of RCS is its encryption of messages, safeguarding them from unauthorized access. This security feature is of paramount importance for both businesses and individuals who need to transmit sensitive information through messaging platforms. By ensuring the confidentiality and integrity of messages, RCS bolsters data protection, instilling trust in customers and facilitating secure exchanges of critical information.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 7.25 Billion
Market Size 2028USD 15.31 Billion
CAGR 2023-202812.35%
Fastest Growing SegmentMarketing & Advertising Campaign
Largest MarketNorth America

Key Market Drivers

Technological Advancements

Text messaging is still the most direct and widely used form of communication. As a result, two-way automated enterprise-to-person text messaging, known as A2P mobile messaging, has become essential for businesses. Rich Communication Services (RCS) is a successor to SMS that supports read receipts, typing indicators, improved group chats, and high-quality images. RCS relies on a standard called Universal Profile, which defines a way to tell other phones that it can spend and receive RCS. Various prominent smartphone vendors and telecom operators are increasingly developing, investing, and offering RCS platforms. For instance, in November 2019, Google rolled out RCS in the United Kingdom and France. In addition to this, AT&T, Sprint, T-Mobile, and Verizon announced that they are also looking to replace SMS with RCS by 2020, and technology will be built on an RCS implementation for Android under the Cross-Carrier Messaging Initiative (CCMI) where Google will not be involved. Despite the growing popularity of OTT messaging apps, SMS is still prevalent amongst the population. Even though a significant number of users have been declining since the last few years due to various other messaging apps, but SMS remains one of the prominent sources of messaging, information sharing, advertising, and CRM tool. According to Salesforce, text messages have a 98% open rate, and about 90% of the recipients open SMS messages within three minutes. Moreover, text messages are nearly 56 times more affordable compared to cost-per-click advertising such as Adwords, according to Burst SMS. Also, text messages command a 10% click-through rate; owing to such cost-effective means, the demand for SMS in terms of information dissemination is significantly high.

Consumer Demand for Enhanced Messaging

Consumers were increasingly looking for richer and more interactive messaging experiences beyond basic SMS. RCS offers features such as group chat, read receipts, typing indicators, and multimedia sharing that meet these demands. RCS provides opportunities for businesses to engage with customers through interactive, branded messages. Companies can use RCS for marketing, customer support, and e-commerce, which was expected to drive adoption among enterprises. Efforts to standardize RCS across different carriers and devices were expected to make it more appealing. Interoperability ensures that RCS messages work seamlessly between users on different networks and devices. The integration of RCS into popular messaging apps and operating systems can drive adoption. Android Messages, for example, integrated RCS support into its app, potentially expanding the user base. RCS was expected to offer improved security and encryption compared to SMS, which can attract users who value data privacy. The support and promotion of RCS by mobile carriers play a crucial role in its adoption. Carriers may incentivize users to switch to RCS-compatible devices and plans. As RCS was not yet universally available worldwide in 2021, expansion efforts in different regions were expected to drive market growth.

5G Rollout

The rollout of 5G networks was anticipated to support the growth of RCS by providing faster and more reliable connections for multimedia messaging. The competitive dynamics among messaging app providers, mobile device manufacturers, and mobile carriers could influence the adoption of RCS. Partnerships and alliances between these stakeholders may shape the market. Regulations related to messaging and data privacy can impact the RCS market. Compliance with regulations may affect how RCS is used for business purposes.

Key Market Challenges

Slow Adoption and Fragmentation

One of the primary challenges was the slow adoption of RCS, especially in comparison to the widespread use of traditional SMS and popular messaging apps like WhatsApp and Facebook Messenger. Additionally, the fragmentation of the RCS ecosystem with different carriers and messaging apps implementing RCS at varying rates hindered its adoption. Achieving full interoperability between different RCS implementations by various carriers and device manufacturers was a challenge. Inconsistent support for RCS features across networks and devices made it less reliable for users. RCS faced fierce competition from established messaging platforms like WhatsApp, WeChat, and Facebook Messenger. These platforms had large user bases and offered similar features, making it difficult for RCS to gain a foothold. While RCS offered enhanced features, concerns about data privacy and security remained. Ensuring the privacy of messages and user data was a challenge, especially as RCS was used for business messaging and transactions. Regulatory challenges and compliance with data protection laws and regulations varied across regions and countries. Navigating these regulatory hurdles could be complex for RCS service providers.

Cost and Revenue Models:

Developing and maintaining RCS infrastructure, including servers and software, could be expensive for carriers and businesses. Finding sustainable revenue models, such as monetizing business RCS services, was a challenge. Many users were unaware of RCS or didn't understand the differences between RCS and SMS. Educating users about the benefits of RCS and how to use it effectively posed a challenge. People are often resistant to change, and convincing users to switch from their existing messaging apps to RCS could be challenging, especially if their contacts were not using RCS. Carriers needed to invest in network upgrades to support RCS features fully. The rollout of RCS was dependent on the readiness of carrier networks, which could be time-consuming and costly.The RCS market faced competition from other communication technologies, such as over-the-top (OTT) messaging apps and emerging technologies like WebRTC and VoIP services, which offered alternative means of communication.

Key Market Trends

Continued Expansion

RCS adoption was expected to continue expanding globally as more mobile carriers and messaging app providers embraced the technology. Expanding into new regions and markets was a prominent trend. RCS was increasingly used by businesses for customer engagement, marketing, and customer support. Brands and enterprises were leveraging RCS to send rich, interactive messages to customers, including product catalogs, appointment reminders, and one-click purchases. RCS was evolving to offer even more features and capabilities, such as chatbots, payment integrations, and appointment scheduling. These enhancements made RCS a more versatile platform for both personal and business communication. Efforts to improve interoperability between different RCS implementations were ongoing. This trend aimed to ensure that RCS messages worked seamlessly across different networks and devices.

RCS for Customer Service

Customer service and support were emerging as a key use case for RCS. Many companies were exploring RCS-based customer service solutions, including automated responses and real-time agent interactions. The importance of data security and privacy was a growing trend in the RCS market. Users and businesses were increasingly concerned about the security of their RCS messages, leading to efforts to enhance encryption and privacy controls. Mobile carriers, messaging app providers, and technology companies were forming partnerships and alliances to promote RCS adoption. These collaborations aimed to accelerate the rollout of RCS services and improve the overall user experience.

Integration with AI and Chatbots

Integration with artificial intelligence (AI) and chatbots was becoming more common. This allowed for automated responses, improved customer interactions, and personalized messaging experiences. The rollout of 5G networks was expected to boost RCS adoption by providing faster and more reliable connections for multimedia messaging. RCS was seen as a complementary technology to 5G. RCS supported rich media sharing, including high-quality images, videos, and documents. This trend was driving its adoption in various industries, such as media and entertainment, e-commerce, and healthcare.

Multi-Device Support:

RCS was working on supporting messaging across multiple devices seamlessly. This trend aimed to provide users with a consistent messaging experience on smartphones, tablets, and desktops. RCS was experimenting with new user interface designs and features to enhance the user experience, including improved contact management and message organization.

Segmental Insights

Enterprise Size Insights

The global rich communication services market was dominated by the large enterprises segment, and is expected to maintain this trend during the forecast period as the implementation of rich communication service is further helping IT & telecommunication teams of large enterprises to change the way of communication with messaging, which can deliver rich content. As the messaging and communicating needs are changing, they do not cope well with the traditional way of messaging in large enterprises or campus environments. Therefore, rich communication service implementation is growing at a rapid pace among large enterprises, which provides a dynamic and flexible approach..

Regional Insights

The North America region has established itself as the leader in the Global Rich Communication Services Market with a significant revenue share in 2022. North America dominated the rich communication services market in 2019, owing to high penetration of 5G network and growing use of artificial intelligence (AI) & other smart connected devices in the region. Moreover, surge in need of next-generation messaging service, chatbots shifting the inclination of customer service from conversational interactions, and rich communication service provide opportunities for mobile network operators (MNOs) to set up service on the latest technical advances being developed for the native messaging channel. However, Asia-Pacific is expected to witness the highest growth rate during the rich communication services market forecast period, owing to increasing demand for rich communication service across the region due to the emergence of high-end technologies, such artificial intelligence & 5G network; growing need of sending bulk messages for marketing; and major shift toward digitization by SMEs. Therefore, these factors impact positively on the growth of the market..

Key Market Players

  • Google
  • Samsung
  • Huawei
  • AT&T
  • Verizon
  • T-Mobile
  • Telefonica
  • Sprint (now part of T-Mobile)
  • Vodafone Group
  • Orange

Report Scope:

  • In this report, the Global Rich Communication Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Rich Communication Services Market, By Deployment Models:

  • On-premises
  • Cloud

Global Rich Communication Services Market, By Enterprise Size:

  • Small & Medium Enterprise
  • Large Enterprises

Global Rich Communication Services Market, By Application :

  • Rich Calls & Messaging
  • Content Delivery
  • Value Added Services
  • Marketing & Advertising Campaign
  • Cloud Storage

Global Rich Communication Services Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Europe
  • Germany
  • United Kingdom
  • France
  • Russia
  • Spain
  • South America
  • Brazil
  • Argentina
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • Egypt
  • UAE
  • Israel

Competitive Landscape

  • Company Profiles: Detailed analysis of the major companies present in the Global Rich Communication Services Market.

Available Customizations:

  • Global Rich Communication Services Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
  • 1.3. Markets Covered
  • 1.4. Years Considered for Study
  • 1.5. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

4. Voice of Customers

5. Global Rich Communication Services Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Deployment Model (On-premises, Cloud)
    • 5.2.2. By Enterprise Size (Small & Medium Enterprises and Large Enterprises)
    • 5.2.3. By Application (Rich Calls & Messaging, Content Delivery, Value Added Services, Marketing & Advertising Campaign, and Cloud Storage)
    • 5.2.4. By Region
  • 5.3. By Company (2022)
  • 5.4. Market Map

6. North America Rich Communication Services Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Deployment Model
    • 6.2.2. By Enterprise Size
    • 6.2.3. By Application
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Rich Communication Services Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Deployment Model
        • 6.3.1.2.2. By Enterprise Size
        • 6.3.1.2.3. By Application
    • 6.3.2. Canada Rich Communication Services Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Deployment Model
        • 6.3.2.2.2. By Enterprise Size
        • 6.3.2.2.3. By Application
    • 6.3.3. Mexico Rich Communication Services Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Deployment Model
        • 6.3.3.2.2. By Enterprise Size
        • 6.3.3.2.3. By Application

7. Asia-Pacific Rich Communication Services Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Deployment Model
    • 7.2.2. By Enterprise Size
    • 7.2.3. By Application
    • 7.2.4. By Country
  • 7.3. Asia-Pacific: Country Analysis
    • 7.3.1. China Rich Communication Services Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Deployment Model
        • 7.3.1.2.2. By Enterprise Size
        • 7.3.1.2.3. By Application
    • 7.3.2. India Rich Communication Services Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Deployment Model
        • 7.3.2.2.2. By Enterprise Size
        • 7.3.2.2.3. By Application
    • 7.3.3. Japan Rich Communication Services Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Deployment Model
        • 7.3.3.2.2. By Enterprise Size
        • 7.3.3.2.3. By Application
    • 7.3.4. South Korea Rich Communication Services Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Deployment Model
        • 7.3.4.2.2. By Enterprise Size
        • 7.3.4.2.3. By Application
    • 7.3.5. Indonesia Rich Communication Services Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Deployment Model
        • 7.3.5.2.2. By Enterprise Size
        • 7.3.5.2.3. By Application

8. Europe Rich Communication Services Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Deployment Model
    • 8.2.2. By Enterprise Size
    • 8.2.3. By Application
    • 8.2.4. By Country
  • 8.3. Europe: Country Analysis
    • 8.3.1. Germany Rich Communication Services Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Deployment Model
        • 8.3.1.2.2. By Enterprise Size
        • 8.3.1.2.3. By End Use
    • 8.3.2. United Kingdom Rich Communication Services Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Deployment Model
        • 8.3.2.2.2. By Enterprise Size
        • 8.3.2.2.3. By Application
    • 8.3.3. France Rich Communication Services Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Deployment Model
        • 8.3.3.2.2. By Enterprise Size
        • 8.3.3.2.3. By Application
    • 8.3.4. Russia Rich Communication Services Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Deployment Model
        • 8.3.4.2.2. By Enterprise Size
        • 8.3.4.2.3. By Application
    • 8.3.5. Spain Rich Communication Services Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Deployment Model
        • 8.3.5.2.2. By Enterprise Size
        • 8.3.5.2.3. By Application

9. South America Rich Communication Services Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Deployment Model
    • 9.2.2. By Enterprise Size
    • 9.2.3. By Application
    • 9.2.4. By Country
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Rich Communication Services Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Deployment Model
        • 9.3.1.2.2. By Enterprise Size
        • 9.3.1.2.3. By Application
    • 9.3.2. Argentina Rich Communication Services Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Deployment Model
        • 9.3.2.2.2. By Enterprise Size
        • 9.3.2.2.3. By Application

10. Middle East & Africa Rich Communication Services Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Deployment Model
    • 10.2.2. By Enterprise Size
    • 10.2.3. By Application
    • 10.2.4. By Country
  • 10.3. Middle East & Africa: Country Analysis
    • 10.3.1. Saudi Arabia Rich Communication Services Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Deployment Model
        • 10.3.1.2.2. By Enterprise Size
        • 10.3.1.2.3. By Application
    • 10.3.2. South Africa Rich Communication Services Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Deployment Model
        • 10.3.2.2.2. By Enterprise Size
        • 10.3.2.2.3. By Application
    • 10.3.3. UAE Rich Communication Services Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Deployment Model
        • 10.3.3.2.2. By Enterprise Size
        • 10.3.3.2.3. By Application
    • 10.3.4. Israel Rich Communication Services Market Outlook
      • 10.3.4.1. Market Size & Forecast
        • 10.3.4.1.1. By Value
      • 10.3.4.2. Market Share & Forecast
        • 10.3.4.2.1. By Deployment Model
        • 10.3.4.2.2. By Enterprise Size
        • 10.3.4.2.3. By Application
    • 10.3.5. Egypt Rich Communication Services Market Outlook
      • 10.3.5.1. Market Size & Forecast
        • 10.3.5.1.1. By Value
      • 10.3.5.2. Market Share & Forecast
        • 10.3.5.2.1. By Deployment Model
        • 10.3.5.2.2. By Enterprise Size
        • 10.3.5.2.3. By Application

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenge

12. Market Trends & Developments

13. Company Profiles

  • 13.1. Google
    • 13.1.1. Business Overview
    • 13.1.2. Key Revenue and Financials
    • 13.1.3. Recent Developments
    • 13.1.4. Key Personnel
    • 13.1.5. Key Product/Services
  • 13.2. Samsung
    • 13.2.1. Business Overview
    • 13.2.2. Key Revenue and Financials
    • 13.2.3. Recent Developments
    • 13.2.4. Key Personnel
    • 13.2.5. Key Product/Services
  • 13.3. Huawei
    • 13.3.1. Business Overview
    • 13.3.2. Key Revenue and Financials
    • 13.3.3. Recent Developments
    • 13.3.4. Key Personnel
    • 13.3.5. Key Product/Services
  • 13.4. AT&T
    • 13.4.1. Business Overview
    • 13.4.2. Key Revenue and Financials
    • 13.4.3. Recent Developments
    • 13.4.4. Key Personnel
    • 13.4.5. Key Product/Services
  • 13.5. Verizon
    • 13.5.1. Business Overview
    • 13.5.2. Key Revenue and Financials
    • 13.5.3. Recent Developments
    • 13.5.4. Key Personnel
    • 13.5.5. Key Product/Services
  • 13.6. T-Mobile
    • 13.6.1. Business Overview
    • 13.6.2. Key Revenue and Financials
    • 13.6.3. Recent Developments
    • 13.6.4. Key Personnel
    • 13.6.5. Key Product/Services
  • 13.7. Telefonica
    • 13.7.1. Business Overview
    • 13.7.2. Key Revenue and Financials
    • 13.7.3. Recent Developments
    • 13.7.4. Key Personnel
    • 13.7.5. Key Product/Services
  • 13.8. Sprint
    • 13.8.1. Business Overview
    • 13.8.2. Key Revenue and Financials
    • 13.8.3. Recent Developments
    • 13.8.4. Key Personnel
    • 13.8.5. Key Product/Services
  • 13.9. Vodafone Group
    • 13.9.1. Business Overview
    • 13.9.2. Key Revenue and Financials
    • 13.9.3. Recent Developments
    • 13.9.4. Key Personnel
    • 13.9.5. Key Product/Services
  • 13.10. Orange
    • 13.10.1. Business Overview
    • 13.10.2. Key Revenue and Financials
    • 13.10.3. Recent Developments
    • 13.10.4. Key Personnel
    • 13.10.5. Key Product/Services

14. Strategic Recommendations

15. About Us & Disclaimer