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市場調查報告書
商品編碼
1427198

豐富的通訊服務全球市場規模、佔有率、成長分析、按通訊類型、按行業 - 2023-2030 年產業預測

Global Rich Communication Services Market Size, Share, Growth Analysis, By Communication Type(A2P, P2A), By Vertical(Retail, Media & Entertainment) - Industry Forecast 2023-2030
出版日期: | 出版商: SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格
簡介目錄

2022年全球豐富通訊服務市場規模預估為72億美元，從2023年的84.7億美元成長到2031年的309.7億美元，預測期間（2024-2031年）複合年成長率為17.6%。成長為309.7億美元。

全球豐富通訊服務（RCS）市場是指超越傳統通訊的高級通訊服務。 RCS 旨在透過引入高品質媒體共用、群組通訊、已讀回執和互動式內容等增強功能來提供更具吸引力的溝通體驗。在行動網路營運商和設備製造商的支持下，RCS可望提高行動裝置的通訊能力。 RCS 市場的目的是透過通訊服務改變和增強通訊。 RCS 力求透過提供動態的互動式通訊體驗來克服傳統 SMS通訊在多媒體和互動功能方面的限制。市場參與企業努力使用戶能夠共用高解析度照片和影片、參與多媒體群聊並享受跨不同裝置和網路的無縫通訊。有多個因素推動 RCS 市場的成長。首先，消費者對更豐富的通訊體驗不斷成長的需求正在推動 RCS 的採用，滿足對更多互動式通訊的期望。然而，RCS 市場也面臨挑戰，包括其分散性。行動網路營運商和設備製造商實施方面的差異可能會導致互通性問題。他們也面臨一些挑戰，例如向用戶宣傳 RCS 的優勢以及與 Over-The-Top(OTT)通訊應用程式競爭。儘管面臨挑戰，RCS 市場仍存在巨大的成長和創新機會。行動網路營運商和設備製造商共同努力標準化和普及RCS，有可能將其打造為廣泛接受的通訊標準。服務提供者有機會提供針對特定行業和客戶需求量身定做的付加RCS 服務。全球RCS市場旨在徹底改變通訊服務並提供更豐富、更具互動性的溝通體驗。儘管面臨市場碎片化和OTT應用競爭等挑戰，但由於消費者需求不斷成長以及行動網路營運商和設備製造商的支持，該市場潛力巨大。透過正確的策略，RCS 市場可以利用全球成長、創新和改善通訊體驗的機會。

採用自上而下和自下而上的方法來估計和檢驗全球豐富的通訊服務市場的規模，並估計其他各個相關子市場的規模。用於估計市場規模的調查方法包括以下細節：用於確定市場主要參與者的二次研究，用於確定各自區域的市場佔有率的主要和二次研究。整個過程包括研究主要企業的年度和財務報告以及廣泛的採訪，以獲得執行長、副總裁、董事和行銷負責人等行業領導者的重要見解。所有股份比率和細分均使用二手資訊確定並使用主要資訊檢驗。本研究涵蓋的所有可能影響市場的參數都經過詳細考慮，並透過初步研究檢驗並進行分析，以獲得最終的定量和定性資料。

全球豐富的通訊服務市場細分分析

全球豐富的通訊服務市場根據通訊類型、行業和地區進行細分。按組件分類，市場分為 A2P、P2A 和 P2P。按行業分類，可分為零售、媒體和娛樂、BFSI、醫療保健、旅遊和旅遊等。依地區分類，分為北美、歐洲、亞太地區、中東/非洲、拉丁美洲。

全球豐富的通訊服務市場的促進因素

隨著智慧型手機在世界各地的普及，RCS 的使用不斷增加。隨著越來越多的人使用智慧型手機，對 RCS 提供的增強通訊功能（例如通訊、群組聊天和文件共用）的需求不斷成長。印度和中國等新興國家的智慧型手機普及不斷上升，導致對 RCS 服務的需求增加。

企業正在認知到與客戶進行個人化、雙向溝通的重要性。 RCS 提供先進的通訊功能，例如互動式按鈕、輪播和回覆提案，使企業能夠以更動態、更有吸引力的方式與客戶互動。這種增強的客戶參與可以提高品牌忠誠度並提高轉換率。零售、電子商務和銀行等行業的公司依靠 RCS 來增強其客戶傳播策略。

全球豐富的通訊服務市場的限制因素

確保各種 RCS 平台和行動網路營運商之間的互通性是一項挑戰。產業內的標準化和協作對於確保不同網路和裝置之間的無縫通訊至關重要。缺乏互通性可能會阻礙 RCS 的普及並限制其成長前景。

鑑於透過 RCS 進行的敏感資訊交換不斷增加，資料隱私和安全性成為重要的考慮因素。保護用戶資料的隱私和安全對於在用戶和企業之間建立信任至關重要。如果發生資料外洩或隱私問題，RCS 服務的採用可能會受到不利影響。

全球豐富的通訊服務市場趨勢

將聊天機器人和虛擬助理等人工智慧技術整合到 RCS 平台中的運動日益盛行。人工智慧驅動的聊天機器人使企業能夠自動化客戶互動、提供即時支援並提供個人化建議。這種整合有助於改善客戶體驗並提高業務效率。

富媒體內容，包括圖像、影片和互動元素，正在成為 RCS通訊的一個組成部分。即時發送和接收富媒體訊息的能力有助於提供更具吸引力和身臨其境的溝通體驗。這一趨勢為企業透過視覺吸引力的內容展示其產品和服務創造了新的機會。

目錄

  • 執行摘要
  • 調查方法
  • 母市場分析
  • 主要市場考察
    • 技術分析
    • 價格分析
    • 供應鏈分析
    • 價值鏈分析
    • 市場生態系統
    • 智慧財產權分析
    • 貿易分析
    • Start-Ups分析
    • 原料分析
    • 創新矩陣
    • 研發線產品分析
    • 總體經濟指標
    • 主要投資分析
    • 關鍵成功因素
    • 競爭程度
  • 市場動態及展望
    • 市場動態
      • 促進因素
      • 機會
      • 抑制因素
      • 任務
    • 監管形勢
    • 波特的分析
    • 對未來中斷的特殊考慮
  • 豐富通訊服務的全球市場：按通訊類型
    • 市場概況
    • A2P
    • P2A
    • P2P
  • 豐富通訊服務的全球市場：依產業分類
    • 市場概況
    • 零售
    • 媒體和娛樂
    • BFSI
    • 衛生保健
    • 旅行和旅遊
    • 其他
  • 豐富通訊服務的全球市場規模：按地區分類
    • 市場概況
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 西班牙
      • 法國
      • 英國
      • 其他歐洲國家地區
    • 亞太地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 其他亞太地區
    • 拉丁美洲
      • 巴西
      • 其他拉丁美洲地區
    • 中東和非洲 (MEA)
      • 海灣合作理事會國家
      • 南非
      • 其他中東/非洲地區
  • 競爭形勢
    • 前5名企業對比
    • 主要企業市場定位（2021年）
    • 主要市場參與者所採取的策略
    • 關鍵成功策略
    • 近期市集活動
    • 主要企業市場佔有率（2021年）
  • 主要企業簡介
    • AT&T（US）
    • Deutsche Telekom（Germany）
    • Google（US）
    • Huawei Technologies（China）
    • Mavenir Systems（US）
    • NTT DoCoMo（Japan）
    • Orange（France）
    • Samsung（South Korea）
    • SK Telecom（South Korea）
    • Vodafone（UK）
    • China Mobile（China）
    • Verizon（US）
    • TATA Communications（India）
    • Ericsson（Sweden）
    • RIM（Canada）
    • SoftBank（Japan）
    • Telstra（Australia）
    • Telenor（Norway）
    • KDDI（Japan）
    • O2（UK）
簡介目錄
Product Code: SQMIG45A2119

Global Rich Communication Services Market size was valued at USD 7.20 Billion in 2022 and is poised to grow from USD 8.47 Billion in 2023 to USD 30.97 Billion by 2031, at a CAGR of 17.6% during the forecast period (2024-2031).

The global rich communication services (RCS) market refers to an advanced messaging service surpassing traditional SMS messaging. RCS introduces enhanced features like high-quality media sharing, group messaging, read receipts, and interactive content, aiming to provide a more engaging communication experience. Supported by mobile network operators and device manufacturers, RCS holds promise in improving communication capabilities on mobile devices. The purpose of the RCS market is to transform and enhance communication through messaging services. Traditional SMS messaging has limitations in multimedia capabilities and interactive features, which RCS aims to overcome by offering a dynamic and interactive messaging experience. The market endeavors to enable users to share high-resolution photos and videos, participate in multimedia group chats, and enjoy seamless messaging across different devices and networks. Several factors drive RCS market growth. Firstly, the increasing consumer demand for richer messaging experiences fuels the adoption of RCS, meeting expectations for more interactive communication. However, challenges exist in the RCS market, including its fragmented nature. Different implementations by mobile network operators and device manufacturers may lead to interoperability issues. The market also faces challenges such as educating users about RCS benefits and overcoming competition from over-the-top (OTT) messaging applications. Despite challenges, the RCS market presents significant opportunities for growth and innovation. Collaboration among mobile network operators and device manufacturers to standardize and promote RCS could establish it as a widely accepted messaging standard. Service providers have the opportunity to offer value-added RCS services tailored to specific industries or customer needs. The global RCS market aims to revolutionize messaging services, offering a richer and more interactive communication experience. While facing challenges like fragmentation and competition from OTT apps, the market holds substantial potential driven by increasing consumer demand and support from mobile network operators and device manufacturers. With the right strategies, the RCS market can capitalize on opportunities for growth, innovation, and improved communication experiences worldwide.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Rich Communication Services Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Rich Communication Services Market Segmental Analysis

Global rich communication services market is segmented on the basis of communication type, vertical, and region. By component, the market is segmented into A2P, P2A, and P2P. By Vertical, the market is segmented into retail, media & entertainment, BFSI, healthcare, travel & tourism, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Rich Communication Services Market

The widespread adoption of smartphones globally has led to an increased utilization of RCS. With more people having access to smartphones, there is a growing demand for the enhanced communication features offered by RCS, including multimedia messaging, group chats, and file sharing. The rising smartphone penetration in emerging economies like India and China is contributing to the increased demand for RCS services.

Businesses are increasingly acknowledging the significance of personalized and interactive communication with their customers. RCS offers advanced messaging capabilities, such as interactive buttons, carousels, and suggested replies, allowing businesses to engage with their customers in a more dynamic and compelling manner. This enhanced customer engagement results in improved brand loyalty and increased conversion rates. Companies across various industries, including retail, e-commerce, and banking, are leveraging RCS to enhance their customer communication strategies.

Restraints in the Global Rich Communication Services Market

Ensuring interoperability among various RCS platforms and mobile network operators presents a challenge. Standardization and collaboration within the industry are crucial to guarantee seamless communication across different networks and devices. The absence of interoperability has the potential to impede the widespread adoption of RCS and constrain its growth prospects.

Given the heightened exchange of sensitive information through RCS, data privacy and security emerge as critical considerations. Safeguarding the privacy and security of user data is vital to establish trust among users and businesses. Any instances of data breaches or privacy concerns can adversely affect the adoption of RCS services.

Market Trends of the Global Rich Communication Services Market

The integration of AI technologies, including chatbots and virtual assistants, with RCS platforms is gaining traction. AI-powered chatbots allow businesses to automate customer interactions, offer instant support, and deliver personalized recommendations. This integration contributes to an enhanced customer experience and increased operational efficiency.

Rich media content, encompassing images, videos, and interactive elements, is becoming an essential component of RCS messaging. The capability to send and receive rich media messages in real-time facilitates a more engaging and immersive communication experience. This trend creates novel opportunities for businesses to showcase their products and services through visually appealing content.

Table of Contents

  • Executive Summary
    • Market Overview
    • Wheel of Fortune
  • Research Methodology
    • Information Procurement
    • Secondary & Primary Data Sources
    • Market Size Estimation
    • Market Assumptions & Limitations
  • Parent Market Analysis
    • Market Overview
    • Market Size
    • Market Dynamics
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
  • Key Market Insights
    • Technology Analysis
    • Pricing Analysis
    • Supply Chain Analysis
    • Value Chain Analysis
    • Ecosystem of the Market
    • IP Analysis
    • Trade Analysis
    • Startup Analysis
    • Raw Material Analysis
    • Innovation Matrix
    • Pipeline Product Analysis
    • Macroeconomic Indicators
    • Top Investment Analysis
    • Key Success Factor
    • Degree of Competition
  • Market Dynamics & Outlook
    • Market Dynamics
      • Drivers
      • Opportunities
      • Restraints
      • Challenges
    • Regulatory Landscape
    • Porters Analysis
      • Competitive rivalry
      • Threat of Substitute Products
      • Bargaining Power of Buyers
      • Threat of New Entrants
      • Bargaining Power of Suppliers
    • Skyquest Special Insights on Future Disruptions
      • Political Impact
      • Economic Impact
      • Social Impact
      • Technical Impact
      • Environmental Impact
      • Legal Impact
  • Global Rich Communication Services Market by Communication Type
    • Market Overview
    • A2P
    • P2A
    • and P2P
  • Global Rich Communication Services Market by Vertical
    • Market Overview
    • Retail
    • Media & Entertainment
    • BFSI
    • Healthcare
    • Travel & Tourism
    • and Others
  • Global Rich Communication Services Market Size by Region
    • Market Overview
    • North America
      • USA
      • Canada
    • Europe
      • Germany
      • Spain
      • France
      • UK
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • South Korea
      • Rest of Asia-Pacific
    • Latin America
      • Brazil
      • Rest of Latin America
    • Middle East & Africa (MEA)
      • GCC Countries
      • South Africa
      • Rest of MEA
  • Competitive Landscape
    • Top 5 Player Comparison
    • Market Positioning of Key Players, 2021
    • Strategies Adopted by Key Market Players
    • Top Winning Strategies
      • By Development
      • By Company
      • By Year
    • Recent Activities in the Market
    • Key Companies Market Share (%), 2021
  • Key Company Profiles
    • AT&T (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Deutsche Telekom (Germany)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Google (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Huawei Technologies (China)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Mavenir Systems (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • NTT DoCoMo (Japan)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Orange (France)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Samsung (South Korea)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • SK Telecom (South Korea)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Vodafone (UK)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • China Mobile (China)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Verizon (US)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • TATA Communications (India)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Ericsson (Sweden)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • RIM (Canada)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • SoftBank (Japan)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Telstra (Australia)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • Telenor (Norway)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • KDDI (Japan)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments
    • O2 (UK)
      • Company Overview
      • Business Segment Overview
      • Financial Updates
      • Key Developments