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市場調查報告書
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1361152

全球運動休閒市場 - 2018-2028 年全球產業規模、佔有率、趨勢、機會和預測，按類型、產品、配銷通路、地區、競爭預測和機會細分

Global Athleisure Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Type, By Product, By Distribution Channel, By Region, By Competition Forecast & Opportunities
出版日期: | 出版商: TechSci Research | 英文 190 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2022年全球運動休閒市場估值為3,285.6億美元，預計在預測期內將出現強勁成長，預計到2028年年複合成長率(CAGR)為6.85%。全球運動休閒市場出現顯著成長近年來，通過將運動服和休閒裝風格無縫融合，從根本上重塑了時尚業。人們對健康生活方式的日益關注以及對舒適時尚服裝的渴望推動了這一趨勢，吸引了全球消費者的注意。運動休閒包括各種各樣的服裝，包括瑜伽褲、緊身褲、連帽衫、運動鞋和運動胸罩，專為從健身房無縫過渡到日常活動而設計。市場的快速擴張可歸因於消費者偏好的變化，人們擴大尋求與繁忙的日程相協調的多功能和功能性服裝。領先的運動服飾品牌、高檔時裝公司和新興的利基市場參與者都在爭奪市場佔有率，從而產生了大量涵蓋不同價位的運動休閒產品。

主要市場促進因素

生活方式向健康方向轉變：

市場概況
預測期 2024-2028
2022 年市場規模 3285.6億美元
2028 年市場規模 4924.5億美元
2023-2028 年年複合成長率 6.85%
成長最快的細分市場 線上的
最大的市場 北美洲

運動休閒市場背後的主要動力是全球向健康和保健的轉變。隨著人們健康意識的增強，他們積極尋求將體育活動融入日常生活的方法。這種轉變催生了對能夠輕鬆地從鍛煉課程過渡到其他活動的服裝的需求，使人們能夠在保持時尚外觀的同時維持積極的生活方式。運動休閒服提供舒適性、功能性和多功能性，迎合了尋求保持活力而又不影響時尚的消費者。對全面健康生活方式的渴望將運動休閒推向了時尚潮流的前沿，對消費者行為和行業產品產生了影響。

休閒著裝規範的興起：

正裝和休閒裝之間曾經明顯的界線近年來變得明顯模糊，部分原因是遠距工作的興起和服裝規範更加寬鬆。隨著越來越多的公司採取休閒或靈活的服裝政策，人們正在尋找能夠輕鬆彌合舒適性和專業性之間差距的服裝。運動休閒裝強調舒適和時尚，對於那些尋求適合各種場合的服裝的人來說是自然的選擇。工作場所規範的轉變不僅提高了對運動休閒的需求，也促使時尚品牌創新並創造出兼具性能導向屬性和美學吸引力的運動休閒單品。

影響者文化與名人代言：

社群媒體影響者和名人代言在推動運動休閒市場成長方面的巨大影響不容小覷。有影響力的人和名人經常在 Instagram、TikTok 和 YouTube 等平台上展示他們的運動休閒套裝，擴大了這一趨勢的知名度和吸引力。消費者被這些影響者和名人理想的生活方式所吸引，從而對他們認可的品牌和產品產生了更高的興趣。透過社群媒體與消費者建立個人聯繫的能力使運動休閒品牌能夠培養強大的社群並培養品牌忠誠度。此外，與知名運動員、名人和時尚品牌的合作進一步鞏固了運動休閒作為時尚且與文化相關的服裝類別的地位。

布料和設計的技術創新：

布料技術的進步在推動運動休閒市場的成長中發揮了關鍵作用。吸濕排汗、可拉伸和透氣材料的發展增強了運動休閒服的性能，使其適合各種體育活動。具有壓縮、紫外線防護和氣味控制功能的布料增強了運動休閒服裝的功能吸引力。此外，智慧紡織品和穿戴式技術的整合為融合溫度調節和活動追蹤等功能的創新設計鋪平了道路。這些技術進步將運動休閒從單純的時尚趨勢提升為滿足當代消費者不斷變化的需求和偏好的領域。

主要市場挑戰

飽和度和分化度：

隨著運動休閒趨勢越來越受關注，市場逐漸飽和，品牌和產品也太多。這種飽和對努力脫穎而出的新進入者和尋求保持競爭優勢的老牌參與者提出了挑戰。面對無數的選擇，消費者變得挑剔起來，不僅尋找功能性運動服，還尋找獨特的設計、高品質和獨特的品牌形象。品牌必須投資於使自己與眾不同的策略，無論是透過創新設計、永續實踐或獨家合作，以吸引並留住消費者的興趣。未能建立差異化可能會導致商品化，侵蝕利潤率並削弱運動休閒市場的整體吸引力。

永續性問題：

運動休閒市場的成長引起了人們對永續性的高度關注。許多運動休閒服裝都是由合成材料製成的，這些材料會造成塑膠污染並留下巨大的環境足跡。隨著消費者的環保意識越來越強，他們需要環保的替代方案和供應鏈的透明度。忽視這些永續性議題的品牌可能會疏遠重要且有影響力的消費者群體。採用永續實踐，例如利用回收材料、減少浪費和採用道德生產方法，對於運動休閒產業與不斷變化的消費者價值觀和全球永續發展目標保持一致變得越來越重要。

主要市場趨勢

永續運動休閒：

永續性已發展成為當代消費者購買決策中不可協商的考量因素，運動休閒市場也不例外。隨著人們對環境問題的認知不斷增強，消費者對運動休閒領域的永續選擇的要求越來越高。這一趨勢催生了採用回收材料、有機材料製成的環保運動休閒系列。

織物和低影響的生產過程。品牌透過設計注重壽命、可修復性和可回收性的產品，融入循環經濟原則。此外，供應鏈的透明度和道德製造實踐正在成為塑造消費者品牌偏好的關鍵因素。永續運動休閒趨勢不僅解決了環境問題，而且符合具有社會意識的消費者的價值觀，培養品牌忠誠度並對行業聲譽產生積極影響。

包容性尺寸和身體積極性：

包容性和身體積極性的運動引發了時尚界的一場革命，運動休閒也緊隨其後。品牌正在認知到體型和尺寸的多樣性，並擴大尺寸範圍以適應更廣泛的消費者群體。包容性尺寸不僅可以增強身體信心，還可以開拓服務不足的市場區隔。此外，行銷活動中對不同身體的描繪以及使用真實​​的個人作為模特兒正在瓦解傳統的美容標準並引起消費者的共鳴。在運動休閒產品中優先考慮包容性的品牌正在為長期被傳統時尚規範邊緣化的消費者培養歸屬感。

時尚與功能的融合：

不斷發展的運動休閒趨勢超越了健身房的範圍；它已成為日常衣櫃中不可或缺的一部分。為了滿足消費者追求風格與性能的需求，品牌越來越注重時尚與功能的融合。運動休閒設計變得更加精緻，融合了優質布料、複雜的細節和創新的廓形，可以輕鬆地從鍛煉過渡到社交活動。這一趨勢催生了「athflow」的概念，將運動休閒單品升級為精緻舒適的套裝，適合各種場合。隨著運動休閒服飾的發展超越了傳統的運動服飾，它模糊了時尚與運動服飾之間的界限，迎合了一種既重視舒適性又注重美學吸引力的生活方式。

科技注入的運動休閒：

科技與運動休閒服飾的融合正在重塑消費者與服裝的互動方式。穿戴式科技和智慧紡織品正變得越來越普遍，增強了運動休閒服裝的功能和性能。創新包括調節體溫、監測心率和提供肌肉支撐的布料。整合到運動休閒服裝中的穿戴式設備可以追蹤健身指標、提供即時回饋，甚至與智慧型手機同步以獲得無縫的數位體驗。時尚與科技的融合不僅增強了運動休閒的價值主張，而且將其定位為消費者生活中充滿活力和互動的一個面向。

總之，全球運動休閒市場正在經歷一場由新趨勢推動的變革，這些新趨勢反映了不斷變化的消費者價值、生活方式和技術突破。對永續發展的擁抱、對包容性和身體積極性的推動、時尚與功能的融合以及技術的整合，所有這些都共同塑造了運動休閒產業的發展軌跡。透過滿足消費者期望和利用創新來熟練地駕馭這些趨勢的品牌將能夠捕捉市場不斷變化的需求，確保運動休閒保持其在時尚領域的主導地位和持久影響力。

細分市場洞察

類型見解：

大規模運動休閒生產因其能夠滿足人們對經濟高效、時尚和功能性運動服的廣泛需求而在全球運動休閒市場中佔據主導地位。這種方法強調大規模製造和分銷，使品牌能夠以具有競爭力的價格生產運動休閒服裝，同時保持一致的品質和風格。大規模生產利用規模經濟來降低生產成本，使運動休閒服飾能夠為廣大消費者所接受，其中包括精打細算的購物者以及尋求多功能日常服裝替代品的消費者。此外，大眾運動休閒生產的主導地位因這一趨勢在當代生活各個方面（從輕鬆的工作場所到休閒追求）的盛行而得到加強。這個細分市場與人們對舒適、運動風格服裝的日益成長的偏好產生了共鳴，這些服裝與不斷變化的生活方式相一致。因此，大規模生產的運動休閒服透過在全球範圍內提供價格實惠、款式多樣且功能齊全的產品，呈現出令人信服的價值主張。然而，在這種優勢中，品牌也認知到解決永續發展問題和擴展多樣化尺寸選擇以確保包容性的重要性，從而在大規模生產和認真實踐之間取得平衡。

產品見解：

服裝在全球運動休閒市場中佔有重要地位，是這一趨勢的基本元素。運動休閒服裝已經超越了其在運動和健身中的傳統角色，成為日常時尚不可或缺的一部分。運動休閒服裝的流行源自於其將舒適性、功能性和風格無縫融合的能力。此類別涵蓋廣泛的服裝，包括針對各種活動和生活方式量身定做的緊身褲、瑜伽褲、連帽衫、慢跑褲和運動胸罩。運動休閒服裝的吸引力在於其適應性，使人們能夠輕鬆地從鍛鍊課程過渡到休閒郊遊，同時又不犧牲時尚前衛的美感。社群媒體影響者的出現、名人代言以及不斷變化的工作場所著裝規範都促進了對運動休閒服裝的需求不斷成長。因此，老牌運動服裝品牌和時裝公司以及新興的利基市場參與者都致力於設計和生產創新的運動休閒服裝系列，以滿足這個不斷擴大的市場的需求。

區域見解：

北美在全球運動休閒市場中佔有舉足輕重的地位，對其成長軌跡和方向產生重大影響。該地區的突出地位歸因於多種因素，包括以健康和保健為中心的強大文化、蓬勃發展的時尚產業以及休閒服裝與積極生活方式的融合。尤其是美國，利用名人代言、普遍的健身文化以及影響力驅動的時尚的崛起，在推動運動休閒潮流走向最前沿方面發揮了關鍵作用。北美運動休閒的主導地位顯而易見，總部位於該地區的主要運動服裝品牌都巧妙地利用了這一趨勢的流行。運動休閒的魅力不僅限於健身房，也滲透到日常生活、工作場所和社交場合。該地區快節奏的生活方式和對便利性的重視與運動休閒的多功能和舒適設計完美契合。此外，北美先進的零售基礎設施和數位平台加速了運動休閒產品在國內和國際上的快速傳播。隨著趨勢的發展，北美的影響力將推動運動休閒設計、永續性和技術整合的創新，進而塑造全球市場的發展軌跡。

主要市場參與者

  • 恆尼斯品牌公司
  • 阿迪達斯公司
  • 沃里
  • 潘加亞
  • 安德瑪公司
  • 外部已知
  • 艾琳·費雪
  • 巴塔哥尼亞公司
  • 磨耗契約有限責任公司
  • 露露檸檬運動

報告範圍：

在本報告中，除了以下詳細介紹的產業趨勢外，全球運動休閒市場也分為以下幾類：

全球運動休閒市場，依類型：

  • 大眾運動休閒
  • 高級運動休閒

全球運動休閒市場，依產品分類：

  • 衣服
  • 鞋類
  • 其他

全球運動休閒市場，依配銷通路：

  • 線上的
  • 線下

全球運動休閒市場（按地區）：

  • 北美洲
  • 歐洲
  • 南美洲
  • 中東和非洲
  • 亞太地區

競爭格局

公司概況：全球運動休閒市場主要公司的詳細分析。

可用的客製化：

全球運動休閒市場報告根據給定的市場資料，技術科學研究根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項：

公司資訊

  • 其他市場參與者（最多五個）的詳細分析和概況分析。

目錄

第 1 章：簡介

  • 產品概述
  • 報告的主要亮點
  • 市場覆蓋範圍
  • 涵蓋的細分市場
  • 考慮研究任期

第 2 章：研究方法

  • 研究目的
  • 基線方法
  • 主要產業夥伴
  • 主要協會和二手資料來源
  • 預測方法
  • 數據三角測量與驗證
  • 假設和限制

第 3 章：執行摘要

  • 市場概況
  • 市場預測
  • 重點地區
  • 關鍵環節

第 4 章：客戶之聲

  • 品牌意識
  • 影響購買決策的因素
  • 意識來源

第 5 章：全球運動休閒市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依類型市佔率分析（大眾運動休閒、高級運動休閒）
    • 依產品市佔率分析（服裝、鞋類及其他）
    • 依配銷通路市場佔有率分析（線上線下）
    • 按區域市佔率分析
    • 按前 5 名的公司市佔率分析，其他 (2022)
  • 全球運動休閒市場測繪與機會評估
    • 按類型市場測繪和機會評估
    • 按產品市場測繪和機會評估
    • 按配銷通路市場測繪和機會評估
    • 透過區域市場測繪和機會評估

第 6 章：北美運動休閒市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按類型市佔率分析
    • 按產品市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 7 章：歐洲運動休閒市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按類型市佔率分析
    • 按產品市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 8 章：亞太運動休閒市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按類型市佔率分析
    • 按產品市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 9 章：中東與非洲運動休閒市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按類型市佔率分析
    • 按產品市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 10 章：南美洲運動休閒市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 按類型市佔率分析
    • 按產品市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 11 章：市場動態

  • 動力
  • 挑戰

第 12 章：COVID-19 對全球運動休閒市場的影響

  • 影響評估模型
    • 受影響的關鍵領域
    • 受影響的主要地區
    • 受影響的主要國家

第 13 章：市場趨勢與發展

第14章：競爭格局

  • 公司簡介
    • Hanes Brands, Inc
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Adidas AG
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Vuori
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • PANGAIA
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Under Armour, Inc.
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Outerknown
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Eileen Fisher
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Patagonia, Inc.
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Wear Pact, LLC
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Lululemon Athletica
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 目標類型
  • 目標配銷通路

第 16 章：關於我們與免責聲明

簡介目錄
Product Code: 15989

The Global Athleisure Market achieved a valuation of USD 328.56 billion in 2022 and is projected to experience robust growth in the forecast period, boasting an anticipated Compound Annual Growth Rate (CAGR) of 6.85% through 2028. The global athleisure market has witnessed a remarkable upsurge in recent years, fundamentally reshaping the fashion industry by seamlessly merging athletic and leisurewear styles. This trend, fueled by the burgeoning focus on health-conscious lifestyles and the aspiration for comfortable yet stylish clothing, has captured the attention of consumers worldwide. Athleisure encompasses a diverse array of garments, including yoga pants, leggings, hoodies, sneakers, and sports bras, specifically designed to transition seamlessly from the gym to everyday activities. The market's rapid expansion can be attributed to shifting consumer preferences, where individuals increasingly seek versatile and functional attire that harmonizes with their busy schedules. Leading sportswear brands, upscale fashion houses, and emerging niche players are all contending for a share of the market, resulting in a plethora of athleisure offerings spanning various price points.

Key Market Drivers

Lifestyle Shift Toward Health and Wellness:

Market Overview
Forecast Period2024-2028
Market Size 2022USD 328.56 Billion
Market Size 2028USD 492.45 Billion
CAGR 2023-20286.85%
Fastest Growing SegmentOnline
Largest MarketNorth America

A primary driving force behind the athleisure market is the global shift towards health and wellness. As people become more health-conscious, they actively seek ways to integrate physical activity into their daily routines. This shift has engendered a demand for clothing that effortlessly transitions from workout sessions to other activities, allowing individuals to sustain an active lifestyle while maintaining a stylish appearance. Athleisure wear offers comfort, functionality, and versatility, catering to consumers seeking to remain active without compromising on fashion. The desire to embrace a comprehensive wellness lifestyle has propelled athleisure to the forefront of fashion trends, exerting influence over both consumer behavior and industry offerings.

Rise of Casual Dress Codes:

The once-distinct boundaries between formal and casual attire have significantly blurred in recent times, partly due to the rise of remote work and a more relaxed approach to dress codes. As more companies adopt casual or flexible dress policies, individuals are in search of clothing that bridges the gap between comfort and professionalism with ease. Athleisure wear, with its emphasis on comfort and style, emerges as a natural choice for those seeking attire adaptable to various settings. This shift in workplace norms has not only elevated the demand for athleisure but has also prompted fashion brands to innovate and create athleisure pieces that encompass both performance-oriented attributes and aesthetic allure.

Influencer Culture and Celebrity Endorsements:

The formidable impact of social media influencers and celebrity endorsements cannot be underestimated in propelling the growth of the athleisure market. Influencers and celebrities frequently showcase their athleisure ensembles on platforms such as Instagram, TikTok, and YouTube, amplifying the trend's visibility and desirability. Consumers are drawn to the aspirational lifestyles of these influencers and celebrities, resulting in heightened interest in the brands and products they endorse. The ability to establish personal connections with consumers through social media has enabled athleisure brands to cultivate robust communities and foster brand loyalty. Furthermore, collaborations involving high-profile athletes, celebrities, and fashion brands have further cemented athleisure's status as a stylish and culturally pertinent clothing category.

Technological Innovations in Fabric and Design:

Advancements in fabric technology have played a pivotal role in propelling the athleisure market's growth. The development of moisture-wicking, stretchable, and breathable materials has bolstered the performance aspect of athleisure wear, rendering it suitable for a spectrum of physical activities. Fabrics offering compression, UV protection, and odor control have contributed to the functional allure of athleisure clothing. Additionally, the integration of smart textiles and wearable technology has paved the way for innovative designs incorporating features like temperature regulation and activity tracking. These technological strides have elevated athleisure from merely a fashion trend to a sector that caters to the evolving needs and preferences of contemporary consumers.

Key Market Challenges

Saturation and Differentiation:

As the athleisure trend gains ever more traction, the market has progressively become saturated with a plethora of brands and products. This saturation poses a challenge for new entrants striving to distinguish themselves and for established players seeking to maintain a competitive edge. With a myriad of choices at their disposal, consumers have become discerning, searching not only for functional activewear but also for distinct designs, high quality, and distinctive brand identities. Brands must invest in strategies that set them apart, whether through innovative designs, sustainable practices, or exclusive collaborations, to capture and retain consumer interest. Failing to establish differentiation can lead to commoditization, eroding profit margins and diluting the overall appeal of the athleisure market.

Sustainability Concerns:

The growth of the athleisure market has given rise to heightened concerns regarding sustainability. Many athleisure garments are crafted from synthetic materials that contribute to plastic pollution and leave a substantial environmental footprint. As consumers grow more environmentally conscious, they demand eco-friendly alternatives and transparency in supply chains. Brands that overlook these sustainability concerns risk alienating a significant and influential consumer segment. Adopting sustainable practices, such as utilizing recycled materials, reducing waste, and embracing ethical production methods, is increasingly critical for the athleisure industry to align with evolving consumer values and global sustainability objectives.

In conclusion, while the athleisure market has experienced remarkable growth and success, it faces challenges stemming from market saturation and the imperative for sustainable practices. Brands that adeptly navigate these challenges by offering distinct value propositions and prioritizing environmental responsibility are more likely to sustain their relevance and captivate the enduring interest of consumers within the evolving fashion landscape.

Key Market Trends

Sustainable Athleisure:

Sustainability has evolved into a non-negotiable consideration in the contemporary consumer's purchasing decisions, and the athleisure market is no exception. As awareness of environmental issues grows, consumers are increasingly demanding sustainable options within the athleisure segment. This trend has given rise to the emergence of eco-friendly athleisure collections crafted from recycled materials, organic

fabrics, and low-impact production processes. Brands are incorporating circular economy principles by designing products focused on longevity, repairability, and recyclability. Additionally, transparency in supply chains and ethical manufacturing practices are becoming pivotal factors in shaping consumers' brand preferences. The sustainable athleisure trend not only addresses environmental concerns but also aligns with the values of socially conscious consumers, nurturing brand loyalty and positively impacting the industry's reputation.

Inclusive Sizing and Body Positivity:

The movement towards inclusivity and body positivity has sparked a revolution in the fashion industry, and athleisure is following suit. Brands are recognizing the diversity of body shapes and sizes and expanding their size ranges to accommodate a wider consumer base. Inclusive sizing not only fosters body confidence but also taps into an underserved market segment. Furthermore, the portrayal of diverse bodies in marketing campaigns and the use of authentic individuals as models are dismantling traditional beauty standards and resonating with consumers. Brands that prioritize inclusivity in their athleisure offerings are cultivating a sense of belonging among consumers who have long been marginalized by conventional fashion norms.

Fusion of Fashion and Functionality:

The evolving athleisure trend transcends the confines of the gym; it has become an integral facet of daily wardrobes. To meet the demands of consumers seeking both style and performance, brands are increasingly focusing on the fusion of fashion and functionality. Athleisure designs are becoming more refined, incorporating premium fabrics, intricate details, and innovative silhouettes that transition effortlessly from workouts to social engagements. This trend has given rise to the concept of "athflow," where athleisure pieces are elevated to create sophisticated and comfortable ensembles suitable for diverse occasions. As athleisure evolves beyond traditional activewear, it blurs the boundaries between fashion and sports attire, addressing a lifestyle that values both comfort and aesthetic allure.

Technology-Infused Athleisure:

The integration of technology into athleisure wear is reshaping the manner in which consumers engage with their clothing. Wearable technology and smart textiles are becoming increasingly pervasive, enhancing the functionality and performance of athleisure garments. Innovations encompass fabrics regulating body temperature, monitoring heart rate, and providing muscular support. Wearable devices integrated into athleisure attire can track fitness metrics, deliver real-time feedback, and even synchronize with smartphones for a seamless digital experience. This convergence of fashion and technology not only enhances the value proposition of athleisure but also positions it as a dynamic and interactive facet of consumers' lives.

In conclusion, the global athleisure market is undergoing a transformation propelled by novel trends reflective of evolving consumer values, lifestyles, and technological breakthroughs. The embrace of sustainability, the push for inclusivity and body positivity, the fusion of fashion and functionality, and the integration of technology all converge to shape the trajectory of the athleisure industry. Brands adeptly navigating these trends by aligning with consumer expectations and harnessing innovation are poised to capture the evolving demands of the market, ensuring that athleisure maintains its position as a dominant and enduring influence in the realm of fashion.

Segmental Insights

Type Insights:

Mass athleisure production commands a preeminent position in the global athleisure market, owing to its capacity to fulfill the widespread demand for cost-effective, fashionable, and functional activewear. This approach accentuates large-scale manufacturing and distribution, enabling brands to create athleisure garments at competitive prices while upholding consistent quality and style. Mass production leverages economies of scale to curtail production costs, rendering athleisure accessible to a broad spectrum of consumers, encompassing budget-conscious shoppers as well as those in search of versatile and day-to-day clothing alternatives. Furthermore, the dominance of mass athleisure production is fortified by the trend's prevalence across diverse facets of contemporary life, ranging from relaxed workplaces to leisure pursuits. This market segment resonates with the escalating preference for comfortable, athletically inspired attire that aligns with shifting lifestyles. Consequently, mass-produced athleisure presents a compelling value proposition by delivering affordability, variety in style, and functionality on a global scale. However, amid this ascendancy, brands are also acknowledging the importance of addressing sustainability concerns and extending diverse sizing options to ensure inclusivity, thus striking a balance between mass production and conscientious practices.

Product Insights:

Clothing occupies a position of eminence in the global athleisure market, serving as the foundational element of this trend. Athleisure clothing has transcended its traditional role in sports and fitness, emerging as an integral component of everyday fashion. The prevalence of athleisure clothing stems from its ability to seamlessly meld comfort, functionality, and style. This category encompasses a broad spectrum of garments, including leggings, yoga pants, hoodies, joggers, and sports bras, tailored to various activities and lifestyles. The appeal of athleisure clothing rests in its adaptability, affording individuals the ability to transition effortlessly from workout sessions to casual outings without sacrificing fashion-forward aesthetics. The emergence of social media influencers, celebrity endorsements, and evolving workplace dress codes have all contributed to the burgeoning demand for athleisure clothing. Consequently, both established sportswear brands and fashion houses, as well as emerging niche players, have channeled efforts into designing and producing innovative lines of athleisure clothing to cater to this expanding market.

Regional Insights:

North America commands a paramount presence in the global athleisure market, exerting substantial influence over its growth trajectory and direction. This region's prominence is attributed to several factors, including a robust culture centered around health and wellness, a thriving fashion industry, and the confluence of casual attire with active lifestyles. The United States, in particular, has played a pivotal role in propelling the athleisure trend to the forefront, leveraging celebrity endorsements, a pervasive fitness culture, and the ascendancy of influencer-driven fashion. North America's athleisure dominance is evident in the presence of major sportswear brands headquartered in the region, which have adeptly harnessed the trend's popularity. The appeal of athleisure extends beyond the gym, permeating daily life, workplaces, and social settings. The region's fast-paced lifestyle and emphasis on convenience align seamlessly with the versatile and comfortable designs of athleisure. Additionally, North America's advanced retail infrastructure and digital platforms have expedited the rapid dissemination of athleisure products, both domestically and internationally. As the trend evolves, North America's influence is poised to drive innovations in athleisure design, sustainability, and the integration of technology, thereby shaping the trajectory of the global market.

Key Market Players

  • Hanes Brands, Inc.
  • Adidas AG
  • Vuori
  • PANGAIA
  • Under Armour, Inc.
  • Outerknown
  • EILEEN FISHER
  • Patagonia, Inc.
  • Wear Pact, LLC
  • Lululemon Athletica

Report Scope:

In this report, the Global Athleisure Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Global Athleisure Market, By Type:

  • Mass Athleisure
  • Premium Athleisure

Global Athleisure Market, By Product:

  • Clothing
  • Footwear
  • Others

Global Athleisure Market, By Distribution Channel:

  • Online
  • Offline

Global Athleisure Market, By Region:

  • North America
  • Europe
  • South America
  • Middle East & Africa
  • Asia Pacific

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Athleisure Market.

Available Customizations:

Global Athleisure Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase Decision
  • 4.3. Sources of Awareness

5. Global Athleisure Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type Market Share Analysis (Mass Athleisure, Premium Athleisure)
    • 5.2.2. By Product Market Share Analysis (Clothing, Footwear and Others)
    • 5.2.3. By Distribution Channel Market Share Analysis (Online and Offline)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. North America Market Share Analysis
      • 5.2.4.2. South America Market Share Analysis
      • 5.2.4.3. Middle East & Africa Market Share Analysis
      • 5.2.4.4. Europe Market Share Analysis
      • 5.2.4.5. Asia-Pacific Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Athleisure Market Mapping & Opportunity Assessment
    • 5.3.1. By Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Product Market Mapping & Opportunity Assessment
    • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Athleisure Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type Market Share Analysis
    • 6.2.2. By Product Market Share Analysis
    • 6.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. United States Athleisure Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Type Market Share Analysis
        • 6.2.4.1.2.2. By Product Market Share Analysis
        • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.2. Canada Athleisure Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Type Market Share Analysis
        • 6.2.4.2.2.2. By Product Market Share Analysis
        • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 6.2.4.3. Mexico Athleisure Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Type Market Share Analysis
        • 6.2.4.3.2.2. By Product Market Share Analysis
        • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Athleisure Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type Market Share Analysis
    • 7.2.2. By Product Market Share Analysis
    • 7.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. France Athleisure Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Type Market Share Analysis
        • 7.2.4.1.2.2. By Product Market Share Analysis
        • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.2. Germany Athleisure Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Type Market Share Analysis
        • 7.2.4.2.2.2. By Product Market Share Analysis
        • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.3. Spain Athleisure Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Type Market Share Analysis
        • 7.2.4.3.2.2. By Product Market Share Analysis
        • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.4. Italy Athleisure Market Outlook
        • 7.2.4.4.1. Market Size & Forecast
        • 7.2.4.4.1.1. By Value
        • 7.2.4.4.2. Market Share & Forecast
        • 7.2.4.4.2.1. By Type Market Share Analysis
        • 7.2.4.4.2.2. By Product Market Share Analysis
        • 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 7.2.4.5. United Kingdom Athleisure Market Outlook
        • 7.2.4.5.1. Market Size & Forecast
        • 7.2.4.5.1.1. By Value
        • 7.2.4.5.2. Market Share & Forecast
        • 7.2.4.5.2.1. By Type Market Share Analysis
        • 7.2.4.5.2.2. By Product Market Share Analysis
        • 7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Athleisure Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type Market Share Analysis
    • 8.2.2. By Product Market Share Analysis
    • 8.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. China Athleisure Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Type Market Share Analysis
        • 8.2.4.1.2.2. By Product Market Share Analysis
        • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.2. Japan Athleisure Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Type Market Share Analysis
        • 8.2.4.2.2.2. By Product Market Share Analysis
        • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.3. India Athleisure Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Type Market Share Analysis
        • 8.2.4.3.2.2. By Product Market Share Analysis
        • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.4. Vietnam Athleisure Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Type Market Share Analysis
        • 8.2.4.4.2.2. By Product Market Share Analysis
        • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
      • 8.2.4.5. South Korea Athleisure Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Type Market Share Analysis
        • 8.2.4.5.2.2. By Product Market Share Analysis
        • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Athleisure Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type Market Share Analysis
    • 9.2.2. By Product Market Share Analysis
    • 9.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa Athleisure Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Type Market Share Analysis
        • 9.2.4.1.2.2. By Product Market Share Analysis
        • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.2. Saudi Arabia Athleisure Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Type Market Share Analysis
        • 9.2.4.2.2.2. By Product Market Share Analysis
        • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 9.2.4.3. UAE Athleisure Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Type Market Share Analysis
        • 9.2.4.3.2.2. By Product Market Share Analysis
        • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis

10. South America Athleisure Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type Market Share Analysis
    • 10.2.2. By Product Market Share Analysis
    • 10.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Argentina Athleisure Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Type Market Share Analysis
        • 10.2.4.1.2.2. By Product Market Share Analysis
        • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.2. Colombia Athleisure Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Type Market Share Analysis
        • 10.2.4.2.2.2. By Product Market Share Analysis
        • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
      • 10.2.4.3. Brazil Athleisure Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Type Market Share Analysis
        • 10.2.4.3.2.2. By Product Market Share Analysis
        • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Athleisure Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Hanes Brands, Inc
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Adidas AG
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Vuori
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. PANGAIA
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Under Armour, Inc.
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Outerknown
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Eileen Fisher
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Patagonia, Inc.
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Wear Pact, LLC
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Lululemon Athletica
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target Type
  • 15.3. Target Distribution Channel

16. About Us & Disclaimer