市場調查報告書
商品編碼
1413856
休閒個人護理市場:按產品類型、性別、分銷管道分類 - 全球預測 2024-2030Athleisure Personal Care Market by Product (Hair Care, Skin Care), Type (Conventional, Organic), Gender, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年休閒個人護理市場規模為336.2億美元,2024年將達354.6億美元,預計2030年將達499.1億美元,複合年成長率為5.80%。
全球休閒個人護理市場
主要市場統計 | |
---|---|
基準年[2023] | 336.2億美元 |
預測年份 [2024] | 354.6億美元 |
預測年份 [2030] | 499.1億美元 |
複合年成長率(%) | 5.8% |
休閒個人照護是指符合休閒生活風格的一類美容產品,集運動、舒適、時尚為一體。休閒個人保健產品的目標群體是那些尋求支持其積極日常生活並提供易用性和多任務功能的個人護理產品的個人。休閒個人護理市場迎合強調健康和功能性的生活方式,提供護膚、頭髮護理、身體護理和其他用於積極活動和日常便利的產品。受日益增強的健康意識和便利需求的影響,休閒個人護理市場正在快速成長。然而,與化學運動休閒護理產品相關的副作用和仿冒品的出現阻礙了市場的擴張。市場成長機會在於強調提供環保產品、提供由強大數位化支援的個人化體驗以及更智慧的包裝解決方案。
區域洞察
在健康意識持續增強和休閒時尚普及的推動下,美洲休閒個人護理市場持續強勁成長。該地區的消費者強烈偏好方便、健康、多功能且符合積極生活方式的產品。在歐洲,由於消費者對健康和福祉的認知以及對天然和有機成分的日益偏好,市場呈現多樣化。儘管中東市場規模較小,但由於健身文化和奢侈個人護理行業的興起,該市場正在迅速擴大。在非洲,該市場尚處於起步階段,但由於中階的不斷壯大和都市化的加速,其潛力開拓。在可支配收入增加、電子商務行業擴張以及對健康和健身趨勢日益關注的推動下,亞太地區休閒個人護理市場正在強勁成長,尤其是在中國、日本、印度和韓國等國家。已實現。本土品牌透過利用文化洞察力和客製化產品來滿足亞太地區消費者的獨特需求和偏好,與國際公司一起蓬勃發展。
FPNV定位矩陣
FPNV 定位矩陣對於評估休閒個人護理市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對休閒個人護理市場供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴考察,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1-市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2-市場開拓:我們深入研究利潤豐厚的新興市場並分析其在成熟細分市場的滲透率。
3- 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4-競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5- 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1-休閒個人護理市場的市場規模和預測是多少?
2-在休閒個人護理市場的預測期內,有哪些產品、細分市場、應用和領域需要考慮投資?
3-休閒個人照護市場的技術趨勢和法律規範是什麼?
4-休閒個人護理市場主要供應商的市場佔有率是多少?
5-進入休閒個護市場的合適型態和策略手段是什麼?
[183 Pages Report] The Athleisure Personal Care Market size was estimated at USD 33.62 billion in 2023 and expected to reach USD 35.46 billion in 2024, at a CAGR 5.80% to reach USD 49.91 billion by 2030.
Global Athleisure Personal Care Market
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 33.62 billion |
Estimated Year [2024] | USD 35.46 billion |
Forecast Year [2030] | USD 49.91 billion |
CAGR (%) | 5.8% |
Athleisure personal care refers to a category of grooming products that align with the athleisure lifestyle, which blends exercise, comfort, and fashion. The athleisure personal care products target individuals who seek personal care items that support active daily routines while offering ease of use and multitasking benefits and often incorporating attributes such as natural ingredients, sustainability, and performance-oriented features. The athleisure personal care market caters to a lifestyle that emphasizes health and functionality, providing products such as skincare, haircare, and body care that accommodate vigorous activities and everyday ease. Influenced by the growing health consciousness and the need for convenience, the athleisure personal care market is growing rapidly. However, side effects associated with chemical-based athleisure care products and the availability of counterfeit products hinder the scope of the market. Opportunities for market growth lie in offering eco-conscious offerings, personalized experiences bolstered by a robust digital presence, and focused on smarter packaging solutions.
Regional Insights
The athleisure personal care market in the Americas continues to show robust growth, influenced by a consistent rise in health consciousness and the increasing adoption of athleisure fashion. Consumers in this region exhibit a strong preference for products that offer convenience, wellness, and multifunctionality, aligning with their active lifestyles. In Europe, the market presents a diverse landscape attributed to consumer awareness regarding health and well-being and a growing inclination towards natural and organic ingredients. The Middle Eastern market, while smaller in comparison, is rapidly expanding with the rise of fitness culture and the luxury personal care segment. In Africa, the market is in a nascent stage but presents untapped potential due to a growing middle class and increased urbanization. The Asia-Pacific region is experiencing robust growth in the athleisure personal care market, fueled by rising disposable incomes, an expanding e-commerce industry, and an increasing focus on health and fitness trends, particularly in countries including China, Japan, India, and South Korea. Local brands are flourishing alongside international players by leveraging cultural insights and tailoring products to meet the specific needs and preferences of APAC consumers.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Athleisure Personal Care Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Athleisure Personal Care Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Athleisure Personal Care Market, highlighting leading vendors and their innovative profiles. These include Alo Yoga, Amber Marie & Company, Clariant AG, Clinique Cosmetics, Crop Shop Boutique, Gap Inc., Girlfriend Collective, Givaudan SA, Hustle Beauty, Infinite Looks, Inc., Kao Corporation, Lululemon athletica Inc., Maybelline New York, Native Deodorant, NYKAA E-RETAIL LIMITED, OGX Beauty, Reliance Industries Limited, Sephora, Shiseido, Sports HAI, TALA Limited, The Procter & Gamble Company, Under Armour, and YUNI Beauty.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Athleisure Personal Care Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Athleisure Personal Care Market?
3. What are the technology trends and regulatory frameworks in the Athleisure Personal Care Market?
4. What is the market share of the leading vendors in the Athleisure Personal Care Market?
5. Which modes and strategic moves are suitable for entering the Athleisure Personal Care Market?