市場調查報告書
商品編碼
1419119
基於語音的支付市場規模和預測、全球和地區佔有率、趨勢和成長機會分析報告範圍:按組成部分、企業規模和行業Voice-Based Payments Market Size and Forecasts, Global and Regional Share, Trends, and Growth Opportunity Analysis Report Coverage: By Component, Enterprise Size, and Industry |
2022年語音支付市場規模為64.7億美元,預計2030年將達到143.7億美元;預計2022年至2030年CAGR為10.5%。
在幾個關鍵因素的推動下,全球語音支付市場正在經歷顯著成長。主要促進因素之一是對非接觸式支付的需求不斷成長。此外,智慧音箱和智慧型手機等語音助理設備的日益普及,也促進了語音支付市場的成長。此外,消費者的行為發生了轉向採用基於語音的技術(包括基於語音的支付),從而推動了對此類服務的需求。此外,語音支付提供了便利性並改善了用戶體驗,這是推動語音支付市場成長的關鍵因素。這些因素共同促進了市場上基於語音的支付的發展和採用。
基於語音的支付使用語音命令或語音識別技術來啟動和授權金融交易。用戶無需使用現金、銀行卡或行動錢包等傳統支付方式,只需對支援語音助理的裝置即可進行付款。基於語音的支付利用人工智慧 (AI) 和自然語言處理 (NLP) 技術來理解和處理使用者命令。這些技術使智慧揚聲器、智慧型手機和其他支援語音助理的設備等設備能夠解釋語音指令並安全地執行支付交易。
金融機構和零售商擴大採用基於語音的支付來增強客戶體驗並深入了解客戶行為。這一趨勢預計將推動語音支付市場的成長。 Zelle、PayPal 和 Venmo 等行動支付平台正在整合語音啟動控件,供用戶執行金融和銀行任務。富國銀行等傳統銀行也將會話語音介面整合到其行動銀行應用程式中,為客戶提供全面的銀行服務。在商業領域策略性採用基於語音的支付市場旨在簡化對個人資料的存取並提高客戶參與度。預計此類趨勢將推動預測期內基於語音的支付市場的成長。
世界各地的政府實體透過敦促公司增強其產品來積極促進數位支付解決方案的發展。例如,印度政府呼籲金融科技和新創公司提出建議,以創建創新解決方案,將數位支付服務擴展到該國服務不足的地區。政府正在專門尋求基於語音的解決方案的建議,以透過智慧型手機和其他設備實現數位支付。成功的投標將有資格獲得政府資助,為該行業的企業擴大業務和進入新市場提供了重要機會,從而為基於語音的支付提供了新的機會。
預計在預測期內,亞太地區的語音支付市場將經歷最高的年複合成長率(CAGR)。語音支付市場的成長可歸因於中國、印度和日本等國家對語音支付優勢的認知不斷增強。此外,各個區域組織正在積極推動語音支付的採用,預計這將進一步推動市場成長。例如,印度國家支付公司(NPCI)於 2021 年 7 月宣布,正在針對印度功能手機專門設計的語音支付服務進行試驗。 NPCI 已經開發了成功的數位支付平台,例如統一支付介面 (UPI) 和 Aadhaar 支援的支付系統 (AePS)。亞太地區的這些措施和發展為語音支付市場的企業提供了巨大的機會。
註 - 將為以下提到的地區/國家提供類似的分析。
注意 - 將為以下公司清單提供類似資訊。
The voice-based payments market size was valued at US$ 6.47 billion in 2022 and is expected to reach US$ 14.37 billion by 2030; it is estimated to register a CAGR of 10.5% from 2022 to 2030.
The global voice-based payments market is experiencing significant growth driven by several key factors. One of the primary drivers is the increasing demand for contactless payments. Furthermore, the growing popularity of voice assistant-enabled devices, such as smart speakers and smartphones, is contributing to the growth of the voice-based payments market. Moreover, there has been a behavioral shift among consumers towards adopting voice-based technologies, including voice-based payments, propelling the demand for such services. Additionally, voice-based payments offer convenience and an improved user experience, which is a key factor driving the growth of the voice-based payments market. These factors collectively contribute to the development and adoption of voice-based payments in the market.
Voice-based payments use voice commands or voice recognition technology to initiate and authorize financial transactions. Instead of using traditional payment methods like cash, cards, or mobile wallets, users can make payments by simply speaking to a voice assistant-enabled device. Voice-based payments leverage artificial intelligence (AI) and natural language processing (NLP) technologies to understand and process user commands. These technologies enable devices like smart speakers, smartphones, and other voice assistant-enabled devices to interpret voice instructions and execute payment transactions securely.
Financial institutions and retailers increasingly adopt voice-based payments to enhance customer experience and gain insights into customer behavior. This trend is expected to drive voice-based payments market growth. Mobile payment platforms like Zelle, PayPal, and Venmo are incorporating voice-activated controls for users to perform financial and banking tasks. Traditional banks, such as Wells Fargo, also integrate conversational voice interfaces into their mobile banking apps to provide comprehensive banking services to customers. This strategic adoption of the voice-based payments market in the business landscape aims to streamline access to personal data and improve customer engagement. Such trends are anticipated to propel the voice-based payments market growth over the forecast period.
Government entities worldwide actively promote the development of digital payment solutions by urging companies to enhance their offerings. For example, the Government of India has called for proposals from fintech and startup companies to create innovative solutions that can extend digital payment services to underserved areas of the country. The government is specifically seeking proposals for voice-based solutions that enable digital payments through smartphones and other devices. Successful bids will be eligible for government funding, providing a significant opportunity for businesses in this sector to expand their operations and reach new markets, thereby offering new opportunities for the voice-based payment.
The Asia Pacific region is projected to experience the highest compound annual growth rate (CAGR) during the forecast period in the voice-based payments market. The growth of the voice-based payments market can be attributed to the increasing awareness among countries like China, India, and Japan about the advantages of voice-based payments. Furthermore, various regional organizations are actively promoting the adoption of voice-based payments, which is expected to drive market growth further. For example, the National Payments Corporation of India (NPCI) announced in July 2021 that it is conducting a trial for voice-based payment services specifically designed for feature phones in India. NPCI has already developed successful digital payment platforms such as the Unified Payments Interface (UPI) and Aadhaar Enabled Payment System (AePS). These initiatives and developments in the Asia Pacific region present significant opportunities for businesses operating in the voice-based payments market.
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