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線上廣告

市場調查報告書

商品編碼

1429397

2024 年數位廣告世界市場報告

Digital Advertising Global Market Report 2024

出版日期: 按訂單生產 | 出版商:

The Business Research Company | 英文 175 Pages | 商品交期: 2-10個工作天內

價格

簡介目錄

數位廣告市場規模預計在未來幾年將大幅成長。預計到 2028 年將以 7.0% 的複合年成長率 (CAGR) 成長至 638.7 億美元。預測期內的成長可歸因於網路普及的提高、政府對數位廣告的支持力度的加大以及都市化的提高。預測期內的主要趨勢包括注重策略合作和夥伴關係以加強財務狀況、強調人工智慧驅動的數位廣告應用程式以及更加訊息數位戶外 (DOOH)廣告宣傳以覆蓋目標受眾。其中包括對提供獨特、引人入勝和個人化體驗的互動廣告日益成長的需求，以及將3D 解決方案引入廣告宣傳中。

不斷擴大的網路用戶群和自助服務平台的可用性正在刺激全球數位廣告市場。網際網路廣泛用於多種目的，包括電子商務、電子學習、社交連接、媒體消費、通訊和檔案傳輸。根據Internet World Stats顯示，截至2022年6月，全球網路用戶數為53.85億，佔全球人口的67.9%以上。自助廣告平台的日益普及對數位廣告市場做出了巨大貢獻，為廣告主提供了更多的廣告投放便利。廣告商被數位行銷所吸引，因為無需人工中介即可輕鬆設定和管理宣傳活動。因此，網路用戶群的成長和自助服務平台的採用是市場的主要驅動力。

內容行銷的預期成長將進一步推動數位廣告市場。內容行銷是一種策略方法，專注於創建和分發有價值、相關且一致的內容以吸引目標受眾。在動態的數位形勢中，內容行銷已成為數位廣告策略的重要組成部分，品牌也認知到其在與目標受眾建立聯繫方面的重要性。例如，英國視訊行銷代理商和軟體公司 Wyzowl 的一項研究發現，在 2023 年 2 月對 528 名受訪者進行的調查中，企業對視訊內容行銷的採用率為 91%。較2023 年2 月的86% 有所增加。因此，內容行銷的不斷增加預計將推動數位廣告市場的成長。

全球數位廣告市場，按平台、績效和預測細分，2018-2023、2023-2028、2033
行動廣告（應用程式內和行動網路）
桌面廣告
數位電視
其他平台
全球數位廣告市場，依廣告格式細分、表現與預測，2018-2023、2023-2028、2033
數位展示廣告（程序化和非程序化交易）
網路付費搜尋
社群媒體
線上影片
其他廣告格式
全球數位廣告市場、產業細分、績效與預測，2018-2023、2023-2028、2033
媒體和娛樂
消費品及零售業
銀行、金融服務和保險
通訊資訊科技部
旅遊產業
醫療保健產業
製造和供應鏈
運輸和物流
能源、電力、公共
其他行業

第 7 章區域與國家分析

全球數位廣告市場，按地區、業績和預測，2018-2023、2023-2028、2033
全球數位廣告市場，依國家、績效及預測，2018-2023、2023-2028、2033

第8章亞太市場

第9章中國市場

第10章印度市場

第11章日本市場

第12章澳洲市場

第13章印尼市場

第14章韓國市場

第15章西歐市場

第16章英國市場

第17章德國市場

第18章法國市場

第19章義大利市場

第20章西班牙市場

第21章東歐市場

第22章俄羅斯市場

第23章北美市場

第24章美國市場

第25章加拿大市場

第26章南美洲市場

第27章巴西市場

第28章中東市場

第29章非洲市場

第30章競爭形勢及公司概況

數位廣告市場競爭形勢
數位廣告市場公司概況
- Google
- Meta Platforms, Inc.（Facebook）
- Amazon.com, Inc
- Microsoft Corporation
- Alibaba Group Holdings Limited

第31章其他大型創新公司

HULU LLC
Tencent
Saga Communications, Inc
Twitter, Inc.
AdChina
Baidu Advertising and Sina Corp
S4 Capital
Dentsu International
PwC's Digital Services
Accenture Interactive
Boostability（Berlin）
SQ Digital
Gorilla Marketing
OTM
RMAA Group

第32章競爭基準化分析

第 33 章. 競爭對手儀表板

第34章重大併購

第35章未來前景與可能性分析

第36章附錄

簡介目錄

Product Code: r14409

Digital advertising encompasses services that promote businesses online, utilizing platforms such as search engines, social media, websites, and other digitally accessible programs. Its versatility allows businesses to achieve various objectives along the marketing funnel, including brand awareness, customer engagement, product launches, and driving repeat sales.

The primary platforms for digital advertising include mobile advertising (both in-app and mobile web), desktop advertising, digital TV, and others. Digital television involves transmitting television signals through digital technologies rather than analog methods. Various ad formats, such as digital display ads (encompassing programmatic and non-programmatic transactions), internet paid search, social media, and online video, are employed across diverse industries, including media and entertainment, consumer goods and retail, banking, financial services, insurance, telecommunications, IT, travel, healthcare, manufacturing, supply chain, transportation, logistics, energy, power, utilities, and others.

The digital advertising market research report is one of a series of new reports from The Business Research Company that provides digital advertising market statistics, including digital advertising industry global market size, regional shares, competitors with a digital advertising market share, detailed digital advertising market segments, market trends and opportunities, and any further data you may need to thrive in the digital advertising industry. This digital advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital advertising market size has grown strongly in recent years. It will grow from $45.78 billion in 2023 to $48.73 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historical period can be attributed to an increase in advertising expenditure, the rise in e-commerce penetration, increased availability of smartphones, and growth in social media usage.

The digital advertising market size is expected to see strong growth in the next few years. It will grow to $63.87 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The growth in the forecast period can be attributed to increasing internet penetration, growing government support for digital advertising, and rising urbanization. Major trends in the forecast period include a focus on strategic collaborations and partnerships to enhance financial strength, emphasis on AI-powered apps for digital advertising, the use of digital out-of-home (DOOH) advertising campaigns to deliver messages to the target audience, a rising demand for interactive advertising to provide a unique and engaging personalized experience, and the introduction of 3D solutions in advertising campaigns.

The expansion of the internet user base, coupled with the availability of self-service platforms, is fueling the global digital advertising market. The internet is widely utilized for various purposes such as e-commerce, e-learning, social connectivity, media consumption, communication, and file transfers. As of June 2022, the number of global internet users stands at 5.385 billion, representing over 67.9% of the world's population, according to Internet World Stats. The increasing popularity of self-service advertising platforms significantly contributes to the digital advertising market, providing advertisers with greater convenience in ad placement. The ease of setting up and managing campaigns without the need for human intermediaries attracts advertisers to digital marketing. Hence, the growth in the internet user base and the adoption of self-service platforms are key drivers of the market.

The anticipated growth of content marketing is poised to drive the digital advertising market further. Content marketing is a strategic approach that emphasizes creating and disseminating valuable, relevant, and consistent content to engage a target audience. In the dynamic digital landscape, content marketing has become an integral part of digital advertising strategies, with brands recognizing its importance in building connections with the target audience. For instance, a survey by Wyzowl, a UK-based video marketing agency and software company, revealed that businesses' adoption of video content marketing increased to 91% in a survey of 528 unique respondents in February 2023, up from the 86% observed in 2022. Therefore, the increasing use of content marketing is expected to propel the growth of the digital advertising market.

The global digital advertising market is witnessing the increasing popularity of technological advancements, with augmented reality (AR) emerging as a major trend. Advertisers are incorporating augmented reality into their strategies to elevate the user experience. For example, in October 2021, Snapchat, a US-based messaging services company recognized for pioneering AR ads, introduced a studio to aid clients in crafting augmented reality advertising and experiences. This initiative aims to promote the utilization of technology that overlays computer-generated images onto a person's real-world perspective. AR ads go beyond providing information, enabling users to interact with the content rather than merely observing it.

Prominent companies in the digital advertising market are actively exploring innovative AI-based advertising tools such as Link AI for Digital to expand their customer base and gain a competitive edge. Link AI for Digital is an AI-powered advertising testing tool that predicts the performance of digital ads using real-world data. In May 2022, Kantar, a UK-based marketing data and analytics company, unveiled Link AI for Digital, specifically designed for digital advertising formats. This solution forecasts the in-market performance of digital ads and has been trained on more than 230,000 survey-enabled ad tests and 30 million real-world interactions.

In November 2021, Entravision, a US-based media, marketing, and technology company, acquired 365 Digital for an undisclosed amount. Through this strategic acquisition, Entravision aims to expand and strengthen its digital services in emerging markets, including Africa. 365 Digital, based in South Africa, specializes in digital advertising solutions, particularly in ad serving technology and solutions.

Major companies operating in the digital advertising market report are Google, Meta Platforms, Inc. (Facebook), Amazon.com, Inc., Microsoft Corporation, Alibaba Group Holdings Limited, HULU LLC, Tencent, Saga Communications, Inc., Twitter, Inc., AdChina, Baidu Advertising and Sina Corp, S4 Capital, Dentsu International, PwC's Digital Services, Accenture Interactive, Boostability (Berlin), SQ Digital, Gorilla Marketing, OTM, RMAA Group, Netpeak (Moscow), Webrentic, Slon Media (Moscow), 25wat, Jstokes, Thrive Agency, Sizmek Technologies Inc., ArnoldStreet, SocialMedia55, Hawk Media, El Cielo Digital - Sabemos de Marketing Digital, DieciseisOnce.com, SEOnet, Dicore Digital, Punto Rojo, Sherlock Communications, Centrico Digital, FP7 McCANN, Tonic International, MullenLowe MENA, Elephant Nation, BPG Group, Mars Media Group, Intango, Executive Digital, Pyramedia Group, 3points, Boopin, Maat Marcom Agency, Borarong Consulting, SyberGrupe, BlueMagnet, Rushing Tap, Watson Ferguson Marketing Agency

North America was the largest region in the digital advertising market in 2023. Asia-Pacific was the second largest region in the digital advertising market report. The regions covered in the digital advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the digital advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The digital advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in digital media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for digital advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

1) By Type: Milk And Butter; Cheese; Dry, Condensed, And Evaporated Dairy Products; Ice Cream And Frozen Dessert
2) By Source: Cattle; Sheep; Goat; Camel
3) By Distribution Channel: Supermarkets/Hypermarkets; Convenience Stores; E-Commerce; Others
Sub segments: Milk; Butter; Natural Cheese; Processed Cheese; Dry Dairy Product; Condensed Dairy Product; Evaporated Dairy Product; Ice Cream: Frozen Dessert
Companies Mentioned: Google; Meta Platforms, Inc. (Facebook); Amazon.com, Inc; Microsoft Corporation; Alibaba Group Holdings Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.

1. Executive Summary

2. Digital Advertising Market Characteristics

3. Digital Advertising Market Trends And Strategies

4. Digital Advertising Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Digital Advertising Market Size and Growth

5.1. Global Digital Advertising Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Digital Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Digital Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Digital Advertising Market Segmentation

6.1. Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Mobile Ad (In-APP and Mobile Web)
Desktop Ad
Digital TV
Other Platforms
6.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Digital Display Ad (Programmatic and Non-programmatic Transactions)
Internet Paid Search
Social Media
Online Video
Other Ad Formats
6.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Media and Entertainment
Consumer Goods & Retail Industry
Banking, Financial Service & Insurance
Telecommunication IT Sector
Travel Industry
Healthcare Sector
Manufacturing & Supply Chain
Transportation and Logistics
Energy, Power, and Utilities
Other Industrial Verticals

7. Digital Advertising Market Regional And Country Analysis

7.1. Global Digital Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Digital Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Digital Advertising Market

8.1. Asia-Pacific Digital Advertising Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Digital Advertising Market

9.1. China Digital Advertising Market Overview
9.2. China Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Digital Advertising Market

10.1. India Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Digital Advertising Market

11.1. Japan Digital Advertising Market Overview
11.2. Japan Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Digital Advertising Market

12.1. Australia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Digital Advertising Market

13.1. Indonesia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Digital Advertising Market

14.1. South Korea Digital Advertising Market Overview
14.2. South Korea Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Digital Advertising Market

15.1. Western Europe Digital Advertising Market Overview
15.2. Western Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Digital Advertising Market

16.1. UK Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Digital Advertising Market

17.1. Germany Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Digital Advertising Market

18.1. France Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Digital Advertising Market

19.1. Italy Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Digital Advertising Market

20.1. Spain Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Digital Advertising Market

21.1. Eastern Europe Digital Advertising Market Overview
21.2. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Digital Advertising Market

22.1. Russia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Digital Advertising Market

23.1. North America Digital Advertising Market Overview
23.2. North America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Digital Advertising Market

24.1. USA Digital Advertising Market Overview
24.2. USA Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Digital Advertising Market

25.1. Canada Digital Advertising Market Overview
25.2. Canada Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Digital Advertising Market

26.1. South America Digital Advertising Market Overview
26.2. South America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Digital Advertising Market

27.1. Brazil Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Digital Advertising Market

28.1. Middle East Digital Advertising Market Overview
28.2. Middle East Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Digital Advertising Market

29.1. Africa Digital Advertising Market Overview
29.2. Africa Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Digital Advertising Market Competitive Landscape And Company Profiles

30.1. Digital Advertising Market Competitive Landscape
30.2. Digital Advertising Market Company Profiles
- 30.2.1. Google
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Meta Platforms, Inc. (Facebook)
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Amazon.com, Inc
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Microsoft Corporation
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Alibaba Group Holdings Limited
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Digital Advertising Market Other Major And Innovative Companies

31.1. HULU LLC
31.2. Tencent
31.3. Saga Communications, Inc
31.4. Twitter, Inc.
31.5. AdChina
31.6. Baidu Advertising and Sina Corp
31.7. S4 Capital
31.8. Dentsu International
31.9. PwC's Digital Services
31.10. Accenture Interactive
31.11. Boostability (Berlin)
31.12. SQ Digital
31.13. Gorilla Marketing
31.14. OTM
31.15. RMAA Group

32. Global Digital Advertising Market Competitive Benchmarking

33. Global Digital Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Digital Advertising Market

35. Digital Advertising Market Future Outlook and Potential Analysis

35.1 Digital Advertising Market In 2028 - Countries Offering Most New Opportunities
35.2 Digital Advertising Market In 2028 - Segments Offering Most New Opportunities
35.3 Digital Advertising Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies