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市場調查報告書

商品編碼

1447857

全球數位戶外廣告市場規模、佔有率、成長分析（按顯示、按最終用戶、按廣告格式）- 2024-2031年產業預測

Global Digital Out-of-Home Advertising Market Size, Share, Growth Analysis, By Display, By End-User(Retail, Transportation), By Advertising Format(Programmatic Advertising, Real-Time Bidding ) - Industry Forecast 2024-2031

出版日期: 2024年02月27日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年全球數位戶外廣告市場規模將為129億美元，預測期內（2024-2031年）年複合成長率為11.6%，從2023年的160.7億美元增至2031年的38.6億美元。預計將成長至6000萬美元。

近年來，由於數位電子看板的興起、高速網際網路的廣泛使用以及對動態和互動廣告的渴望，消費者偏好的變化和需求的普及對全球數位戶外廣告（DOOH）市場產生了影響內容。在這個市場中，人工智慧、資料分析和擴增實境等先進技術融入戶外廣告中，以增強宣傳活動能力。這項進步使廣告商能夠為其目標受眾提供更個人化和更具吸引力的內容。儘管出現這種成長，挑戰仍然存在，包括實施成本高以及缺乏評估宣傳活動有效性的標準化指標。這些因素減緩普及，特別是在中小型企業。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲國家地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲（MEA）
- 海灣合作理事會國家
- 南非
- 其他中東、非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2021年）
主要市場參與者所採取的策略
關鍵成功策略
近期市集活動
主要企業市場佔有率（2021年）

主要企業簡介

JCDecaux Group
Clear Channel Outdoor Holdings Inc.
BroadSign International LLC.
OUTFRONT Media
Daktronics Inc.
Talon Outdoor Ltd.
oOh!media Limited
QMS Media Limited
SevenOne Media GmbH
Stroer SE & Co. KGaA
Exterion Media Group
The Times Group
EyeMedia LLC
AdColony
VGI
Lamar Advertising Company
Stroer Media Germany GmbH
Ocean Outdoor UK Ltd.
Primesight
Adams Outdoor Advertising

簡介目錄

Product Code: SQMIG50T2001

Global Digital Out-of-Home Advertising Market size was valued at USD 12.90 Billion in 2022 and is poised to grow from USD 16.07 Billion in 2023 to USD 38.66 Billion by 2031, at a CAGR of 11.6% during the forecast period (2024-2031).

Recently, the global Digital Out-of-home Advertising (DOOH) market has been influenced by shifting consumer preferences and increased demand, driven by the rise of digital signage, widespread access to high-speed internet, and a desire for dynamic and interactive advertising content. The market has seen the integration of advanced technologies like AI, data analytics, and augmented reality into DOOH advertising, enhancing campaign capabilities. This advancement enables advertisers to deliver more personalized and captivating content tailored to their target audiences. Despite this growth, challenges persist, such as high implementation costs and a lack of standardized metrics for assessing campaign effectiveness. These factors have slowed widespread adoption, especially among smaller businesses.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Out-of-Home Advertising and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Digital Out-of-Home Advertising Market Segmental Analysis

The global digital out-of-home advertising market is segmented into four major segments i.e. by display, end-user, advertising format, and region. Based on the type of display, it is divided into static dooh displays, digital billboards, digital posters, video displays, and others. Based on end-user industry, it is bifurcated into retail, transportation (airports, bus stops, train stations), hospitality, healthcare, entertainment, corporate, education, and others. Based on advertising format it is segregated into, programmatic advertising, real-time bidding (rtb), static content, dynamic content, and others. Based on region, the market is segmented into North America, Latin America, Asia Pacific, Europe, and MEA.

Drivers of the Global Digital Out-of-Home Advertising Market

The ongoing advancement and integration of state-of-the-art technologies such as artificial intelligence, augmented reality, and data analytics have greatly improved the capabilities of DOOH campaigns. This technological progress enables advertisers to develop more personalized, interactive, and dynamic content, leading to increased engagement with their target audiences.

Restraints in the Global Digital Out-of-Home Advertising Market

A primary market challenge is the cost involved, which encompasses acquiring digital displays, creating content, and integrating technology. This can be a hurdle for smaller businesses and advertisers operating with constrained budgets. Additionally, there is the possibility of resistance from regulatory frameworks and concerns regarding privacy.

Market Trends of the Global Digital Out-of-Home Advertising Market

The incorporation of artificial intelligence and data analytics allows advertisers to provide more focused and customized content. This development not only boosts the efficacy of campaigns but also enables real-time adjustments based on consumer behaviours and preferences. Additionally, programmatic advertising is increasingly becoming popular, offering advertisers automated and data-powered tools for streamlined campaign management and precise audience targeting.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Digital Out-of-Home Advertising Market by Display

Market Overview
DOOH Displays
Digital Billboards
Digital Posters
Video Displays
and others

Global Digital Out-of-Home Advertising Market by End-User

Market Overview
Retail
Transportation (Airports
Bus Stops
Train Stations)
Hospitality
Healthcare
Entertainment
Corporate
Education
and others

Global Digital Out-of-Home Advertising Market by Advertising Format

Market Overview
Programmatic Advertising
Real-Time Bidding (RTB)
Static Content
Dynamic Content
and Others

Global Digital Out-of-Home Advertising Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

JCDecaux Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clear Channel Outdoor Holdings Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BroadSign International LLC.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
OUTFRONT Media
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Daktronics Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Talon Outdoor Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
oOh! media Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
QMS Media Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
SevenOne Media GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stroer SE & Co. KGaA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Exterion Media Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Times Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
EyeMedia LLC
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
AdColony
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
VGI
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lamar Advertising Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stroer Media Germany GmbH
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ocean Outdoor UK Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Primesight
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adams Outdoor Advertising
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments