市場調查報告書
商品編碼
1258858
到 2028 年的社交媒體管理市場預測——按組件、部署類型、組織規模、應用程序、最終用戶、地區進行的全球分析Social Media Management Market Forecasts to 2028 - Global Analysis By Component, By Deployment Mode, By Organization Size, By Application, By End User and By Geography |
根據 Stratistics MRC 預計,全球社交媒體管理市場將在 2022 年達到 187.1 億美元,並在 2028 年達到 641.7 億美元,複合年增長率為 22.8%。
社交媒體管理是收集和評估受眾以製定針對特定受眾或群體量身定制的營銷和影響計劃的做法。 Facebook、Instagram、Twitter、LinkedIn、YouTube 和 Pinterest 等網站充當與目標受眾交流和傳播內容的平台。 社交媒體管理有可能為企業提供新的方式來擴大受眾和曝光率。 社交媒體管理幫助公司衡量和管理從各種社交媒體網站獲得的信息。
根據 Pew Trust 的一項調查,80% 的社交媒體用戶擔心企業和廣告訪問並利用他們在社交媒體上的帖子。
通過加強客戶與社交媒體管理工具的互動,企業可以充分利用來自社交媒體的數據來獲得實時洞察並推動銷售。 發布和有效利用數據無疑為企業提供了許多機會來預測趨勢、監控競爭對手的促銷活動、管理品牌和改善客戶體驗。 此外,互聯網用戶每天產生 2.5 億字節的數據。 這些因素正在推動市場的增長。
一些用戶對數據洩露感到恐懼,促使他們重新考慮他們的社交網絡連接和個人數據安全。 存在未經授權訪問或洩露敏感、機密和受保護數據的風險。 黑客有能力修改軟件並提取連接到社交媒體網絡的數據。 這些問題阻礙了市場的擴張。
隨著供應商使用軟件即服務 (SaaS) 提供雲計算解決方案,雲採用率正在上升。 企業用戶一直在尋找最高效的社交媒體管理解決方案。 雲計算支持雲,允許您將運營 IT 勞動力外包給其他企業。 該風險和成本完全由雲服務提供商承擔。 適應性、可靠性、可擴展性和可承受性等優勢正在推動市場需求。
社交媒體上的評估也更容易,因為文本是主要來源。 然而,隨著技術的進步,這種非結構化數據現在包括照片、視頻、音頻文件、GIF 等多媒體信息。 評估的數據必須真實可靠。 缺乏數據標準會導致糟糕的決策。 沒有獨立的驗證,就無法做出安全的決定,從而阻礙了市場需求。
在 COVID-19 爆發期間,對遠程辦公和遠程工作政策的需求增加刺激了全球社交媒體行業的擴張。 然而,社交媒體和其他數字平台上的錯誤信息已被確定對公眾健康構成比病毒本身更大的風險。 在社會孤立和與他人互動受限的時代,社交媒體已成為重要的交流平台。 疫情對市場產生了積極影響。
據估計,解決方案部門將實現有利可圖的增長。 社交媒體管理解決方案可以輕鬆接觸到大量受眾。 這意味著提供跨各種行業的端到端社交媒體數據的平台、工具和軟件。 市場細分和廣告商越來越多地轉向社交媒體管理以增加銷售額,這推動了對該細分市場的需求。
由於可用服務器數量眾多,預計雲部分在預測期內將以最高複合年增長率增長。 雲提供了一種遠程查看來自不同服務器和數據中心的數據的方法。 它由服務器、網絡、存儲、數據庫、分析工具和軟件平台組成,提供和訪問服務。 社交媒體管理供應商通過響應客戶在 IT 基礎設施、數據冗餘、數據可用性、構建安全措施、審計、配置等方面的需求來幫助該細分市場的增長。
由於技術創新不斷增加,預計在預測期內北美將佔據最大的市場份額。 該地區是一個成熟的市場,擁有龐大的社交媒體消費群。 它在社交媒體管理工具中享有很高的聲譽。 該地區的許多主要參與者已將社交媒體網絡作為其主要營銷和消費者互動策略,這正在推動該地區的市場需求。
由於社交媒體應用的普及和普及,預計北美在預測期內的複合年增長率最高。 該地區不斷增長的精通技術的人口、高互聯網普及率和改善的連通性導致社交媒體平台的激增。 該地區的中小企業和初創企業正在利用數字媒體作為業務發展和推廣的低成本工具。 在該地區,無需大量支出即可覆蓋大量受眾的能力是市場擴張的驅動力。
社交媒體管理市場的主要參與者包括:Adobe、BrandWatch Technologies Ltd、Clarabridge、Digimind、Google、HubSpot、IBM Corporation、Khoros, LLC、Likeable Hub、Meltwater、NetBase Quid , Inc、Oracle Corporation、Salesforce、Social Hub 和 Zoho Corporation Pvt.Ltd.
2023 年 3 月,Adobe 將推出生成式 AI 模型 Firefly。 這種新的 AI 模型也將在該公司提供的其他產品中提供,包括 Creative Cloud、Document Cloud、Experience Cloud 和 Adob□□e Express。
2022 年 3 月,Oracle 的雲基礎架構將推出新服務和功能,專注於為客戶提供更大的靈活性。 新服務為客戶提供真正靈活的核心基礎設施服務,自動優化資源以滿足應用需求並顯著降低成本。
2022年3月,Zoho Co., Ltd.公佈了由low-code提供的最新版“Zoho Creator”。 低代碼是一種用很少的代碼設計和開發應用程序的方法。 新版本解決了為業務用戶(或公民開發人員)創建業務應用程序提供易於使用的平台的需求,同時允許 IT 團隊設置足夠的防護欄來管理使用、確保安全性和合規性。這是要做的事情.
購買此報告的客戶將免費獲得以下定制之一。
According to Stratistics MRC, the Global Social Media Management Market is accounted for $18.71 billion in 2022 and is expected to reach $64.17 billion by 2028 growing at a CAGR of 22.8% during the forecast period. Social Media Management is the act of gathering and evaluating audiences in order to create marketing and influence plans that are specialized for a certain audience or group of individuals. It serves as a platform for communication with the intended audience and content dissemination on websites like Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. The administration of social media has the potential to present new ways for businesses to broaden their audience and exposure. It aids businesses in measuring and managing information acquired from various social media sites.
According to a Pew Trust survey, 80% of social media users are concerned about companies and advertising accessing and utilizing their posts on social media.
Using social media management tools to strengthen client interactions, businesses are maximizing the data available from social media in order to acquire real-time insights and boost sales. Companies will certainly have a lot of chances to predict trends, monitor rival promotions, manage brands, and improve customer experience if the data is made public and used effectively. Moreover, data generated by internet users each day amounts to 2.5 quintillion bytes. These aspects are propelling the market growth.
Several users have been frightened by data breaches, prompting them to re-evaluate their social network connections and the security of their personal data. There is a risk of unauthorized access or disclosure of sensitive, confidential and protected data. Hackers have the ability to modify the software and extract data that is connected to social media networks. These issues are impeding the market expansion.
Cloud adoption has grown immensely as vendors are using Software-as-a-Service (SaaS) to deliver cloud computing solutions. Corporate users are constantly looking for the most efficient social media management solutions. Cloud computing is made feasible by the cloud, which enables the outsourcing of operational IT labor to a different business. The risks and costs involved are solely assumed by cloud service providers. Its benefits, including adaptability, dependability, scalability and affordability are fuelling the market demand.
As text was the primary form of material on social media, it was simple to evaluate. With the advancement of technology, this unstructured data has grown to encompass multimedia information in the form of photos, videos, audio files, and GIFs. The evaluated data must be genuine and dependable. Wrong decisions are being made as a result of the lack of data standards. The market need is being hampered since judgments cannot be made in a failsafe manner without the approach being able to be independently validated.
During the COVID-19 epidemic, the demand for work-from-home and remote working policies increased, which fuelled the expansion of the worldwide social media industry. Yet, it has been determined that the transmission of false information on social media and other digital platforms poses an even greater risk to public health than the virus itself. Social media became a crucial platform for communication during a period of social isolation and restricted interaction with others. The market was positively affected by the epidemic.
The solution segment is estimated to have a lucrative growth. Social media management solutions make it easier to reach a large audience. It alludes to a platform, tools and software that give various industry verticals end-to-end social media data. Marketers and advertisers are increasingly using social media management to boost sales, which is driving the segment's demand.
The cloud segment is anticipated to witness the highest CAGR growth during the forecast period, due to its availability of numerous servers. It offers a way to view the data from different servers or data centers remotely. It comprises of servers, networks, storage, databases, analytical tools and software platforms to supply and access services. Vendors of social media management deal with client requests for IT infrastructure, data redundancy, data availability, creating security measures, audits, and configuration, which fuel the segment's expansion.
North America is projected to hold the largest market share during the forecast period owing to its raising technological innovations. The region is a mature and well-established market with a widespread social media consumer base. It is well regarded among the social media management tools. Many key players in this region adopt social media networks as a key marketing and consumer interaction strategy which is driving the market demand in this region.
North America is projected to have the highest CAGR over the forecast period, owing to the rising popularity and higher reach of social media apps. This region comprises an increasing number of tech-savvy people, a high internet penetration rate and improved connection which has led to widespread use of social media platforms. Digital media is being used by SMEs and start-ups in the area as a low-cost tool for company development and promotion. The market's expansion is being driven by a larger audience in this area without significant expenditure.
Some of the key players profiled in the Social Media Management Market include: Adobe, BrandWatch Technologies Ltd, Clarabridge, Digimind, Google, HubSpot, IBM Corporation, Khoros, LLC, Likeable Hub, Meltwater, NetBase Quid, Inc., Oracle Corporation, Salesforce, Social Hub and Zoho Corporation Pvt. Ltd.
In March 2023, Adobe launches generative AI model Firefly. The new AI model will also be available for use in other products offered such as Creative Cloud, Document Cloud, Experience Cloud and Adobe Express offered by the company.
In March 2022, Oracle cloud infrastructure launches new services and capabilities focused on giving customers even more flexibility. New offerings provide customers with truly flexible core infrastructure services, automatically optimizing resources to match application requirements and significantly reduce costs.
In March 2022, Zoho Corporation launched its latest version of its low-code offering, Zoho Creator. Low-code is a way to design and develop applications with little to no coding. The new version addresses the need for an easy-to-use platform that enables business users (or citizen developers) to create business applications, while empowering the IT teams to place sufficient guardrails and govern usage, ensuring security and compliance.
All the customers of this report will be entitled to receive one of the following free customization options:
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.