社群媒體管理的全球市場 (2022-2028年):各組件、用途、產業、展開、組織規模 (中小企業、大企業) 各的規模、佔有率、成長分析、預測

Global Social Media Management Market Size, Share, Growth Analysis, By Component, By Application, By Industry Vertical, By Deployment, By Organization Size(Small and Medium Enterprises and Large Enterprises) - Industry Forecast 2022-2028

出版日期: 2022年11月11日 | 出版商:

SkyQuest | 英文 165 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球社群媒體管理的市場規模，從2021年的151億9,000萬美元，在預測期間中預計以22.7％的年複合成長率發展，2028年成長到636億3,000萬美元的規模。

社群媒體管理的市場，由於行銷計劃中社群媒體的重要性高漲，近幾年急速擴大著。企業為了接觸目標層，增加利用社群媒體平台。

本報告提供全球社群媒體管理的市場調查，市場概要，市場的各種影響因素的分析，技術、革新趨勢，市場規模的變化、預測，各種區分、各地區的明細，競爭情形，主要企業簡介等彙整資訊。

調查手法
父母市場分析
- 市場概要
- 市場規模
- 市場動態
  - 促進因素
  - 機會
  - 阻礙因素
  - 課題
- 主要市場洞察
  - 技術分析
  - 價格分析
  - 供應鏈分析
  - 價值鏈分析
  - 市場生態系統
  - IP分析
  - 貿易分析
  - Start-Ups分析
  - 原料分析
  - 革新矩陣
  - 開發中產品分析
  - 宏觀經濟指標
  - 主要投資分析
  - 主要的成功因素
  - 競爭的程度
- 市場動態、展望
  - 市場動態
  - 促進因素
  - 機會
  - 阻礙因素
  - 課題
- 法規情形
- 波特分析
- 未來的阻礙相關Skyquest的特別洞察
- 全球社群媒體管理市場:各零件
  - 市場概要
  - 解決方案
  - 服務
- 全球社群媒體管理市場:各用途
  - 市場概要
  - 銷售
  - 行銷管理
  - 客戶體驗管理
  - 競爭資訊
  - 風險管理、詐騙偵測
  - 其他
- 全球社群媒體管理市場:各產業
  - 市場概要
  - BFSI
  - 零售
  - 電子商務
  - 政府
  - 公共機關
  - 醫療保健
  - 生命科學
  - IT
  - 通訊
  - 媒體
  - 娛樂
  - 製造
  - 其他
- 全球社群媒體管理市場:各部署
  - 市場概要
  - 雲端基礎
  - 內部部署
- 全球社群媒體管理市場:各組織規模
  - 市場概要
  - 中小企業、大企業
- 全球社群媒體管理市場規模:各地區
  - 市場概要
  - 北美
  - 歐洲
  - 亞太地區
  - 南美
  - 中東及非洲
- 競爭情形
  - 主要5家公司的比較
  - 主要企業的市場定位
  - 主要企業的採用策略
  - 主要成功策略
  - 市場上最近的活動
  - 主要企業的市場佔有率
  - Adobe Inc.
  - IBM Corporation
  - Google LLC
  - Oracle Corporation
  - Salesforce Inc.
  - Sprout Social
  - Hootsuite
  - Meltwater
  - Sprinklr
  - Digimind
  - HubSpot
  - Clarabridge
  - Khoros
  - Falcon.io
  - Zoho Corporation
  - NetBase
  - Brandwatch
  - Sendible
  - MavSocial
  - Emplifi, Inc.
  - Synthesio Inc.
  - eClincher

簡介目錄

Product Code: SQSG45B2022

Social Media Management Market was valued at USD 15.19 Billion in 2021, and it is expected to reach a value of USD 63.63 Billion by 2028, at a CAGR of 22.7% over the forecast period (2022-2028).

The process of overseeing a brand's social media presence across numerous platforms, including Facebook, Twitter, Instagram, LinkedIn, and more, is referred to as social media administration. To raise company awareness and engage the audience, it entails creating, planning, analyzing, and interacting with content. The market for social media management has expanded quickly in recent years due to the rising significance of social media in marketing plans.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Media Management Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

The global social media management market is segmented based on component, application, industry vertical, and region. Based on components, Social Media Management market is segmented into solutions and services. Based on application, the Social Media Management Market is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management & fraud detection, and others. Based on industry vertical, the Social Media Management Market is segmented into BFSI, retail, and e-commerce, government and public sector, healthcare and life science, it and telecom, media and entertainment, manufacturing, and others. By Deployment, the Social Media Management Market is segmented into Cloud-based, On-premise. By organization size, the Social Media Management Market is segmented into Small and Medium Enterprises (SMEs) and Large Enterprises. Based on region, the global Social Media Management market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Driver

The primary driver of the social media management market is the increasing use of social media platforms by businesses to reach their target audience. Social media offers a cost-effective way for businesses to advertise and promote their products or services. It also allows them to engage with their customers directly, gather feedback, and build brand loyalty. As a result, more and more businesses are investing in social media management tools to manage their social media presence effectively. the social media management market is the increasing adoption of artificial intelligence (AI) and machine learning (ML) in social media management tools. These technologies help businesses automate repetitive tasks, analyze data, and make better decisions. For example, AI and ML can be used to schedule social media posts at the optimal time, analyze audience engagement, and suggest content ideas.

Restraint

The social media management market, there are also several factors that are restraining its growth. One of the primary factors is the increasing competition among social media management tools. There are numerous tools available in the market, and businesses can be overwhelmed by the options available. As a result, they may delay or avoid investing in social media management tools altogether.

Market Trends

The social media management market is the increasing integration of social media management tools with other marketing automation tools such as email marketing, customer relationship management (CRM), and content management systems (CMS). This integration allows businesses to create a cohesive marketing strategy across multiple channels and platforms, improving their overall marketing efficiency and effectiveness. the social media management market is the increasing use of influencer marketing. Influencer marketing involves partnering with individuals who have a significant social media following to promote products or services. Social media management tools can be used to identify and manage influencer partnerships, measure their impact, and analyze their performance.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
- Regulatory Landscape
- Porters Analysis
Competitive rivalry
Threat of Substitute Products
Bargaining Power of Buyers
Threat of New Entrants
Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
Political Impact
Economic Impact
Social Impact
Technical Impact
Environmental Impact
Legal Impact
Global Social Media Management Market by Component
- Market Overview
- Solution
- Service
Global Social Media Management Market by Application
- Market Overview
- Sales
- Marketing Management
- Customer Experience Management
- Competitive Intelligence
- Risk Management & Fraud Detection
- Others
Global Social Media Management Market by Industry Vertical
- Market Overview
- BFSI
- Retail
- E-Commerce
- Government
- Public Sector
- Healthcare
- Life Science
- IT
- Telecom
- Media
- Entertainment
- Manufacturing
- Others
Global Social Media Management Market by Deployment
- Market Overview
- Cloud-based
- On-premise
Global Social Media Management Market by Organization Size
- Market Overview
- Small and Medium Enterprises (SMEs) and Large Enterprises
Global Social Media Management Market Size by Region
- Market Overview
- North America
USA
Canada
- Europe
Germany
Spain
France
UK
Rest of Europe
- Asia Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
- Latin America
Brazil
Rest of Latin America
- Middle East & Africa (MEA)
GCC Countries
South Africa
Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
By Development
By Company
By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Adobe Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- IBM Corporation (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Google LLC (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Oracle Corporation (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Salesforce Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Sprout Social (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Hootsuite (Canada)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Meltwater (Netherlands)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Sprinklr (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Digimind (France)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- HubSpot (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Clarabridge (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Khoros (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Falcon.io (Denmark)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Zoho Corporation (India)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- NetBase (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Brandwatch (UK)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Sendible (UK)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- MavSocial (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Emplifi, Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Synthesio Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- eClincher (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments