市場調查報告書
商品編碼
1250699
到 2028 年的全球移動虛擬網絡運營商 (MVNO) 市場預測 - 按商業模式,按服務類型,按訂戶,按類型,按部署,按最終用戶,區域分析Mobile Virtual Network Operator Market Forecasts to 2028 - Global Analysis By Operational Model (Reseller, Service Provider and Full MVNO ), By Service Type, By Subscriber, By Type, By Deployment, By End User and By Geography |
根據 Stratistics MRC 的數據,2022 年全球 MVNO(移動虛擬網絡運營商)市場規模將達到 781.5 億美元,預計到 2028 年將達到 1422.7 億美元,預測期內增長 10.5%。以 % 的 CAGR 增長。
MVNO(移動虛擬網絡運營商)是提供無線通信服務的運營商,但不擁有用於為其客戶提供服務的無線網絡基礎設施。MVNO 與移動網絡運營商簽訂業務協議以獲得批量批發網絡服務。MVNO 然後設定自己的零售價格。MVNO 可以使用自己的員工來提供客戶服務,計費支持,市場營銷和銷售,或者他們可以使用移動虛擬網絡啟用程序 (MVNE)。在預測期內,由於數據通信,電子商務和直播等增值服務的使用增加,預計市場將快速增長。此外,全球移動用戶數量的增加和智能手機普及率的提高預計將對該行業的增長做出重大貢獻。在滿足各種消費者需求的同時,MVNO(移動虛擬網絡運營商)不具備必要的基礎設施或無線電頻率權利。
根據 GSMA 的數據,到 2025 年,印度將成為全球第二大智能手機市場,安裝了近 10 億台設備。到 2025 年,它還預計將擁有 9.2 億獨立移動用戶,其中包括 8800 萬俱有 5G 連接的用戶。
移動設備普及率提高
市場的預計增長率將受到移動設備使用量增加的推動。GSMA 預計,到 2021 年底,全球約 67% 的人口(即 53 億人)將訂閱移動服務。在大多數人都擁有手機的發展中國家,未來的增長預計將來自首次註冊手機的年輕一代。預計在預測期內還將增加 4 億移動用戶,其中大部分來自撒哈拉以南非洲和亞太地區。
MNO 和 MVNO 之間的競爭加劇阻礙了市場增長
MVNO 面臨的主要問題是缺乏無線基礎設施,因為它們沒有頻率分配。這些無線供應商專注於專業細分市場,需要管理和優化他們的網絡基礎設施投資,以實現利潤最大化和成本最小化。虛擬網絡運營商需要利用 MNO 的無線基礎設施,通過租用語音和數據訪問來提供客戶服務。移動虛擬運營商對網絡提供商的依賴限制了他們創建新服務的能力。因此,來自移動網絡運營商的競爭將在成熟的細分市場中加劇。
產品發布激增
市場上的主要競爭對手正在以具有競爭力的價格全面提供無線服務,為未來幾年的市場增長率提供了廣闊的前景。例如,2022 年 7 月,Boost Mobile 宣布推出 Connected Vehicle。這是一個完全可定制的移動互聯網交鑰匙解決方案。每個人只需要通過 Boost Mobile 獲得車內 Wi-Fi。通過將多台計算機,平板電腦和手機連接到您的消費車輛,您可以將它帶到任何地方。您還可以在不使用手機數據計劃的情況下長時間在路上在線觀看您喜愛的電影和電視節目,瀏覽網頁以及收聽您喜愛的音樂和播客。。Link 車載包提供 5GB 的 4G LTE 移動互聯網以及遠程 Wi-Fi 熱點。
與 MVNO(移動虛擬網絡運營商)相關的問題
新興市場缺乏技術訣竅和合格的人力資源阻礙了市場擴張。此外,服務質量下降,利潤率下降,優先事項轉移等將再次威脅市場增長。新興市場基礎設施薄弱和移動網絡運營商部門不足也會減緩市場擴張的步伐。
COVID-19 的影響
COVID-19 流行病加速了改善工作與生活平衡的通信服務的引入,推動了對敏捷和靈活工作方式的需求。此外,全球疫情已導致電信監管機構推遲 5G 頻譜拍賣計劃。大流行迫使運營商評估網絡穩健性並重新評估他們的投資計劃,尤其是在 5G 技術方面。
預計在預測期內消費領域將是最大的
由於移動用戶比例的增加和新興國家移動客戶群的擴大,消費者細分市場在預測期內佔據了最大的市場份額。此外,B2C(消費者)細分市場在創新和定價方面壓倒 B2B 細分市場已成為慣例。簡單的客戶服務比終端計費和管理更容易管理。然而,MVNO 更願意投資於消費者,因為它的便利性和高利潤率。
整個 MVNO 細分市場預計在預測期內具有最高的複合年增長率
為了構建完整的MVNO網絡架構,需要最大限度地降低初期投資和引入呼叫控制的成本,用戶可以享受到極其便宜的國際通話,因此全MVNO領域的CAGR最高,有望持續在預測期間。此外,移動虛擬網絡運營商的發展是移動網絡運營商為消除進入壁壘並最終促進競爭而做出的戰略決策和監管行動的結果。
份額最高的地區
亞太地區將在預測期內佔據最大的市場份額,因為它一直處於擁抱 5G 技術,移動設備連接和智能手機普及等技術進步的前沿。由於其快速發展的電信行業和龐大的客戶群,亞太地區是智能手機的大市場。然而,該地區的無線網絡服務上花費了更多的錢,這也是事實。印度,日本,澳大利亞,新加坡和韓國等國家正在加大投資以發展國內電信市場。
預計亞太地區在預測期內的複合年增長率最高。這是因為中國計劃允許包括外國公司在內的商業 MVNO 牌照,並且工業和信息化部 (MIIT) 已發起公眾諮詢,以徵求業界對政府提案的意見和反饋。此外,在印度和印度尼西亞等新興經濟體,隨著當地政府努力推動移動和數位經濟的發展,智能手機的使用甚至在農村地區也在增加,因此對入門級智能手機的需求正在增加。
2022 年 7 月,PeP 收購了 Simapka,以擴展其在波蘭的金融和移動服務。此次收購將有助於生態系統的發展,在該生態系統中,POS 提供的一系列附加服務可增強支付能力。主要目標是通過 Simapka 的移動應用程序解決方案使歐洲的零售商能夠從穩定的支付數位化中受益。
2022 年 5 月,Cricket Wireless LLC 宣布與Southern Intercollegiate Athletic Conference(SIAC)合作。這項為期三年的協議將使 Cricket 能夠為傳統黑人學院和大學 (HBCU) 附屬學校的 SIAC 粉絲提供獨特的體驗。
2021 年 12 月,Leica Mobile與威爾士政府合作,在整個春季和夏季實現遠程學習。威爾士的數位化排斥學生在返校後和學年剩餘時間內可使用移動數據提升計劃。這旨在確保兒童能夠訪問互聯網資源,並確保他們在困難時期不會錯過重要的學習和發展機會。
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根據產品組合,地域分佈和戰略聯盟對主要參與者進行基準測試。
According to Stratistics MRC, the Global Mobile Virtual Network Operator Market is accounted for $78.15 billion in 2022 and is expected to reach $142.27 billion by 2028 growing at a CAGR of 10.5% during the forecast period. A mobile virtual network operator (MVNO) is a business that provides wireless communications services but does not possess the wireless network infrastructure that uses to serve its clients. In order to obtain wholesale access to network services in large quantities, an MVNO enters into a business deal with a mobile network operator. The MVNO then sets retail prices independently. An MVNO can either use its own staff for customer service, billing support, marketing, and sales, or it might hire a mobile virtual network enabler (MVNE). Throughout the projected period, the market is expected to develop at a fast pace due to the increasing usage of data and value-added services such as e-commerce-based and live streaming services. Moreover, the rising mobile subscriber base and rising smartphone penetration around the world will significantly contribute to the industry's growth. While serving a variety of consumer needs, mobile virtual network operators do not possess the necessary infrastructure or radio frequency usage rights.
According to the GSMA, India is on its way to becoming the second-largest smartphone market globally by 2025, with around 1 billion installed devices. It is expected to have 920 million unique mobile subscribers by 2025, including 88 million 5G connections.
Increasing penetration of mobile devices
The market's predicted growth rate will be fueled by the increasing use of mobile devices. By the end of 2021, the GSMA predicted that 5.3 billion people, or about 67% of the world's population, would be subscribers to mobile services. In developing nations, the majority of individuals own a mobile phone, indicating that future growth will come from younger populations that are signing up for their first mobile subscription. An additional 400 million mobile users are anticipated during the forecast period, the majority of whom will come from Sub-Saharan Africa and the Asia-Pacific region.
Increasing competition among MNOs and MVNOs to hamper the market growth
The primary issue the MVNO is dealing with is a lack of wireless infrastructure because they do not possess any spectrum allocations. The fact that these wireless providers concentrate on specialized market segments implies that they must manage and optimize their investment in network infrastructure to maximize profits and minimize costs. In order to provide client services by renting access to voice and data services, the virtual network operators should make use of the MNO's wireless infrastructure. Mobile Virtual Network Operators are limited in their capacity to create new services because of their dependence on the network provider. This results in more competition with MNOs in established market segments.
Surging product launches
The major market competitors offer wireless services at prices that are competitive across the board, which will open up a wealth of prospects for the market's growth rate in the upcoming years. For instance, in July 2022, Boost Mobile launched Connected Vehicle. This is a fully customizable, turnkey solution for mobile internet. Everyone may simply obtain Wi-Fi in their car with Boost Mobile. Take several computers, tablets, and phones everywhere you go by connecting them to the consumer vehicle. Also, they may watch their preferred movies and television programs online, browse the web, and listen to their preferred music and podcasts while traveling for extended periods of time without using their cell phone's data plan. The linked vehicle package offers 5GB of 4G LTE mobile internet as well as a remote Wi-Fi hotspot.
Issues associated with mobile virtual network operator
In developing and undeveloped nations, a lack of technological know-how and a competent workforce will constrain market expansion. Moreover, poor service quality, shrinking profit margins, and reordering of priorities will again threatens the market's growth. Also, the expansion rate of the market will be slowed down by poor infrastructure and an inadequate MNO sector in developing nations.
Covid-19 Impact:
The COVID-19 epidemic increased the adoption of communication services that improve work-life balance and advanced the need for agile and flexible work styles. Furthermore, due to the global epidemic, telecom regulators delayed their plans for a 5G spectrum auction. The pandemic compelled telecom businesses to evaluate the robustness of their networks and review their planned investments, particularly in 5G technology.
The consumer segment is expected to be the largest during the forecast period
The consumer segment accounted for the largest market share during the projection period due to the rising proportion of single mobile users and the expanding mobile customer base in emerging markets. Moreover, in terms of innovation and pricing, the B2C, or consumer, segment has typically dominated over the B2B segment. Simple customer service is considerably easier to manage than billing and managing a fleet of devices. However, MVNOs prefer to invest in the consumer because of the convenience and profit margins.
The full MVNO segment is expected to have the highest CAGR during the forecast period
Full-MVNOs segment accounted for the highest CAGR and is anticipated to continue throughout the forecast period by installing a complete MVNO network architecture requires minimal cash upfront and costs associated with implementing call control, enabling users to make extremely cheap international calls. Moreover, the development of MVNOs is the result of MNOs' strategic decisions and regulatory actions to remove entry barriers and eventually promote competition.
Region with largest share:
During the course of the forecast period, the Asia-Pacific region will acquire the largest market share because it has consistently been at the forefront of adopting technological advancements like 5G technology, linked mobile devices, and smartphone penetration, among others. The Asia-Pacific region has a large market for smartphones because of its rapidly expanding telecom industry and large customer base. However, more money is also being spent in the region on wireless network services. India, Japan, Australia, Singapore, and South Korea are among the nations increasing their investments in the development of their domestic telecom markets.
The Asia Pacific region is anticipated to have the highest CAGR during the forecast period due to China's plans to allow commercial MVNO licenses, including licenses for foreign-invested companies, after the Ministry of Industry and Information Technology (MIIT) launched a public consultation to seek additional industry input and feedback on the government's proposal. Additionally, demand for smartphones at entry-level price points is projected to rise due to the growing use of smartphones in developing nations like India and Indonesia, where local governments are striving for mobile and digital economies and rural areas are gaining more access to smartphones.
Some of the key players in Mobile Virtual Network Operator market include AirVoice Wireless, Alphabet Inc. (Google Fi), Asahi Net, AT&T Inc., Boost Mobile LLC, Charter Communications Inc., CJ HelloVision Co. Ltd, Comcast Corporation, Cricket Wireless LLC, Drillisch Telecom, FreedomPop, FreeNet AG, Japan Communications Inc, KDDI Mobile, Kore Telematics, Lebara Group, Lyca Mobile, Ortel Mobile, PlatinumTel Communications, LLC, Poste Mobile SpA, Quebecor Inc., Rakuten Mobile, Republic Wireless, SK Telecom, TalkTalk Group, Tesco Mobile Ltd, Ting Inc., T-Mobile USA Inc., TracFone Wireless Inc, UPP Wireless, Verizon Communications Inc., Virgin Mobile, Truphone GmbH and Voiceworks GmbH.
In July 2022, PeP acquired Simapka to expand financial and mobile services in Poland. This acquisition would aid in developing an ecosystem wherein the payments would be bolstered by a variety of additional services provided by POS. The major objective is to ensure that retail outlets throughout Europe gain benefit from the steady digitization of payments through the solutions of Simapka's mobile application.
In May 2022, Cricket Wireless LLC announced a collaboration with the Southern Intercollegiate Athletic Conference (SIAC). This three-year agreement allows Cricket to provide unique experiences to SIAC fans at all Historically Black Colleges/Universities (HBCUs) member schools.
In December 2021, Lycamobile partnered with the Welsh Government to enable remote learning throughout the spring and summer. The Mobile Data Uplift Scheme was available to digitally excluded students in Wales as they returned to school and throughout the rest of the school year. This aimed to help guarantee that children had access to internet resources and did not miss out on crucial learning and development during a challenging time.
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Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances