市場調查報告書
商品編碼
1218892
全球商業印刷市場:預測至2028年-按類型(膠版印刷、軟版印刷、噴墨、絲網、凹版印刷、其他類型),應用(包裝、廣告、出版),地區分析Commercial Printing Market Forecasts to 2028 - Global Analysis By Type (Offset Lithography, Flexographic, Inkjet, Screen, Gravure and Other Types), Application (Packaging, Advertising and Publishing), and By Geography |
根據 Stratistics MRC 的數據,全球商業印刷市場預計將在 2022 年達到 4337 億美元,在 2028 年達到 5609 億美元,在預測期內以 4.3% 的複合年增長率增長。
數碼印刷系統是一種創新的印刷技術,它使用電腦軟體創建的電子文件進行印刷。 數位印刷使用 PDF 和 JIP 等數位格式以及紙張、織物和陶瓷等介面來傳達圖像。 通過使用數碼印刷,您可以高效地執行從圖像設計到生產的所有工作。 噴墨列印使用熱氣泡形成技術將墨水噴射到表面上以形成設計。 此外,噴墨印刷可實現材料的高效 3D 列印。
根據印度工業聯合會 (CII) 的數據,到 2025 年,印度有望成為第五大消費市場。 根據 Pitch Madison 廣告展望報告,在印度,印刷媒體的廣告支出從上一年的 11,925 筆增加到 2021 年的 16,595 筆,增長了 39%。
市場動態
促進因素
不斷增長的廣告需求
不斷增長的企業廣告需求和廣泛的技術滲透是市場增長的主要促進因素。 適合大批量列印的高性價比商用列印機的推出正在興起。 用於廣告和品牌推廣的高質量印刷包裝材料的激增也是增長的主要促進因素。
抑制因素
數位化的進步
隨著數位化的發展,消費者越來越多地使用電子版印刷材料,例如電子年曆、電子優惠券和電子目錄,以及在線平台,而不是消費印刷材料。這對印刷相關產品產生了影響。 因此,這些因素限制了市場的增長。
機會
環保商務列印機
採用環保做法,例如使用大豆油墨代替傳統的石油基油墨,可以減少印刷行業的環境足跡,幫助消費者和供應商減少碳足跡。減少碳足跡已成為可能。 此外,使用環保紙張、油墨、塗料和化學品並促進廢物減量和再利用的綠色商業列印機有望推動市場增長。
威脅
成本高
印刷一直是成本相對較高的行業。 每個項目都有很多開銷,從列印設備到列印材料。 墨水、紙張、顏料等原材料的價格飆升已經成為一個問題。 此外,新興國家數碼印花工廠初期投資高也是這一市場面臨的一大問題。
COVID-19 的影響
COVID-19 疫情顯著降低了商業印刷的需求,對市場產生了負面影響。 印刷業務也受到全球設施和支持業務關閉的影響。 此外,世界各地的許多公司都引入了遠程工作,並且向無紙化的過渡取得了進展。 出於對安全的擔憂,消費者也轉向了數位媒體。 這些因素正在減少對商業印刷的需求,並對市場產生重大影響。
預計在預測期內膠印光刻市場規模最大
由於包裝應用的印刷需求不斷增長,預計膠印光刻領域將出現顯著增長。 光刻技術具有多種優勢,例如始終如一的高圖像質量,從而提高了採用率。 此印刷品非常適合大批量靜態郵件,例如目錄和產品廣告。 因此,這些是推動該細分市場增長的因素。
預計在預測期內,包裝領域的複合年增長率最高。
由於資訊數位化分發的增加,預計包裝領域在預測期內將呈現最快的複合年增長率。 值得注意的是,商業印刷商正在採用數位技術來提高包裝印刷質量。 此外,二維碼(快速讀取)是產品包裝上的標準印刷材料,可以用智能手機讀取以顯示額外數據。 正如您所看到的,有些方面正在推動這一細分市場的增長。
市場份額最高的地區
由於電子商務和城市化進程的加快,預計亞太地區在預測期內將佔據最大的市場份額。 新技術的引入、生活方式的改變、電子商務的發展和城市化等正在推動市場的增長。 此外,可支配收入的增加增加了對定制壁紙室內設計的需求。 此外,新興市場對加工食品和罐頭食品的需求增加預計將對該地區的市場產生積極影響。
複合年增長率最高的地區
由於越來越多地採用具有成本效益的列印機進行大批量列印,預計北美在預測期內的複合年增長率將最高。 該地區的增長歸因於市場營銷、包裝、標籤和廣告等商業印刷的高需求。 此外,預計該地區主要公司的存在將進一步推動市場的增長。
主要發展
2022 年 7 月,凸版因其出色的環境、社會和治理 (ESG) 表現而獲得認可,併入選多個頂級指數。 FTSE4Good 指數係列、FTSE Blossom Japan Index 和 FTSE Blossom Japan Sector Relative Index 由 FTSE Russell 創建。
2022 年 5 月,盛威科宣布其用於非食品紙張和紙板應用的新型 UV 膠印油墨“SICURA Litho Pack ECO”由超過 40% 的可再生植物成分組成。 根據 Siegwerk 的說法,這個新系列的 UV 膠印油墨可能含有比普通 UV 油墨更高比例的生物可再生成分。
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According to Stratistics MRC, the Global Commercial Printing Market is accounted for $433.7 billion in 2022 and is expected to reach $560.9 billion by 2028 growing at a CAGR of 4.3% during the forecast period. Digital printing systems are the innovative printing technology that use electronic files conceptualized using computer software for printing. Digital printing carries images using digital formats such as PDF & JIP and other media surfaces such as paper, fabric, and ceramic. The digital printing process enables the end-use manufacturer to streamline the image design and production process. The inkjet-based printing utilizes thermal bubble formation technology to eject the ink onto the surface to form a specific design. Further, inkjet printing allows three-dimensional printing of efficient materials.
According to the Confederation of Indian Industry (CII), India is anticipated to become the fifth-largest consumer market by 2025. According to the Pitch Madison Advertising Outlook Report, In India, Ad spending on print media increased by 39% to 16,595 crores in 2021 from 11,925 crores the previous year.
Market Dynamics:
Driver:
Growing advertising needs
The growing advertising needs of enterprises, along with extensive technological proliferation are the key factors driving the market growth. Organizations are increasingly adopting commercial printers as they are more cost-effective and efficient for bulk printing. Widespread use of high-quality printed packaging material for advertising and branding acts as another major growth-inducing factor.
Restraint:
Rise in digitisation
With the rise in digitisation, consumers are likely to follow more electronic versions of printed materials, such as e-annual reports, e-vouchers and e-catalogues, or to use more online platforms rather than printing materials for consumers, which in turn affects the print-related products. Therefore, these factors are restraining the market growth.
Opportunity:
Green commercial printers
The implementation of environmentally friendly methods, like soy ink instead of conventional petroleum-based ink, has reduced the environmental footprint of the printing industry and allowed both consumers and suppliers to reduce carbon emissions. Moreover, green commercial printers that use eco-friendly papers, inks, coatings and chemicals, facilitate reducing and reusing waste are the factors projected to drive the growth of the market.
Threat:
High cost
Print has always been a relatively high cost industry. From the equipment that does the printing to the material that print on, significant overheads are baked into every project. The rising cost of input materials such as ink, paper, and pigments acts as challenging factors. However, high initial investment for digital printing plants in developing countries acts as a major challenge for this market.
COVID-19 Impact
Owing to the COVID-19 epidemic, the demand for commercial printing services was significantly reduced, which impacted the market negatively. Also, the printing operations were affected across the globe owing to the closing down of the facilities and support operations. Most firms across the globe adopted remote working, which led to a complete transition to paperless processes. Also, consumers significantly shifted to digital media due to safety concerns. These factors led to a reduced need for commercial printing, thereby considerably impacting the market.
The offset lithography segment is expected to be the largest during the forecast period
The offset lithography segment is estimated to have a lucrative growth, due to the growing demand for printing from packaging applications. Lithography technology offers various advantages, such as consistent and high image quality, leading to higher adoption. This printing is ideal for high-volume batches of static mailings, such as directories and product advertisements. Hence, these are the factors propelling the growth of the segment.
The packaging segment is expected to have the highest CAGR during the forecast period
The packaging segment is anticipated to witness the fastest CAGR growth during the forecast period, due to rise in the digital delivery of information. Commercial printers have been noted to be incorporating digital technology to improve packaging print quality. In addition, Quick response (QR) codes are now a standard print on product packaging that may be scanned with a smartphone to display additional data. Thus, these are the aspects fueling the growth of the segment.
Region with highest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to rise in e-commerce, and urbanization. Factors such as the inception of new technologies, changing lifestyles, and the rise in e-commerce and urbanization are driving the growth of the market. Also, the increasing disposable income is resulting in the growing demand for interior design with customized wallpapers. Moreover, the increasing demand for processed and canned food in emerging markets is expected to impact the market in the region positively.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, owing to growing adoption of cost effective printer for bulk printing purposes. The regional growth is attributable to the high demand for commercial printing for marketing, packaging, labelling, and advertising purposes. Furthermore, the presence of key players in the region, is anticipated to further propel the market growth.
Key players in the market
Some of the key players profiled in the Commercial Printing Market include ACME Printing, R. R. Donnelley & Sons, Cenveo Corporation, Vistaprint (CIM PRESS PLC), Transcontinental Inc., Toppan Co. Limited, LSC Communications US LLC, Gorham Printing, Dai Nippon Printing, The Magazine Printing Company, Quebecor World Inc, HH Global, Cimpress plc, Quad/Graphics Inc, WestRock Company, Lagardere SCA and Siegwerk.
Key Developments:
In July 2022, Toppan was recognized for consideration in several top indexes for its exceptional Environmental, Social, and Governance (ESG) performance. The FTSE4Good Index Series, the FTSE Blossom Japan Index, and the FTSE Blossom Japan Sector Relative Index were created by FTSE Russell.
In May 2022, Siegwerk announced that its new UV offset ink for non-food paper and board applications, SICURA Litho Pack ECO, consists of more than 40% renewable and vegetable-based components. According to Siegwerk, the new UV offset ink series could have a higher share of bio-renewable content than average UV inks.
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