市場調查報告書
商品編碼
1218810
全球數字音頻工作站市場:到 2028 年的預測——按類型、組件、部署、操作系統兼容性、應用程序、最終用戶和地區分析Digital Audio Workstation Market Forecasts to 2028 - Global Analysis By Type, Component, Deployment, OS Compatibility, Application, End User, and Geography |
根據 Stratistics MRC 的數據,2022 年全球數字音頻工作站市場規模將達到 24.4 億美元,預計到 2028 年將達到 32.8 億美元,預測期內以 5.1% 的複合年增長率增長,符合預期。
可以使用計算機和筆記本電腦上的軟件以多種方式配置稱為數字音頻工作站的電子設備。數字音頻工作站的用戶界麵類似於多軌錄音機,因為它是為那些在錄音行業工作的人設計的。除了播放和錄音外,它還具有混音器、音軌控制和波形控制等多種功能。事實上,許多廣泛使用的 DAW 用戶界面都非常相似。
市場動態
促進者
OTT需求快速增長
近年來,廣播公司正在轉向 OTT(Over the Top)或視頻廣播平台以覆蓋數兆家庭。OTT 技術的採用顯著增加,尤其是在 COVID-19 關閉危機期間。隨著消費者轉向流媒體服務,Amazon Prime Video、Netflix、Hotstar等 OTT 平台開始大量添加新的音頻和視頻內容。這為音頻專業人士開闢了新的商機,包括想要混音、編輯、錄製和改進音樂的音樂愛好者。因此,隨著 OTT 平台的引入和發展,全球數字音頻工作站市場不斷擴大。
抑製因素
免費音樂創作軟件的可用性
預計數字音頻工作站國際市場的擴張將受到免費作曲軟件的適應性和該領域高素質專業人才短缺的阻礙。現場表演和音樂錄製也是一項重大挑戰。
機會
基於軟件的工作站
從軟件的角度來看,獨立的數字音頻工作站在音樂愛好者中非常受歡迎。獨立的數字音頻工作站有一個 LCD 屏幕,主要用於執行混音控制台的職責。隨著基於軟件的數字音頻工作站越來越多地被音響工程師和其他音頻專業人士使用,該領域有望為市場收入增長做出重大貢獻。這主要是由於軟件出色的音質以及可以與錄音結合以創建新音頻效果的附加音效。這一因素繼續促進數字音頻工作站市場價值的增長。
威脅
替代品的威脅
該行業的主要參與者提供其 DAW 軟件的基於訂閱和永久許可的版本。但是,一些運營商免費提供他們的解決方案。因此,有不少用戶選擇開源來替代商業運營商提供的訂閱服務,這是阻礙 DAW 市場擴張的一個因素。
COVID-19 的影響
電氣元件和網絡設備的供應鏈也受到許多國家封鎖、資源流動限制和非必需品限制的影響。因此,用於製造該設備的電子元件的發貨被推遲了。此外,在 COVID-19 期間,遠程辦公網絡、協作軟件、虛擬化基礎設施、VPN 連接、移動設備、隱私、桌面支持和縮放等技術的使用顯著增加。在危機期間,對視頻會議解決方案的需求猛增。這會產生大量數據,需要採用最先進的技術對其進行分析。
預計編輯部分將在預測期內成為最大的部分
編輯領域是一個有望在未來顯著增長的領域。它為世界各地的音樂家提供了一種高度直觀、可靠且易於使用的方式來更高效地編輯、刪除、插入和混合不同的音頻文件。這種方法被音響工程師在很多場合、廣播和錄音中使用。除了基本功能外,擴音、去除白噪聲、消音檢測、共振阻尼抑制等功能有助於打造高品質的聲音。
預計 Mac 細分市場在預測期內的複合年增長率最高
Mac 細分市場預計將在預測期內呈現最快的 CAGR 增長,因為它在許多最終用途細分市場中的使用量不斷擴大。此外,預計 MAC 類別將經歷強勁的增長和擴張。越來越多地使用 Mac 來創建和編輯數字音頻文件預計將推動對該操作系統的需求。由於其卓越的質量和穩定性,Mac 為許多人提供了更好的整體解決方案。此外,其出色的設計結構可以為各種消費者提供更好的解決方案,有望推動MAC細分市場的擴張。FL Studio 等軟件與 MAC OS 兼容。它是 MAC 的頂級 DAW 程序之一。開始您的音樂冒險時請考慮使用 FL Studio。
佔比最大的地區
由於公眾對實時音頻和視頻處理的意識不斷增強,亞太地區預計在預測期內將佔據最大的市場份額。由於新興經濟體智能手機普及率和互聯網使用率的提高,預計市場擴張將加速。此外,隨著互聯網的普及,對基於雲的數字音頻工作站的需求越來越大。
複合年增長率最高的地區
由於音樂數字化利用率的提高,預計北美在預測期內的複合年增長率最高。由於早期採用 Android 和 Linux 操作系統等技術先進的技術解決方案,以及供應商努力接觸最終用戶,預計美國和加拿大等國家/地區將實現增長。
重大發展
2022年7月,Sennheiser收購了瑞士數字音頻專家Marging Technology,現在將與Neumann一起在 Sennheiser集團下運營。Merging Technologies 是柏林 AD/DA 系統和數字音頻工作站的知名供應商,也是開發支持 AES-67 標準的軟件的先驅,將作為戰略聯盟的一部分加入Sennheiser集團。
2022 年 3 月,與 Google 共同開發免費在線 DAW 的 BandLab 發布了社交音樂製作平台“Songstarter”。它是一種先進的人工智能樂器,可以根據用戶輸入生成旋律、獨特的節拍和和弦進行。
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According to Stratistics MRC, the Global Digital Audio Workstation Market is accounted for $2.44 billion in 2022 and is expected to reach $3.28 billion by 2028 growing at a CAGR of 5.1% during the forecast period. Electronic equipment known as digital audio workstations can be configured in a variety of ways using software on a computer or laptop. The digital audio workstation's user interfaces resembled many of the characteristics of a multi-track recorder because they were made for those working in the recording industry. Play, record, as well as other functions, including a mixer, track controls, and controls for the waveform. In reality, the user interfaces of a number of the most widely used DAWs are quite similar.
Market Dynamics:
Driver:
Surging OTT Demand
In order to reach trillions of households, broadcasters have turned to OTT (Over the Top) or video broadcasting platforms in recent years. Particularly during in the COVID-19 shutdown crisis, OTT technology has greatly increased in adoption. As consumers shifted to streaming services, OTT platforms like Amazon Prime Video, Netflix, and Hotstar began adding a tonne of new audio and video content. This may have opened up new opportunities for audio professionals including music lovers who want to mix, edit, record, and improve the sound quality of their music. As a result, the global market for digital audio workstations is continuing to expand due to the introduction and growth of OTT platforms.
Restraint:
Availability of free composing software
The expansion of the international market for digital audio workstations is anticipated to be hampered by the adaptability of free composing software and lack of highly qualified and professional workers in this sector. Another major issue in the global business is live music performance and recording.
Opportunity:
Software-based Workstations
The standalone digital audio workstations are very popular among music lovers from a software perspective. A standalone digital audio workstation has an LCD screen and is primarily intended to perform the duties of a sound mixing console. Due to the growing usage of software-based digital audio workstations by sound engineers and other audio professionals, this segment of the market is anticipated to significantly contribute to revenue growth. The software's great sound quality and additional sound effects, which may be combined with recording to create new audio effects, are mostly to blame for this. This element continues to contribute to the market for digital audio workstations' value expansion.
Threat:
Threat of substitutes
The major players in the industry provide subscription-based and perpetual licensing versions of their DAW software. However, some businesses offer their solutions without charge. This results in a small percentage of users choosing open-source alternatives to the subscription services offered by the businesses, which is a restraint that can prevent the DAW Market from expanding.
COVID-19 Impact
The supply chain for electrical parts and networking equipment has also been affected by lockdowns, restrictions on the movement of resources, and restrictions on non-essential commodities in a number of countries. As a result, the shipment of electronic components utilised in the manufacture of equipment has been delayed. Additionally, the use of technologies like work-from-home network, collaboration software, virtualized infrastructural facilities, VPN connectivity, mobile devices, privacy, desktop support, and zoom has significantly increased during COVID-19. There is a spike in demand for video conferencing solutions during the crisis. This generates a huge amount of data that will require the employment of cutting-edge technologies to analyse.
The editing segment is expected to be the largest during the forecast period
The editing segment is estimated to have a lucrative growth. It provides musicians all around the world with a highly straightforward, dependable, and user-friendly way to edit, remove, insert, and mix different audio files more efficiently. This method is used by sound engineers in a variety of occasions, broadcasts, and recordings. Functions including sound amplification, white noise reduction, muffle detection, and resonance dampening inhibition are helpful for producing high-quality sound in addition to fundamental functionalities.
The Mac segment is expected to have the highest CAGR during the forecast period
The Mac segment is anticipated to witness the fastest CAGR growth during the forecast period, due to its growing use in many end-use sectors. It is also predicted that the MAC category will have strong growth and expansion. Over the projected period, an increase in the use of Mac services for creating and editing digital audio files is anticipated to drive demand for the OS. Given its superior build quality and stability, Mac offers a better overall solution for many people. Due to its outstanding design structure, Mac also provides improved solutions to a variety of consumers, which is predicted to propel the expansion of the MAC segment within the market. Software like FL Studio is compatible with MAC OS. It is among the top DAW programmes for the MAC. Consider FL Studio when beginning your musical adventure as a beginner.
Region with largest share:
Asia Pacific is projected to hold the largest market share during the forecast period owing to the increased public awareness of real-time audio and video processing. It is anticipated that a rise in smartphone penetration and a high rate of internet usage in developing economies will accelerate market expansion. The region's need for cloud-based digital audio workstation solutions is rising as internet usage increases.
Region with highest CAGR:
North America is projected to have the highest CAGR over the forecast period, owing to rising usage of digitalization in music. Countries like the United States and Canada are seeing a growth in the technological improvement, such as Android and Linux operating systems, because of the early adoption of technologically advanced technical solutions as well as measures taken by suppliers to reach end-users.
Key players in the market
Some of the key players profiled in the Digital Audio Workstation Market include Swiss digital audio, BandLab Technologies, Acoustica, Inc., Steinberg Media Technologies GmbH, PreSonus Audio Electronics, Inc., Magix, Audiotool FL Studio, Apple Inc., Harrison Consoles Inc., Avid Technology Inc., Motu and Cakewalk Inc.
Key Developments:
In July 2022, Sennheiser has purchased Swiss digital audio experts Merging Technologies, which will now operate under the Sennheiser Group umbrella with Neumann. Berlin. Merging Technologies, a well-known provider of AD/DA systems and digital audio workstations, as well as a pioneer in software development to support the AES-67 standard, will join the Sennheiser Group as part of the strategic alliance.
In March 2022, BandLab, the developer of the free online DAW in collaboration with Google, unveiled Songstarter, a social music creation platform. It is a sophisticated artificial intelligence instrument that generates melodies, unique beats, and chord progressions based on user input.
Types Covered:
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Deployment Covered:
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Applications Covered:
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What our report offers:
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.