市場調查報告書
商品編碼
1209807
到 2028 年的商業印刷市場預測——按類型、印刷類型、應用和地區進行的全球分析Commercial Printing Market Forecasts to 2028 - Global Analysis By Type, Print Type, Application and Geography |
根據Stratistics MRC,2022年全球商業印刷市場規模將達到5068.1億美元,2028年將達到6487.1億美元,預測期內復合年增長率為4.2%。
批量印刷、裝訂、排版、版面設計、印刷品製作等統稱為商業印刷。 這包括電話簿、雜誌、標籤、目錄、小冊子、商業表格、廣告材料、培訓手冊等。 功能包括存儲卡讀卡器、輸出托盤、包裝托盤、墨水更換、數字或模擬控制面板以及進紙。
根據印度印刷、包裝及相關機械製造商協會 (IPAMA) 的數據,由於行業參與者的快速變革,包裝行業可能會繼續增長。 印度電子商務的繁榮和有組織的零售也為包裝行業提供了巨大的增長潛力,為商業印刷行業提供了支持。
市場動態
驅動程序
客戶對按需印刷的偏好不斷上升
消費者對按需印刷的偏好越來越高,市場正在開發中。 POD (Print on Demand) 是一種按訂單生產的生產方式,在客戶收到訂單後立即打印。 通過使用 POD,可以提供具有原創設計的各種產品。 此外,隨著消費者對定制和個性化偏好的增加,目標市場正在擴大。
抑製劑
有限的配色
隨著數字印刷的發展,可能很難匹配 Pantone 顏色。 這是因為每台印刷機所使用的油墨、光柵化方式、碳粉等不同,導致印刷時的色差略有差異。 此外,數字印刷無法再現光澤和熒光顏色,這阻礙了市場增長。
機會
對可持續性的需求不斷增長
商用噴墨打印機耗電量少,二氧化碳排放量少,並且不排放碳粉粉塵,因此據說有助於空氣淨化,可持續性變得越來越重要。 此外,許多企業都在噴墨打印機上花錢,以擴大他們的產品線、個性化包裝和信息、宣傳他們客戶的品牌、滿足季節性需求等等。 隨著這些可持續印刷的進步,商業印刷有著光明的未來。
威脅
原材料成本
原材料採購成本的上升限制了各公司的運營能力,預計這將阻礙預測期內的市場增長。 紙張、油墨、印刷耗材和其他化學品是商業印刷使用的原材料。 此外,原材料成本是動態的,並且會根據許多社會經濟因素而變化,這使得在所分析的市場中運營的公司很難進行交易談判。
COVID-19 的影響
COVID-19 大流行限制了我們在疫情高峰期的目標市場擴張。 COVID-19 流行病大大減少了對商業印刷服務的需求,對市場產生了負面影響。 此外,設施和支持業務的暫停影響了世界各地的印刷活動。 此外,世界各地的許多公司都引入了遠程工作並正在實現無紙化。 安全問題也促使消費者轉向數字媒體。 這些因素減少了對商業印刷的需求,並對市場產生了重大影響。
預測期內,噴墨領域預計最大
隨著人們越來越意識到噴墨設備的優勢,由於能夠用單個噴墨設備替換 2-4 個碳粉設備以及操作所需人員更少等因素,預計噴墨細分市場將在 2019 年佔據市場主導地位時期。
預計廣告業務在預測期內的複合年增長率最高。
由於其高成本效益和批量生產能力,廣告行業對商業打印機的需求有望增加。 此外,市場更加重視數字廣告,這在預測期內推動了廣告業務。 傳統時裝公司也選擇數字廣告來幫助他們在全球範圍內發展業務。
市場份額最大的地區
由於中國、印度、菲律賓、越南和泰國等主要地區的需求不斷增加,亞太地區佔據了很大的市場份額。 該地區印刷業的發展受到新技術的出現、生活方式的改變、電子商務的增加和城市化等因素的推動。 此外,該地區的市場預計將受益於中國和印度等新興國家對加工食品和罐頭食品不斷增長的需求。
複合年增長率最高的地區
亞太地區的市場擴張主要得益於數字技術等印刷領域的進步,尤其是在中國和印度。 這些創新的速度越來越快,正在用高科技商業印刷機取代傳統印刷機。 此外,該地區蓬勃發展的電子商務行業和組織良好的零售業為包裝應用的包裝增長提供了巨大的機會,在預測期內為目標市場提供支持。。
主要發展
2022 年 7 月,凸版因其出色的環境、社會和治理 (ESG) 表現而入選多個頂級指數。 富時羅素的“FTSE4Good 指數係列”、“FTSE Blossom Japan 指數”和“FTSE Blossom Japan Sector Relative Index”。 MSCI Inc. 與日本交易所集團共同創建了 MSCI 日本賦權女性指數 (WIN) 和 S&P/JPX 碳效率指數。
2022 年 5 月,RRD 宣布推出 Helium,這是一項編輯解決方案服務,可提供專業文案、內容策略和項目管理專家的訪問權限。 該服務可以為品牌提供一個集中訪問點,以訪問數百名內容生成主題專家。
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根據產品組合、地理分佈和戰略聯盟對主要參與者進行基準測試
According to Stratistics MRC, the Global Commercial Printing Market is accounted for $506.81 billion in 2022 and is expected to reach $648.71 billion by 2028 growing at a CAGR of 4.2% during the forecast period. Bulk printing, binding, composition, layout design, and press production are all included in the group of services referred to as commercial printing. Phone books, magazines, labels, catalogues, brochures, business forms, advertising materials, and training manuals are some of the items that can be printed by a commercial printer. It has a memory card reader, paper output tray, fold-out tray, ink replacement, digital or analogue control panel, and a paper feed.
According to the Indian Printing, Packaging, and Allied Machinery Manufacturers' Association (IPAMA), the packaging industry may continue to grow due to the rapid changes undertaken by the industry players. The country's e-commerce boom and organized retail sector offer massive potential for the packaging sector's growth, thereby supporting the commercial printing industry.
Market Dynamics:
Driver:
Growing customer preference for print-on-demand
The market is developing as a result of consumers' increasing preference for print-on-demand. The print-on-demand (POD) order delivery method prints the products as soon as the customer places the order. POD enables customers to receive unique designs for a variety of products. Furthermore, the target market is growing as consumers' preferences for customization and personalization increase.
Restraint:
Limited Colour Matching Capability
Due to the ongoing advancements in digital printing, it might be challenging to match Pantone colours precisely when using this method. This is a result of the variations in inks, rasterization methods, and toners used by each printing machine, which result in slight variations in colour finish when printed. Moreover, digital printing cannot replicate shiny and fluorescent colours in designs, such aspects are hindering the market growth.
Opportunity:
Rise in demand for sustainability
Businesses are placing more importance on sustainability as commercial inkjet devices become more popular because they consume less energy, generate less carbon dioxide, and are considered to contribute to cleaner air because they don't release toner dust. Furthermore, many businesses are spending money on inkjet printers to expand their product lines, personalize packaging and messaging, help customers promote their brands, and adjust to seasonal demand. Commercial printing has a bright future with these advancements in sustainable printing.
Threat:
Cost of raw materials
As the operational capacity of various firms is constrained by the rising raw material costs during the procurement process, the market is expected to hinder growth during the projection period. Paper, ink, printing supplies, and other chemical products are the raw materials used in commercial printing. Additionally, the feedstock costs are dynamic and change based on a number of socioeconomic factors, which makes it difficult for the businesses functioning in the analysed market to negotiate deals.
COVID-19 Impact:
The COVID-19 pandemic restricted the target market's expansion at the peak of the outbreak. The COVID-19 epidemic significantly decreased the need for commercial printing services, which had a negative effect on the market. Additionally, the shutdown of the facilities and supporting operations had an impact on printing activities all over the world. The majority of businesses all over the world have adopted remote working, which has prompted a total shift to paperless operations. Due to worries about safety, consumers also made a big shift to digital media. These factors reduced the need for commercial printing, which had a significant influence on the market.
The Inkjet segment is expected to be the largest during the forecast period
As the market is being aided by rising awareness of the benefits of inkjet devices, the inkjet sector is expected to dominate the market during the anticipated period due to factors such as the ability to replace two to four toner devices with one inkjet device and the need for less people to operate them.
The Advertising segment is expected to have the highest CAGR during the forecast period
Owing to high cost efficiency and ability to produce large quantities, the advertising segment is expected to increase the demand for commercial printers. Furthermore, the market is giving more importance to digital advertising, which is driving the advertising segment during the forecast period. And, traditionally fashion companies are opting for digital advertising because it assists in business growth on a worldwide scale.
Region with largest share:
Due to rising demand from major areas including China, India, Philippines, Vietnam, and Thailand, the Asian-Pacific region holds a significant market share. The development of the printing industry in the region is being propelled by factors like the emergence of new technology, shifting lifestyles, an increase in e-commerce and urbanisation. Furthermore, the market in the region is anticipated to benefit from the increasing demand for processed and canned food in developing nations like China and India.
Region with highest CAGR:
Because of the advancements in the print sector, such as digital technologies, particularly in China and India, are mostly accounted for the expansion in Asia Pacific region. Due to these innovations' high-speed capabilities, conventional printers have been replaced with high-tech commercial printers. Additionally, the region's booming e-commerce industry and well-organized retail sector present tremendous opportunities for packaging growth in the packaging application, supporting the target market during the projection period.
Key players in the market
Some of the key players in Commercial Printing market include Quad/Graphics Inc, ACME Printing Inc, WestRock Company, Toppan Co. Limited, RR Donnelley & Sons Company, Taylor Communications, TC Transcontinental Inc, Dai Nippon Printing Co. Limited, Cimpress plc, Quebecor World Inc, HH Global Ltd and Lagardere SCA
Key Developments:
In July 2022, Toppan was recognized for consideration in several top indexes for its exceptional Environmental, Social, and Governance (ESG) performance. The FTSE4Good Index Series, the FTSE Blossom Japan Index, and the FTSE Blossom Japan Sector Relative Index were created by FTSE Russell. MSCI Inc. created the MSCI Japan Empowering Women Index (WIN), and the S&P/JPX Carbon Efficient Index was created in collaboration with the Japan Exchange Group.
In May 2022, RRD announced the launch of Helium, an editorial solution service providing access to specialized copywriting, content strategy, and project management professionals. This service could give brands a centralized access point to hundreds of subject matter experts in content generation.
Types Covered:
Print Types Covered:
Applications Covered:
Regions Covered:
What our report offers:
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances