全球按摩設備市場規模、佔有率和成長分析：按類型和最終用戶 - 產業預測（2024-2031）

2022年全球按摩設備市場規模將為156.5億美元，預測期內（2024-2031年）複合年成長率為8.9%，從2023年的1704萬美元成長到2031年的337.1億美元。

壓力水平上升、久坐的生活方式以及對整體健康日益成長的興趣推動了全球按摩設備市場的穩定擴張。對家用設備不斷成長的需求、提供獨特和可客製化解決方案的技術突破以及健康旅遊的成長都是重要原因。

由於意識的提高和可支配收入的增加，北美和亞太地區目前佔據了大部分市場。該行業競爭相當激烈，舊競爭對手和新進業者都提供多種手持按摩器、電動按摩椅、可攜式按摩設備等選擇。隨著消費者更加重視自我護理，該行業預計將進一步成長。

目錄

執行摘要

• 市場概況
• 命運之輪

調查方法

• 資訊採購
• 次要/一級資訊來源
• 市場規模估算
• 市場假設與限制

母市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• Start-Ups分析
• 原料分析
• 創新矩陣
• 研發線產品分析
• 總體經濟指標
• 主要投資分析
• 關鍵成功因素
• 競爭程度

市場動態及展望

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 監管環境
• 波特的分析
• 對未來中斷的特殊考慮

全球按摩設備市場：按類型

• 市場概況
• 電動按摩器
• 手動按摩器
• 其他

全球按摩設備市場：依最終用戶分類

• 市場概況
• 住宅/商業領域

全球按摩設備市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東和非洲 (MEA)
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2021年）
• 主要市場參與者所採取的策略
• 關鍵成功策略
• 近期市集活動
• 主要企業市場佔有率（2021年）

主要企業簡介

• OSIM International Ltd.-Singapore
• Panasonic Corporation-Japan
• HoMedics Inc.-United States
• Beurer GmbH-Germany
• JSB Healthcare-India
• Inada Co., Ltd.-Japan
• Huang Wei Health-China
• OGAWA World Berhad-Malaysia
• MedMassager-United States
• Forever Rest-United States
• Breo International-China
• Luraco Technologies-United States
• Berkshire Hathaway（Brookstone）-United States
• Fujiiryoki Co., Ltd.-Japan
• HealthmateForever-United States
• Family Inada Co., Ltd.-Japan
• Human Touch-United States
• Ogawa Corporation-Japan
• Casada International-Germany
• Dongguan Esino Technology Co., Ltd.-China

Global massage equipment market size was valued at USD 15.65 billion in 2022 and is poised to grow from USD 17.04 million in 2023 to USD 33.71 billion by 2031, at a CAGR of 8.9% during the forecast period (2024-2031).

Steady expansion in the global massage equipment market has been fueled by rising stress levels, sedentary lifestyles, and an increased interest in holistic well-being. Growing demand for devices for use at home, technological breakthroughs that result in unique and customizable solutions, and the growth of wellness tourism are important reasons.

Thanks to growing awareness and disposable income, North America and Asia-Pacific now control the majority of the market. With both long-standing competitors and recent arrivals offering a broad selection of goods, such as handheld massagers, electric massage chairs, and portable massage gadgets, the industry is quite competitive. With consumers placing a higher priority on self-care, the industry is anticipated to grow further.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global massage equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global massage equipment market Segmental Analysis

Based on type, end-user, and geography, the worldwide massage equipment market can be divided into segments. The market offers a variety of massager types, such as manual and electric models. End-users include both residential and commercial spaces, including clinics, salons, and spas. The market is segmented geographically into Asia Pacific, Europe, North America, and the rest of the globe.

Drivers of the Global massage equipment market

Globally, there has been a shift in people's priorities towards health and wellness, with more people looking for ways to de-stress, unwind, and enhance their general well-being. Many people think that massage treatment is a good way to accomplish these objectives. The demand for massage chairs, handheld massagers, and other gadgets tends to rise as people become more health-conscious and aware of the advantages of massage therapy.

Restraints in the Global massage equipment market

The initial cost of massage equipment can be substantial, particularly for more expensive ones with cutting-edge features and technology. Some potential clients may be discouraged by this expense, especially in markets where income levels are lower. The adoption of high-quality massage equipment may be constrained by the initial investment needed, particularly from users who are budget conscious.

Market Trends of the Global massage equipment market

Growth in Wellness and Self-Care: The growing emphasis on wellness and self-care was one of the key developments in the massage equipment industry. Massage chairs, handheld massagers, and massage pillows grew increasingly popular as people got more health conscious and looked for ways to reduce stress and encourage relaxation. To meet this demand, manufacturers were creating products with programmable settings, a range of massage styles, and intelligent features.

Technology incorporation: Another significant factor influencing the massage equipment industry was the incorporation of technology. Manufacturers were adding cutting-edge features to their products, such AI-driven massage routines, Bluetooth connectivity, heated massage elements, and mobile app management. This improved the user experience and made it possible to provide massages that were more focused and customized.

E-commerce and Direct-to-Consumer Sales: The distribution and accessibility of massage equipment were significantly impacted by the development of e-commerce platforms and direct-to-consumer (DTC) sales methods. Customers felt more at ease making these kinds of purchases online and eschewing traditional brick-and-mortar stores. Because there were fewer middlemen to pay, manufacturers were also able to more quickly reach a worldwide market and provide competitive pricing.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Massage Equipment Market by Type

• Market Overview
• Electric massagers
• manual massagers
• and others

Global Massage Equipment Market by End-user

• Market Overview
• Residential and commercial sectors

Global Massage Equipment Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• OSIM International Ltd. - Singapore
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic Corporation - Japan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HoMedics Inc. - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beurer GmbH - Germany
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• JSB Healthcare - India
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inada Co., Ltd. - Japan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huang Wei Health - China
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OGAWA World Berhad - Malaysia
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MedMassager - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Forever Rest - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Breo International - China
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Luraco Technologies - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berkshire Hathaway (Brookstone) - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fujiiryoki Co., Ltd. - Japan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• HealthmateForever - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Family Inada Co., Ltd. - Japan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Human Touch - United States
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ogawa Corporation - Japan
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casada International - Germany
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dongguan Esino Technology Co., Ltd. - China
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments