Product Code: PMRREP13888
Neck and Shoulder Massager Market - Scope of Report
Persistence Market Research recently published a new report on the neck and shoulder massager market for the assessment period of 2023-2033. The report offers a close look at the evolving aspects of the market, and insights into the dynamics impacting market growth. It also focuses on key developments in the market, especially due to the COVID-19 pandemic situation that has affected people, globally. The report includes various macro- and micro-economic factors responsible for a significant impact on market growth.
The report on the neck and shoulder massager market extensively focuses on the key trends shaping its growth. Additionally, the included opportunity analysis underlines untapped corners for aspiring players. The report also offers a holistic view of the incremental opportunity, which can further help readers make effective decisions for the growth of their businesses.
All stakeholders in the neck and shoulder massager market can rely on the data offered in this report to make critical decisions. Moreover, the information offered in this report also can help new market entrants expand their bases in this space.
The report elaborates on both, historical and current trends shaping the neck and shoulder massager market. The performance journey of the market has been drawn and analyzed to make the lucrative opportunities in the market evident to readers. The competitive landscape presented in the report gives a detailed outlook of the profiles of key companies operating in the neck and shoulder massager market, along with their differential strategies and key focus areas.
Segmentation
The research study offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The market is segmented based on product type, power, price range, end user, sales channel, and region. Every segment is analyzed in detail, and data pertaining to the growth of each segment has been included in the study.
By Product
Vibrating Massagers
Manual Massagers
Impulse Massagers
Shiatsu Massagers
Others
By Power
Cordless Electric
Corded Electric
By Price Range
Below US$ 100
US$ 100- US$ 200
US$ 200- US$ 300
US$ 300 and Above
By Region
North America
Latin America
Europe
East Asia
South Asia
Oceania
MEA
By End User
Spas & Massage Parlors
Households
Physiotherapy Clinics
Private Hospitals
Others
By Sales Channel
Direct Sales
Hypermarkets/Supermarkets
Specialty Stores
Departmental Stores
Multi-brand Stores
Online Retailers
Other Sales Channel
The research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section are JSB Health & Fitness Pvt. Ltd, Nekteck, OSIM International, HoMedics, Family Inada Co., Ltd., FUJIIRYOKI, Human Touch, SKG, Panasonic Corp, Beurer GmbH, Wenzhou Huifan Technology Co., Ltd., Prospera Corp., and CERAJADE KYOSUNGMED among others.
Key Questions Answered in Report:
The research study on the neck and shoulder massager market offers inclusive insights about the growth of the market in the most comprehensive manner. Key insights offered in the report answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.
Will the spas & massage parlors sector continue driving the sales of neck and shoulder massager?
How are changing trends aiding the growth of the neck and shoulder massager sales?
How the innovations in the product design boosting the neck and shoulder massager sales worldwide?
How is the sales channel vital in driving demand for neck and shoulder massager?
Research Methodology
A unique and promising research methodology forms the base of the market report for the forecast period. This report has been prepared after comprehensive analysis of market events, and riveting insights have been compiled meticulously.
The research methodology is a two-step process comprising primary and secondary research. Key stakeholders, including suppliers, service providers, and experts of several designations, including executive vice presidents, directors, technical advisors, GM marketing professionals, and sales professionals have been interviewed. Secondary sources referred to obtain information include investor presentations of manufacturers, World Bank, IMF, and other credible sources.
Table of Contents
1. Executive Summary
- 1.1. Global Market Overview
- 1.2. Summary of Key Statistics
- 1.3. Summary of Key Findings
- 1.4. Product Evolution Analysis
- 1.5. PMR Analysis and Recommendations
2. Market Overview
- 2.1. Market Coverage/Taxonomy
- 2.2. Market Definition/Scope/Limitations
3. Key Market Trends
- 3.1. Key Trends Impacting the Market
- 3.2. Future Prospects of Neck and Shoulder Industry
- 3.2.1. Factors Fuelling Growth
- 3.2.2. Influx of Brands
- 3.2.3. Innovative Distribution & Marketing Strategies
4. Global Neck and Shoulder Massager Market Demand Analysis 2017-2022 and Forecast, 2023-2033
- 4.1. Historical Market Volume ('000 Units) Analysis, 2017-2022
- 4.2. Current and Future Market Volume ('000 Units) Projections, 2023-2033
- 4.3. Y-o-Y Growth Trend Analysis
5. Global Neck and Shoulder Massager Market - Pricing Analysis
- 5.1. Pricing Analysis By Product Type
- 5.2. Global Average Pricing Analysis Benchmark
6. Global Neck and Shoulder Massager Market Demand (in Value or Sales Channel in US$ Mn) Analysis 2017-2022 and Forecast, 2023-2033
- 6.1. Historical Market Value (US$ Mn) Analysis, 2017-2022
- 6.2. Current and Future Market Value (US$ Mn) Projections, 2023-2033
- 6.2.1. Y-o-Y Growth Trend Analysis
- 6.2.2. Absolute $ Opportunity Analysis
7. Market Background
- 7.1. Macro-Economic Factors
- 7.1.1. GDP Growth Outlook
- 7.1.2. Consumer Spending Outlook
- 7.1.3. GDP Growth Rate Analysis
- 7.1.4. Internet Penetration Rate Outlook
- 7.1.5. Income Group Population Overview
- 7.1.6. Per Capita Disposable Income
- 7.2. Forecast Factors - Relevance & Impact
- 7.2.1. Top Companies Historical Growth
- 7.2.2. Increasing number of Students across the world.
- 7.2.3. Urbanization Growth Outlook
- 7.2.4. Others
- 7.3. PESTLE Analysis of Global Market
- 7.4. Investment Feasibility Matrix of Market
- 7.5. Porter's Five Forces Analysis of Global Market
- 7.6. Market Dynamics
- 7.6.1. Drivers
- 7.6.2. Restraints
- 7.6.3. Opportunity Analysis
8. Global Market Analysis 2017-2022 and Forecast 2023-2033, By Product Type
- 8.1. Introduction / Key Findings
- 8.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Product Type, 2017-2022
- 8.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Product Type, 2023-2033
- 8.3.1. Vibrating Massagers
- 8.3.2. Manual Massagers
- 8.3.3. Impulse Massagers
- 8.3.4. Shiatsu Massagers
- 8.3.5. Others
- 8.4. Market Attractiveness Analysis by Product Type
9. Global Market Analysis 2017-2022 and Forecast 2023-2033, by Power
- 9.1. Introduction / Key Findings
- 9.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Flavor, 2017-2022
- 9.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Flavor, 2023-2033
- 9.3.1. Cordless Electric
- 9.3.2. Corded Electric
- 9.4. Market Attractiveness Analysis by Flavor
10. Global Market Analysis 2017-2022 and Forecast 2023-2033, by Price Range
- 10.1. Introduction / Key Findings
- 10.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Price Range, 2017-2022
- 10.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Price Range, 2023-2033
- 10.3.1. Below US$ 100
- 10.3.2. US$ 100- US$ 200
- 10.3.3. US$ 200- US$ 300
- 10.3.4. US$ 300 and Above
- 10.4. Market Attractiveness Analysis by Price Range
11. Global Market Analysis 2017-2022 and Forecast 2023-2033, by End User
- 11.1. Introduction / Key Findings
- 11.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by End User, 2017-2022
- 11.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by End User, 2023-2033
- 11.3.1. Spas & Massage Parlours
- 11.3.2. Households
- 11.3.3. Physiotherapy Clinics
- 11.3.4. Private Hospitals
- 11.3.5. Others
- 11.4. Market Attractiveness Analysis by End User
12. Global Market Analysis 2017-2022 and Forecast 2023-2033, by Sales Channel
- 12.1. Introduction / Key Findings
- 12.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Sales Channel, 2017-2022
- 12.3. Current and Future Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Sales Channel, 2023-2033
- 12.3.1. Direct Sales
- 12.3.2. Hypermarkets/Supermarkets
- 12.3.3. Specialty Stores
- 12.3.4. Departmental Stores
- 12.3.5. Multi-brand Stores
- 12.3.6. Online Retailers
- 12.3.7. Other Sales Channel
- 12.4. Market Attractiveness Analysis by Sales Channel
13. Global Market Analysis 2017-2022 and Forecast 2023-2033, by Region
- 13.1. Introduction
- 13.2. Historical Market Size (US$ Mn) and Volume ('000 Units) Analysis by Region, 2017-2022
- 13.3. Current Market Size (US$ Mn) and Volume ('000 Units) Analysis and Forecast by Region, 2023-2033
- 13.3.1. North America
- 13.3.2. Latin America
- 13.3.3. Europe
- 13.3.4. East Asia
- 13.3.5. South Asia
- 13.3.6. Oceania
- 13.3.7. Middle East and Africa (MEA)
- 13.4. Market Attractiveness Analysis by Region
14. North America Market Analysis 2017-2022 and Forecast 2023-2033
- 14.1. Introduction
- 14.2. Pricing Analysis
- 14.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2022
- 14.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 14.4.1. By Country
- 14.4.1.1. U.S.
- 14.4.1.2. Canada
- 14.4.2. By Product Type
- 14.4.3. By Power
- 14.4.4. By Price Range
- 14.4.5. By Sales Channel
- 14.5. Market Attractiveness Analysis
- 14.5.1. By Country
- 14.5.2. By Product Type
- 14.5.3. By Power
- 14.5.4. By Price Range
- 14.5.5. By Sales Channel
15. Latin America Market Analysis 2017-2022 and Forecast 2023-2033
- 15.1. Introduction
- 15.2. Pricing Analysis
- 15.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2022
- 15.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 15.4.1. By Country
- 15.4.1.1. Brazil
- 15.4.1.2. Mexico
- 15.4.1.3. Rest of Latin America
- 15.4.2. By Product Type
- 15.4.3. By Power
- 15.4.4. By Price Range
- 15.4.5. By Sales Channel
- 15.5. Market Attractiveness Analysis
- 15.5.1. By Country
- 15.5.2. By Product Type
- 15.5.3. By Power
- 15.5.4. By Price Range
- 15.5.5. By Sales Channel
16. Europe Market Analysis 2017-2022 and Forecast 2023-2033
- 16.1. Introduction
- 16.2. Pricing Analysis
- 16.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2022
- 16.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 16.4.1. By Country
- 16.4.1.1. Germany
- 16.4.1.2. Italy
- 16.4.1.3. France
- 16.4.1.4. U.K.
- 16.4.1.5. Spain
- 16.4.1.6. Rest of Europe
- 16.4.2. By Product Type
- 16.4.3. By Power
- 16.4.4. By Price Range
- 16.4.5. By Sales Channel
- 16.5. Market Attractiveness Analysis
- 16.5.1. By Country
- 16.5.2. By Product Type
- 16.5.3. By Power
- 16.5.4. By Price Range
- 16.5.5. By Sales Channel
17. South Asia Market Analysis 2017-2022 and Forecast 2023-2033
- 17.1. Introduction
- 17.2. Pricing Analysis
- 17.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2022
- 17.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 17.4.1. By Country
- 17.4.1.1. India
- 17.4.1.2. Thailand
- 17.4.1.3. Indonesia
- 17.4.1.4. Malaysia
- 17.4.1.5. Rest of South Asia
- 17.4.2. By Product Type
- 17.4.3. By Power
- 17.4.4. By Price Range
- 17.4.5. By Sales Channel
- 17.5. Market Attractiveness Analysis
- 17.5.1. By Country
- 17.5.2. By Product Type
- 17.5.3. By Power
- 17.5.4. By Price Range
- 17.5.5. By Sales Channel
18. East Asia Market Analysis 2017-2022 and Forecast 2023-2033
- 18.1. Introduction
- 18.2. Pricing Analysis
- 18.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2022
- 18.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 18.4.1. By Country
- 18.4.1.1. China
- 18.4.1.2. Japan
- 18.4.1.3. South Korea
- 18.4.2. By Product Type
- 18.4.3. By Power
- 18.4.4. By Price Range
- 18.4.5. By Sales Channel
- 18.5. Market Attractiveness Analysis
- 18.5.1. By Country
- 18.5.2. By Product Type
- 18.5.3. By Power
- 18.5.4. By Price Range
- 18.5.5. By Sales Channel
19. Oceania Market Analysis 2017-2022 and Forecast 2023-2033
- 19.1. Introduction
- 19.2. Pricing Analysis
- 19.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2022
- 19.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 19.4.1. By Country
- 19.4.1.1. Australia
- 19.4.1.2. New Zealand
- 19.4.2. By Product Type
- 19.4.3. By Power
- 19.4.4. By Price Range
- 19.4.5. By Sales Channel
- 19.5. Market Attractiveness Analysis
- 19.5.1. By Country
- 19.5.2. By Product Type
- 19.5.3. By Power
- 19.5.4. By Price Range
- 19.5.5. By Sales Channel
20. Middle East and Africa Market Analysis 2017-2022 and Forecast 2023-2033
- 20.1. Introduction
- 20.2. Pricing Analysis
- 20.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017-2022
- 20.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2023-2033
- 20.4.1. By Country
- 20.4.1.1. GCC Countries
- 20.4.1.2. Northern Africa
- 20.4.1.3. South Africa
- 20.4.1.4. Rest of Middle East and Africa
- 20.4.2. By Product Type
- 20.4.3. By Power
- 20.4.4. By Price Range
- 20.4.5. By Sales Channel
- 20.5. Market Attractiveness Analysis
- 20.5.1. By Country
- 20.5.2. By Product Type
- 20.5.3. By Power
- 20.5.4. By Price Range
- 20.5.5. By Sales Channel
21. Key Countries' Market Analysis 2023-2033
- 21.1. Introduction
- 21.1.1. Market Value Proportion Analysis, By Key Countries
- 21.1.2. Global Vs. Country Growth Comparison
- 21.2. U.S. Market Analysis
- 21.2.1. By Product Type
- 21.2.2. By Power
- 21.2.3. By Price Range
- 21.2.4. By Sales Channel
- 21.3. Canada Market Analysis
- 21.3.1. By Product Type
- 21.3.2. By Power
- 21.3.3. By Price Range
- 21.3.4. By Sales Channel
- 21.4. Mexico Market Analysis
- 21.4.1. By Product Type
- 21.4.2. By Power
- 21.4.3. By Price Range
- 21.4.4. By Sales Channel
- 21.5. Brazil Market Analysis
- 21.5.1. By Product Type
- 21.5.2. By Power
- 21.5.3. By Price Range
- 21.5.4. By Sales Channel
- 21.6. Germany Market Analysis
- 21.6.1. By Product Type
- 21.6.2. By Power
- 21.6.3. By Price Range
- 21.6.4. By Sales Channel
- 21.7. Italy Market Analysis
- 21.7.1. By Product Type
- 21.7.2. By Power
- 21.7.3. By Price Range
- 21.7.4. By Sales Channel
- 21.8. U.K. Market Analysis
- 21.8.1. By Product Type
- 21.8.2. By Power
- 21.8.3. By Price Range
- 21.8.4. By Sales Channel
- 21.9. China Market Analysis
- 21.9.1. By Product Type
- 21.9.2. By Power
- 21.9.3. By Price Range
- 21.9.4. By Sales Channel
- 21.10. Japan Market Analysis
- 21.10.1. By Product Type
- 21.10.2. By Power
- 21.10.3. By Price Range
- 21.10.4. By Sales Channel
- 21.11. S. Korea Market Analysis
- 21.11.1. By Product Type
- 21.11.2. By Power
- 21.11.3. By Price Range
- 21.11.4. By Sales Channel
- 21.12. India Market Analysis
- 21.12.1. By Product Type
- 21.12.2. By Power
- 21.12.3. By Price Range
- 21.12.4. By Sales Channel
- 21.13. Australia and New Zealand Market Analysis
- 21.13.1. By Product Type
- 21.13.2. By Power
- 21.13.3. By Price Range
- 21.13.4. By Sales Channel
- 21.14. South Africa Market Analysis
- 21.14.1. By Product Type
- 21.14.2. By Power
- 21.14.3. By Price Range
- 21.14.4. By Sales Channel
22. Market Structure Analysis
- 22.1. Market Analysis by Tier of Companies (Neck and Shoulder)
- 22.2. Market Concentration
- 22.3. Market Share Analysis of Top Players
- 22.4. Market Presence Analysis
- 22.4.1. By Regional footprint of Players
- 22.4.2. Product foot print by Players
- 22.4.3. Channel Foot Print by Players
23. Competition Analysis
- 23.1. Competition Dashboard
- 23.2. Pricing Analysis by Competition
- 23.3. Competition Benchmarking
- 23.4. Competition Deep Dive
- 23.4.1. JSB Health & Fitness Pvt. Ltd.
- 23.4.1.1. Overview
- 23.4.1.2. Product Portfolio
- 23.4.1.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.1.4. Sales Footprint
- 23.4.1.5. Strategy Overview
- 23.4.1.5.1. Marketing Strategy
- 23.4.1.5.2. Product Strategy
- 23.4.1.5.3. Channel Strategy
- 23.4.2. Nekteck
- 23.4.2.1. Overview
- 23.4.2.2. Product Portfolio
- 23.4.2.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.2.4. Sales Footprint
- 23.4.2.5. Strategy Overview
- 23.4.2.5.1. Marketing Strategy
- 23.4.2.5.2. Product Strategy
- 23.4.2.5.3. Channel Strategy
- 23.4.3. OSIM International
- 23.4.3.1. Overview
- 23.4.3.2. Product Portfolio
- 23.4.3.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.3.4. Sales Footprint
- 23.4.3.5. Strategy Overview
- 23.4.3.5.1. Marketing Strategy
- 23.4.3.5.2. Product Strategy
- 23.4.3.5.3. Channel Strategy
- 23.4.4. HoMedics
- 23.4.4.1. Overview
- 23.4.4.2. Product Portfolio
- 23.4.4.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.4.4. Sales Footprint
- 23.4.4.5. Strategy Overview
- 23.4.4.5.1. Marketing Strategy
- 23.4.4.5.2. Product Strategy
- 23.4.4.5.3. Channel Strategy
- 23.4.5. Family Inada Co., Ltd.
- 23.4.5.1. Overview
- 23.4.5.2. Product Portfolio
- 23.4.5.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.5.4. Sales Footprint
- 23.4.5.5. Strategy Overview
- 23.4.5.5.1. Marketing Strategy
- 23.4.5.5.2. Product Strategy
- 23.4.5.5.3. Channel Strategy
- 23.4.6. FUJIIRYOKI
- 23.4.6.1. Overview
- 23.4.6.2. Product Portfolio
- 23.4.6.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.6.4. Sales Footprint
- 23.4.6.5. Strategy Overview
- 23.4.6.5.1. Marketing Strategy
- 23.4.6.5.2. Product Strategy
- 23.4.6.5.3. Channel Strategy
- 23.4.7. Human Touch
- 23.4.7.1. Overview
- 23.4.7.2. Product Portfolio
- 23.4.7.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.7.4. Sales Footprint
- 23.4.7.5. Strategy Overview
- 23.4.7.5.1. Marketing Strategy
- 23.4.7.5.2. Product Strategy
- 23.4.7.5.3. Channel Strategy
- 23.4.8. SKG
- 23.4.8.1. Overview
- 23.4.8.2. Product Portfolio
- 23.4.8.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.8.4. Sales Footprint
- 23.4.8.5. Strategy Overview
- 23.4.8.5.1. Marketing Strategy
- 23.4.8.5.2. Product Strategy
- 23.4.8.5.3. Channel Strategy
- 23.4.9. Panasonic Corp.
- 23.4.9.1. Overview
- 23.4.9.2. Product Portfolio
- 23.4.9.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.9.4. Sales Footprint
- 23.4.9.5. Strategy Overview
- 23.4.9.5.1. Marketing Strategy
- 23.4.9.5.2. Product Strategy
- 23.4.9.5.3. Channel Strategy
- 23.4.10. Beurer GmbH
- 23.4.10.1. Overview
- 23.4.10.2. Product Portfolio
- 23.4.10.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.10.4. Sales Footprint
- 23.4.10.5. Strategy Overview
- 23.4.10.5.1. Marketing Strategy
- 23.4.10.5.2. Product Strategy
- 23.4.10.5.3. Channel Strategy
- 23.4.11. Wenzhou Huifan Technology Co., Ltd
- 23.4.11.1. Overview
- 23.4.11.2. Product Portfolio
- 23.4.11.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.11.4. Sales Footprint
- 23.4.11.5. Strategy Overview
- 23.4.11.5.1. Marketing Strategy
- 23.4.11.5.2. Product Strategy
- 23.4.11.5.3. Channel Strategy
- 23.4.12. Prospera Corp.
- 23.4.12.1. Overview
- 23.4.12.2. Product Portfolio
- 23.4.12.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.12.4. Sales Footprint
- 23.4.12.5. Strategy Overview
- 23.4.12.5.1. Marketing Strategy
- 23.4.12.5.2. Product Strategy
- 23.4.12.5.3. Channel Strategy
- 23.4.13. CERAJADE KYOSUNGMED
- 23.4.13.1. Overview
- 23.4.13.2. Product Portfolio
- 23.4.13.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.13.4. Sales Footprint
- 23.4.13.5. Strategy Overview
- 23.4.13.5.1. Marketing Strategy
- 23.4.13.5.2. Product Strategy
- 23.4.13.5.3. Channel Strategy
- 23.4.14. Others
- 23.4.14.1. Overview
- 23.4.14.2. Product Portfolio
- 23.4.14.3. Profitability by Market Segments (Product/Channel/Region)
- 23.4.14.4. Sales Footprint
- 23.4.14.5. Strategy Overview
- 23.4.14.5.1. Marketing Strategy
- 23.4.14.5.2. Product Strategy
- 23.4.14.5.3. Channel Strategy
24. Assumptions and Acronyms Used
25. Research Methodology