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市場調查報告書
商品編碼
1427181
全球線上服飾租賃市場規模、佔有率、成長分析，按最終用戶、服裝要求- 產業預測，2023-2030年Global Online Clothing Rental Market Size, Share, Growth Analysis, By End-User(Men, Women), By Dress Code(Formal, Casual) - Industry Forecast 2023-2030 |
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2022年，線上服飾租賃的全球市場規模為12.3億美元，將從2023年的13.3億美元成長到2031年的25.6億美元，預測期內（2024-2031年）年複合成長率為8.5%。
線上服飾租賃行業預計將隨著線上零售的擴張而成長，成為行業擴張的主要推動力。技術進步、網際網路普及的提高以及網路購物網站的日益普及是推動該成長的關鍵因素。此外，部落格、電影和電視等時尚相關內容的迅速普及預計將進一步促進市場擴張。人們對租賃服飾而不是購買服裝的偏好是由短期服飾需求和消費者時尚選擇的演變等因素所驅動的。然而，COVID-19 大流行對線上服飾租賃業務產生了負面影響。封鎖和限制擾亂了生產和交付，並關閉了除基本服務之外的企業。向遠距工作的轉變以及活動的延遲或取消大幅減少對服飾租賃的需求，特別是在許多人開始在家工作的情況下。根據英國皇家地理學會和 IBG2021年的報告，美國、英國和德國等主要市場的消費者在服飾上的支出在疫情期間下降了 50%以上。儘管面臨這些挑戰，但在電子商務影響力日益增強的推動下，尤其是在亞太地區，市場預計將復甦。但監管力度不夠、消費者認知度不高、社會接受度有限等因素可能會在一定程度上阻礙市場的成長。線上服飾租賃市場採用訂閱模式是一個值得注意的趨勢，它提供了一種滿足客戶偏好和產生季節性收入的新方法。該行業面臨的主要限制之一是服裝尺寸的變化。對此，企業探索創新的解決方案，例如與時尚專家線上諮詢，甚至在某些情況下提供同一件商品的多種尺碼，以便顧客選擇最適合自己的尺碼。
本研究報告採用自上而下和自下而上的方法來預測和檢驗全球線上服飾租賃市場規模，並預測其他各個相關子市場的市場規模。用於估計市場規模的調查方法包括以下詳細資訊：透過二次研究確定市場中的主要企業，並透過初步和二次研究確定每個地區的市場佔有率。整個過程包括研究主要企業的年度和財務報告以及廣泛的採訪，以獲得執行長、副總裁、董事和行銷負責人等行業領導者的重要見解。所有佔有率比率和細節均使用二手資訊確定並使用主要資訊檢驗。本研究涵蓋的所有可能影響市場的參數都經過詳細考慮，並透過初步研究檢驗並進行分析，以獲得最終的定量和定性資料。
全球線上服飾租賃市場細分分析
全球線上服飾租賃市場根據最終用戶、服裝規範和地區進行細分。根據最終用戶，市場分為男性、女性和兒童。就服裝要求而言，市場分為正式、休閒和傳統。依地區分類，全球線上服飾租賃市場分為北美、歐洲、亞太地區、南美洲和中東和非洲。
全球線上服飾租賃市場的促進因素
共享經濟的興起對線上服飾租賃市場起到了非常重要的推動作用，是其成長的重要推動力。消費者逐漸接受共用資源和最小化所有權的概念，青睞租賃服務作為傳統服飾購買的永續且經濟的替代方案。
全球線上服飾租賃市場的限制因素
線上服飾租賃市場的一個顯著挑戰是確保客戶的尺寸準確且合身。如果租借的服裝不符合顧客的口味，顧客可能會感到不滿意，因為他們在租借之前沒有機會試穿。為了解決這個問題，公司必須致力於開發準確的尺寸演算法，提供全面的產品描述，並實施靈活的退貨政策。
全球線上服飾租賃市場趨勢
許多線上服飾租賃平台採用訂閱模式，客戶每月支付一定數量的服飾費用。這種模式增加了便利性並鼓勵持續使用，帶來企業收益。
線上服飾租賃領域的公司利用技術和資料分析來增強客戶體驗。虛擬試衣工具、人工智慧主導的建議以及基於客戶偏好和租賃歷史的個人化造型服務有助於提高客戶滿意度和忠誠度。
線上服飾租賃平台將其業務範圍擴展到傳統都市區之外，並瞄準新的人群。業務也日益多元化，涵蓋郊區和農村地區的客戶，提供適合不同年齡、體型和場合的服飾。
隨著消費者越來越意識到環境問題和道德時尚，線上服飾租賃平台強調永續性。這些公司強調，與快時尚消費相比，租賃服飾對環境的影響較小，並表明了他們對循環時尚和減少紡織品廢棄物的承諾。
客製化和個人化線上上服飾租賃行業中變得越來越重要。本公司為客戶提供個人化租賃訂單的選項，例如選擇特定的款式、尺寸和顏色。一些平台還提供改裝和造型諮詢等附加服務，以改善整體租賃體驗。
線上租賃平台最初致力於女裝，現已擴展到男裝和配件領域。有鑑於男士時裝租賃市場的潛力，各公司透過為男性顧客提供各種服裝選擇和配件來實現服務多元化。
目錄
- 執行摘要
- 調查方法
- 母市場分析
- 主要市場考察
- 技術分析
- 價格分析
- 供應鏈分析
- 價值鏈分析
- 市場生態系統
- 智慧財產權分析
- 貿易分析
- Start-Ups分析
- 原料分析
- 創新矩陣
- 研發線產品分析
- 總體經濟指標
- 主要投資分析
- 關鍵成功因素
- 競爭程度
- 市場動態及展望
- 市場動態
- 促進因素
- 機會
- 抑制因素
- 課題
- 監管形勢
- 波特的分析
- 對未來顛覆的特別見解
- 市場動態
- 全球線上服飾租賃市場：依最終用戶分類
- 市場概況
- 男性
- 女性
- 兒童
- 全球線上服飾租賃市場：依著裝規範
- 市場概況
- 正式
- 便服
- 傳統
- 全球線上服飾租賃市場規模：依地區
- 市場概況
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲國家地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
- 拉丁美洲
- 巴西
- 其他拉丁美洲地區
- 中東和非洲（MEA）
- 海灣合作理事會國家
- 南非
- 其他中東、非洲地區
- 競爭形勢
- 前5名企業對比
- 主要企業市場定位（2021年）
- 主要市場參與者所採取的策略
- 關鍵成功策略
- 近期市集活動
- 主要企業市場佔有率（2021年）
- 主要企業簡介
- Rent the Runway
- Le Tote
- Gwynnie Bee
- GlamCorner
- Armoire
- Nuuly
- HURR Collective
- StyleLend
- Dress Hire AU
- My Wardrobe HQ
- Chic by Choice
- Designer Wardrobe
- Flyrobe
- Rent It Bae
- Rentez-Vous
- Front Row
- The Volte
- Onloan
- Mr. & Mrs. Stitch
- The Black Tux
Global Online Clothing Rental Market size was valued at USD 1.23 Billion in 2022 and is poised to grow from USD 1.33 Billion in 2023 to USD 2.56 Billion by 2031, at a CAGR of 8.5% during the forecast period (2024-2031).
The online clothes rental sector is anticipated to witness growth in tandem with the expansion of online retail, serving as a primary driver for the industry's expansion. Technical advancements, increased internet penetration, and the rising popularity of online shopping portals have been pivotal factors propelling this growth. Additionally, the surge in popularity of fashion-related content, including vlogs, movies, and television, is expected to further contribute to market expansion. The preference for renting clothes instead of purchasing them is driven by factors such as the demand for short-term clothing needs and the evolving fashion choices of consumers. However, the COVID-19 pandemic had a detrimental impact on the online garment rental business. Lockdowns and restrictions disrupted production and delivery, leading to closures of businesses except for essential services. The shift to remote work and the postponement or cancellation of events significantly reduced the demand for clothing rentals, especially as many individuals began working from home. According to a 2021 report by the Royal Geographical Society and IBG, consumer expenditure on clothing dropped by more than 50% at the onset of the pandemic in key markets like the United States, the United Kingdom, and Germany. Despite these challenges, the market is expected to rebound, driven by the rising influence of e-commerce, particularly in the Asia Pacific region. However, factors such as inadequate regulations, low consumer awareness, and limited societal acceptance may impede the market's growth to some extent. The adoption of a subscription model in the online garment rental market is a notable trend, offering a new approach that generates seasonal income alongside catering to customer preferences. One significant constraint faced by the industry is the variability in clothing sizes, as rented items cannot be adjusted to fit individual preferences. In response, companies are exploring innovative solutions such as online consultations with fashion professionals, and some may even provide the same item in multiple sizes to allow customers to choose the best fit.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Online Clothing Rental Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.
Global Online Clothing Rental Market Segmental Analysis
The global online clothing rental market is segmented on the basis of end-User, dress code, and region. Based on end-user, the market is segmented into men, women, and children. In terms of dress code the market is segmented into formal, casual, and traditional. Based on region, the global online clothing rental market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Drivers of the Global Online Clothing Rental Market
The ascent of the sharing economy has played a pivotal role in propelling the online clothing rental market, serving as a prominent driver of its growth. Consumers are progressively adopting the idea of resource-sharing and minimizing ownership, favoring rental services as a sustainable and economical alternative to conventional clothing purchases.
Restraints in the Global Online Clothing Rental Market
A notable challenge in the online clothing rental market revolves around guaranteeing accurate sizing and fit for customers. In the absence of the chance to try on clothes prior to renting, there exists a potential risk of customer dissatisfaction if the rented garments do not align well with their preferences. To tackle this concern, companies must dedicate efforts to developing precise sizing algorithms, providing comprehensive product descriptions, and implementing flexible return policies.
Market Trends of the Global Online Clothing Rental Market
Many online clothing rental platforms are adopting subscription-based models, enabling customers to pay a monthly fee for a predetermined number of clothing items each month. This model enhances convenience and encourages continuous engagement, leading to recurring revenue for the companies.
Companies in the online clothing rental sector are leveraging technology and data analytics to enhance the customer experience. Virtual fitting tools, AI-driven recommendations, and personalized styling services based on customer preferences and rental history contribute to improved customer satisfaction and loyalty.
Online clothing rental platforms are expanding their reach beyond traditional urban areas and targeting new demographics. They are reaching out to customers in suburban and rural locations, as well as diversifying their offerings to include clothing suitable for different age groups, body types, and occasions.
With increasing consumer awareness of environmental issues and ethical fashion practices, online clothing rental platforms are emphasizing sustainability. These companies highlight the reduced environmental impact of renting clothes compared to fast fashion consumption and demonstrate a commitment to circular fashion and reducing textile waste.
Customization and personalization are gaining importance in the online clothing rental industry. Companies offer options for customers to personalize rental orders, such as choosing specific styles, sizes, or colors. Some platforms also provide additional services like alterations or styling consultations to enhance the overall rental experience.
Initially concentrated on women's fashion, online clothing rental platforms are expanding into menswear and accessories. Recognizing the potential in the men's fashion rental market, companies are diversifying their offerings to include a range of clothing options and accessories, catering to male customers.
Table of Contents
- Executive Summary
- Market Overview
- Wheel of Fortune
- Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
- Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
- Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
- Market Dynamics
- Global Online Clothing Rental Market by End-User
- Market Overview
- Men
- Women
- and Children
- Global Online Clothing Rental Market by Dress Code
- Market Overview
- Formal
- Casual
- and Traditional
- Global Online Clothing Rental Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
- Key Company Profiles
- Rent the Runway
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Le Tote
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Gwynnie Bee
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- GlamCorner
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Armoire
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nuuly
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- HURR Collective
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- StyleLend
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Dress Hire AU
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- My Wardrobe HQ
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Chic by Choice
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Designer Wardrobe
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Flyrobe
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Rent It Bae
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Rentez-Vous
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Front Row
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Volte
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Onloan
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mr. & Mrs. Stitch
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Black Tux
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Rent the Runway
2024-2032 年線上服裝租賃市場報告（按服裝款式、最終用戶、價格範圍、最終用途行業（企業對消費者、企業對企業）、商業模式和地區）
線上服裝類出租的全球市場 2023-2027
線上服飾出租市場 - 成長，未來展望，競爭分析，2023年～2031年
線上服裝類出租市場:各人口動態，不同商業模式，各種價格，各終端用戶(B2C，B2B)，各類型，各地區-規模，佔有率，展望，機會分析，2023～2030年
女性在線服裝租賃全球市場規模研究和預測：按服裝類型（民族裝、正裝、休閒裝）、商業模式（訂閱模式、獨立模式）、區域分析，2022-2029 年
在線服裝租賃市場--全球行業規模,份額,趨勢,機遇和預測,2017-2027 年:按產品類型(針織品,褲子/牛仔褲,連身褲,其他,),按用戶定位,按商業模式,按地區的最終用戶
在線服裝租賃市場規模、份額和趨勢分析報告：按最終用戶（男性、女性）、著裝要求（正式、休閒、傳統）、地區、細分市場預測 2022-2030 年