市場調查報告書
商品編碼
1170946
在線服裝租賃市場規模、份額和趨勢分析報告:按最終用戶(男性、女性)、著裝要求(正式、休閒、傳統)、地區、細分市場預測 2022-2030 年Online Clothing Rental Market Size, Share & Trends Analysis Report By End-user (Men, Women), By Dress Code (Formal, Casual, Traditional), By Region, And Segment Forecasts, 2022 - 2030 |
在線服裝租賃市場的增長和趨勢
據Grandview Research最新報告顯示,2030年全球在線服裝租賃市場規模預計將達到23.3億美元,2022-2030年復合年增長率為8.5%。對奢華設計師服飾的需求不斷增長以及消費者時尚品味的持續變化預計將推動在線服裝租賃行業的興起。時尚支出的增加以及消費者可支配收入的增加和時尚品牌數量的激增也是推動市場的主要因素。
在線零售的擴張是這一增長的主要推動力。此外,近年來技術進步、互聯網普及和在線購物門戶網站的日益普及也是推動市場的因素。此外,時尚博客、電影業和電視業的日益流行也有望推動市場增長。這些行業更喜歡租而不是買,因為他們只需要短時間的衣服。因此,預計這種增長將影響未來幾年在線服裝租賃的需求。
環保服裝意識的增強以及共享和回收服裝的好處也是支持市場擴張的因素。舊衣服的再利用、塑料包裝的減少以及可回收和可再生製造資源(如電和水)的有效利用只是我們為實現可持續發展社會所做努力的幾個例子。我們支持擴展。
在線服裝租賃服務還允許對品牌和價格敏感的消費者在不購買的情況下試穿一系列服裝,將分享而不是擁有放在首位。展望未來,預計市場將因互聯網普及率的提高、統一費率模式的普及以及可支配收入的增加等因素而復蘇。
COVID-19 對在線服裝租賃市場產生了負面影響。美國爆發的“COVID-19”疫情對在線服裝租賃市場造成了不利影響,關閉了除基本服務外的所有服務,擾亂了在線服裝的供應和分銷,並影響了服裝製造商。我是。例如,在美國,時裝租賃巨頭 Rent the Runway 因疫情宣布裁員、臨時減薪和員工休假。
大流行期間的另一個關鍵問題是衛生。明確的健康和安全指南是必不可少的,尤其是對於像 Hurr 這樣的 P2P 網絡來說,它們直接將衣服從貸方發送給借款人。然而,隨著人們在長時間中斷後恢復正常生活並參加婚禮和宴會等活動,市場有望恢復到大流行前的狀態。預計這一趨勢將在預測期內產生積極影響。
女性細分市場將在 2021 年引領市場份額,預計在預測期內需求將逐漸增加。預計女性細分市場在不久的將來會出現顯著增長,到 2021 年將佔據超過 59.13% 的主要市場份額。不斷變化的時尚趨勢預計將推動該細分市場的增長。
預計傳統租金在預測期內的複合年增長率將超過 8.7%。傳統服裝很少使用,因為它只在節日和罕見的特殊場合穿著。因此,消費者更願意租而不是買。預計到 2021 年,正裝將佔據最大的市場份額,約為 46.17%。西裝和西裝外套等正裝價格昂貴且需要保養,因此對價格敏感的年輕消費者正在尋找更好的選擇。
到 2021 年,北美將擁有最大的市場份額,約為 39.13%,預計在不久的將來會有顯著的複合年增長率。在北美,墨西哥佔據了大部分份額,預計在預測期內的複合年增長率將超過 8.1%。歐洲是第二大細分市場,2021 年的市場份額約為 26.91%。由於法國、意大利和英國等國家的高購買力和注重時尚的消費者,西歐佔據主導地位。
由於這個市場是一個新興行業,進入壁壘仍然處於中低水平。因此,許多新公司正在進入市場以進一步擴展業務。整個市場是由產品創新和先進功能的引入來提升消費者體驗所驅動的。
在線服裝租賃市場報告亮點
在 2022 年至 2030 年的預測期內,女性細分市場預計將以最快的複合年增長率增長。這種增長是由不斷變化的時尚趨勢推動的,預計這些趨勢將推動增長。
傳統服裝預計將推動這一領域的增長,因為傳統服裝在節日和特殊場合穿著。
北美以約 39.13% 的市場份額領先,預計在不久的將來將出現顯著的複合年增長率。在北美,墨西哥佔據了大部分份額,預計在預測期內的複合年增長率將超過 8.1%。
The global online clothing rental market size is expected to reach USD 2.33 billion in 2030, registering a CAGR of 8.5% from 2022 to 2030, according to a new report by Grand View Research, Inc. Soaring demand for luxury designer dresses, as well as continuous shifts in consumer fashion sense, are the factors expected to fuel the rise of the online garment rental sector. In addition, consumers' increased spending on fashionable pursuits as their disposable income rises, coupled with the rapid growth in the number of fashion brands, is a major element driving the market.
Increasing online retail is the primary driving factor for this growth. Moreover, technological advancements, internet penetration, and the increasing popularity of online shopping portals during the last few years are the factors driving the market. Furthermore, the rise in the popularity of fashion vlogs, the film industry, and the television industry is expected to fuel market growth. These industries require clothes for a short duration and thus, they prefer renting them instead of buying them. Hence, this growth is expected to impact demand for online clothing rental in the forthcoming years.
Another element supporting the market's expansion is growing awareness of environmentally friendly clothes and the benefits of sharing and recycling clothing. Reusing worn clothing, using less plastic packaging, and efficiently making use of recyclable, renewable, manufacturing resources like power, water, and other materials are just a few examples of the sustainability practices that are becoming more and more popular, which is helping the industry to expand.
Online clothing rental services also allow brand- and price-conscious consumers to try on a range of clothes without buying them, as there is a growing emphasis on sharing rather than owning. It is anticipated that further variables, such as expanding internet penetration rates, rising subscription-based model acceptance, and growing disposable income levels, will fuel the market.
COVID-19 has negatively impacted the online clothing rental market. As a result of the lockdown, all businesses, except essential services, were closed which disrupted the supply and distribution of online clothing thereby affecting the clothing manufacturers. For instance, in the U.S. in response to the pandemic, Rent the Runway, the face of the fashion rental model, announced layoffs, temporary pay reductions, and staff furloughs.
Another significant issue during the pandemic is hygiene. Clear health and safety guidelines are essential, particularly when it comes to peer-to-peer networks like Hurr, where lenders send garments directly to renters. However, the market is expected to eventually return to the pre-pandemic situation as people resume their normal life and start attending weddings, banquets, and other events after a long gap. This trend is anticipated to impact positively during the forecast period.
The women segment led the market share in 2021 and is expected to witness progressive growth in demand during the forecasted period. The women segment accounted for the leading market share of more than 59.13% in 2021 and is expected to witness significant growth in the near future. Constantly changing fashion trends are anticipated to propel segment growth.
Traditional renting is expected to register a CAGR of more than 8.7% during the forecast period. Traditional clothes are worn during festivals along with rare and special occasions thus, are used very less. Hence, consumers prefer renting them instead of purchasing them. Formal clothes are anticipated to hold the largest market share of around 46.17% in 2021. Formal clothes such as suits and blazers are expensive and require maintenance, thus price-conscious and young consumers find renting as a better option.
In 2021, North America led with a market share of around 39.13% and is anticipated to witness a significant CAGR in the near future. In North America, Mexico contributes to the majority of the share and is expected to register a CAGR of more than 8.1% during the forecast period. Europe is the second-largest segment with a market share of around 26.91% in 2021. Western Europe is the dominant segment, due to the high purchasing power and fashion-conscious consumers in the countries, such as France, Italy, and the U.K.
The market poses a moderate to low entry barrier as this industry is new. Hence, to expand the business further, many new companies are joining the market. The overall market is driven by product innovation and introduction of the advanced features to enhance the consumer experience.