全球音樂流媒體市場：市場規模、佔有率、成長分析、依服務、平台、內容類型、最終用途 - 行業預測，2023-2030 年

Global Music Streaming Market Size, Share, Growth Analysis, By Service(On-demand Streaming, and Live Streaming), By Platform(Apps, and Browsers), By Content Type(Audio, and Video), By End-use(Individual, and Commercial) - Industry Forecast 2023-2030

出版日期: 2023年11月18日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2021 年全球音樂流媒體市場規模為 294.5 億美元，預計到 2030 年將從 2022 年的 355.3 億美元增長到 1030.7 億美元，在預測期間（2023-2030 年）的複合年增長率為 14.7%。

預測期內，智慧型設備和數位平台的採用將迅速增加，這將支持音樂串流服務的成長。可以輕鬆觀看音樂影片、收聽音訊和訂閱播客的平台因其自動播放清單自訂、歌曲推薦以及跨應用程式和瀏覽器的無縫存取等功能而越來越受歡迎。這些平台上各種類型的播客的普及進一步擴大了市場。值得注意的是，隨著 5G 連接的普及，世界各地的工業正在實現巨大的飛躍。利用這一趨勢，亞馬遜推出了音樂高畫質服務，在美國、英國、德國和日本提供無損音訊串流和下載。 5G 的出現將使公司能夠以更快的速度提供高保真音樂串流，預計這將推動市場成長。全像音樂會、虛擬實境（VR）和擴增實境（AR）等新技術預計將在串流音樂影片中普及，並有助於該行業的加速擴張。音樂串流服務還透過將播客、歌詞和音樂影片整合到其平台中來改善用戶體驗。 Spotify AB 和 Netflix, Inc. 之間的合作等著名合作正在透過向消費者提供獨家音樂、播放清單和內容來塑造這一格局。作為一項策略性舉措，SoundCloud Limited收購了專注於 SoundCloud 的音樂發行公司 Report Network，為創新創作者提供僅限邀請的服務和功能，例如內容保護、分析儀表板和串流發行。這些市場發展凸顯了音樂串流媒體市場的動態演變。

音樂串流媒體全球區隔市場分析

全球音樂串流市場根據服務、平台、最終用途、內容類型和地區進行區隔。從禮拜上分類，依需點播和直播。根據平台，市場分為應用程式和瀏覽器。根據內容類型，市場分為音訊和視訊。根據最終用途，市場分為個人和商業。依地區分類，全球音樂串流市場分為北美、歐洲、亞太地區、南美洲和中東和非洲。

音樂串流媒體的全球市場促進因素

訂閱音樂串流服務的受歡迎程度是顯而易見的，用戶支付月費或年費即可無限制地存取音樂。這些模型的經濟性和有吸引力的價值主張，以及它們為用戶提供的便利，是音樂串流媒體市場擴張的關鍵催化劑。

全球音樂串流媒體市場的抑制因素

音樂串流媒體產業在版權法和授權協議的複雜框架內運作。從各種藝術家和唱片公司獲得串流音樂所需的權利是一個昂貴且複雜的過程。這種複雜性可能會限制串流平台可用的音樂目錄，並使它們面臨法律課題。

全球音樂串流市場趨勢

基於訂閱的音樂串流服務繼續佔據主導地位，因為消費者擴大選擇付費訂閱，受到無廣告音樂串流媒體、離線收聽、卓越音質和獨家內容等優勢的吸引。訂閱模式的流行是由其便利性、可負擔性和整體價值提案所推動的。音樂串流平台利用先進的演算法和人工智慧來分析用戶偏好、收聽習慣和上下文資料。透過這種分析，該平台可以根據您的個人偏好提供個人化的音樂推薦和精選的播放清單。播客在音樂串流媒體市場中迅速流行，平台投資於原創播客內容、合作和收購，以擴大其音訊內容產品。播客和音樂串流服務的整合為用戶提供了多種音訊娛樂選擇。為了在競爭形勢中脫穎而出，音樂串流平台致力於確保獨家內容交易以及與藝術家的合作。獨家專輯發行、現場表演和特殊內容透過用戶提供獨特的獨家體驗來促進用戶獲取、參與度和忠誠度。

執行摘要
調查方法
母市場分析
主要市場考察
- 技術分析
- 價格分析
- 供應鏈分析
- 價值鏈分析
- 市場生態系統
- 智慧財產權分析
- 貿易分析
- Start-Ups分析
- 原料分析
- 創新矩陣
- 研發線產品分析
- 總體經濟指標
- 主要投資分析
- 關鍵成功因素
- 競爭程度
市場動態及展望
- 市場動態
  - 促進因素
  - 機會
  - 抑制因素
  - 任務
- 監管形勢
- 波特的分析
- 對未來中斷的特殊考察
全球音樂串流媒體市場：依服務分類
- 市場概況
- 點播依需
- 直播
全球音樂串流媒體市場：依平台分類
- 市場概況
- 應用程式
- 瀏覽器
全球音樂串流媒體市場：依內容類型
- 市場概況
- 音訊的
- 影片
全球音樂串流媒體市場：依最終用途分類
- 市場概況
- 個人
- 商業的
全球音樂串流媒體市場規模：依地區分類
- 市場概況
- 北美洲
  - 美國
  - 加拿大
- 歐洲
  - 德國
  - 西班牙
  - 法國
  - 英國
  - 其他歐洲國家地區
- 亞太地區
  - 中國
  - 印度
  - 日本
  - 韓國
  - 其他亞太地區
- 拉丁美洲
  - 巴西
  - 其他拉丁美洲地區
- 中東和非洲 (MEA)
  - 海灣合作理事會國家
  - 南非
  - 其他中東/非洲地區
競爭形勢
- 前5名企業對比
- 主要企業市場定位（2021年）
- 主要市場參與者所採取的策略
- 關鍵成功策略
- 近期市集活動
- 主要企業市場佔有率（2021年）
主要企業簡介
- Spotify
- Apple Music
- Amazon Music
- YouTube Music
- Pandora
- Deezer
- Tencent Music Entertainment
- Google Play Music
- Tidal
- iHeartRadio
- SoundCloud
- JioSaavn
- Gaana
- Napster
- QQ Music
- Anghami
- Melon
- Yandex Music
- KKBox
- Zvooq

簡介目錄

Product Code: SQMIG50H2004

Global Music Streaming Market size was valued at USD 29.45 billion in 2021 and is poised to grow from USD 35.53 billion in 2022 to USD 103.07 billion by 2030, at a CAGR of 14.7% during the forecast period (2023-2030).

The anticipated period is poised to witness a significant surge in the adoption of smart devices and digital platforms, propelling the growth of music streaming services. Platforms facilitating music video viewing, audio listening, and podcast subscriptions are gaining popularity due to features such as automatic playlist customization, song recommendations, and seamless accessibility across apps and browsers. The market is further expanding with the proliferation of diverse podcast genres on these platforms. Notably, the global industry is experiencing a major breakthrough with the widespread adoption of 5G connectivity. Capitalizing on this trend, Amazon has introduced a music HD service offering lossless audio streams and downloads in the United States, the United Kingdom, Germany, and Japan. The advent of 5G is expected to enable companies to deliver high-fidelity musical streams at significantly faster speeds, fostering the market's growth. Emerging technologies like hologram concerts, virtual reality (VR), and augmented reality (AR) are predicted to gain popularity in live streaming music videos, contributing to the industry's accelerated expansion. Music streaming services are also enhancing user experiences by integrating podcasts, song lyrics, and music videos onto their platforms. Noteworthy collaborations, such as the partnership between Spotify AB and Netflix, Inc., are shaping the landscape by providing consumers with exclusive music, playlists, and content. In a strategic move, SoundCloud Limited has acquired Report Network, a music distributor with a focus on SoundCloud, to offer innovative creators access to invite-only services and features like content protection, analytics dashboards, and streaming delivery. These developments underscore the dynamic evolution of the music streaming market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Music Streaming Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Music Streaming Market Segmental Analysis

The global music streaming market is categorized on the basis of service, platform, end-use, content type, and region. Based on service the market is segmented on-demand streaming, live streaming. Based on platform the market is segmented into apps, browsers. Based on content type the market is segmented into audio, video. Based on end-use the market is segmented into individual, commercial. Based on region the global music streaming market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Drivers of the Global Music Streaming Market

The surge in popularity of subscription-based music streaming services, wherein users pay a monthly or annual fee for unrestricted access to music, is evident. The attractiveness of these models, driven by their affordability and compelling value propositions, coupled with the convenience they afford users, has been a key catalyst for the expansion of the music streaming market.

Restraints in the Global Music Streaming Market

The music streaming industry operates within the framework of intricate copyright laws and licensing agreements. Acquiring the necessary rights to stream music from diverse artists and record labels is both a costly and intricate process. This complexity can lead to constraints on the available music catalogs for streaming platforms, potentially exposing them to legal challenges.

Market Trends of the Global Music Streaming Market

The dominance of subscription-based music streaming services persists as consumers increasingly opt for paid subscriptions, attracted by benefits such as ad-free music streaming, offline listening, superior audio quality, and exclusive content. The popularity of subscription models is fueled by their convenience, affordability, and overall value proposition. Personalization has emerged as a key driver of user engagement, with music streaming platforms utilizing advanced algorithms and artificial intelligence to analyze user preferences, listening habits, and contextual data. This analysis enables platforms to offer personalized music recommendations and curated playlists tailored to individual tastes. Podcasts have witnessed a surge in popularity within the music streaming market, leading platforms to invest in original podcast content, partnerships, and acquisitions to enrich their audio content offerings. The integration of podcasts with music streaming services provides users with a diverse array of audio entertainment options. To stand out in the competitive landscape, music streaming platforms are placing emphasis on securing exclusive content deals and artist collaborations. Exclusive album releases, live performances, and special content contribute to user acquisition, engagement, and loyalty by delivering unique and exclusive experiences to subscribers.

Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
  - Drivers
  - Opportunities
  - Restraints
  - Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
  - Drivers
  - Opportunities
  - Restraints
  - Challenges
- Regulatory Landscape
- Porters Analysis
  - Competitive rivalry
  - Threat of Substitute Products
  - Bargaining Power of Buyers
  - Threat of New Entrants
  - Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
  - Political Impact
  - Economic Impact
  - Social Impact
  - Technical Impact
  - Environmental Impact
  - Legal Impact
Global Music Streaming Market by Service
- Market Overview
- On-demand Streaming
- and Live Streaming
Global Music Streaming Market by Platform
- Market Overview
- Apps
- and Browsers
Global Music Streaming Market by Content Type
- Market Overview
- Audio
- and Video
Global Music Streaming Market by End-use
- Market Overview
- Individual
- and Commercial
Global Music Streaming Market Size by Region
- Market Overview
- North America
  - USA
  - Canada
- Europe
  - Germany
  - Spain
  - France
  - UK
  - Rest of Europe
- Asia Pacific
  - China
  - India
  - Japan
  - South Korea
  - Rest of Asia-Pacific
- Latin America
  - Brazil
  - Rest of Latin America
- Middle East & Africa (MEA)
  - GCC Countries
  - South Africa
  - Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
  - By Development
  - By Company
  - By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Spotify
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Apple Music
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Amazon Music
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- YouTube Music
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Pandora
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Deezer
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Tencent Music Entertainment
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Google Play Music
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Tidal
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- iHeartRadio
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- SoundCloud
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- JioSaavn
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Gaana
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Napster
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- QQ Music
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Anghami
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Melon
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Yandex Music
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- KKBox
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments
- Zvooq
  - Company Overview
  - Business Segment Overview
  - Financial Updates
  - Key Developments