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市場調查報告書

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在線音樂流媒體市場：2023-2028 年全球行業趨勢、份額、規模、增長、機遇和預測

Online Music Streaming Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

出版日期: 2023年02月03日 | 出版商:

IMARC | 英文 147 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄圖表

市場概覽

到 2022 年，全球在線音樂流媒體市場將達到 180 億美元。展望未來，IMARC Group 預測到 2028 年將達到 237 億美元，2023 年至 2028 年的增長率 (CAGR) 為 9.28%。
在線音樂流應用程序是一種允許您使用 Internet 連接實時收聽音樂的應用程序。這些應用程序提供點播服務，其中音頻媒體文件被預先安排成連續的數據包，並發送到智能手機、平板電腦、電視和計算機，而無需存儲在硬盤上。目前，已有幾家公司推出了智能設備，例如 Amazon Alexa 和 Google Cast，提供在線音樂流媒體服務，可實現免提操作和即時播放。快速城市化、可支配收入增加以及智能家居的出現增加了對這些智能設備的需求，推動了全球對在線音樂流媒體應用的需求。

在線音樂流媒體市場趨勢

對智能手機的日益依賴、互聯網普及率的提高以及媒體和娛樂行業的蓬勃發展是推動在線音樂流媒體市場全球增長的一些關鍵因素。此外，在多種設備上訪問音樂的便利性和點播歌曲的上升趨勢也在推動市場增長。此外，在線音樂流應用程序和社交媒體平台的集成允許用戶創建協作播放列表並與他們的熟人分享。它也被用作年輕藝術家上傳和推廣他們的歌曲以覆蓋更廣泛觀眾的平台。此外，數字服務提供商 (DSP) 正在推出具有用戶友好界面和龐大音樂和播客庫的應用程序。這些供應商還提供有吸引力的保費計劃，例如家庭套餐和幾個月的免費訂閱，預計這將在未來幾年推動市場增長。

主要市場細分

IMARC Group 分析了全球在線音樂流媒體市場每個子細分市場的主要趨勢，並預測了 2023 年至 2028 年在全球、區域和國家/地區層面的情況。該報告根據服務、收入模式、平台、內容類型和最終用戶對市場進行分類。

按服務細分

點播流媒體
直播

按收入模式細分

訂閱
非訂閱

按平台細分

應用程序
瀏覽器

按內容類型細分

音頻
視頻

最終用戶細分

個人
商業

按地區劃分

北美
美國
加拿大
亞太地區
中國
日本
印度
韓國
澳大利亞
印度尼西亞
其他
歐洲
德國
法國
英國
意大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲

內容

第一章前言

第 2 章研究方法和範圍

調查的目的
利益相關者
數據源
- 主要信息
- 次要信息
市場評估
- 自下而上的方法
- 自上而下的方法
預測方法

第 3 章執行摘要

第四章介紹

概覽
主要行業趨勢

第 5 章全球在線音樂流媒體市場

市場概覽
市場結果
COVID-19 的影響
市場預測

第 6 章服務市場細分

點播流媒體
- 市場趨勢
- 市場預測
直播
- 市場趨勢
- 市場預測

第 7 章按收入模式劃分的市場細分

訂閱
- 市場趨勢
- 市場預測
非訂閱
- 市場趨勢
- 市場預測

第 8 章按平台劃分的市場細分

應用程序
- 市場趨勢
- 市場預測
瀏覽器
- 市場趨勢
- 市場展望

第 9 章內容類型市場細分

音頻
- 市場趨勢
- 市場預測
視頻
- 市場趨勢
- 市場展望

第 10 章最終用戶的市場細分

個人
- 市場趨勢
- 市場預測
商業
- 市場趨勢
- 市場預測

第 11 章區域市場細分

北美
- 美國
  - 市場趨勢
  - 市場預測
- 加拿大
  - 市場趨勢
  - 市場展望
亞太地區
- 中國
  - 市場趨勢
  - 市場展望
- 日本
  - 市場趨勢
  - 市場展望
- 印度
  - 市場趨勢
  - 市場展望
- 韓國市場
  - 市場趨勢
  - 市場展望
- 澳大利亞
  - 市場趨勢
  - 市場展望
- 印度尼西亞
  - 市場趨勢
  - 市場展望
- 其他
  - 市場趨勢
  - 市場預測
歐洲
- 德國
  - 市場趨勢
  - 市場展望
- 法國
  - 市場趨勢
  - 市場預測
- 英國
  - 市場趨勢
  - 市場預測
- 意大利
  - 市場趨勢
  - 市場展望
- 西班牙
  - 市場趨勢
  - 市場展望
- 俄羅斯
  - 市場趨勢
  - 市場展望
- 其他
  - 市場趨勢
  - 市場預測
拉丁美洲
- 巴西
  - 市場趨勢
  - 市場展望
- 墨西哥
  - 市場趨勢
  - 市場展望
- 其他
  - 市場趨勢
  - 市場預測
中東和非洲
- 市場趨勢
- 按國家/地區劃分的市場細分
- 市場展望

第 12 章 SWOT 分析

概覽
強度
弱點
機會
威脅

第13章價值鏈分析

第14章波特五力分析

概覽
買家的議價能力
供應商的議價能力
競爭程度
新進入者的威脅
替代品的威脅

第15章價格分析

第16章競爭格局

市場結構
主要公司
主要公司簡介
- Amazon.com Inc
- ANGHAMI
- Apple Inc.
- Gamma Gaana Ltd.（The Times Group）
- iHeartMedia Inc.
- Musixmatch
- Saavn Media Pvt Ltd.
- SoundCloud Ltd.
- Spotify AB
- Tencent Music Entertainment Group

簡介目錄圖表

Product Code: SR1423A392_Report

Market Overview:

The global online music streaming market size reached US$ 18.0 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 23.7 Billion by 2028, exhibiting a growth rate (CAGR) of 9.28% during 2023-2028.
Online music streaming applications enable users to listen to songs in real-time using an internet connection. These applications offer an on-demand service wherein audio media files are prearranged in sequential packets of data and transmitted to smartphones, tablets, TVs and computers without saving them to the hard drive. Presently, several companies are introducing smart devices, such as Amazon's Alexa and Google Cast, to stream music online with hands-free control and instant playback features. With the escalating demand for these smart devices, on account of rapid urbanization, inflating disposable incomes and the emergence of smart homes, the demand for online music streaming applications is escalating worldwide.

Online Music Streaming Market Trends:

The growing dependency on smartphones, increasing penetration of the internet and the thriving media and entertainment industry are among the key factors stimulating the growth of the online music streaming market worldwide. Moreover, easy access to music on multiple devices, along with the rising trend of on-demand songs, are driving the market growth. Apart from this, the integration of online music streaming applications with social media platforms allows users to create and share collaborative playlists with acquaintances. They also offer young artists a platform to upload and promote their tracks and reach a wider audience. Furthermore, digital service providers (DSPs) are launching applications with a user-friendly interface and a huge library of music and podcasts. These providers are also offering attractive premium plans, such as family packs or free subscription for a few months, which, in turn, is anticipated to bolster the market growth in the coming years.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global online music streaming market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on service, revenue model, platform, content type and end user.

Breakup by Service:

On-demand Streaming
Live Streaming

Breakup by Revenue Model:

Subscription
Non-subscription

Breakup by Platform:

App
Browser

Breakup by Content Type:

Audio
Video

Breakup by End User:

Individual
Commercial

Breakup by Region:

North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Amazon.com Inc, ANGHAMI, Apple Inc., Gamma Gaana Ltd. (The Times Group), iHeartMedia Inc., Musixmatch, Saavn Media Pvt Ltd., SoundCloud Ltd., Spotify AB and Tencent Music Entertainment Group.
Key Questions Answered in This Report
1. What was the size of the global online music streaming market in 2022?
2. What is the expected growth rate of the global online music streaming market during 2023-2028?
3. What are the key factors driving the global online music streaming market?
4. What has been the impact of COVID-19 on the global online music streaming market?
5. What is the breakup of the global online music streaming market based on the revenue model?
6. What is the breakup of the global online music streaming market based on the platform?
7. What is the breakup of the global online music streaming market based on content type?
8. What is the breakup of the global online music streaming market based on the end user?
9. What are the key regions in the global online music streaming market?
10. Who are the key players/companies in the global online music streaming market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Online Music Streaming Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Service

6.1 On-demand Streaming
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 Live Streaming
- 6.2.1 Market Trends
- 6.2.2 Market Forecast

7 Market Breakup by Revenue Model

7.1 Subscription
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Non-subscription
- 7.2.1 Market Trends
- 7.2.2 Market Forecast

8 Market Breakup by Platform

8.1 App
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Browser
- 8.2.1 Market Trends
- 8.2.2 Market Forecast

9 Market Breakup by Content Type

9.1 Audio
- 9.1.1 Market Trends
- 9.1.2 Market Forecast
9.2 Video
- 9.2.1 Market Trends
- 9.2.2 Market Forecast

10 Market Breakup by End User

10.1 Individual
- 10.1.1 Market Trends
- 10.1.2 Market Forecast
10.2 Commercial
- 10.2.1 Market Trends
- 10.2.2 Market Forecast

11 Market Breakup by Region

11.1 North America
- 11.1.1 United States
  - 11.1.1.1 Market Trends
  - 11.1.1.2 Market Forecast
- 11.1.2 Canada
  - 11.1.2.1 Market Trends
  - 11.1.2.2 Market Forecast
11.2 Asia-Pacific
- 11.2.1 China
  - 11.2.1.1 Market Trends
  - 11.2.1.2 Market Forecast
- 11.2.2 Japan
  - 11.2.2.1 Market Trends
  - 11.2.2.2 Market Forecast
- 11.2.3 India
  - 11.2.3.1 Market Trends
  - 11.2.3.2 Market Forecast
- 11.2.4 South Korea
  - 11.2.4.1 Market Trends
  - 11.2.4.2 Market Forecast
- 11.2.5 Australia
  - 11.2.5.1 Market Trends
  - 11.2.5.2 Market Forecast
- 11.2.6 Indonesia
  - 11.2.6.1 Market Trends
  - 11.2.6.2 Market Forecast
- 11.2.7 Others
  - 11.2.7.1 Market Trends
  - 11.2.7.2 Market Forecast
11.3 Europe
- 11.3.1 Germany
  - 11.3.1.1 Market Trends
  - 11.3.1.2 Market Forecast
- 11.3.2 France
  - 11.3.2.1 Market Trends
  - 11.3.2.2 Market Forecast
- 11.3.3 United Kingdom
  - 11.3.3.1 Market Trends
  - 11.3.3.2 Market Forecast
- 11.3.4 Italy
  - 11.3.4.1 Market Trends
  - 11.3.4.2 Market Forecast
- 11.3.5 Spain
  - 11.3.5.1 Market Trends
  - 11.3.5.2 Market Forecast
- 11.3.6 Russia
  - 11.3.6.1 Market Trends
  - 11.3.6.2 Market Forecast
- 11.3.7 Others
  - 11.3.7.1 Market Trends
  - 11.3.7.2 Market Forecast
11.4 Latin America
- 11.4.1 Brazil
  - 11.4.1.1 Market Trends
  - 11.4.1.2 Market Forecast
- 11.4.2 Mexico
  - 11.4.2.1 Market Trends
  - 11.4.2.2 Market Forecast
- 11.4.3 Others
  - 11.4.3.1 Market Trends
  - 11.4.3.2 Market Forecast
11.5 Middle East and Africa
- 11.5.1 Market Trends
- 11.5.2 Market Breakup by Country
- 11.5.3 Market Forecast

12 SWOT Analysis

12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
- 16.3.1 Amazon.com Inc
  - 16.3.1.1 Company Overview
  - 16.3.1.2 Product Portfolio
  - 16.3.1.3 Financials
  - 16.3.1.4 SWOT Analysis
- 16.3.2 ANGHAMI
  - 16.3.2.1 Company Overview
  - 16.3.2.2 Product Portfolio
- 16.3.3 Apple Inc.
  - 16.3.3.1 Company Overview
  - 16.3.3.2 Product Portfolio
  - 16.3.3.3 Financials
  - 16.3.3.4 SWOT Analysis
- 16.3.4 Gamma Gaana Ltd. (The Times Group)
  - 16.3.4.1 Company Overview
  - 16.3.4.2 Product Portfolio
- 16.3.5 iHeartMedia Inc.
  - 16.3.5.1 Company Overview
  - 16.3.5.2 Product Portfolio
  - 16.3.5.3 Financials
  - 16.3.5.4 SWOT Analysis
- 16.3.6 Musixmatch
  - 16.3.6.1 Company Overview
  - 16.3.6.2 Product Portfolio
- 16.3.7 Saavn Media Pvt Ltd.
  - 16.3.7.1 Company Overview
  - 16.3.7.2 Product Portfolio
- 16.3.8 SoundCloud Ltd.
  - 16.3.8.1 Company Overview
  - 16.3.8.2 Product Portfolio
- 16.3.9 Spotify AB
  - 16.3.9.1 Company Overview
  - 16.3.9.2 Product Portfolio
  - 16.3.9.3 Financials
- 16.3.10 Tencent Music Entertainment Group
  - 16.3.10.1 Company Overview
  - 16.3.10.2 Product Portfolio

簡介目錄圖表

List of Figures

Figure 1: Global: Online Music Streaming Market: Major Drivers and Challenges
Figure 2: Global: Online Music Streaming Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Online Music Streaming Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Online Music Streaming Market: Breakup by Service (in %), 2022
Figure 5: Global: Online Music Streaming Market: Breakup by Revenue Model (in %), 2022
Figure 6: Global: Online Music Streaming Market: Breakup by Platform (in %), 2022
Figure 7: Global: Online Music Streaming Market: Breakup by Content Type (in %), 2022
Figure 8: Global: Online Music Streaming Market: Breakup by End User (in %), 2022
Figure 9: Global: Online Music Streaming Market: Breakup by Region (in %), 2022
Figure 10: Global: Online Music Streaming (On-demand Streaming) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Online Music Streaming (On-demand Streaming) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Online Music Streaming (Live Streaming) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Online Music Streaming (Live Streaming) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Online Music Streaming (Subscription) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Online Music Streaming (Subscription) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Online Music Streaming (Non-subscription) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Online Music Streaming (Non-subscription) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Online Music Streaming (App) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Online Music Streaming (App) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Online Music Streaming (Browser) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Online Music Streaming (Browser) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Online Music Streaming (Audio) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Online Music Streaming (Audio) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Online Music Streaming (Video) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Online Music Streaming (Video) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Online Music Streaming (Individual) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Online Music Streaming (Individual) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Online Music Streaming (Commercial) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Online Music Streaming (Commercial) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: North America: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: North America: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: United States: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: United States: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Canada: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Canada: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Asia-Pacific: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Asia-Pacific: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: China: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: China: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Japan: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Japan: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: India: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: India: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: South Korea: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: South Korea: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Australia: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Australia: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Indonesia: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Indonesia: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: Others: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: Others: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Europe: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Europe: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: Germany: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: Germany: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: France: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: France: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: United Kingdom: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: United Kingdom: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Italy: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Italy: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Spain: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Spain: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Russia: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Russia: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Others: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Others: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: Latin America: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: Latin America: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: Brazil: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: Brazil: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Mexico: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Mexico: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Others: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Others: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Middle East and Africa: Online Music Streaming Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Middle East and Africa: Online Music Streaming Market: Breakup by Country (in %), 2022
Figure 78: Middle East and Africa: Online Music Streaming Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Global: Online Music Streaming Industry: SWOT Analysis
Figure 80: Global: Online Music Streaming Industry: Value Chain Analysis
Figure 81: Global: Online Music Streaming Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Online Music Streaming Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Online Music Streaming Market Forecast: Breakup by Service (in Million US$), 2023-2028
Table 3: Global: Online Music Streaming Market Forecast: Breakup by Revenue Model (in Million US$), 2023-2028
Table 4: Global: Online Music Streaming Market Forecast: Breakup by Platform (in Million US$), 2023-2028
Table 5: Global: Online Music Streaming Market Forecast: Breakup by Content Type (in Million US$), 2023-2028
Table 6: Global: Online Music Streaming Market Forecast: Breakup by End User (in Million US$), 2023-2028
Table 7: Global: Online Music Streaming Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 8: Global: Online Music Streaming Market: Competitive Structure
Table 9: Global: Online Music Streaming Market: Key Players

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