全球授權運動產品市場規模、佔有率和成長分析：按產品、配銷通路和最終用戶 - 產業預測 (2023-2030)

Global Licensed Sports Merchandise Market Size, Share, Growth Analysis, By Product(Sports Apparel (T-Shirts and Tops, Sweatshirts and Hoodies)), By Distribution Channel(Online and Offline), By End User(Men, Women) - Industry Forecast 2023-2030

出版日期: 2023年09月08日 | 出版商:

SkyQuest | 英文 271 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球授權體育產品市場規模預計將從 2022 年的 326.5 億美元增至 2030 年的 520.4 億美元，在預測期內（2022-2030 年）年複合成長率為 6%。

由於體育迷數量的增加以及NFL、NBA和EPL等主要聯賽的受歡迎，該市場呈現顯著成長。創新的行銷策略、線上零售管道的擴張以及奧運會等國際活動等要素都有助於市場的擴張。在消費者忠誠度以及與自己喜愛的球隊和運動員建立聯繫的願望的促進因素，對授權服裝、配件和收藏品的需求持續成長，推動了市場的蓬勃發展。

促進因素

體育運動日益普及

體育運動作為娛樂和休閒活動的來源在全球範圍內很受歡迎，並推動了市場需求的成長。

抑制因素

需求的週期性模式

市場表現出需求的週期性變化，這與特定團隊和運動員的表現密切相關。比賽中表現不佳可能會導致銷售額下降。

市場趨勢

官方體育產品購買量的激增是由於人們更多地參與體育活動。在過去年度中，由於對更多娛樂的渴望和對健康的日益關注，人們對體育運動的參與持續增加。隨著各種運動向新地區擴張並獲得媒體報道，市場正在不斷擴大。多樣化體育聯盟的創建和球迷參與的增加徹底改變了體育部門，開闢了新的領域和巨大的可能性。隨著工作成年人數量的增加，越來越多的人對運動和休閒健身表現出興趣，這符合生活方式的趨勢。

此外，各種耐力運動也越來越受到人們的關注。例如，根據英格蘭體育局的資料，2020 年英格蘭約有 175,700 人參加田徑運動。由此，愛好者們對眾多運動相關產品的了解加深了，產業也加速擴張。

本報告研究和分析了全球特許體育用品市場，提供市場動態和預測、細分市場分析、公司簡介等。

The global licensed sports merchandise market encompasses a wide range of products endorsed by sports teams and organizations. This market has witnessed substantial growth due to increasing sports fandom and the popularity of major leagues such as NFL, NBA, and EPL. Factors like innovative marketing strategies, expanding online retail channels, and international events like the Olympics contribute to market expansion. The demand for licensed apparel, accessories, and collectibles continues to rise, driven by consumer loyalty and a desire to connect with favorite teams and athletes, resulting in a thriving global market.

Top-down and bottom-up approaches were used to estimate and validate the size of licensed sports merchandise and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segmental Analysis

The global licensed sports merchandise market is segmented based on product, distribution channel, end user, and region. Based on product the market is segmented into sports apparel (t-shirts and tops, sweatshirts and hoodies, jackets, bottom wear, others (caps, hats, etc.)), sports footwear, toys and games, and others. In terms of segmentation by distribution channel, the market is segmented into offline and online. Based on end users, the market is segmented into men, women, and children. With respect to region the global Licensed Sports Merchandise Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.

Driver

Rising popularity of sports

The global popularity of sports as a source of entertainment and recreational activity remains steadfast, driving an increasing market demand for licensed sports merchandise.

Restraint

Cyclical Patterns in Demand

The market for licensed sports merchandise experiences cyclical fluctuations in demand, which are closely tied to the performance of specific teams and athletes. Instances of underachievement in competitions can contribute to a reduction in sales numbers.

Market Trends

The surge in purchasing officially sanctioned sports merchandise is an outcome of the increasing involvement of individuals in sporting activities. Over the past decade, there has been a consistent rise in sports engagement due to the desire for added entertainment and a heightened focus on well-being. The market has expanded due to the geographical spread of various sports to new regions and the extended media coverage they receive. The establishment of diverse sports leagues and an upsurge in fan engagement has revolutionized the sports sector, opening up new territories and abundant potential. With a growing number of individuals entering the workforce, a significant proportion is showing greater interest in sports and fitness for leisure, aligning with evolving lifestyle trends.

Furthermore, a spectrum of endurance sports has captured people's interest. To illustrate, Sport England's data suggests that approximately 175,700 individuals in England took part in track and field athletics in 2020. This has subsequently enhanced enthusiasts' comprehension of the array of sports-related products, thereby accelerating industry expansion.