市場調查報告書
商品編碼
1178735
許可體育用品市場規模、份額和趨勢分析報告:按產品(運動服裝、玩具/遊戲、其他)、分銷渠道、地區、細分市場,2023-2030 年Licensed Sports Merchandise Market Size, Share & Trends Analysis Report By Products (Sports Apparel, Toys and Games, Others), By Distribution Channel, By Region, And Segment Forecasts, 2023 - 2030 |
特許體育用品市場的增長和趨勢
根據 Grand View Research, Inc. 的最新報告,2030 年全球授權體育用品市場規模預計將達到 490 億美元,2023 年至 2030 年的複合年增長率為 4.9%。市場擴張的主要驅動力之一是體育愛好者人數的增加、城市化進程的加快以及在線零售的擴張。
區域和全球體育聯盟數量的顯著增加也推動了市場的增長。對運動休閒服裝和鞋類的需求不斷增長,例如可以在工作和學校穿著的瑜伽褲和運動褲,以及健身背心,也在推動市場增長。消費者的偏好不斷從傳統零售渠道轉向在線平台,在線平台提供便捷的購物體驗,選擇範圍廣泛,價格實惠,真正奢華。
COVID-19期間,特許體育用品市場面臨意想不到的挑戰。大流行推遲了奧運會和世界杯等重大體育賽事,對體育特許商品的銷售產生了負面影響。還有後勤方面的限制,這對特許體育用品市場產生了負面影響。根據 Licensing World 在 2022 年發布的一份報告,因大流行而遭受重大破壞的體育產業將在 2021 年反彈,比 2019 年增長 8.0%。
2021 年,54.0% 的 6 歲及以上美國人將至少參加一次戶外娛樂活動,創歷史新高。隨著 COVID-19 的持續發展和疫苗的問世,大多數限制都被取消了。但隨著許多國家的政府減少先前施加的限制,公司正在向前邁進。根據Outdoor Foundation在 2022 年發布的一份報告,2021 年戶外休閒活動參與者的人數增長了 2.2%,達到 1.642 億人。因此,預計在預測期內市場復甦將是積極的。
體育特許產品被定義為運動隊和運動員推薦的產品和商品。包括體育用品、玩具、運動配件、視頻遊戲、服裝、鞋子等。體育運營商可以通過銷售使用其品牌的產品(例如商標標識和設計)從許可組織獲得一定數量的特許權使用費。體育和電子遊戲迷喜歡穿著官方授權的運動服和運動配飾。
透氣、輕便和防水的運動服和配飾在市場上以高價和可承受的價格出售。越來越多的客戶使用在線商店購買各種產品。體育賽事、競賽和錦標賽的商業化導致對傳統體育和電子競技的大量投資。跑步、游泳和騎自行車等耐力運動變得如此流行,以至於獲得許可的戶外和運動服裝市場正在擴大。
其他產品領域將在 2022 年引領市場份額,預計在預測期內需求將逐漸增加。其他產品細分市場預計在不久的將來會出現顯著增長,到 2022 年將佔據超過 33.7% 的最高份額。這種增長可歸因於體育聯盟數量的增加和全球體育賽事粉絲群的擴大。
其他領域包括鑰匙鏈、馬克杯和茶杯等產品。預計流行運動俱樂部鑰匙扣、馬克杯、杯子和配件的推出將在預測期內推動該行業的擴張。此外,體育用品的網上購物正在蓬勃發展,為該行業在不久的將來創造增長機會。
到 2022 年,線下業務的銷售份額為 70.6%。實物展示產品和驗證產品特性的能力是線下銷售和分銷渠道普及的關鍵因素。據報導,美國消費者主要喜歡在大型零售商處進行線下購物,其次是零售商、百貨商店和專賣店。
北美將在 2022 年成為最大的市場,預計到 2030 年將佔據全球市場近 52.01% 的份額。市場主導地位的驅動因素是棒球、籃球和足球等運動的參與度增加,尤其是大學生和職業學校的學生;積極的生活方式在公眾中佔據主導地位;以及健身活動,這將為北方的市場進入者提供新的增長機會美國特許體育用品行業。
授權體育用品市場的主要參與者正專注於多樣化和擴大他們的產品供應。併購是主要參與者採用的顯著策略。製造商提供強大的服務以獲得競爭優勢。
特許體育用品市場報告要點
在 2021 年的市場細分中,其他產品細分市場份額領先,預計在預測期內需求也將逐漸增加。其他產品領域預計在不久的將來將出現顯著增長,到 2022 年將佔據超過 33.7% 的主要市場份額。這種增長可歸因於體育聯盟數量的增加和全球體育賽事粉絲群的增加,從而支持了這一領域的增長。
到 2022 年,線下部分的銷售份額將達到 70.6%。產品的實物展示和查看產品功能的能力是推動線下銷售和分銷渠道普及的關鍵因素。
北美將在 2022 年成為最大的市場,預計到 2030 年將佔據全球市場 52.01% 的份額。市場主導地位是由棒球、籃球和足球等運動的參與度增加推動的,尤其是大學生和職業學校的學生;積極的生活方式在公眾中佔據主導地位;體育和健身活動的日益普及被認為是一個因素相信將為北美特許體育用品行業的市場進入者創造新的增長機會。
The global licensed sports merchandise market size is expected to reach USD 49.0 billion in 2030 registering a CAGR of 4.9% from 2023 to 2030, according to a new report by Grand View Research, Inc. One of the major factors driving the market's expansion is the growing population of sports enthusiasts, together with increased urbanization and the expansion of the online retail industry.
The growth of the market is also being aided by a notable rise in the number of regional and worldwide sports leagues. Increasing demand for sports leisure apparel and footwear, including yoga pants, sweatpants, and gym tanks that can be worn at workplaces and schools, fuels the market growth. Consumer preference is constantly shifting from traditional retailing channels, towards online platforms that provide a large selection of products and a convenient shopping experience for buying genuine premium-quality goods at reasonable costs.
During COVID-19 licensed sports merchandise market faced unexpected challenges. Due to the pandemic, major sports tournaments like the Olympics, World Cups, etc. were postponed, which had a negative impact on the sales of licensed sports merchandise. Also, there was a restriction on logistics which negatively impacted the licensed sports merchandise market. According to a report published by License Global in 2022, after suffering significant disruptions due to the pandemic, the sports industry saw a rebound in 2021, growing by 8.0% since 2019.
In 2021, 54.0% of Americans, age 6 and over participated in outdoor recreation at least once, the highest number of participants on record. As COVID-19 continued and vaccines became available most restrictions were lifted. However, as governments in many countries reduced the previously imposed restrictions, companies are making progress. According to a report published by Outdoor Foundation in 2022, the outdoor recreation participant base grew by 2.2% in 2021 to 164.2 million participants. As a result, the market recovery is anticipated to impact positively during the forecast period.
Products and goods that have the endorsement of a sports team or athlete are defined as licensed sports merchandise. It covers products like sporting goods, toys, and accessories for sports, video games, clothes, and footwear. Sports entities receive a fixed amount of royalty payments from licensing organizations for goods sold with their trademarked logos, designs, and other branding. Fans of sports and video games enjoy wearing officially licensed sports gear and sports accessories.
Sports apparel and accessories that are breathable, light, and waterproof are offered in the market at premium and reasonable price points. Customers are increasingly using online shops to purchase a variety of goods. Significant investments in traditional and e-sports have resulted from the commercialization of athletic events, contests, and tournaments. The market for licensed outdoor and sports apparel is growing as endurance sports like running, swimming, and cycling are gaining enormous popularity.
The others product segment led the market share in 2022 and is expected to witness progressive growth in demand during the forecast period. The others product segment accounted for the leading market share of more than 33.7% in 2022 and is expected to witness significant growth in the near future. The growth can be attributed to the rising number of sports leagues and the growing fan base of sports events worldwide.
Under the other segment products include such as keychains, mugs, cups, etc. An increase in the launch of trendy sports club key chains, mugs, cups, and accessories are expected to augment the segment during the forecast period. Furthermore, a surge in online shopping for sporting goods is projected to create prospective opportunities for the growth of the segment in the near future.
The offline segment accounted for a revenue share of 70.6% in 2022. Physical display of the products and the ability to check product features have been major factors driving the popularity of offline sales and distribution channels. Consumers in the U.S. have reported a preference for offline purchases, mainly from mass merchants, followed by retail, department, and specialty stores.
North America emerged as the largest market in 2022 and is estimated to account for close to 52.01% share of the global market by 2030. Market dominance can be attributed to the increased participation in sports like baseball, basketball, and soccer, particularly among college and university students, active lifestyles among the general public, and an increase in the adoption of health and fitness activities which are likely to create new growth opportunities for the market players in North America licensed sports merchandise industry.
The major players in the licensed sports merchandise market focus on diversifying and expanding the range of their product offerings. Mergers & acquisitions are the prominent strategies adopted by the key players. Manufacturers are providing robust services to gain a competitive advantage over others.