雲端廣告的全球市場 - 市場規模，佔有率，成長分析:各服務形式，用戶組，部署模型，各終端用戶，產業預測(2023年～2030年)

Global Cloud Advertising Market Size, Share, Growth Analysis, By Service Type(Infrastructure as a Service, Software as a Service ), By User Group, By Deployment Model, By End-User - Industry Forecast 2023-2030

出版日期: 2023年04月23日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球雲端廣告的市場規模在2021年估算為817億8,000萬美金，預測期間(20233年～2030年)年複合成長率預測將為4.9％。該市場預測將從2022年的822億美元到2030年達到1,117億6,000萬美元。

本報告提供全球雲端廣告市場相關調查，提供市場概要，以及各服務形式，用戶組，部署模型，各終端用戶，各地區的趨勢，及加入此市場的主要企業簡介等資訊。

The global cloud advertising market has been experiencing substantial growth in recent years. With the increasing adoption of cloud computing and digital advertising, businesses are leveraging cloud-based platforms to enhance their marketing strategies. Cloud advertising offers scalability, flexibility, and cost-effectiveness, enabling companies to reach their target audience more efficiently. As technology continues to evolve, the global cloud advertising market is expected to witness further expansion, presenting new opportunities for advertisers to promote their products and services.

Top-down and bottom-up approaches were used to estimate and validate the size of Cloud Advertising and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

The Global Cloud Advertising Market is segmented based on service type, user group, deployment type, end-user, and region. Based on Service Type it is categorized into Infrastructure as a Service (IaaS), Software as a Service (SaaS), Platform as a Service (PaaS), Based on User Group it is categorized into SMEs and Large Enterprises, Based on Deployment Model it is categorized into Public Cloud, Private Cloud, Hybrid Cloud, Based on End User it is categorized into BFSI, Government, IT & Telecommunication, Media & Entertainment, Retail Based on the region it is categorized into North America, Europe, Asia-Pacific, South America, and MEA.

Driver

The market for cloud advertising is being propelled by the increasing adoption of smartphones, widespread internet access, and the growing consumption of digital media. These factors are expected to expand the global online user base and create new growth opportunities for the cloud advertising market. As more items become digital and high-speed internet access becomes available to smartphone users, the demand for cloud advertising is likely to increase, offering lucrative prospects for key players in the market.

Restraints

The rising demand for cloud advertising is accompanied by an increased need for user data collection across various channels. To ensure a high level of security in cloud advertising, regulatory authorities have implemented norms and regulations. While these rules serve as strict safety measures, they may also act as restraints on the growth of the cloud advertising industry.

Trends

The cloud advertising market experienced a boost during the COVID-19 pandemic. Government-imposed lockdowns resulted in the closure of numerous physical establishments, leading to increased reliance on e-commerce platforms for product selection and online shopping. The pandemic's impact on businesses, which were unable to operate from offices or retail spaces, further accelerated the shift towards digital platforms. Consumers flocked to digital platforms for news, entertainment, education, and staying connected with friends and family.

Executive Summary

Market overview

Exhibit: Executive Summary - Chart on Market Overview
Exhibit: Executive Summary - Data Table on Market Overview
Exhibit: Executive Summary - Chart on Global Cloud Advertising Market Characteristics
Exhibit: Executive Summary - Chart on Market by Geography
Exhibit: Executive Summary - Chart on Market Segmentation
Exhibit: Executive Summary - Chart on Incremental Growth
Exhibit: Executive Summary - Data Table on Incremental Growth
Exhibit: Executive Summary - Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

Market Dynamics
Exhibit: Impact analysis of DROC, 2021
Drivers
Opportunities
Restraints
Challenges
SWOT Analysis

KEY MARKET INSIGHTS

Technology Analysis
(Exhibit: Data Table: Name of technology and details)
Pricing Analysis
(Exhibit: Data Table: Name of technology and pricing details)
Supply Chain Analysis
(Exhibit: Detailed Supply Chain Presentation)
Value Chain Analysis
(Exhibit: Detailed Value Chain Presentation)
Ecosystem Of the Market
Exhibit: Parent Market Ecosystem Market Analysis
Exhibit: Market Characteristics of Parent Market
IP Analysis
(Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
Trade Analysis
(Exhibit: Data Table: Import and Export data details)
Startup Analysis
(Exhibit: Data Table: Emerging startups details)
Raw Material Analysis
(Exhibit: Data Table: Mapping of key raw materials)
Innovation Matrix
(Exhibit: Positioning Matrix: Mapping of new and existing technologies)
Pipeline product Analysis
(Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
Macroeconomic Indicators

COVID IMPACT

Introduction
Impact On Economy-scenario Assessment
Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
Revised Market Size
Exhibit: Data Table on Global Cloud Advertising Market size and forecast 2021-2027 ($ million)
Impact Of COVID On Key Segments
Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
COVID Strategies By Company
Exhibit: Analysis on key strategies adopted by companies