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市場調查報告書
商品編碼
1159292

雲端廣告的全球市場(2022年～2028年)

Cloud Advertising Market 2022-2028
出版日期: | 出版商: Orion Market Research | 英文 130 Pages | 商品交期: 2-3個工作天內

價格

全球雲端廣告的市場規模在預測期間內預計將以18.7％大幅年複合成長率成長。推動市場成長的主要因素有提供雲端廣告的廣泛工具和服務，線上用戶數的增加等。

本報告提供全球雲端廣告市場調查，提供市場概要，市場趨勢的分析，各用途·各部署模式·各業界·各地區的分析，競爭情形，再加上主要企業的簡介等全面性資訊。

目錄

第1章 報告概要

第2章 市場概要與見解

  • 調查範圍
  • 分析師的見解與目前市場趨勢

第3章 競爭情形

  • 主要企業分析
    • 概要
    • 財務分析
    • SWOT分析
    • 最近的開發
  • 主要策略分析
  • COVID-19對主要企業的影響

第4章 市場區隔

  • 全球雲端廣告市場:各用途
    • 宣傳活動管理
    • 客戶管理
    • 體驗管理
    • 分析·洞察
    • 即時參與度
  • 全球雲端廣告市場:各部署模式
    • 公共雲端
    • 私有雲端
    • 混合雲端
  • 全球雲端廣告市場:各業界
    • 零售·消費品
    • 媒體·娛樂
    • 旅遊、飯店
    • BFSI
    • 電訊
    • 製造
    • 教育
    • 其他

第5章 地區分析

  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 義大利
    • 西班牙
    • 法國
    • 其他的歐洲
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 其他的亞太地區
  • 其他地區

第6章 企業簡介

  • Acquia, Inc.
  • Adobe Inc.
  • Demandbase, Inc.
  • Experian Credit Information Co. of India Pvt. Ltd.
  • Google LLC
  • HubSpot
  • IBM Corp.
  • Imagine Communications Corp.
  • InMobi
  • Kubient, Inc.
  • Marin Software
  • MediaMath
  • Oracle
  • Pegasystems Inc.
  • Sailthru, Inc.
  • Salesforce Inc.
  • SAP
  • Sitecore
  • The Nielsen Company(US), LLC
Product Code: OMR2026414

Global Cloud Advertising Market Size, Share & Trends Analysis Report by Application (Campaign Management, Customer Management, Experience Management, Analytics and Insights, and Real-Time Engagement), by Deployment Mode (Public Cloud, Private Cloud, and Hybrid Cloud), and by Verticals (Retail & Consumer Goods, Media & Entertainment, Travel & Hospitality, BFSI, Telecommunications, Manufacturing, Education, and Others) Forecast (2022-2028)

The global cloud advertising market is anticipated to grow at a substantial CAGR of 18.7% during the forecast period. The major factor that drives the global cloud advertising market is the increasing number of smartphone users, high internet penetration, and rising usage of digital media is expected to expand the number of online users across the globe. Furthermore, the cloud advertisement offers a wide range of tools and services related to various segments like business-to-consumer and business-to-business which is expected to boost the global cloud advertising market. For instance, in November 2019, Octane11 launched its full-stack digital marketing platform focused exclusively on the needs of Business-to-Business marketers.

The global cloud advertising market is segmented based on the application, deployment mode, and verticals. Based on the application, the market is segmented into campaign management, customer management, experience management, analytics and insights, and real-time engagement. Based on the deployment mode, the market is sub-segmented into the private cloud, public cloud, and hybrid cloud. Based on the verticals, the market is sub-segmented into retail & consumer goods, media & entertainment, travel & hospitality, BFSI, telecommunications, manufacturing, education, and others. Among these, the private cloud is anticipated to grow during the forecast period as several key players are entering into a partnership which is expected to create lucrative growth opportunities for the market. For instance, in June 2021, Google Workspace, and Adobe Inc. partnered to assist utilizers in the search for creative cloud assets and attach public links to synced files, libraries, and mobile device creations without leaving Gmail.

Geographically the global cloud advertising market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The Asia-Pacific region is anticipated to grow considerably over the forecast period, owing to the rising demand for cloud-based marketing solutions from several SMEs present across the region. Cloud-based marketing solutions assist in accelerating marketing activities, developing marketing content, tracking, and reporting marketing campaigns. Vendors are looking toward the Asia-Pacific as a high-growth area for delivering cloud marketing technologies that have driven the global cloud advertising market. For instance, in June 2020, Cavai the leading conversational advertising platform announced its launch into the Asia-Pacific with a new office opening in Singapore.

The major companies serving the global cloud advertising market include Acquia, Inc., Adobe Inc., Demandbase, Inc., Experian Credit Information Co. of India Pvt. Ltd., Google LLC, HubSpot and others. . The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2021, Salesforce introduced new AI-powered innovations for Marketing Cloud that assist companies to humanize every interaction; make trusted, first-party data the foundation of their digital strategy; and optimize marketing impact with unified analytics.

Research Methodology

The market study of the global cloud advertising market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include:

  • Financial reports of companies involved in the market.
  • Whitepapers, research papers, and news blogs.
  • Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Global Cloud Advertising Market Research and Analysis by Application.

2. Global Cloud Advertising Market Research and Analysis by Deployment Mode.

3. Global Cloud Advertising Market Research and Analysis by Verticals.

The Report Covers:

  • Comprehensive Research Methodology of the global cloud advertising market.
  • This report also includes a detailed and extensive market overview with key analyst insights.
  • An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
  • Analysis of regional regulations and other government policies impacting the global cloud advertising market.
  • Insights about market determinants that are stimulating the global cloud advertising market.
  • Detailed and extensive market segments with the regional distribution of forecasted revenues.
  • Extensive profiles and recent developments of market players.

Table of Contents

1. Report Summary

  • Current Industry Analysis and Growth Potential Outlook
  • Impact of COVID-19 on the Global Cloud Advertising Market
  • Recovery Scenario of Global Cloud Advertising Market
  • 1.1. Research Methods and Tools
  • 1.2. Market Breakdown
    • 1.2.1. By Segments
    • 1.2.2. BY Region

2. Market Overview and Insights

  • 2.1. Scope of the Report
  • 2.2. Analyst Insight & Current Market Trends
    • 2.2.1. Key Findings
    • 2.2.2. Recommendations
    • 2.2.3. Conclusion

3. Competitive Landscape

  • 3.1. Key Company Analysis
    • 3.1.1. Overview
    • 3.1.2. Financial Analysis
    • 3.1.3. SWOT Analysis
    • 3.1.4. Recent Developments
  • 3.2. Key Strategy Analysis
  • 3.3. Impact of Covid-19 on Key Players

4. Market Segmentation

  • 4.1. Global Cloud Advertising Market by Application
    • 4.1.1. Campaign Management
    • 4.1.2. Customer Management
    • 4.1.3. Experience Management
    • 4.1.4. Analytics and Insights
    • 4.1.5. Real-Time Engagement
  • 4.2. Global Cloud Advertising Market by Deployment Mode
    • 4.2.1. Public Cloud
    • 4.2.2. Private Cloud
    • 4.2.3. Hybrid Cloud
  • 4.3. Global Cloud Advertising Market by Verticals
    • 4.3.1. Retail & Consumer Goods
    • 4.3.2. Media & Entertainment
    • 4.3.3. Travel & Hospitality
    • 4.3.4. BFSI
    • 4.3.5. Telecommunications
    • 4.3.6. Manufacturing
    • 4.3.7. Education
    • 4.3.8. Others

5. Regional Analysis

  • 5.1. North America
    • 5.1.1. United States
    • 5.1.2. Canada
  • 5.2. Europe
    • 5.2.1. UK
    • 5.2.2. Germany
    • 5.2.3. Italy
    • 5.2.4. Spain
    • 5.2.5. France
    • 5.2.6. Rest of Europe
  • 5.3. Asia-Pacific
    • 5.3.1. China
    • 5.3.2. India
    • 5.3.3. Japan
    • 5.3.4. South Korea
    • 5.3.5. Rest of Asia-Pacific
  • 5.4. Rest of the World

6. Company Profiles

  • 6.1. Acquia, Inc.
  • 6.2. Adobe Inc.
  • 6.3. Demandbase, Inc.
  • 6.4. Experian Credit Information Co. of India Pvt. Ltd.
  • 6.5. Google LLC
  • 6.6. HubSpot
  • 6.7. IBM Corp.
  • 6.8. Imagine Communications Corp.
  • 6.9. InMobi
  • 6.10. Kubient, Inc.
  • 6.11. Marin Software
  • 6.12. MediaMath
  • 6.13. Oracle
  • 6.14. Pegasystems Inc.
  • 6.15. Sailthru, Inc.
  • 6.16. Salesforce Inc.
  • 6.17. SAP
  • 6.18. Sitecore
  • 6.19. The Nielsen Company (US), LLC

LIST OF TABLES

  • 1. GLOBAL CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
  • 2. GLOBAL CLOUD ADVERTISING FOR CAMPAIGN MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 3. GLOBAL CLOUD ADVERTISING FOR CUSTOMER MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 4. GLOBAL CLOUD ADVERTISING FOR EXPERIENCE MANAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 5. GLOBAL CLOUD ADVERTISING FOR ANALYTICS AND INSIGHTS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 6. GLOBAL CLOUD ADVERTISING FOR REAL-TIME ENGAGEMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 7. GLOBAL CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2021-2028 ($ MILLION)
  • 8. GLOBAL PUBIC CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 9. GLOBAL PRIVATE CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 10. GLOBAL HYBRID CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 11. GLOBAL CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY VERTICALS, 2021-2028 ($ MILLION)
  • 12. GLOBAL CLOUD ADVERTISING IN RETAIL & CONSUMER GOODS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 13. GLOBAL CLOUD ADVERTISING IN MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 14. GLOBAL CLOUD ADVERTISING IN TRAVEL & HOSPITALITY MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 15. GLOBAL CLOUD ADVERTISING IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 16. GLOBAL CLOUD ADVERTISING IN TELECOMMUNICATIONS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 17. GLOBAL CLOUD ADVERTISING IN MANUFACTURING MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 18. GLOBAL CLOUD ADVERTISING IN EDUCATION MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 19. GLOBAL CLOUD ADVERTISING IN OTHERS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)
  • 20. GLOBAL CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)
  • 21. NORTH AMERICAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
  • 22. NORTH AMERICAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
  • 23. NORTH AMERICAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2021-2028 ($ MILLION)
  • 24. NORTH AMERICAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY VERTICALS, 2021-2028 ($ MILLION)
  • 25. EUROPEAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
  • 26. EUROPEAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
  • 27. EUROPEAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2021-2028 ($ MILLION)
  • 28. EUROPEAN CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY VERTICALS, 2021-2028 ($ MILLION)
  • 29. ASIA-PACIFIC CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
  • 30. ASIA-PACIFIC CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
  • 31. ASIA-PACIFIC CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2021-2028 ($ MILLION)
  • 32. ASIA-PACIFIC CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY VERTICALS, 2021-2028 ($ MILLION)
  • 33. REST OF THE WORLD CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)
  • 34. REST OF THE WORLD CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)
  • 35. REST OF THE WORLD CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY DEPLOYMENT MODE, 2021-2028 ($ MILLION)
  • 36. REST OF THE WORLD CLOUD ADVERTISING MARKET RESEARCH AND ANALYSIS BY VERTICALS, 2021-2028 ($ MILLION)

LIST OF FIGURES

  • 1. IMPACT OF COVID-19 ON GLOBAL CLOUD ADVERTISING MARKET, 2021-2028 ($ MILLION)
  • 2. IMPACT OF COVID-19 ON GLOBAL CLOUD ADVERTISING MARKET BY SEGMENT, 2021-2028 ($ MILLION)
  • 3. RECOVERY OF GLOBAL CLOUD ADVERTISING MARKET, 2022-2028 (%)
  • 4. GLOBAL CLOUD ADVERTISING MARKET SHARE BY APPLICATION, 2021 VS 2028 (%)
  • 5. GLOBAL CLOUD ADVERTISING FOR CAMPAIGN MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 6. GLOBAL CLOUD ADVERTISING FOR CUSTOMER MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 7. GLOBAL CLOUD ADVERTISING FOR EXPERIENCE MANAGEMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 8. GLOBAL CLOUD ADVERTISING FOR ANALYTICS AND INSIGHTS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 9. GLOBAL REAL-TIME ENGAGEMENT CLOUD ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 10. GLOBAL CLOUD ADVERTISING MARKET SHARE BY DEPLOYMENT MODE, 2021 VS 2028 (%)
  • 11. GLOBAL PUBLIC CLOUD ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 12. GLOBAL PRIVATE CLOUD ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 13. GLOBAL HYBRID CLOUD ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 14. GLOBAL CLOUD ADVERTISING MARKET SHARE BY VERTICALS, 2021 VS 2028 (%)
  • 15. GLOBAL CLOUD ADVERTISING IN RETAIL & CONSUMER GOODS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 16. GLOBAL CLOUD ADVERTISING IN MEDIA & ENTERTAINMENT MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 17. GLOBAL CLOUD ADVERTISING IN TRAVEL & HOSPITALITY MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 18. GLOBAL CLOUD ADVERTISING IN BFSI MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 19. GLOBAL CLOUD ADVERTISING IN TELECMMUNICATIONS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 20. GLOBAL CLOUD ADVERTISING IN MANUFACTURING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 21. GLOBAL CLOUD ADVERTISING IN EDUCATION MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 22. GLOBAL CLOUD ADVERTISING IN OTHERS MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 23. GLOBAL CLOUD ADVERTISING MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)
  • 24. US CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 25. CANADA CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 26. UK CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 27. FRANCE CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 28. GERMANY CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 29. ITALY CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 30. SPAIN CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 31. REST OF EUROPE CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 32. INDIA CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 33. CHINA CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 34. JAPAN CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 35. SOUTH KOREA CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 36. REST OF ASIA-PACIFIC CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)
  • 37. REST OF THE WORLD CLOUD ADVERTISING MARKET SIZE, 2021-2028 ($ MILLION)