Product Code: PMRREP4711
Online Advertising Market - Report Scope
Persistence Market Research recently published a new report on the online advertising market. The report provides a detailed valuation on key market dynamics, such as the drivers, trends, opportunities, and restraints, along with detailed information about the market structure. This research report presents exclusive facts and figures about how the online advertising market will grow from 2023 to 2033.
Key indicators of market background, such as value chain analysis and supply chain, compounded annual growth rate (CAGR), and year-on-year (Y-o-Y) growth of the market are explained in Persistence Market Research's study in a comprehensive manner. This information can help readers understand the quantitative development projections of the online advertising market over the forecast period.
The study is relevant for stakeholders in the online advertising market, as well as manufacturers, distributors, suppliers, and investors, as it can help them understand applicable strategies to grow in the market. Stakeholders, investors, industry experts, researchers, and journalists, as well as business researchers in market can leverage the information and statistics presented in this research report.
The report includes facts & figures related to the micro as well as macro-economic factors that are impacting the growth of the online advertising market. The study also offers actionable insights based on future trends in the market. Furthermore, domestic players and new entrants in the market can also use the information presented in this report to make business decisions and gain momentum in the market.
Key Segments of Market
Persistence Market Research's study on the online advertising market is divided into four significant segments: Ad format, platform, vertical, and region. This report offers comprehensive data and information about the important market dynamics and growth parameters related to these categories.
Ad Format
Social Media Advertising
Search Engine Advertising (including PPC)
Email Marketing
Display Advertising
Native Advertising
Others
Platform
Mobile Advertising
Web/Desktop Advertising
Vertical
Automotive
Healthcare & Medical
Retail & CPG
Education
Media & Entertainment
BFSI
Travel & Hospitality
Telecom
Others
Region
North America
Latin America
Europe
East Asia
South Asia & Pacific
Middle East & Africa
Key Questions Answered in Report:
Which region is anticipated to hold a prominent market share over the forecast period?
What will be the key driving factors propelling the demand for online advertising across the world during the forecast period?
How current trends will impact the online advertising market?
Who are significant market participants in the market?
What are the crucial strategies of prominent players in the online advertising market to upscale their positions in this landscape?
Research Methodology
In Persistence Market Research's research report, exclusive research methodology is utilized to conduct comprehensive research on the development of the online advertising market, and reach conclusions on the future growth factors of the market. In this research methodology, secondary and primary research is utilized by analysts to ensure the precision and reliability of the conclusions.
Secondary resources are referred by analysts during the evaluation of the online advertising market study, which comprises of facts and figures from white papers, trade journals, and external and internal databases. Analysts have thoroughly interviewed several industry experts, such as sales supervisors, sales operation managers, product portfolio managers, senior managers, market intelligence managers, marketing/product managers, engineering managers, and production managers to provide insightful information.
Comprehensive information acquired from primary and secondary resources is validated by companies operating in the online advertising market, to make Persistence Market Research's projections on the growth prospects of the market more accurate and reliable.
Table of Contents
1. Executive Summary
- 1.1. Global Market Outlook
- 1.2. Demand Side Trends
- 1.3. Supply Side Trends
- 1.4. Analysis and Recommendations
2. Market Overview
- 2.1. Market Coverage / Taxonomy
- 2.2. Market Definition / Scope / Limitations
3. Key Market Trends
- 3.1. Key Trends Impacting the Market
- 3.2. Product Innovation / Development Trends
4. Pricing Analysis
- 4.1. Pricing Analysis, By Online Advertising
- 4.1.1. Subscription Pricing Model
- 4.1.2. Perpetual Licensing
- 4.2. Average Pricing Analysis Benchmark
5. Global Online Advertising Market Demand (Value in US$ Mn) Analysis 2018-2022 and Forecast, 2023-2033
- 5.1. Historical Market Value (US$ Mn) Analysis, 2018-2022
- 5.2. Current and Future Market Value (US$ Mn) Projections, 2023-2033
- 5.2.1. Y-o-Y Growth Trend Analysis
- 5.2.2. Absolute $ Opportunity Analysis
6. Market Background
- 6.1. Macro-Economic Factors
- 6.2. Forecast Factors - Relevance & Impact
- 6.3. Value Chain
- 6.4. COVID-19 Crisis - Impact Assessment
- 6.4.1. Current Statistics
- 6.4.2. Short-Mid-Long Term Outlook
- 6.4.3. Likely Rebound
- 6.5. Market Dynamics
- 6.5.1. Drivers
- 6.5.2. Restraints
- 6.5.3. Opportunities
7. Global Online Advertising Market Analysis 2018-2022 and Forecast 2023-2033, By Ad Format
- 7.1. Introduction / Key Findings
- 7.2. Historical Market Size (US$ Mn) Analysis By Ad Format, 2018 - 2022
- 7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Ad Format, 2023 - 2033
- 7.3.1. Social Media Advertising
- 7.3.2. Search Engine Advertising (including PPC)
- 7.3.3. Email Marketing
- 7.3.4. Display Advertising
- 7.3.5. Native Advertising
- 7.3.6. Others
- 7.4. Market Attractiveness Analysis By Ad Format
8. Global Online Advertising Market Analysis 2018-2022 and Forecast 2023-2033, By Platform
- 8.1. Introduction / Key Findings
- 8.2. Historical Market Size (US$ Mn) Analysis by Power Device, 2018 - 2022
- 8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Power Device, 2023 - 2033
- 8.3.1. Mobile Advertising
- 8.3.2. Web/Desktop Advertising
- 8.4. Market Attractiveness Analysis by Power Device
9. Global Online Advertising Market Analysis 2018-2022 and Forecast 2023-2033, By Vertical
- 9.1. Introduction / Key Findings
- 9.2. Historical Market Size (US$ Mn) Analysis By Vertical, 2018 - 2022
- 9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical, 2023 - 2033
- 9.3.1. Automotive
- 9.3.2. Healthcare & Medical
- 9.3.3. Retail & CPG
- 9.3.4. Education
- 9.3.5. Media & Entertainment
- 9.3.6. BFSI
- 9.3.7. Travel & Hospitality
- 9.3.8. Telecom
- 9.3.9. Others
- 9.4. Market Attractiveness Analysis By Vertical
10. Global Online Advertising Market Analysis 2018-2022 and Forecast 2023-2033, By Region
- 10.1. Introduction / Key Findings
- 10.2. Historical Market Size (US$ Mn) Analysis by Region, 2018 - 2022
- 10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast by Region, 2023 - 2033
- 10.3.1. North America
- 10.3.2. Latin America
- 10.3.3. Europe
- 10.3.4. East Asia
- 10.3.5. South Asia Pacific
- 10.3.6. Middle East and Africa
- 10.4. Market Attractiveness Analysis by Region
11. North America Online Advertising Market Analysis 2018-2022 and Forecast 2023-2033
- 11.1. Introduction
- 11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2018 - 2022
- 11.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2023 - 2033
- 11.3.1. By Ad Format
- 11.3.2. By Platform
- 11.3.3. By Vertical
- 11.3.4. By Country
- 11.3.4.1. U.S.
- 11.3.4.2. Canada
- 11.4. Market Attractiveness Analysis
- 11.4.1. By Ad Format
- 11.4.2. By Platform
- 11.4.3. By Vertical
- 11.4.4. By Country
- 11.5. Market Trends
- 11.6. Key Market Participants - Intensity Mapping
12. Latin America Online Advertising Market Analysis 2018-2022 and Forecast 2023-2033
- 12.1. Introduction
- 12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2018 - 2022
- 12.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2023 - 2033
- 12.3.1. By Ad Format
- 12.3.2. By Platform
- 12.3.3. By Vertical
- 12.3.4. By Country
- 12.3.4.1. Brazil
- 12.3.4.2. Mexico
- 12.3.4.3. Rest of Latin America
- 12.4. Market Attractiveness Analysis
- 12.4.1. By Ad Format
- 12.4.2. By Platform
- 12.4.3. By Vertical
- 12.4.4. By Country
13. Europe Online Advertising Market Analysis 2018-2022 and Forecast 2023-2033
- 13.1. Introduction
- 13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2018 - 2022
- 13.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2023 - 2033
- 13.3.1. By Ad Format
- 13.3.2. By Platform
- 13.3.3. By Vertical
- 13.3.4. By Country
- 13.3.4.1. Germany
- 13.3.4.2. Italy
- 13.3.4.3. France
- 13.3.4.4. U.K.
- 13.3.4.5. Spain
- 13.3.4.6. BENELUX
- 13.3.4.7. Russia
- 13.3.4.8. Rest of Europe
- 13.4. Market Attractiveness Analysis
- 13.4.1. By Ad Format
- 13.4.2. By Platform
- 13.4.3. By Vertical
- 13.4.4. By Country
14. South Asia & Pacific Online Advertising Market Analysis 2018-2022 and Forecast 2023-2033
- 14.1. Introduction
- 14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2018 - 2022
- 14.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2023 - 2033
- 14.3.1. By Ad Format
- 14.3.2. By Platform
- 14.3.3. By Vertical
- 14.3.4. By Country
- 14.3.4.1. India
- 14.3.4.2. Indonesia
- 14.3.4.3. Malaysia
- 14.3.4.4. Singapore
- 14.3.4.5. Australia & New Zealand
- 14.3.4.6. Rest of South Asia and Pacific
- 14.4. Market Attractiveness Analysis
- 14.4.1. By Ad Format
- 14.4.2. By Platform
- 14.4.3. By Vertical
- 14.4.4. By Country
15. East Asia Online Advertising Market Analysis 2018-2022 and Forecast 2023-2033
- 15.1. Introduction
- 15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2018 - 2022
- 15.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2023 - 2033
- 15.3.1. By Ad Format
- 15.3.2. By Platform
- 15.3.3. By Vertical
- 15.3.4. By Country
- 15.3.4.1. China
- 15.3.4.2. Japan
- 15.3.4.3. South Korea
- 15.4. Market Attractiveness Analysis
- 15.4.1. By Ad Format
- 15.4.2. By Platform
- 15.4.3. By Vertical
- 15.4.4. By Country
16. Middle East and Africa Online Advertising Market Analysis 2018-2022 and Forecast 2023-2033
- 16.1. Introduction
- 16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2018 - 2022
- 16.3. Current and Future Market Size (US$ Mn) Forecast By Market Taxonomy, 2023 - 2033
- 16.3.1. By Ad Format
- 16.3.2. By Platform
- 16.3.3. By Vertical
- 16.3.4. By Country
- 16.3.4.1. GCC Countries
- 16.3.4.2. Turkey
- 16.3.4.3. South Africa
- 16.3.4.4. Rest of Middle East and Africa
- 16.4. Market Attractiveness Analysis
- 16.4.1. By Ad Format
- 16.4.2. By Platform
- 16.4.3. By Vertical
- 16.4.4. By Country
17. Key Countries Analysis- Online Advertising Market
- 17.1. U.S. Online Advertising Market Analysis
- 17.1.1. By Ad Format
- 17.1.2. By Platform
- 17.1.3. By Vertical
- 17.2. Canada Online Advertising Market Analysis
- 17.2.1. By Ad Format
- 17.2.2. By Platform
- 17.2.3. By Vertical
- 17.3. Mexico Online Advertising Market Analysis
- 17.3.1. By Ad Format
- 17.3.2. By Platform
- 17.3.3. By Vertical
- 17.4. Brazil Online Advertising Market Analysis
- 17.4.1. By Ad Format
- 17.4.2. By Platform
- 17.4.3. By Vertical
- 17.5. Germany Online Advertising Market Analysis
- 17.5.1. By Ad Format
- 17.5.2. By Platform
- 17.5.3. By Vertical
- 17.6. Italy Online Advertising Market Analysis
- 17.6.1. By Ad Format
- 17.6.2. By Platform
- 17.6.3. By Vertical
- 17.7. France Online Advertising Market Analysis
- 17.7.1. By Ad Format
- 17.7.2. By Platform
- 17.7.3. By Vertical
- 17.8. U.K. Online Advertising Market Analysis
- 17.8.1. By Ad Format
- 17.8.2. By Platform
- 17.8.3. By Vertical
- 17.9. Spain Online Advertising Market Analysis
- 17.9.1. By Ad Format
- 17.9.2. By Platform
- 17.9.3. By Vertical
- 17.10. BENELUX Online Advertising Market Analysis
- 17.10.1. By Ad Format
- 17.10.2. By Platform
- 17.10.3. By Vertical
- 17.11. Russia Online Advertising Market Analysis
- 17.11.1. By Ad Format
- 17.11.2. By Platform
- 17.11.3. By Vertical
- 17.12. Rest of Europe Online Advertising Market Analysis
- 17.12.1. By Ad Format
- 17.12.2. By Platform
- 17.12.3. By Vertical
- 17.13. China Online Advertising Market Analysis
- 17.13.1. By Ad Format
- 17.13.2. By Platform
- 17.13.3. By Vertical
- 17.14. Japan Online Advertising Market Analysis
- 17.14.1. By Ad Format
- 17.14.2. By Platform
- 17.14.3. By Vertical
- 17.15. South Korea Online Advertising Market Analysis
- 17.15.1. By Ad Format
- 17.15.2. By Platform
- 17.15.3. By Vertical
- 17.16. India Online Advertising Market Analysis
- 17.16.1. By Ad Format
- 17.16.2. By Platform
- 17.16.3. By Vertical
- 17.17. Malaysia Online Advertising Market Analysis
- 17.17.1. By Ad Format
- 17.17.2. By Platform
- 17.17.3. By Vertical
- 17.18. Indonesia Online Advertising Market Analysis
- 17.18.1. By Ad Format
- 17.18.2. By Platform
- 17.18.3. By Vertical
- 17.19. Singapore Online Advertising Market Analysis
- 17.19.1. By Ad Format
- 17.19.2. By Platform
- 17.19.3. By Vertical
- 17.20. Australia and New Zealand Online Advertising Market Analysis
- 17.20.1. By Ad Format
- 17.20.2. By Platform
- 17.20.3. By Vertical
- 17.21. GCC Countries Online Advertising Market Analysis
- 17.21.1. By Ad Format
- 17.21.2. By Platform
- 17.21.3. By Vertical
- 17.22. Turkey Online Advertising Market Analysis
- 17.22.1. By Ad Format
- 17.22.2. By Platform
- 17.22.3. By Vertical
- 17.23. South Africa Online Advertising Market Analysis
- 17.23.1. By Ad Format
- 17.23.2. By Platform
- 17.23.3. By Vertical
- 17.24. Rest of Middle East and Africa Online Advertising Market Analysis
- 17.24.1. By Ad Format
- 17.24.2. By Platform
- 17.24.3. By Vertical
18. Market Structure Analysis
- 18.1. Market Analysis by Tier of Companies
- 18.2. Market Share Analysis of Top Players
- 18.3. Market Presence Analysis
19. Competition Analysis
- 19.1. Competition Dashboard
- 19.2. Competition Benchmarking
- 19.3. Competition Deep Dive
- 19.3.1. Amazon.
- 19.3.1.1. Business Overview
- 19.3.1.2. Solution Portfolio
- 19.3.1.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.1.4. Key Strategy & Developments
- 19.3.2. AOI Pro. Inc.
- 19.3.2.1. Business Overview
- 19.3.2.2. Solution Portfolio
- 19.3.2.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.2.4. Key Strategy & Developments
- 19.3.3. Baidu, Inc.
- 19.3.3.1. Business Overview
- 19.3.3.2. Solution Portfolio
- 19.3.3.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.3.4. Key Strategy & Developments
- 19.3.4. Facebook, Inc.
- 19.3.4.1. Business Overview
- 19.3.4.2. Solution Portfolio
- 19.3.4.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.4.4. Key Strategy & Developments
- 19.3.5. Google LLC
- 19.3.5.1. Business Overview
- 19.3.5.2. Solution Portfolio
- 19.3.5.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.5.4. Key Strategy & Developments
- 19.3.6. LinkedIn Corporation
- 19.3.6.1. Business Overview
- 19.3.6.2. Solution Portfolio
- 19.3.6.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.6.4. Key Strategy & Developments
- 19.3.7. Microsoft Corporation
- 19.3.7.1. Business Overview
- 19.3.7.2. Solution Portfolio
- 19.3.7.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.7.4. Key Strategy & Developments
- 19.3.8. Twitter
- 19.3.8.1. Business Overview
- 19.3.8.2. Solution Portfolio
- 19.3.8.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.8.4. Key Strategy & Developments
- 19.3.9. Adobe Inc
- 19.3.9.1. Business Overview
- 19.3.9.2. Solution Portfolio
- 19.3.9.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.9.4. Key Strategy & Developments
- 19.3.10. Verizon Media
- 19.3.10.1. Business Overview
- 19.3.10.2. Solution Portfolio
- 19.3.10.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.10.4. Key Strategy & Developments
- 19.3.11. IAB Europe
- 19.3.11.1. Business Overview
- 19.3.11.2. Solution Portfolio
- 19.3.11.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.11.4. Key Strategy & Developments
- 19.3.12. Criteo
- 19.3.12.1. Business Overview
- 19.3.12.2. Solution Portfolio
- 19.3.12.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.12.4. Key Strategy & Developments
- 19.3.13. Novicom Marketing Group
- 19.3.13.1. Business Overview
- 19.3.13.2. Solution Portfolio
- 19.3.13.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.13.4. Key Strategy & Developments
- 19.3.14. Info Cubic Japan
- 19.3.14.1. Business Overview
- 19.3.14.2. Solution Portfolio
- 19.3.14.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.14.4. Key Strategy & Developments
- 19.3.15. Gaie Inc.
- 19.3.15.1. Business Overview
- 19.3.15.2. Solution Portfolio
- 19.3.15.3. Profitability by Market Segments (Business Segments/Region)
- 19.3.15.4. Key Strategy & Developments
20. Assumptions and Acronyms Used
21. Research Methodology