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市場調查報告書
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1301074

在線廣告市場規模、份額和趨勢分析報告：2023-2030 年按類型、產品、定價模型、最終用途、地區、細分市場劃分的趨勢

Online Advertising Market Size, Share & Trends Analysis Report By Type (Native Advertising, Video Advertising), By Product, By Pricing Model, By End-user, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10個工作天內

價格

在線廣告市場的增長和趨勢

GrandView Research, Inc. 的最新分析顯示，到 2030 年，全球在線廣告市場規模將達到 7,473.8 億美元，預測期內復合年增長率為 15.7%。

增長的主要驅動力之一是互聯網使用的擴大。 全球互聯網普及率穩步提高，讓更多的人接入互聯網。 不斷增長的用戶群為在線廣告提供了更多的受眾，從而為企業提供了更多接觸潛在客戶的機會。

移動廣告在在線廣告行業的增長中也發揮著重要作用。 智能手機和移動設備的普及刺激了對移動廣告的需求。 移動設備創造了新的廣告機會，並成為許多人訪問互聯網的主要方式。 廣告商正在使用移動廣告來接觸移動中的消費者，並根據他們的位置和偏好傳遞有針對性的信息。

程序化廣告的興起也促進了在線廣告市場的增長。 程序化廣告通過自動化廣告庫存的購買和銷售，使流程更加高效且更具成本效益。 廣告商將能夠更精確地定位廣告活動並啟用實時出價，確保他們的廣告在正確的時間到達最相關的受眾。

社交媒體平台已成為有效的廣告渠道，進一步推動了在線廣告行業的增長。 Facebook、Instagram、Twitter 和 LinkedIn 等平台提供高級定位選項，使企業能夠覆蓋特定的人口統計數據和興趣。 廣告商可以創建高度個性化的廣告活動，並以更直接和互動的方式與目標受眾互動。

社交媒體平台已成為有效的廣告渠道，進一步推動了市場的增長。 Facebook、Instagram、Twitter 和 LinkedIn 等平台提供高級定位選項，使企業能夠覆蓋特定的人口統計數據和興趣。 廣告商可以創建高度個性化的廣告活動，並以更直接和互動的方式與目標受眾互動。

在線視頻消費的日益普及也促進了在線廣告行業的增長。 YouTube和流媒體服務等平台已成為視頻廣告的重要廣告渠道。 視頻廣告為用戶提供引人入勝的沉浸式體驗，使廣告商能夠吸引用戶的注意力並有效地傳達他們的信息。

COVID-19 疫情對在線廣告市場產生了重大影響。 最初，由於不確定性和預算限制，許多公司削減了廣告支出。 但隨著人們在網上花費的時間越來越多，廣告預算已從傳統渠道轉移到數字平台。 隨著廣告商尋求優化其廣告活動並覆蓋目標受眾，程序化廣告日益受到關注。 電子商務行業蓬勃發展，導致競爭加劇和廣告支出增加。

視頻流媒體和遊戲也激增，促使廣告商投資 YouTube 和 Twitch 等平台。 廣告商改變了他們的信息傳遞方式，強調同理心和安全性，以反映不斷變化的消費者情緒。 隨著消費者轉向支持本地企業，本地廣告變得更加重要。 消費者行為的破壞使得衡量和歸因變得困難。 隨著經濟復甦和數字化轉型的進展，市場預計將復蘇，儘管不同行業和地區之間存在差異。

在線廣告市場報告要點

  • 預計到 2030 年，原生廣告領域將佔據最大的收入份額，預測期內復合年增長率為 15.7%。 增長的主要驅動力之一是有效吸引用戶的能力。 通過與周圍的內容融合，原生廣告的侵入性較小，並且更有可能吸引用戶的注意力。
  • 2023 年 5 月，Google 宣布推出革命性的人工智能 (AI) 廣告解決方案。 這一發展標誌著谷歌致力於通過利用人工智能技術的力量來提高廣告能力。 借助其新發布的生成式人工智能廣告工具，谷歌旨在為企業提供創新的解決方案，以創建引人注目且有效的廣告。
  • 移動平台行業多年來取得了顯著增長，並將繼續快速擴張。 這一增長的主要驅動力之一是智能手機在全球範圍內的日益普及。 隨著智能手機的價格越來越便宜，越來越多的人使用移動設備訪問互聯網。 消費者行為的這些變化為廣告商通過移動廣告吸引大量活躍受眾創造了巨大的機會。
  • 相當長一段時間以來，每百萬次成本 (CPM) 定價模式一直是在線廣告行業的重要定價結構。 CPM 代表每 1,000 次廣告展示的費用，廣告商根據其廣告向用戶展示的次數付費。 廣告行業中已經出現了CPC（每次點擊費用）和CPA（每次操作費用）等其他定價模式，但CPM仍然發揮著重要作用。

內容

第一章調查方法及範圍

  • 市場細分和範圍
  • 市場定義
  • 信息獲取
    • 信息分析
    • 市場形成和數據可視化
    • 驗證和發布數據
  • 調查範圍和假設
    • 數據源列表

第 2 章執行摘要

  • 市場概覽
  • 市場概況
  • 片段快照
  • 競爭格局快照

第 3 章市場變量、趨勢和範圍展望

  • 市場體系展望
  • 在線廣告市場 - 價值鏈分析
  • 在線廣告市場動態
    • 市場驅動因素分析
    • 市場製約因素分析
    • 市場機會分析
  • 在線廣告市場 - 波特五力分析
    • 供應商的力量
    • 買家的議價能力
    • 威脅更換
    • 新進入者的威脅
    • 競爭公司之間存在敵對關係
  • 在線廣告市場 - PESTLE 分析
    • 政治局勢
    • 經濟形勢
    • 社會狀況
    • 技術
    • 法律狀況
    • 環境狀況
  • COVID-19 感染的影響分析

第四章網絡廣告市場類型展望

  • 2022 年和 2030 年在線廣告市場，按類型和市場份額分析
  • 原生廣告
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • 視頻廣告
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • 展示廣告
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • 全屏插頁式
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • 其他
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年

第五章網絡廣告市場平台展望

  • 2022 年和 2030 年在線廣告市場（按平台分析和市場份額）
  • 手機
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • 筆記本電腦、台式機、平板電腦
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • 其他
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年

第六章：在線廣告市場定價模型的前景

  • 2022 年和 2030 年在線廣告市場（按定價模型分析和市場份額）
  • 固定價格模式
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • 每千次展示費用定價模式
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • 每次點擊費用定價模式
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年

第 7 章在線廣告市場的最終用戶展望

  • 2022 年和 2030 年在線廣告市場（按最終用戶分析和市場份額）
  • 媒體和娛樂
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • BFSI
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • 教育
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • 零售和消費品
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • IT 與電信
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • 醫療保健
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年
  • 其他
    • 2017-2030 年市場預測
    • 按地區劃分，2017-2030 年

第8章在線廣告市場：區域估算和趨勢分析

  • 2022 年和 2030 年按地區劃分的在線廣告市場份額
  • 北美
    • 按類型劃分，2017-2030 年
    • 按平台劃分，2017-2030 年
    • 按定價模式劃分，2017-2030 年
    • 按最終用途劃分，2017-2030 年
    • 美國
    • 加拿大
  • 歐洲
    • 按類型劃分，2017-2030 年
    • 按平台劃分，2017-2030 年
    • 按定價模式劃分，2017-2030 年
    • 按最終用途劃分，2017-2030 年
    • 德國
    • 英國
    • 法國
  • 亞太地區
    • 按類型劃分，2017-2030 年
    • 按平台劃分，2017-2030 年
    • 按定價模式劃分，2017-2030 年
    • 按最終用途劃分，2017-2030 年
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳大利亞
  • 拉丁美洲
    • 按類型劃分，2017-2030 年
    • 按平台劃分，2017-2030 年
    • 按定價模式劃分，2017-2030 年
    • 按最終用途劃分，2017-2030 年
    • 巴西
    • 墨西哥
  • 中東和非洲
    • 按類型劃分，2017-2030 年
    • 按平台劃分，2017-2030 年
    • 按定價模式劃分，2017-2030 年
    • 按最終用途劃分，2017-2030 年
    • 沙特阿拉伯
    • 阿拉伯聯合酋長國
    • 南非

第九章網絡廣告市場競爭格局

  • 主要市場進入者
    • Google LLC（Alphabet）
    • Facebook Inc.（Meta Platforms）
    • Microsoft Corporation
    • Amazon.com Inc.
    • Twitter Inc.
    • Baidu
    • Tencent
    • ByteDance
    • Adobe Systems, Inc.
    • v2 Ventures（Adknowledge）
    • AOL
    • Verizon Media
  • 2022 年主要參與者的市場份額分析
  • 2022 年公司分類/定位分析
  • 戰略規劃
    • 擴展名
    • 併購
    • 夥伴關係與協作
    • 產品/服務發布
Product Code: GVR-4-68040-088-9

Online Advertising Market Growth & Trends

The global online advertising market size is projected to reach USD 747.38 billion by 2030, registering a CAGR of 15.7% during the forecast period, according to a recent analysis from Grand View Research, Inc. One of the key factors contributing to the growth is the growing internet usage. The global internet penetration rate has been steadily increasing, with more people gaining access to the internet. This expanded user base provides a larger audience for online advertising, leading to more opportunities for businesses to reach potential customers.

Mobile advertising has also played a significant role in the growth of the online advertising industry. The proliferation of smartphones and mobile devices has fueled the demand for mobile advertising. Mobile devices have become the primary means of accessing the internet for many people, creating new advertising opportunities. Advertisers have been leveraging mobile advertising to reach consumers on the go and deliver targeted messages based on their location and preferences.

The rise of programmatic advertising has also contributed to the growth of the market for online advertising. Programmatic advertising involves automated buying and selling of ad inventory, making the process more efficient and cost-effective. It allows advertisers to target their campaigns more precisely and enables real-time bidding, ensuring that ads are delivered to the most relevant audience at the right time.

Social media platforms have emerged as effective advertising channels, further driving the growth of the online advertising industry. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer advanced targeting options, allowing businesses to reach specific demographics and interests. Advertisers can create highly personalized campaigns and engage with their target audience in a more direct and interactive manner.

Social media platforms have emerged as effective advertising channels, further driving the growth of the market. Platforms like Facebook, Instagram, Twitter, and LinkedIn offer advanced targeting options, allowing businesses to reach specific demographics and interests. Advertisers can create highly personalized campaigns and engage with their target audience in a more direct and interactive manner.

The increasing popularity of online video consumption has also contributed to the growth of the online advertising industry. Platforms like YouTube and streaming services have become key advertising channels for video ads. Video ads offer engaging and immersive experiences for users, enabling advertisers to capture their attention and convey their messages effectively.

The COVID-19 pandemic significantly affected the market for online advertising. Initially, many businesses reduced their advertising spending due to uncertainty and budget constraints. However, with people spending more time online, there was a shift in advertising budgets from traditional channels to digital platforms. Programmatic advertising gained prominence as advertisers sought to optimize campaigns and reach targeted audiences. The e-commerce sector experienced a boom, leading to increased competition and ad spending.

Video streaming and gaming also saw a surge, prompting advertisers to invest in platforms like YouTube and Twitch. Advertisers adapted their messaging to reflect changing consumer sentiment, emphasizing empathy and safety. Local advertising gained importance as consumers shifted to supporting local businesses. Measurement and attribution became challenging due to disrupted consumer behavior. Despite variations based on industry and location, the market is expected to rebound as economies recover and digital transformation continues.

Online Advertising Market Report Highlights

  • The native advertising segment is expected to account for the largest revenue share by 2030, registering a CAGR of 15.7% over the forecast period. One of the key factors contributing to the growth is its ability to engage users effectively. By blending in with the surrounding content, native ads are less intrusive and more likely to capture users' attention
  • In May 2023, Google unveiled innovative generative artificial intelligence (AI) advertising solutions. This development signifies Google's commitment to advancing its advertising capabilities by leveraging the power of AI technology. With these newly unveiled generative AI advertising tools, Google aims to provide businesses with innovative solutions for creating compelling and effective advertisements
  • The growth of the mobile platform segment has been significant over the years and continues to expand rapidly. One of the primary drivers of this growth is the rising adoption of smartphones worldwide. With smartphones becoming increasingly affordable and accessible, more and more people are using mobile devices to access the internet. This shift in consumer behavior has created a massive opportunity for advertisers to reach a large and engaged audience through mobile advertising
  • The Cost Per Mille (CPM) pricing model has been a prominent pricing structure in the online advertising industry for quite some time. CPM refers to the cost per one thousand ad impressions, where advertisers pay for the number of times their ad is displayed to users. While the advertising industry has seen the emergence of other pricing models, such as Cost Per Click (CPC) and Cost Per Action (CPA), CPM continues to play a significant role
  • Key market players include Google LLC (Alphabet); Facebook, Inc. (Meta Platforms); Microsoft Corporation; Amazon.com, Inc.; Twitter, Inc.; Baidu; Tencent; ByteDance; Adobe Systems, Inc.; v2 Ventures (Adknowledge); AOL; and Verizon Media

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Summary
  • 2.2. Market Snapshot
  • 2.3. Segment Snapshot
  • 2.4. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Online Advertising Market - Value Chain Analysis
  • 3.3. Online Advertising Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market Opportunity Analysis
  • 3.4. Online Advertising Market - Porter's Five Forces Analysis
    • 3.4.1. Supplier power
    • 3.4.2. Buyer power
    • 3.4.3. Substitution threat
    • 3.4.4. Threat of new entrant
    • 3.4.5. Competitive rivalry
  • 3.5. Online Advertising Market - PESTLE Analysis
    • 3.5.1. Political landscape
    • 3.5.2. Economic landscape
    • 3.5.3. Social landscape
    • 3.5.4. Technology landscape
    • 3.5.5. Legal landscape
    • 3.5.6. Environmental landscape
  • 3.6. COVID-19 Impact Analysis

Chapter 4. Online Advertising Market Type Outlook

  • 4.1. Online Advertising Market, By Type Analysis & Market Share, 2022 & 2030
  • 4.2. Native Advertising
    • 4.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 4.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 4.3. Video Advertising
    • 4.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 4.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 4.4. Display Advertising
    • 4.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 4.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 4.5. Full-Screen Interstitials
    • 4.5.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 4.5.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 4.6. Others
    • 4.6.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 4.6.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 5. Online Advertising Market Platform Outlook

  • 5.1. Online Advertising Market, By Platform Analysis & Market Share, 2022 & 2030
  • 5.2. Mobiles
    • 5.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 5.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 5.3. Laptops, Desktops & Tablets
    • 5.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 5.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 5.4. Others
    • 5.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 5.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 6. Online Advertising Market Pricing Model Outlook

  • 6.1. Online Advertising Market, By Pricing Model Analysis & Market Share, 2022 & 2030
  • 6.2. Flat Rate Pricing Model
    • 6.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 6.3. Cost Per Mille Pricing Model
    • 6.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 6.4. Cost Per Click Pricing Model
    • 6.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 6.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 7. Online Advertising Market End-user Outlook

  • 7.1. Online Advertising Market, By End-user Analysis & Market Share, 2022 & 2030
  • 7.2. Media & Entertainment
    • 7.2.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.2.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 7.3. BFSI
    • 7.3.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.3.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 7.4. Education
    • 7.4.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.4.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 7.5. Retail & Consumer Goods
    • 7.5.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.5.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 7.6. IT & Telecom
    • 7.6.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.6.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 7.7. Healthcare
    • 7.7.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.7.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)
  • 7.8. Others
    • 7.8.1. Market estimates and forecasts, 2017 - 2030 (USD Billion)
    • 7.8.2. Market estimates and forecasts, By Region, 2017 - 2030 (USD Billion)

Chapter 8. Online Advertising Market: Regional Estimates & Trend Analysis

  • 8.1. Online Advertising Market Share by Region, 2022 & 2030
  • 8.2. North America
    • 8.2.1. Market estimates and forecasts, 2017 - 2030
    • 8.2.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
    • 8.2.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
    • 8.2.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
    • 8.2.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.2.6. U.S.
      • 8.2.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.2.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.2.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.2.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.2.7. Canada
      • 8.2.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.2.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.2.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.2.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
  • 8.3. Europe
    • 8.3.1. Market estimates and forecasts, 2017 - 2030
    • 8.3.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
    • 8.3.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
    • 8.3.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
    • 8.3.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.3.6. Germany
      • 8.3.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.3.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.3.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.3.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.3.7. UK
      • 8.3.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.3.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.3.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.3.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.3.8. France
      • 8.3.8.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.3.8.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.3.8.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.3.8.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
  • 8.4. Asia Pacific
    • 8.4.1. Market estimates and forecasts, 2017 - 2030
    • 8.4.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
    • 8.4.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
    • 8.4.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
    • 8.4.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.4.6. China
      • 8.4.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.4.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.4.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.4.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.4.7. Japan
      • 8.4.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.4.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.4.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.4.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.4.8. India
      • 8.4.8.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.4.8.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.4.8.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.4.8.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.4.9. South Korea
      • 8.4.9.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.4.9.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.4.9.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.4.9.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.4.10. Australia
      • 8.4.10.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.4.10.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.4.10.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.4.10.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
  • 8.5. Latin America
    • 8.5.1. Market estimates and forecasts, 2017 - 2030
    • 8.5.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
    • 8.5.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
    • 8.5.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
    • 8.5.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.5.6. Brazil
      • 8.5.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.5.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.5.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.5.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.5.7. Mexico
      • 8.5.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.5.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.5.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.5.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
  • 8.6. Middle East & Africa
    • 8.6.1. Market estimates and forecasts, 2017 - 2030
    • 8.6.2. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
    • 8.6.3. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
    • 8.6.4. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
    • 8.6.5. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.6.6. KSA
      • 8.6.6.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.6.6.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.6.6.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.6.6.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.6.7. UAE
      • 8.6.7.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.6.7.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.6.7.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.6.7.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)
    • 8.6.8. South Africa
      • 8.6.8.1. Market estimates and forecasts, By Type, 2017 - 2030 (USD Billion)
      • 8.6.8.2. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
      • 8.6.8.3. Market estimates and forecasts, By Pricing Model, 2017 - 2030 (USD Billion)
      • 8.6.8.4. Market estimates and forecasts, By End-user, 2017 - 2030 (USD Billion)

Chapter 9. Online Advertising Market Competitive Landscape

  • 9.1. Key Market Participants
    • 9.1.1. Google LLC (Alphabet)
    • 9.1.2. Facebook Inc. (Meta Platforms)
    • 9.1.3. Microsoft Corporation
    • 9.1.4. Amazon.com Inc.
    • 9.1.5. Twitter Inc.
    • 9.1.6. Baidu
    • 9.1.7. Tencent
    • 9.1.8. ByteDance
    • 9.1.9. Adobe Systems, Inc.
    • 9.1.10. v2 Ventures (Adknowledge)
    • 9.1.11. AOL
    • 9.1.12. Verizon Media
  • 9.2. Key Company Market Share Analysis, 2022
  • 9.3. Company Categorization/Position Analysis, 2022
  • 9.4. Strategic Mapping
    • 9.4.1. Expansion
    • 9.4.2. Mergers & Acquisition
    • 9.4.3. Partnership & Collaborations
    • 9.4.4. Product/service launch

List of Tables

  • Table 1 Global Online Advertising Market revenue estimates and forecast, by type, 2017 - 2030 (USD Billion)
  • Table 2 Global Online Advertising Market revenue estimates and forecast, by platform, 2017 - 2030 (USD Billion)
  • Table 3 Global Online Advertising Market revenue estimates and forecast, by pricing model, 2017 - 2030 (USD Billion)
  • Table 4 Global Online Advertising Market revenue estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
  • Table 5 Global Online Advertising Market revenue estimates and forecast, by region, 2017 - 2030 (USD Billion)
  • Table 6 Company heat map analysis
  • Table 7 Key companies undertaking partnerships and collaborations
  • Table 8 Key companies launching new products

List of Figures

  • Fig. 1 Online Advertising Market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot
  • Fig. 8 Competitive landscape snapshot
  • Fig. 9 Online Advertising Market value, 2017-2030 (USD Billion)
  • Fig. 10 Online Advertising Market - Industry value chain analysis
  • Fig. 11 Online Advertising Market - Market trends
  • Fig. 12 Online Advertising Market: Porter's analysis
  • Fig. 13 Online Advertising Market: PESTEL analysis
  • Fig. 14 Online Advertising Market, by type: Key takeaways
  • Fig. 15 Online Advertising Market, by type: Market share, 2022 & 2030
  • Fig. 16 Online Advertising Market estimates & forecasts, by native advertising, 2017 - 2030
  • Fig. 17 Online Advertising Market estimates & forecasts, by video advertising, 2017 - 2030 (USD Billion)
  • Fig. 18 Online Advertising Market estimates & forecasts, by display advertising, 2017 - 2030 (USD Billion)
  • Fig. 19 Online Advertising Market estimates & forecasts, by full-screen interstitials, 2017 - 2030 (USD Billion)
  • Fig. 20 Online Advertising Market estimates & forecasts, by others, 2017 - 2030 (USD Billion)
  • Fig. 21 Online Advertising Market, by platform: Key takeaways
  • Fig. 22 Online Advertising Market, by platform: Market share, 2022 & 2030
  • Fig. 23 Online Advertising Market estimates & forecasts, by mobile, 2017 - 2030 (USD Billion)
  • Fig. 24 Online Advertising Market estimates & forecasts, by laptops, desktops, & tablets, 2017 - 2030 (USD Billion)
  • Fig. 25 Online Advertising Market estimates & forecasts, by others, 2017 - 2030 (USD Billion)
  • Fig. 26 Online Advertising Market, by pricing model: Key takeaways
  • Fig. 27 Online Advertising Market, by pricing model: Market share, 2022 & 2030
  • Fig. 28 Online Advertising Market estimates & forecasts, by flat rate pricing model, 2017 - 2030 (USD Billion)
  • Fig. 29 Online Advertising Market estimates & forecasts, by cost per mille pricing model, 2017 - 2030 (USD Billion)
  • Fig. 30 Online Advertising Market estimates & forecasts, by cost per click pricing model, 2017 - 2030 (USD Billion)
  • Fig. 31 Online Advertising Market, by end-user: Key takeaways
  • Fig. 32 Online Advertising Market, by end-user: Market share, 2022 & 2030
  • Fig. 33 Online Advertising Market estimates & forecasts, by media & entertainment, 2017 - 2030 (USD Billion)
  • Fig. 34 Online Advertising Market estimates & forecasts, by BFSI, 2017 - 2030 (USD Billion)
  • Fig. 35 Online Advertising Market estimates & forecasts, by education, 2017 - 2030 (USD Billion)
  • Fig. 36 Online Advertising Market estimates & forecasts, by retail & consumer goods, 2017 - 2030 (USD Billion)
  • Fig. 37 Online Advertising Market estimates & forecasts, by IT & Telecom, 2017 - 2030 (USD Billion)
  • Fig. 38 Online Advertising Market estimates & forecasts, by healthcare, 2017 - 2030 (USD Billion)
  • Fig. 39 Online Advertising Market estimates & forecasts, by others, 2017 - 2030 (USD Billion)
  • Fig. 40 Global Online Advertising Market revenue, by region, 2022 & 2030 (USD Billion)
  • Fig. 41 North America Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 42 U.S. Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 43 Canada Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 44 Europe Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 45 UK Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 46 Germany Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 47 France Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 48 Asia Pacific Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 49 China Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 50 India Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 51 Japan Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 52 South Korea Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 53 Australia Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 54 Latin America Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 55 Brazil Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 56 Mexico Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 57 Middle East & Africa Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 58 KSA Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 59 UAE Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 60 South Africa Online Advertising Market estimates & forecasts, 2017 - 2030 (USD Billion)
  • Fig. 61 Key company categorization
  • Fig. 62 Online Advertising Market - Key company market share analysis, 2022
  • Fig. 63 Strategic framework