市場調查報告書
商品編碼
1433375
全球下一代搜尋引擎市場 2023-2030Global Next Generation Search Engines Market 2023-2030 |
全球下一代搜尋引擎市場在預測期內預計將以 14.5%的CAGR成長。下一代搜尋引擎融入了新技術,例如基於語音和圖像的搜尋。他們依靠機器學習(ML)、語義分析和人工智慧(AI)功能來使資訊檢索更快、更容易。在過去的幾年裡,語音搜尋的數量呈指數級成長。此外,它不再是一種新奇事物,而更像是一種新標準。根據 Google 官方搜尋行銷出版物,截至2016年 5月,Google App 中20.0%的搜尋現在是透過語音完成的。因此,下一代搜尋引擎更加針對基於語音的搜尋引擎。
深度神經網路、機器學習和人工智慧技術的其他進步的持續發展促進全球下一代搜尋引擎市場的成長。作為主要針對消費者的應用程式,BFSI、零售和醫療保健等多個最終用戶行業對 Google Assistant 和 Alexa 等語音輔助的需求不斷成長,進一步推動了全球市場的發展。對改善專業服務客戶體驗的日益關注進一步推動了市場的發展。提升客戶體驗可以帶來豐厚的回報。在各個行業中,隨著時間的推移,滿意的客戶會花費更多並保持更高的忠誠度。透過對客戶表現出同理心並幫助解決他們的問題,這樣的公司可以挖掘巨大價值的來源,發現新的商機,並隨著時間的推移改變他們的營運模式。然而,人們對現場互動的日益偏好可能會限制市場的成長。
Global Next Generation Search Engine Market Size, Share & Trends Analysis Report by Product (Mobile and Desktop), by End-User (Private and Commercial), and by Distribution Channel (Online and Offline) Forecast Period (2023-2030)
The global next generation search engine market is anticipated to grow at a considerable CAGR of 14.5% during the forecast period. Next generation search engines are incorporated with new technologies, such as voice and image-based searches. They rely on machine learning (ML), semantic analysis and artificial intelligence (AI) capabilities to make information retrieval faster and easier. Over the last few years, the number of voice searches has increased exponentially. Also, it is becoming less of a novelty and more like a new standard. According to the Google's Official Search Marketing Publication, as of May 2016, 20.0% of searches in the Google App are now done by voice. Therefore, the next-generation search engines are more oriented toward voice-based search engines.
The ongoing developments in deep neural networking, machine learning and other advancement in AI technology are contributing to the growth of the global next generation search engine market. Being a primary consumer-facing application, the growing demand for voice assistance such as Google assistant, and Alexa in several end-user industries such as BFSI, retail, and healthcare has further fueling the global market. The increasing focus on improving Customer Experience across professional services further drives the market. Enhancing the customer experience can bring rich rewards. Across industries, satisfied customers spend more and stay more loyal over time. By showing empathy with customers and helping to fix their problems, companies like these can tap into a source of tremendous value, find new business opportunities, and shift their operating model over time. However, the growing preference for live person interaction may restrain the market growth.
The global next generation search engine market is segmented based on product, end-user, and distribution channel. Based on the product, the market is bifurcated into mobile and desktop. Based distribution channel, the market is sub-segmented into online and offline. Based on end-user, the market is sub-segmented into private and commercial.
Personal Sub-Segment is Anticipated to Exhibit the Fastest CAGR
Among the end-user, private users held major share in the global market. According to eMarketer, the number of voice assistants has risen from 103 million to 123 million over the last five years. According to the latest Smart Audio Report from National Public Radio (NPR), 24.0% of Americans aged 18 years or above own at least one smart speaker. The average owner has more than one. A majority of Americans own Alexa. The growing demand for next generation search engines for personal use has driven the regional market growth.
The global next generation search engine market is further segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the Rest of the World (the Middle East & Africa and Latin America). Among these, North America is expected to hold a considerable share in the global next generation search engine market.
Primary factor supporting to the regional market growth includes the significant presence of key market players, which are continuously involved in adopting strategies. For instance, in July 2023, Meta and Microsoft announced an expanded artificial intelligence partnership with the release of their new large language model (LLM), Llama 2, free for research and commercial use. This marks the latest trend toward an open LLM development and training approach. Further, in 2022, Lucidworks, the provider of next-generation AI-powered search applications announced a new SaaS platform, Springboard, and a roadmap for new applications and updates to Fusion. Connected Search is the first application now publicly available on Springboard. This application makes site search easy for customers who want highly relevant, cost-effective, on-site search at scale with no operational burden. Lucidworks built Springboard to answer the market need for a cloud-native search platform that is scalable, easy for any business user to set-up and manage, and outcomes-driven.
The major companies serving the global next generation search engine market includes Amazon.com Inc., Apple Inc., Google LLC (Alphabet Inc.), Bose Corp., and Xiaomi Inc. among others. The market players are considerably contributing to the market growth by the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in February 2023, Microsoft and Google announced to bring AI to people via search engines, and one measure of success may come down to the hardware and datacenter infrastructure supporting the applications. Microsoft and Google announced next-generation AI-powered search engines that can reason and predict, and provide more comprehensive answers to user questions. The search engines will be able to generate full answers to complex queries, much like how ChatGPT can provide detailed answers or compile essays. Microsoft is putting AI in Bing to respond to text queries, and Google shared plans to put AI in its text, image and video search tools.