市場調查報告書
商品編碼
1159325
零售業電子商務的全球市場(2022年~2028年)Retail E-Commerce Market 2022-2028 |
全球零售業電子商務的市場規模在預測期間內預計將以年複合成長率9.1%大幅成長。社交媒體用戶的快速增長增加了社交媒體購物,這為零售商在多個平台上推廣其產品提供了有利可圖的增長機會,從而推動了市場增長。
本報告提供全球零售業電子商務市場調查,提供市場概要,競爭情形,各分類市場分析,主要企業簡介等資訊。
Global Retail E-Commerce Market Size, Share & Trends Analysis Report by Product (Groceries, Apparels & Accessories, Footwear, Personal & Beauty Care, Furniture & Household Decor, Electronic Goods, and Others), and by Type (Pure Market Place and Hybrid Market Place) Forecast Period (2022-2028)
The global retail e-commerce market is anticipated to grow at a substantial CAGR of 9.1% during the forecast period. The rapid increase in social media users has increased social media shopping, which has provided a lucrative growth opportunity for retailers to promote their products on multiple platforms, which had fueled the market growth. Several social media platforms took advantage of higher online retail demand by adding more commerce features, enabling shoppers of participating online retailers to browse and purchase products without ever leaving the platform. In 2020, social commerce made up 3.4% of total ecommerce sales, and that percentage is expected to continue rising.
The global retail E-commerce market is segmented based on the product and type. Based on the product, the market is augmented into groceries, apparel & accessories, footwear, personal & beauty care, furniture & household decor, electronic goods, and others. Based on the type, the market is bifurcated into the pure marketplace and hybrid marketplace. Among the products segment, the electronic goods segment is expected to hold a significant share in the market over the forecast. With rising disposable income levels and the availability of easy financing options (such as EMI) on online platforms owning electronic goods is no longer a luxury. Moreover, purchasing goods through an online medium provides consumers with better variety, convenience, and prices compared to offline mode, which is another factor surging the segment growth.
Geographically market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. The Asia-Pacific region is expected to hold a considerable share in the market over the forecast. The key factor contributing to the growth of the market is the rising inclination toward online shopping. The increasing number of internet users across the region is significantly propelling the growth of the market. For instance, according to the India Brand Equity Foundation, the number of Internet subscribers in India increased to over 743 million by the end of March 2020, clocking a sequential quarterly growth rate of 3.4 %.
The major companies serving the global retail e-commerce market include Albertsons Companies, Inc., Amazon.com, Inc., Coupang Corp., Ebates Performance Marketing, Inc. dba Rakuten Rewards, Flipkart Pvt Ltd., Inter IKEA Systems B.V., Otto (GmbH & Co KG), Snap deal Ltd., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in 2021, the Confederation of All India Traders (CAIT) and the Department for Promotion of Industry & Internal Trade (DPIIT) joined hands and came up with an e-commerce platform for local retailers and grocery stores.
Research Methodology
The market study of the global retail e-commerce market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives as possible, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: