市場調查報告書
商品編碼
1452495
水鞋市場評估:依材料、鞋寬、最終用戶、價格範圍、分銷管道和地區劃分的機會和預測(2017-2031)Water Shoes Market Assessment, By Material, By Shoe Width, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球水鞋市場規模將從2023年的2.067億美元成長到2031年的2.7009億美元,在2024-2031年的預測期內複合年增長率為3.4%,預計規模將會成長。
該市場的主要驅動力是人們對水上活動的興趣日益濃厚、足部保護意識不斷增強,以及消費者對時尚和功能性鞋類的偏好不斷變化。 海灘郊遊、游泳、水上運動和戶外探險等許多活動都依賴水鞋提供的舒適性和抓地力。 製造商不斷向業界引入創新、客製化設計和先進材料技術,以保持競爭力。
領先的公司不斷投資研發,生產具有更高耐用性、性能和永續性的水鞋。 塑膠和纖維是常用材料,具有快乾、透氣和防水等特性。 此外,對由可持續和回收材料製成的環保水鞋的需求正在迅速增加,反映出消費者的環保意識不斷增強。
從地區來看,北美和歐洲主導著水鞋市場。 這是由於與水相關的活動參與率高以及消費者的購買力高。 同時,由於可支配收入的增加、城市化以及人們對戶外休閒活動的興趣日益濃厚,亞太地區正在成為關鍵市場。 線上零售通路變得越來越受歡迎,提供便利、廣泛的產品範圍和有競爭力的價格。
本報告調查了全球水鞋市場,提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場成長的因素分析。、案例研究、競爭格局、主要公司的簡介等等。
Global water shoes market was valued at USD 206.7 million in 2023, expected to reach USD 270.09 million in 2031, with a CAGR of 3.4% for the forecast period between 2024 and 2031. The market is majorly driven by the growing interest of individuals in water-based activities, rising awareness for foot protection, and evolving consumer tastes and preferences for stylish as well as functional footwear. A lot of activities like beach outings, swimming, water sports, and outdoor adventures are supported by the comfort and grip provided by water shoes. Manufacturers are continuously bringing in innovation, customised designs, and advanced material technology in the industry to stay competitive.
Major players are constantly investing in research and development to produce water shoes with enhanced durability, performance, and sustainability. Plastic and fibre are commonly used materials, offering features like quick-drying, breathability, and water resistance. Additionally, the market is witnessing a surge in demand for eco-friendly water shoes made from sustainable or recycled materials, reflecting growing environmental consciousness among consumers.
Geographically, North America and Europe dominate the water shoes market due to high participation rates in water-related activities and strong consumer purchasing power. However, Asia-Pacific is emerging as a significant market, fueled by increasing disposable incomes, urbanization, and growing interest in outdoor recreational activities. Online retail channels are becoming increasingly popular for purchasing water shoes, offering convenience, a wide product range, and competitive pricing.
Overall, the global water shoes market is poised for continued expansion, driven by factors such as lifestyle changes, outdoor recreation trends, and the desire for comfort, performance, and style in footwear choices.
In April 2023, Salomon and Gramicci collaborated to manufacture an H2O-proof water shoe, Technosonic, that is constructed using ultra-resistant materials. The shoes have a collapsible heel that allows the consumer to switch from a sandal to a slip-on easily.
Rising Participation in Water-Based Activities to Fuel the Market
The surge in participation in water-based activities, including water sports, aquatic fitness, beach outings, and outdoor adventures, is fueling the demand for specialized footwear, driving the growth of the water shoes market. As more individuals seek recreational and fitness opportunities in or around water bodies, the need for footwear that offers comfort, protection, and traction in wet conditions becomes paramount. Whether engaging in activities like surfing, kayaking, or simply strolling along the beach, water shoes provide the necessary support and stability to enhance the overall experience and mitigate the risk of injuries. In April 2022, Aleader launched Women's Xdrain Knit Pro Water Shoes with Xdrain technology that doesn't let water sit in the shoes and provides dry feet to consumers. The product has a rubber outsole for enhanced grip in all terrains and a soft insole for extra comfort.
Additionally, as urbanization and lifestyle preferences shift towards outdoor recreation and wellness concerns, the market for water shoes is expected to continue expanding, presenting manufacturers with opportunities to innovate and cater to evolving consumer needs.
Growing Concern for the Environment
The growing concern for the environment is influencing consumer preferences towards eco-friendly products, including footwear like water shoes. The shift in consumer behavior is driven by a heightened awareness of environmental issues such as climate change, pollution, and resource depletion. As a result, there is a rising demand for water shoes made from sustainable or recycled materials. Manufacturers are responding to this demand by incorporating sustainable practices into their product offerings. It includes sourcing materials from renewable sources, reducing carbon emissions during manufacturing, and implementing recycling programs to minimize waste. Additionally, eco-friendly certifications and labels help consumers identify products that align with their values and environmental concerns.
In August 2023, Clarks Shoes and Red Paddle Co collaborated to develop and manufacture a pair of shoes, The Red x Clarks Water Shoes, in which the upper part is made up using sponges and meshes. It consists of webbing and the inner sock. The inner footbed and the outer sole consists of Bio EVA made of algae, with rubber on the toe and the heel. All the materials used are recyclable and belong to the premium range.
North America Holds the Largest Market Share
With growing interest of individuals in outdoor recreation activities, North America dominates the global water shoes market. People in the region have greater interest in outdoor activities like kayaking, paddleboarding, and beach outings, prompting manufacturers to bring innovation in footwear industry with durable products with better grip in water. As per the Outdoor Industry Association, the participant base of outdoor recreation activities in the United States rose 55 percent of the total population aging six and older in 2022. In fact, the participant base became more diversified in the same year with people including Hispanic, Black, and LBGTQIA+ population. 80 per cent of these outdoor activities included water-based categories like fishing, camping, and skateboarding. The market in North America is expected to continue to dominate the water shoes market with rising outdoor participant base and innovative products entering the market.
Future Market Scenario (2024 - 2031F)
Manufacturers are expected to introduce products that work in water and are comfortable and supportive in walking on land. Shoes that excel at both will gain a greater demand in future.
Asia-Pacific will emerge as an upcoming market with growing interest of people in water sports. The rising income levels in the region will boost the demand for aqua shoes.
Increasing online sales channels will provide a convenient platform for consumers to purchase water shoes, driving the water shoes market growth globally.
Key Players Landscape and Outlook
Global water shoes market is characterized by the presence of several key players competing for market share. Established brands such as Speedo, Adidas, Nike, Crocs, and Merrell dominate the market with their extensive product offerings and strong brand recognition. These players focus on innovation, product differentiation, and marketing strategies to maintain their competitive edge. Global water shoes market is expected to witness continued growth driven by increasing consumer participation in water-related activities, rising awareness of foot protection, and advancements in material technology. Key players are likely to invest in research and development to introduce innovative products, expand their distribution networks, and capitalize on emerging market opportunities, sustaining their market position and driving overall market growth.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work