全球鞋類市場（~2027）

全球鞋類市場規模在 2022 年僅成長 1.3%，比 2019 年成長 3.5%，而 2023 年將成長 3.3%。雖然這種增長是由高通膨期間價格上漲推動的，但運動鞋的流行也支撐了市場，因為消費者仍然關心自己的健康和福祉，並在購買時優先考慮物有所值。在亞太地區的推動下，2023年至2027年整個市場預計複合年增長率為5.6%。隨著亞太地區城市化進程的持續推進和年輕人口的增加，亞太地區在整個市場中的佔有率預計將增長 2.4 個百分點，達到 38.7%。由於高通膨導致消費者減少非必需品購買，而且美國是一個更成熟的市場，成長空間較小，預計美國的佔有率在預測期內將下降 1.4 個百分點，至 33.0%。表現最低。

調查範圍

• 預計2023年至2027年全球鞋類市場將以5.6%的複合年增長率成長，其中運動鞋和亞太地區的表現預計將超過這一增速。
• 由於技術創新，線上鞋類市場將保持強勁直至 2027 年。
• 耐吉 (Nike) 引領鞋類市場，但匡威 (Converse) 和范斯 (Vans) 繼續失去市場佔有率。

本報告審視了全球鞋類市場，提供了到 2027 年的歷史和預測數據分析、依地區和類別組劃分的銷售和成長，以及主要趨勢的摘要。本報告也涵蓋全球領先的鞋類品牌和當前的競爭格局。

目錄

• 執行摘要
• 促進因素和抑制因素
• 全球鞋類市場的主要趨勢
• 全球市場規模（~2027）
• 通路績效（~2027）
• 區域表現（~2027）
• 市佔率、品牌概況

附錄

This report offers analysis of both the historic and forecast data of the global footwear market through to 2027. It provides a brief of the key trends along with sales and growth across different regions and category groups. It also highlights key global footwear brands and their current competitive position.

After growing by just 1.3% in 2022, to surpass 2019 levels by 3.5%, the global footwear market saw slightly stronger growth of 3.3% in 2023. While this increase was bolstered by rising prices amid high inflation, the market was also supported by the popularity of trainers, as consumers remained concerned about their health and wellbeing and prioritized the value for money of their purchases. The total market is now anticipated to grow at a CAGR of 5.6% between 2023 and 2027, and this will be driven by Asia Pacific, which will see its share of the total market rise by 2.4ppts to 38.7%, as its increasing urbanization and young population leads to greater spending. The US is expected to be the poorest performing region within this forecast period, with its share falling by 1.4ppts to 33.0%, as high inflation causes consumers to cut back on non-essential purchases, and because its more established nature gives it less scope to grow.

Scope

• Global footwear market to grow at a CAGR of 5.6% between 2023 and 2027, with trainers and Asia Pacific expected to outperform.
• Technological innovation will allow the online footwear market to outperform out to 2027.
• Nike leads the way within the footwear market, while Converse and Vans continue to see their market shares fall.

Reasons to Buy

• Gain a comprehensive view of the global footwear market and forecasts to 2027
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand
• Investigate current and forecast trends in the footwear categories to identify the areas offering the most potential
• Understand who your main competitors are in the sector

Table of Contents

Table of Contents

• Executive Summary
• Drivers & Inhibitors
• Key Trends in the Global Footwear Market
• Global Market Size to 2027
• Channel Performance to 2027
• Regional Performance to 2027
• Market Shares and Brand Profiles

Appendix

• Methodology
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