市場調查報告書
商品編碼
1402427
全球衛生棉市場評估:按產品類型,吸收程度,材料,羽毛成分,尺寸,香味,客戶偏好,分銷管道,地區,機會,預測(2017-2031年)Sanitary Pads Market Assessment, By Product Type, By Absorbency Level, By Material, By Wing Configuration, By Size, By Fragrance, By Customer Preference, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
全球衛生棉市場規模預計到2023年將達到252億美元,到2031年將達到369.5億美元,2024-2031年預測期間複合年增長率為4.9%。由於健康問題日益嚴重、全球青少年數量不斷增加、人們對女性衛生用品的認識不斷提高,以及高吸水性聚合物等技術可增加吸收並即使在高劑量下也能保持使用者乾燥,該市場正在不斷成長。注重進步的創新產品。據聯合國兒童基金會UNICEF稱,世界上約四分之一的人口處於育齡期。
由於產品變得容易獲得,電子商務的興起改變了遊戲規則。網上購物讓您可以在舒適的家中輕鬆找到和購買各種衛生產品。它的可訪問性允許客戶在網上購物,而不是去實體店,這對於日程繁忙和遇到像 COVID-19 大流行這樣的情況的人來說特別有用。電子商務平台也為小眾創意品牌提供了接觸更多受眾的平台。由於比較購物、仔細訂購和送貨上門的便利性,衛生棉在網上市場越來越受歡迎。
提高意識和教育在塑造衛生棉的接受和使用方面發揮著重要作用。就衛生棉而言,提高認識和教育工作有助於消除圍繞經期的恥辱並強調衛生的重要性。透過賦權,人們能夠養成更健康的習慣,進而增加對衛生棉的需求。此外,意識和知識的提高所帶來的文化變化正在引導女性優先考慮自己的健康,並選擇舒適、方便和有效的經期衛生解決方案,而不是妥協的選擇。
消費者行為的變化和供應鏈中斷是影響衛生棉產業的 COVID-19 大流行的一些主要因素。疫情擾亂了世界各地商品的生產和分配,導致一些地區出現短缺和生產延誤。此外,疫情也導致了消費習慣的改變,包括囤積必需品的增加。
在封鎖和社交距離措施的影響下,網上購物激增。消費者行為的這些變化也影響了衛生棉的分銷管道,越來越多的人選擇在線上購買。除此之外,疫情期間健康和衛生意識的增強也可能影響了經期產品的選擇。消費者也可能越來越多地選擇具有增強功能的產品,例如具有抗菌特性或環保的產品。
對永續性和環境影響的擔憂可能會影響消費者在一次性和可重複使用的月經產品之間的選擇。這場大流行加速了衛生驅動的可重複使用選項的採用。
本報告針對全球衛生棉市場進行研究和分析,提供市場規模和預測、市場動態、主要參與者的現狀和前景等。
Global sanitary pads market size was valued at USD 25.2 billion in 2023, expected to reach USD 36.95 billion in 2031, with a CAGR of 4.9% for the forecast period between 2024 and 2031. The market is driven by rising health concerns, an increasing teenage population worldwide, growing awareness of female hygiene products, and new and innovative product offerings by companies that focus on technological advancements like super-absorbent polymers to enhance absorbency even in heavy flows and keep users dry. As per UNICEF, nearly one-fourth of the global population is of reproductive age.
Manufacturers constantly innovate to improve comfort, absorbency, and environmental impact because they recognize the diverse and changing needs of women. Menstruation pads are essential for women's comfort and hygiene during the menstrual cycle, which improves their general health. In May 2022, Kotex made a comeback to the Indian market with its creative line of Overnight Period Panties. Further, in January 2023, Kotex introduced the Kotex Prohealth+ sanitary pads, a superior, high-end innovation, in India itself.
Maintaining proper menstrual hygiene is essential for women's health and wellbeing. Menstruation pads are essential for maintaining hygiene, avoiding pain, and lowering the risk of infections. These products improve women's general health during menstruation by providing a practical and absorbent option. Maintaining good menstrual hygiene also helps women's mental health by enabling them to participate fully in everyday activities without worrying about discomfort or leakage. Understanding and attending to the basic need of menstrual hygiene highlights the significance of women's health, empowering self-esteem and encouraging a healthier way of living.
In May 2023, KNH ENTERPRISE CO., LTD., a Taiwan based manufacturer of hygiene care products, launched its new product for females that is bio-degradable pads which are made of bamboo. To reduce the plastic waste and introduce eco-friendly products, the products are sold under the line of the safest product and mostly in line with international standards that help reducing the use of plastic waste and introducing eco-friendly products. In the feminine hygiene products, they have used bio-based materials, nonwovens, and fully recyclable mono materials that provide women and families a comfortable and environmentally friendly option.
The rise in e-commerce has completely revolutionised as products are now easily accessible. People can easily explore and buy a wide variety of menstrual products from the comfort of their homes with the help of online shopping. Through its accessibility, customers can shop online instead of going to physical stores, which is especially useful for people with hectic schedules or in situations like the COVID-19 pandemic. E-commerce platforms also give niche and creative brands a platform to reach a wider audience. Menstruation pads are becoming increasingly popular in the online marketplace due to the convenience of comparison shopping, cautious ordering, and doorstep delivery.
In July 2023, two sisters founded brand C., in Saudi Arabia offering "mindfully made" organic and biodegradable period pads for women. The brand's name, C., which is an acronym for "cycle" and "comfort," is the first female hygiene brand in Saudi Arabia to produce biodegradable products. The brand was launched in view of gaps in products and demand of the women, which made them launch organic and biodegradable products.
Increasing awareness and education acts as an important role in shaping the acceptance and use of sanitary pads. In terms of menstruation pads, increasing awareness and educational efforts have helped to breakdown the stigma related to menstruation and has also emphasised upon the importance of hygiene. Through empowering, people are able to adopt healthier practices and thus the demand for sanitary pads has been increased. Furthermore, women are being encouraged to prioritize their well-being and select comfortable, convenient, and effective menstrual hygiene solutions over less ideal options due to a shift in culture brought about by increased awareness and knowledge.
For instance, in October 2022, Yoona All Night pads 36cm were the latest offering from Yoona Digital Indonesia. Yoona ensures the comfort and health of women during their menstrual period by using materials that are 100% organic and chemical-free. The World Bank estimates that Indonesia generates 7.8 million tons of plastic waste a year, of which 4.9 million tons are improperly disposed of. Yoona uses ultra-thin, extremely absorbent 100% premium German and Japanese organic cotton for their sanitary pads. Thus, all of Yoona's sanitary pads are biodegradable within 6-12 months, additionally contributing to the environment.
Change in consumer behaviour, and disturbances to the supply chain are some of the major factors of the COVID-19 pandemic that has affected the menstruation pad industry. Global production and distribution of goods have been disrupted by the pandemic, leading to shortages and manufacturing delays in some areas. In addition, the pandemic has caused alterations in consumer habits, such as a rise in the hoarding of necessities.
Through lockdowns and social distancing measures in place, there has been a surge in online shopping. This shift in consumer behavior can impact the distribution channels of menstruation pads, with more people opting for online purchases. In addition to this, growing awareness of health and hygiene during the pandemic may have influenced the choice of sanitary products. Additionally, Consumers might be more inclined to choose products with enhanced features, such as those with antibacterial properties or eco-friendly options.
Concerns about sustainability and environmental impact may have influenced consumers' choices between disposable and reusable menstruation products. The pandemic has accelerated the adoption of reusable options based on hygiene perceptions.
Key players in the menstruation pad market include globally recognized brands that have established a strong presence in the feminine hygiene market. Procter & Gamble, with its Always brand, and Kimberly-Clark, known for Kotex, are prominent players. These companies invest in research and development to innovate their products, focusing on enhanced absorbency, comfort, and sustainability. Local brands also contribute significantly to the market, tailoring products to regional preferences. Additionally, newer entrants, often emphasizing organic or eco-friendly options, have gained traction as consumers increasingly prioritize sustainability.
E-commerce platforms play a crucial role, providing a convenient avenue for both established and emerging brands to reach consumers directly. The competitive landscape continues to evolve as companies respond to changing consumer demands, incorporating technology and sustainable practices. Overall, the menstruation pad market is dynamic, with key players continually adapting to global trends and diversifying their product offerings.
For instance, in 2022, Unicharm's has launched a limited-edition sanitary napkin made from bio-based materials in Indonesia. In product the surface sheet that touches the skin is made from bio material such as previously disposed pressed sugarcane, limestone, botanical oil, and natural resins, in an effort to further reduce the use of petroleum-based materials. In addition, materials containing bio material were also used for the backsheet of the sanitary napkin, individual packaging, and outer packaging.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.