視頻牆市場 - COVID-19 的增長、趨勢、影響和預測 (2023-2028)

在預測期內，視頻牆市場預計將以 11% 的複合年增長率增長。

目前，廣告正在從傳統媒體向數字媒體轉變，戶外廣告 (OOH) 的數字化趨勢有增加視頻牆需求的趨勢。

主要亮點

• 人工智能、機器學習和大數據等新技術的出現催生了新的內容分發方法，是視頻牆市場的增長因素。 例如，如果在視頻牆中安裝人工智能功能，可以即時顯示個性化溝通，則有望對觀眾產生更深層次的影響。
• 此外，每個公司工作區、控制室和公共空間都包含大量需要傳達的數據和信息，以吸引員工、觀眾和客戶的注意力或引起他們的反應。 視頻牆可幫助您實時共享具有視覺衝擊力的信息。
• 遊客的增加也是視頻牆需求增加的一個主要因素。 此外，遊客的增加是視頻牆需求激增的主要原因之一，而交通視頻牆在這些地方扮演著主要角色，因此視頻牆的採用正在增加。
• 然而，視頻牆的初始設置成本相當高，這很可能在不久的將來成為市場的挑戰。
• 由於 COVID-19 大流行，各種會議都在網上舉行，虛擬世界也在蓬勃發展。 當國際同事必須參加會議和會議而不能出差時，安裝在會議室的視頻牆被證明是有效的。 此外，大流行促使跨境培訓、音樂會、頒獎典禮等通過虛擬產品進行，進一步推動了市場的增長。

拼接牆市場趨勢

交通運輸預期增長

• 視頻牆是機場、火車和汽車站等重要交通樞紐最常用的數字技術。 由於對與旅行者相關的數字內容和信息的需求不斷增加，視頻牆上的互動廣告已成為交通媒體收入增長的很大一部分。
• 此外，在此背景下，從客戶參與所有交通方式的角度來看，消費者行為正在發生變化，我們正在戰略性地在客戶心態中打造品牌。 預計這將在預測期內推動視頻牆市場。
• 全球空中交通在大流行病後表現出強勁復甦，航空旅行繼續增長。 例如，根據國際民航組織的數據，從 2022 年 1 月到 4 月，航空客運量同比增長 65%，飛機起降架次從 2022 年 1 月到 2022 年 4 月增長了 30%。
• 因此，航班信息量同時增加，手動操作的顯示板已無法跟上更新的增加。 另一方面，視頻牆系統可以快速響應實時顯示最新航班信息的需求。
• 此外，視頻牆可以成為機場的額外收入來源，因為它可以讓乘客在抵達航站樓時獲得娛樂。 大多數視頻牆支持所有形式的內容，包括視頻、圖像和 3D 圖形。

亞太地區增長最快

• 亞太地區是增長最快的市場之一，也是最具創新性的市場之一。 這主要是由於隨著市場創新的增加，消費者偏好不斷變化。
• 此外，數字廣告支出在亞洲繼續快速增長。 例如，據電通稱，2022年亞太地區的廣告支出預計將達到2500億美元，其中數字廣告將佔據很大比重。 印度在 2022 年增長 16%，預計 2023 年和 2024 年分別增長 15.2% 和 15.7%，是市場上增長率最高的國家。
• 由於該地區蘊藏著巨大的商機，許多跨國公司也通過產品發布和戰略合作夥伴關係擴大了基地。
• 例如，2021 年 10 月，Barco India 推出了新的 IEX 系列，擴展了其創新 LED 視頻牆產品組合。 憑藉每塊 16:9 的縱橫比，新系列可用於創建原生全高清或超高清屏幕，讓客戶能夠以最流行的格式觀看視頻，而不會失真或未使用的畫布可以得到完整顯示。
• 此外，該地區酒店和酒店市場的投資依然強勁，為該市場創造了新的增長機會。 例如，根據世邦魏理仕的數據，截至2022年8月，亞太地區的酒店投資每年達到101億美元，同比增長17%。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 價值鏈/供應鏈分析
• 產業吸引力 - 波特五力分析
  • 新進入者的威脅
  • 買家的議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• COVID-19 爆發對行業的影響

第 5 章市場動態

• 市場驅動因素
  • 採用創新技術在機場顯示相關信息
  • 越來越多地轉向數字廣告
• 市場製約因素
  • 高初始投資

第 6 章市場細分

• 按技術
  • LED
  • 液晶顯示器
• 最終用戶
  • 零售
  • 交通
  • 政府辦公室
  • 公司
  • 醫院
  • 其他
• 按地區
  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東

第七章競爭格局

• 公司簡介
  • Sony Corporation
  • Samsung Electronics
  • Toshiba Corporation
  • Panasonic Corporation
  • LG Electronics
  • Barco NV
  • ViewSonic Corporation
  • Planar Systems, Inc.
  • Koninklijke Philips N.V.,
  • Acer Inc

第八章投資分析

第九章市場機會與未來趨勢

The video wall market is expected to grow at a CAGR of 11% over the forecast period. Currently, advertising has changed from traditional to digital media, and with digitized Out-of-home advertising (OOH), the demand for video walls is poised to grow.

Key Highlights

• The emergence of new technologies, such as AI, ML, and big data, has created new methods of content delivery which are a contributing factor towards the growth of the Video Walls market. For instance, when a video wall has AI functionality, allowing it to display instant personalized communication, it is expected to have a more profound impact on the audience.
• Moreover, all corporate workspaces, control rooms, and public spaces have vast amounts of data and information that must be conveyed to employees, audiences, or customers to attract their attention or trigger a reaction. Video walls can help share information visually in real time with high impact.
• Also, rising tourism is one of the significant factors surging the demand for video walls globally. To keep the crowd informed, video walls for transport serve a great purpose at such places, and thus, the adoption of video walls is higher.
• However, the initial setup cost of the video wall is much higher, which is likely to pose a challenge for the market soon.
• Due to the COVID-19 pandemic, there was a boom in the virtual world where meetings and conferences started happening online. Video walls placed in conference rooms have proved effective in cases where international colleagues have to be part of a meeting or conference and cannot travel. Due to the pandemic, many cross-border training programs, concerts, and awards have also started taking place via virtual products, which has further boosted the market growth.

Video Wall Market Trends

Transportation Industry Offers Potential Growth

• The video wall is the most common digital technology utilized across the transportation sector by critical hubs of the transportation industry, such as airports, railways, bus stations, etc. The increasing demand for digital content and information, which are relevant to travelers, has led to interactive ads through a video wall that has accounted for a significant share of growth in transportation media revenues.
• Also, due to this, there is a shift in consumer behavior in terms of customer engagement across all the modes of transportation, thereby strategically building their brands in the customer mindset. This is expected to drive the video wall market in the forecasted period.
• Global air traffic has witnessed a strong recovery post the pandemic, and air travel continues to increase. For instance, according to ICAO, the number of air passengers carried from January to April 2022 grew by 65% compared to the same period in the previous year, while aircraft flight departures increased by 30%.
• As such, the amount of flight information has also been increasing simultaneously, and manually operated display boards are no longer effective in coping with the increasing updates. In contrast, a video wall system can quickly meet the requirement of displaying updated fight information in real time.
• Moreover, video walls can help keep the passengers entertained throughout their way to the terminal and can also serve as a source to generate additional revenue for the airports. Most video walls support content in all formats, including video, image, or 3D graphics.

Asia-Pacific to Witness Fastest Growth

• The Asia-Pacific is one of the fastest-growing markets and also one of the most innovative markets, mainly due to changing consumer preferences with increasing innovation in the market.
• Further, digital advertising spending continues to grow at a fast pace in Asia. For instance, as per Dentsu, spending in the Asia Pacific was expected to reach USD 250 billion in 2022, with digital accounting for a large share of this amount. With a growth rate of 16% in 2022 and predicted increases in advertising spending of 15.2% in 2023 and 15.7% in 2024, India is witnessing the highest growth in the market.
• Owing to the significant opportunities in the region, many global companies are also expanding their footprint through product launches or by doing strategic partnerships.
• For instance, in October 2021, Barco India expanded its innovative LED video wall portfolio by launching the new IEX series. With each tile having a 16:9 aspect ratio, the new series can be used to create native Full HD or UHD screens, which would allow customers to display videos in the most common formats in full, without distortion or unused canvas.
• Moreover, investments in the region's hotels & hospitality market continue to grow steadily, creating new opportunities for growth for the market. For instance, as per CBRE, investment in Asia Pacific hotels reached USD 10.1 billion year-to-date as of August 2022, an increase of 17% year-over-year.

Video Wall Market Competitor Analysis

The video wall market is moderately competitive because of players such as Sony Corporation, Samsung Electronics, LG Electronics, and many more. Product launches, high expenses on research and development, partnerships and acquisitions, etc., are the prime growth strategies these companies adopt to sustain the intense competition in the video wall market.

• September 2022 - Samsung announced the launch of the Wall All-In-One, which comes in 110-inch and 146-inch sizes and is optimized for corporate office spaces. One of the most innovative characteristics of the product is the convenient installation that features a pre-adjusted seam and a 'Pre-Assembled Frame Kit.'
• February 2022 - LG Electronics and VA Corporation opened a joint research center to develop a LED wall optimized for in-camera visual effects. This innovative technique allows filmmakers to create multiple scenes and locations in the same studio in the most cost-effective environment.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Value Chain / Supply Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Impact of COVID-19 Outbreak on the Industry

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Adoption of Innovative Technologies at Airports For Displaying Relevant Information
  • 5.1.2 Increase Shift Towards Digital Advertisement
• 5.2 Market Restraints
  • 5.2.1 Higher Initial Investments

6 MARKET SEGMENTATION

• 6.1 By Technology
  • 6.1.1 LED
  • 6.1.2 LCD
• 6.2 By End-User
  • 6.2.1 Retail
  • 6.2.2 Transportation
  • 6.2.3 Governments
  • 6.2.4 Corporate
  • 6.2.5 Hospitality
  • 6.2.6 Others
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia-Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Sony Corporation
  • 7.1.2 Samsung Electronics
  • 7.1.3 Toshiba Corporation
  • 7.1.4 Panasonic Corporation
  • 7.1.5 LG Electronics
  • 7.1.6 Barco NV
  • 7.1.7 ViewSonic Corporation
  • 7.1.8 Planar Systems, Inc.
  • 7.1.9 Koninklijke Philips N.V.,
  • 7.1.10 Acer Inc

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS