市場調查報告書
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1308503
電視牆市場:2023-2028年全球行業趨勢、佔有率、規模、成長、機會及預測Video Wall Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028 |
2022年,全球電視牆市場規模達到146億美元。展望未來,IMARC Group預計到2028年,該市場規模將達到493億美元,2023-2028年間的年複合成長率(CAGR)將達到21.6%。對有效廣告工具需求的成長、直播活動數量的增加以及學校電視牆安裝量的成長是推動市場發展的一些關鍵因素。
電視牆是一種大型顯示螢幕,由多個螢幕或面板排列在一起以創建單個圖像。它可以使用傳統的影片投影儀、電視機、LCD或LED面板、立方體、瓷磚或投影螢幕。它可以採用傳統的正方形或長方形框架,也可以採用螢幕排列方式相對不那麼傳統的創造性演示形式。它可以從一個中央位置進行控制,這使得在多個螢幕或位置上管理和更新內容變得非常容易。它具有不同的解析度,取決於面板的數量及其各自的解析度。它提供均勻的亮度、高圖像解析度和對比度,並通過改進的觸控螢幕交互性實現即時內容共享。它通常用於公共場所、控制室和其他需要大尺寸、高解析度顯示螢幕的場合,用於娛樂、廣告和傳遞資訊。
電視牆在全球範圍內被擴大應用於不同場合,包括購物中心、博物館、餐廳、公共場所和企業空間,以提供導向、資訊傳遞、行銷和戶外廣告。它們被用於宣傳眾多產品並吸引路人的注意力。這一點,再加上對有效廣告工具的需求不斷成長,是促進全球市場成長的主要因素之一。此外,音樂會、體育比賽和音樂節等允許遠程觀看和參與的流媒體直播活動數量不斷增加,也對市場產生了積極影響。此外,電視牆在零售業的應用日益廣泛,有助於展示詳盡的產品目錄並提升客戶的購物體驗,這也有利於市場的成長。除此以外,由於電視牆具有靈活性強、用戶可根據需要隨時切換佈局等眾多優點,學校和其他學術機構安裝電視牆的數量也在不斷增加,這也推動了市場的成長。此外,主要廠商正在推出電視牆軟體,該軟體可將內容以各種配置跨越多個不同的顯示螢幕。它們還推出了採用雷射投影技術的電視牆,該技術可提供更快的響應時間、高對比度和防眩光螢幕,並有助於提高可讀性。
The global video wall market size reached US$ 14.6 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 49.3 Billion by 2028, exhibiting a growth rate (CAGR) of 21.6% during 2023-2028. The increasing demand for effective advertisement tools, rising number of live streaming events, and the growing installation of video walls in schools represent some of the key factors driving the market.
A video wall is a large display that consists of multiple screens or panels arranged together to create a single image. It can be built using traditional video projectors, television sets, LCD or LED panels, cubes, tiles, or projection screens. It can be organized in a traditional square or rectangular framework or a creatively shaped presentation with screens arranged in a relatively less conventional manner. It can be controlled from a central location, which makes it easy to manage and update content across multiple screens or locations. It has different resolutions depending on the number of panels and their individual resolutions. It provides uniform brightness, high image resolution and contrast, and real-time content sharing with improved touchscreen interactivity. It is generally used in public spaces, control rooms, and other settings wherein a large, high-resolution display is needed for entertainment, advertising and conveying information.
There is an increase in the adoption of video walls in different settings, including shopping malls, museums, restaurants, public spaces, and corporate spaces, worldwide to offer wayfinding, messaging, marketing, and outdoor advertising. They are used for advertising numerous products and grabbing the attention of passers-by. This, coupled with the rising demand for effective advertisement tools, represents one of the major factors bolstering the market growth around the world. Moreover, the growing number of live streaming events, such as concerts, sports games, and music festivals that allow remote view and engagement, is influencing the market positively. In addition, the increasing use of video walls in the retail sector, as they help display exhaustive product catalogs and enhance the shopping experience of the customers, is favoring the growth of the market. Apart from this, the rising installation of video walls in schools and other academic institutions on account of their numerous advantages, such as flexibility and allowing users to switch between layouts whenever needed, is propelling the growth of the market. Furthermore, key players are launching video wall software that can span content across multiple and diverse displays in various configurations. They are also introducing video walls with laser projection technology that offer improved response time, high contrast ratio, and anti-glare screens and help in increasing readability.
IMARC Group provides an analysis of the key trends in each sub-segment of the global video wall market report, along with forecasts at the global and regional level from 2023-2028. Our report has categorized the market based on product, service, deployment type, technology and vertical.
LCD Display System
LED Display System
LPD Display System
Others
The report has provided a detailed breakup and analysis of the video wall market based on the product. This includes LCD display system, LED display system, LPD display system, and others. According to the report, LED display system represented the largest segment.
Housing
Installation
Content Management
A detailed breakup and analysis of the video wall market based on the service has also been provided in the report. This includes housing, installation, and content management. According to the report, housing accounted for the largest market share.
Touch Based
Touch Less
Multi Touch
Others
The report has provided a detailed breakup and analysis of the video wall market based on the deployment type. This includes touch based, touch less, multi touch, and others.
Rear Projection Display
Narrow Bezel Display
A detailed breakup and analysis of the video wall market based on the technology has also been provided in the report. This includes rear projection display and narrow bezel display. According to the report, narrow bezel display accounted for the largest market share.
Retail
IT and Telecommunication
Government and Defense
Media and Entertainment
Others
The report has provided a detailed breakup and analysis of the video wall market based on the vertical. This includes retail, IT and telecommunication, government and defense, media and entertainment, and others. According to the report, media and entertainment represented the largest segment.
North America
Europe
Asia Pacific
Middle East and Africa
Latin America
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, Europe was the largest market for video wall. Some of the factors driving the video wall market in Europe included product innovations, market strategies, technological advancements, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global video wall market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Daktronics, Inc. (ADFLOW Networks), AU Optronics Corp., Samsung Electronics Co., Ltd., LG Display Co. Ltd., Barco NV, Acer Inc., Christie Group plc, Panasonic Corporation, Sony Corporation, Koninklijke Philips N.V, NEC Display Solutions, Planar Systems, Inc., Sharp Corporation, Toshiba Corporation, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.