專業視聽系統 - 市場佔有率分析、產業趨勢與統計、成長預測（2024 - 2029）

Professional Audio-Visual Systems - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: 2024年02月15日 | 出版商:

Mordor Intelligence | 英文 124 Pages | 商品交期: 2-3個工作天內

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簡介目錄

專業視聽系統市場規模預計到2024年為2785.7億美元，預計到2029年將達到3568.8億美元，在預測期內（2024-2029年）CAGR為5.08%。

主要亮點

市場規模源自於各種產品類型的銷售，例如採集和製作設備、視訊投影、串流媒體、儲存以及分發和服務。市場規模還包括專業視聽系統解決方案在各種最終用戶垂直領域的銷售，例如企業、場館和活動、零售、媒體和娛樂以及其他最終用戶垂直領域。
其他促進成長的因素包括眾多技術發展，例如採用物聯網（IoT）和雲端運算平台的專業視聽。這些技術非常適合現場活動、安全、協作、會議、學習和監控。預計其他因素，例如提供專業內容的 360 度攝影機、無人機和虛擬實境 (VR) 系統的創建以及電信基礎設施的進步，可能會推動市場成長。
由於各個團隊需要更好的視聽解決方案來實現無縫連接，北美地區正在見證從以前的本地解決方案轉向私有雲、公有雲和混合雲端部署的轉變。預計這將在預測期內推動市場。 Deltek 聯邦市場分析團隊編制的 2022 會計年度 (FY) 最新資料顯示，聯邦政府在雲端商品和服務上的支出總計為 123 億美元。美國最近在推動雲端技術、加強網路安全以及提高國內和國際營運效率方面做出了重大努力。
在預測期內，對大型資本投資的需求不斷增加，而中小企業的採用率較低，這可能會成為專業 AV（視聽）成長的市場限制。缺乏熟練的專業人員、較短的更換週期和一對一的學習將是市場成長面臨的最重大和最緊迫的課題。
COVID-19 嚴重影響了專業視聽產業，給供應鏈帶來了巨大壓力，並導致眾多企業倒閉。值得注意的是，疫情對娛樂、休閒和零售業產生了重大影響，導致視聽技術的需求急劇下降。現場活動市場以及租賃市場受到的打擊最為嚴重。許多知名的製作公司都在倒閉，小型租賃公司正在關閉，而製造商（尤其是音訊行業的製造商）正在提供這個空間。

專業視聽系統市場趨勢

企業部門視聽系統的部署見證了顯著的CAGR

從家庭辦公室到會議室，人們的工作方式正在快速改變。越來越多的公司正在幫助員工遠端兼職工作，以減少通勤時間並創造更多的工作與生活平衡。此外，他們還把客戶放在第一位，注重關係並將合作夥伴聚集在一起提供全面的解決方案，因為大多數企業都受到技術過時和工作場所效率低下的困擾。
專業視聽系統能夠有效率地創造強烈的第一印象並鼓勵團隊和組織之間的協作。儘管面臨著獨特的課題，專業的視音頻解決方案可以幫助公司提供必要的工具來輕鬆協調，而正確的會議室技術可以實現所有這些各方之間的無縫連接。它不僅能夠比單獨的音訊建立更深層的關係，還可以透過減少差旅費用來充當節省成本的工具。
值得注意的是，視訊會議已成為會議室的中心舞台，因為 Zoom、Teams、Poly（以前稱為 Polycom）、StarLeaf 和 LifeSize 都提供各種會議室解決方案。大多數平台都支援 Outlook 和 Google 整合，以便輕鬆安排會議。此外，推動加入也正成為更容易獲得的選擇。因此，隨著視訊通話變得更加主流，組織正在與客戶、合作夥伴和異地員工通話，而這些外部參與者可能會從不同的視訊會議平台通話。因此，擴展網路會議是一個大趨勢，越來越多的公司正在標準化其會議室中的技術，音訊是會議室通訊的第二部分。
此外，由於經濟成長的強勁商業信心和光明前景，商業房地產持續蓬勃發展。除此之外，自從疫情改變了許多公司的運作方式以來，共享辦公空間的使用量大幅增加。例如，由內容貢獻者 Alberto Di Risio 撰寫的 Coworking Resources 發布的一篇文章標題為「2020 年全球共享辦公室成長研究」。 Di Risio 的文章部分寫道：“今年全球聯合辦公空間的數量預計將達到近 20,000 個，到 2024 年將超過 40,000 個。所有這些因素都預示著企業部門專業視聽系統部署的成長前景。”

亞太地區預計將成為成長最快的市場

該地區媒體和娛樂產業不斷增加的投資預計將推動所研究市場對專業視聽系統的需求。據印度品牌資產基金會(IBEF) 稱，2000 年4 月至2022 年9 月期間，資訊和廣播產業的外國直接投資流入量為98.5 億美元。該地區媒體和娛樂產業投資的增加預計將推動該地區媒體和娛樂產業的投資成長。該地區對專業視音頻系統的需求成長。
亞太地區的公司一直致力於根據該地區的產品和服務研究市場開發各種產品和服務。
例如，2022 年 8 月，BenQ 發布了 EH620 商用智慧投影機，整合了完整的 Windows 作業系統，並嵌入了英特爾賽揚處理器 4000 系列，以簡化混合工作場所的企業基於雲端的會議。它是一款一體式智慧投影儀，內建 Windows 運算功能和作業系統，並具有隨時融入基於 Windows 的工作場所的功能，可實現與企業筆記型電腦或 PC 相同的安全、控制和存取流程。無需連接外部 PC，EH620 可促進從 Office 365 到 Adobe Document Cloud、Microsoft Azure、Zoom 和其他會議應用程式的 Windows 業務應用程式的全面補充，從而實現高效的會議生產力和全面的安全性。
同樣，三星印度公司於2022 年9 月推出了The Wall All-In-One（一種模組化MicroLED，徹底改變了顯示器的未來）和Flip Pro（一種將教育體驗提升到新水平的互動式顯示器）。

專業視聽系統產業概況

由於許多大大小小的廠商在國內和國際市場上提供解決方案，專業視聽系統市場競爭非常激烈。與公司相關的品牌形象對市場有重大影響。由於強大的品牌是更好的解決方案的代名詞，成熟的企業預計將佔上風。市場上一些主要的參與者包括 AVI-SPL Inc.、AVI Systems Inc.、Ford Audio-Video LLC 和 Solotech Inc. 等。總體而言，預計供應商之間的競爭強度將在預測期內很高並加劇。

2023 年 3 月，Alphatec AV 宣佈在印度推出兩個領先的專業音響品牌。該公司將獨家代理專門從事超薄揚聲器設計的德國揚聲器製造商BEC-AKUSTIK，以及一直設計和製造具有先進串流媒體技術和高音質揚聲器的瑞典音頻公司Audio Pro。

2022 年 8 月，AVI-SPL 宣佈在班加羅爾開設了新辦事處，這是其在印度的第三個辦事處。憑藉著十多年為印度客戶服務的經驗，AVI-SPL 正式在印度開展業務，成立了 AVI-SPL India Private Limited。班加羅爾辦事處將作為客戶開發、視聽 (AV) 和統一通訊 (UC) 工程、專案管理和託管服務的中心。

額外的好處：

Excel 格式的市場估算 (ME) 表
3 個月的分析師支持

Key Highlights

The market size has derived from the sales of various product types such as capture and production equipment, video projection, streaming media, storage, and distribution and services. The market size also includes the sales of pro AV system solutions in various end-user verticals such as corporate, venues and events, retail, media and entertainment, and other end-user verticals.
Other growth-promoting factors include numerous technological developments, such as adopting professional audio-visual with the Internet of Things (IoT) and cloud computing platforms. These technologies work well for live events, security, collaboration, conferencing, learning, and monitoring. It is anticipated that additional factors, such as the creation of 360-degree cameras, drones, and virtual reality (VR) systems to provide specialized content and advancements in the telecommunications infrastructure, may fuel the market growth.
As various teams require better audio-visual solutions for seamless connectivity, the North American region is witnessing a shift to private, public, and hybrid cloud deployments over the previous on-premises solutions. This is expected to drive the market during the forecast period. The latest data compiled by Deltek's Federal Market Analysis team for fiscal year (FY) 2022 showed that the federal government spent a total of USD 12.3 Billion on cloud goods and services. The United States recently made significant efforts to advance cloud technology, strengthen cybersecurity, and increase the effectiveness of operations both domestically and internationally.
The increasing need for large capital investments and a lower adoption rate among small and medium-sized businesses will likely act as market restraints for pro AV (audio-visual) growth during the forecast period. The lack of skilled professionals, short replacement cycles, and one-on-one learning will be the most significant and pressing challenges to the market's growth.
COVID-19 significantly impacted the professional audio-visual industry, putting enormous strain on the supply chain and causing numerous businesses to fail. Notably, the pandemic has significantly impacted entertainment, leisure, and retail, resulting in a sharp decline in demand for audio-visual technologies. The market for live events, and thus rentals, has been hit the hardest. Numerous high-profile production companies are failing, smaller rental houses are closing, and manufacturers, particularly in the audio sector, are supplying this space.

Professional Audio-Visual Systems Market Trends

Deployment of Audio-Visual Systems in the Corporate Sector in Witnessing a Significant CAGR

From the home office to the conference room, the way people work is changing at a rapid pace. More and more companies are facilitating employees to work remotely part-time to cut down on commuting and create more work-life balance. Furthermore, they're also putting the customer first, focusing on relationships and bringing together partners to provide a comprehensive solution, as most businesses suffer from outdated technologies and inefficiency in the workplace.
Professional audio-visual systems have the efficiency to create powerful first impressions and encourage collaborations between teams and organizations. Professional AV solutions facilitate companies with the necessary tools to coordinate easily despite their unique challenges, and the right meeting room technology enables a seamless connection between all these parties. Not only does it enable relationship building on a deeper level than audio alone, but it also acts as a cost-saving tool by reducing travel expenses.
Notably, video conferencing has taken center stage in the meeting room as Zoom, Teams, Poly (previously Polycom), StarLeaf, and LifeSize all offer various conference room solutions. Most platforms facilitate Outlook and Google integrations for easy meeting scheduling. Furthermore, the push to join is also becoming a more readily available option. Thus, as video calls become more mainstream, organizations are on calls with clients, partners, and off-site employees, and these external participants may be calling in from a different video conferencing platform. Thus, scaling web conferencing is a big trend, and more and more companies are standardizing technologies in their conference rooms, with audio being the second piece of meeting room communication.
Moreover, commercial properties continue to be buoyant owing to robust business confidence and bright prospect in the growing economies. In addition to this, the use of coworking space has surged substantially since the pandemic altered the way many companies function. For instance, one of the articles posted by Coworking Resources, authored by content contributor Alberto Di Risio, is entitled 'Global Coworking Growth Study 2020.' Di Risio's article reads in part, 'The number of coworking spaces worldwide is expected to reach almost 20,000 this year and cross over 40,000 by 2024. All these factors present growth prospects for professional audio-visual system deployment in the corporate sector.

Asia-Pacific is Expected to be the Fastest-growing Market

The increasing investment in the media and entertainment industry in the region is expected to promote the demand for pro-AV systems in the market studied. According to the India Brand Equity Foundation (IBEF), FDI inflows in the information and broadcasting sector stood at USD 9.85 billion between April 2000 and September 2022. Such an increase in investments in the media and entertainment industry in the region is expected to fuel the demand growth for pro-AV systems in the region.
The companies in the Asian-Pacific region have been focusing on developing various products and services in the market studied as per the products and services in the region.
For instance, in August 2022, BenQ announced EH620 smart projector for business, integrating the full Windows operating system and embedded with Intel Celeron Processor 4000 Series onboard to streamline enterprise cloud-based meetings for the hybrid workplace. It is an all-in-one smart projector with built-in Windows computing capabilities and operating system, along with ready-to-assimilate capability into Windows-based workplaces, facilitating the same security, control, and access processes as enterprise laptops or PCs. Without the need for connecting an external PC, EH620 can facilitate the full complement of Windows business applications ranging from Office 365 to Adobe Document Cloud, Microsoft Azure, Zoom, and other conferencing apps for efficient meeting productivity with total security.
Similarly, in September 2022, Samsung India launched its The Wall All-In-One - the modular MicroLED that is revolutionizing the future of display and the Flip Pro - an interactive display that takes the education experience to the next level.

Professional Audio-Visual Systems Industry Overview

The professional audio-visual systems market is highly competitive due to many small and large players providing their solutions in domestic and international markets. The brand identity associated with companies significantly influences the market. As strong brands are synonymous with better solutions, well-established players are expected to have the upper hand. Some of the major players in the market are AVI-SPL Inc., AVI Systems Inc., Ford Audio-Video LLC, and Solotech Inc., among others. Overall, the intensity of competitive rivalry among the vendors is expected to be high and increase during the forecast period.

In March 2023, Alphatec AV announced the launch of two leading professional audio brands in India. The company will exclusively distribute BEC-AKUSTIK, a German loudspeaker manufacturer that specializes in ultra-flat and slim speaker designs, and Audio Pro, a Swedish audio company that has been designing and manufacturing speakers with advanced streaming technology and high sound quality.

In August 2022, AVI-SPL announced it had opened a new office in Bangalore, its third location in India. With over a decade of experience serving clients in India, AVI-SPL formally established operations in the country with the incorporation of AVI-SPL India Private Limited. The Bangalore office would serve as a hub for customer development, audio-visual (AV) and unified communications (UC) engineering, project management, and managed services.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Impact Of COVID-19 On The Market
4.4 Industry Attractiveness - Porter's Five Forces Analysis
- 4.4.1 Bargaining Power of Suppliers
- 4.4.2 Bargaining Power of Consumers
- 4.4.3 Threat of New Entrants
- 4.4.4 Intensity of Competitive Rivalry
- 4.4.5 Threat of Substitute Products

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Rapid Adoption of Cloud Platforms
5.2 Market Restraints
- 5.2.1 High Operating and Legal Costs of Audio-Visual Systems

6 MARKET SEGMENTATION

6.1 By Type
- 6.1.1 Capture and Production Equipment
- 6.1.2 Video Projection
- 6.1.3 Streaming Media, Storage, and Distribution
- 6.1.4 Services
- 6.1.5 Other Types
6.2 By End-user Vertical
- 6.2.1 Corporate
- 6.2.2 Venues and Events
- 6.2.3 Retail
- 6.2.4 Media and Entertainment
- 6.2.5 Other End-user Verticals
6.3 By Geography
- 6.3.1 North America
- 6.3.2 Europe
- 6.3.3 Asia-Pacific
- 6.3.4 Latin America
- 6.3.5 Middle-East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 AVI-SPL Inc.
- 7.1.2 Diversified
- 7.1.3 AVI Systems Inc.
- 7.1.4 Ford Audio-Video LLC
- 7.1.5 CCS Presentation Systems Inc.
- 7.1.6 Solutionz Inc.
- 7.1.7 Electrosonic Group
- 7.1.8 Avidex (Telerent Leasing Corporation)
- 7.1.9 Solotech Inc.
- 7.1.10 Conference Technologies Inc.
- 7.1.11 Vistacom Inc.