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市場調查報告書

商品編碼

1316229

全球專業視聽（AV）市場 - 2023-2030 年

Global Pro AV (Audio-Visual) Market - 2023-2030

出版日期: 2023年07月27日 | 出版商:

DataM Intelligence | 英文 212 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

2022 年，全球專業視聽（AV）市場規模達到29 億美元，預計到2030 年將達到62 億美元，2023-2030 年的年複合成長率為10.1%。現場活動、音樂會、體育和娛樂場所對視聽市場有著重大影響。體育場、競技場、音樂廳和劇院對高品質視聽體驗的需求推動了先進視聽技術的應用。大型顯示器、身臨其境的音響系統、照明解決方案和舞台設置有助於提升觀眾的整體體驗，從而推動這一細分市場的持續成長。

中國政府通過政策、計劃和投資大力支持視聽行業。中國製造2025 "計劃的重點是促進高科技製造業，包括視聽技術，以增強中國的全球競爭力。政府的支持鼓勵了創新、研究合作以及在各個領域採用視聽解決方案，進一步推動了市場成長。因此，中國占據了近一半的地區佔有率，預計將以亞太地區最高的年複合成長率成長。

市場動態

數位標牌需求不斷成長

製造商已開發出專門針對數位標牌部署的綜合內容管理系統。這些內容管理系統平台提供直覺的界面、遠程內容管理功能、調度功能和即時更新。通過簡化內容創建、管理和分發，內容管理系統解決方案使企業能夠輕鬆更新和客製化其數位標牌內容，從而提供更具活力和針對性的資訊。

雲端運算的出現徹底改變了數位標牌的部署。製造商推出了基於雲端運算的解決方案，可實現遠程內容管理、即時分析和可擴展性。基於雲端運算的數位標牌解決方案具有靈活性、易於部署、集中控制以及從單一平台管理多個顯示螢幕的能力。這些發展使各種規模的企業都能更方便、更經濟、更靈活地使用數位標牌。

現場活動和娛樂的發展

在現場活動中，燈光和視覺效果在營造迷人氛圍方面發揮著至關重要的作用。製造商推出了先進的照明設備、智慧照明控制和視覺效果技術，以增強視覺體驗。 LED 照明解決方案、移動燈光、電視牆、投影映射和互動照明系統實現了動態照明設計、同步效果和身臨其境的視覺展示，提升了現場活動的整體效果。

隨著現場流媒體和活動廣播的興起，製造商開發出了便於無縫捕捉、製作和分發現場內容的視聽解決方案。這包括多攝影機設置、影片切換器、流媒體編碼器和遠程製作解決方案。這些發展使活動組織者能夠接觸到更廣泛的受眾，提供高品質的直播流，並提高虛擬與會者的整體參與度。

複雜性和技術專長

有效操作和管理專業視聽系統需要特定的技術技能和知識。專業人員需要隨時了解最新技術、設備和行業標準。獲得併留住具備必要專業知識的合格人員可能具有挑戰性，對於培訓和專業發展資源有限的小型企業或組織來說尤其如此。

視聽系統的複雜性會限制客製化和靈活性。企業在調整視聽設置以滿足特定要求或與其他技術整合時，可能會面臨各種限制。如果沒有專業技術知識，就很難充分發揮視聽系統的潛力、最佳化配置或實施針對獨特需求的客製化解決方案。

COVID-19 影響分析

大流行病期間，遠程工作和遠程辦公的廣泛採用導致對支持遠程通訊和協作的視聽設備和解決方案的需求激增。企業投資於影片會議系統、音頻週邊設備以及專業級攝影機和麥克風，以實現高品質的遠程通訊。專業視聽市場見證了這些產品以及提高虛擬協作和生產率的軟體解決方案銷量的成長。

隨著人們在家的時間越來越多，對家庭娛樂解決方案的需求激增，包括音頻系統、家庭影院和流媒體設備。消費者尋求提升家庭娛樂體驗，導致個人使用的影音設備銷售量增加。流媒體服務也經歷了大幅成長，推動了對支持高品質流媒體的影音解決方案的需求，如媒體播放器、智慧電視和音響設備。

Market Overview

Global Pro AV (Audio-Visual) market reached US$ 2.9 billion in 2022 and is expected to reach US$ 6.2 billion by 2030, growing with a CAGR of 10.1% during the forecast period 2023-2030. Live events, concerts, sports and entertainment venues have a significant impact on the AV market. The demand for high-quality audio and visual experiences in stadiums, arenas, concert halls and theaters drives the adoption of advanced AV technologies. Large-scale displays, immersive sound systems, lighting solutions and stage setups contribute to the overall audience experience, leading to continued growth in this segment.

The Chinese government has shown strong support for the AV industry through policies, initiatives and investments. The "Made in China 2025" initiative focuses on promoting high-tech manufacturing, including AV technologies, to strengthen China's global competitiveness. The government's support encourages innovation, research collaboration and the adoption of AV solutions in various sectors, further driving market growth. Therefore, China accounts for nearly half of the regional shares and is expected to grow at a highest CAGR in the Asia-Pacific.

Market Dynamics

Rising Demand for Digital Signage

Manufacturers have developed comprehensive content management systems specifically tailored for digital signage deployments. These CMS platforms offer intuitive interfaces, remote content management capabilities, scheduling features and real-time updates. By simplifying content creation, management and distribution, CMS solutions enable businesses to easily update and customize their digital signage content, leading to more dynamic and targeted messaging.

The advent of cloud computing has revolutionized digital signage deployments. Manufacturers have introduced cloud-based solutions that allow remote content management, real-time analytics and scalability. Cloud-based digital signage solutions offer flexibility, ease of deployment, centralized control and the ability to manage multiple displays from a single platform. These developments have made digital signage more accessible, cost-effective and adaptable for businesses of all sizes.

The Growing for Live Events and Entertainment

Lighting and visual effects play a crucial role in creating captivating atmospheres during live events. Manufacturers have introduced advanced lighting fixtures, intelligent lighting controls and visual effects technologies to enhance the visual experience. LED lighting solutions, moving lights, video walls, projection mapping and interactive lighting systems enable dynamic lighting designs, synchronized effects and immersive visual displays, elevating the overall impact of live events.

With the rise of live streaming and broadcasting of events, manufacturers have developed AV solutions that facilitate seamless capture, production and distribution of live content. This includes multi-camera setups, video switchers, streaming encoders and remote production solutions. These developments enable event organizers to reach broader audiences, deliver high-quality live streams and enhance the overall engagement of virtual attendees.

Complexity and Technical Expertise

Effectively operating and managing professional AV systems demands specific technical skills and knowledge. Professionals need to stay updated on the latest technologies, equipment and industry standards. Acquiring and retaining qualified personnel with the necessary expertise can be challenging, particularly for small businesses or organizations with limited resources for training and professional development.

The complexity of AV systems can limit customization and flexibility. Businesses may face constraints when adapting AV setups to meet specific requirements or integrate with other technologies. Without technical expertise, it can be difficult to leverage the full potential of AV systems, optimize configurations or implement custom solutions tailored to unique needs.

COVID-19 Impact Analysis

The widespread adoption of remote work and telecommuting during the pandemic created a surge in demand for AV equipment and solutions that support remote communication and collaboration. Businesses invested in video conferencing systems, audio peripherals and professional-grade cameras and microphones to enable high-quality remote communication. The Pro AV market witnessed increased sales of these products, as well as software solutions that enhance virtual collaboration and productivity.

With people spending more time at home, there was a surge in demand for home entertainment solutions, including audio systems, home theaters and streaming devices. Consumers sought to enhance their at-home entertainment experiences, leading to increased sales of AV equipment for personal use. Streaming services also experienced significant growth, driving the demand for AV solutions that support high-quality streaming, such as media players, smart TVs and soundbars.

Segment Analysis

The global Pro AV (Audio-Visual) market is segmented based on type, application, distribution channel and region.

Large Venue Displays and Corporate Presentations and Boardrooms Drives the Growth of the Market

Displays such as LED screens and projectors are extensively used in large venues like stadiums, arenas and concert halls. These displays provide high-resolution visuals and are capable of delivering a captivating viewing experience to a large audience.

Displays are essential in corporate environments for presentations, video conferencing and collaboration. High-resolution displays and interactive touchscreens are used in boardrooms and meeting spaces to facilitate effective communication and decision-making.

Geographical Analysis

U.S. Leadership in Implementing AV Solutions Across Vertical Industries Drives Market Growth

U.S. is a leader in implementing AV solutions across various vertical industries. For example, in education, AV technologies are widely used in schools and universities to enhance teaching and learning experiences. In healthcare, AV systems enable telemedicine and remote consultations. The corporate sector utilizes AV for video conferencing, digital signage and collaboration. The adoption of AV technologies in these sectors in U.S. sets trends and drives global market growth. Therefore, U.S. accounts for more than 3/4th of the regional shares and is expected to grow at a highest CAGR in the North America.

Competitive Landscape

The major global players include: Anixter Inc., Wesco, AVI Systems, AVI-SPL, LLC, Biamp Systems, CCS Presentation Systems, Ford Audio-Video, LLC, New ERA Technology, Solutionz Inc. and Telerent Leasing Corp.

Why Purchase the Report?

To visualize the global Pro AV (Audio-Visual) market segmentation based on type, application, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of Pro AV (Audio-Visual) market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global Pro AV (Audio-Visual) market report would provide approximately 61 tables, 62 figures and 212 Pages.

Application 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Application
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Demand for Digital Signage
  - 4.1.1.2. Growing for Live Events and Entertainment
- 4.1.2. Restraints
  - 4.1.2.1. Complexity and Technical Expertise
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Displays*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. AV Acquisition and Delivery
7.4. Projectors
7.5. Sound Reinforcement
7.6. Conferencing
7.7. Others

8. By Application

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2. Market Attractiveness Index, By Application
8.2. Home Use*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Commercial
8.4. Education
8.5. Government
8.6. Hospitality
8.7. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Direct Sales*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Distributors/Wholesalers
9.4. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Anixter Inc.*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Recent Developments
12.2. Wesco
12.3. AVI Systems
12.4. AVI-SPL, LLC
12.5. Biamp Systems
12.6. CCS Presentation Systems
12.7. Ford Audio-Video, LLC
12.8. New ERA Technology
12.9. Solutionz Inc.
12.10. Telerent Leasing Corp

LIST NOT EXHAUSTIVE