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市場調查報告書
商品編碼
1444427

電子商務包裝：市場佔有率分析、產業趨勢與統計、成長預測（2024-2029）

E-Commerce Packaging - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計2024年電商包裝市場規模為688.7億美元，預計到2029年將達到1,316.1億美元，在預測期（2024-2029年）成長13.83%，以年複合成長率成長。

電商套餐市場

隨著線上支出的增加以及網路和智慧型手機的廣泛使用，經濟正在迅速擴張。然而，購買前缺乏第一手產品體驗以及網際網路公司在全球農村地區的普及有限預計將成為該行業成長的主要限制因素。此外，俄羅斯和烏克蘭之間的戰爭影響了整個包裝生態系統。

主要亮點

  • 電子商務網站已成為消費者購買產品的熱門選擇，原因有很多，包括送貨上門、方便且易於搜尋產品。電子商務業務領域的快速擴張極大地增加了對固體包裝解決方案的需求。
  • 全球新興經濟體的網路普及不斷提高，大多數人都可以上網，這使得電子商務和包裝供應商能夠進入開拓的市場，並在此過程中產生可觀的收入。這創造了巨大的潛在市場機會獲得市場佔有率。
  • 人們對塑膠廢棄物的認知不斷增強，公司正致力於最大限度地減少塑膠廢棄物並提供 100% 可回收和生物分解性的產品。
  • 在 COVID-19感染疾病期間，市場有所成長。大多數國家，特別是中國、美國和德國，都對人員和貨物的流動實施了限制。然而，消費者對食品、藥品和蔬菜等必需品的需求使電子商務產業免受這些法律的約束。電子商務平台透過限制人員流動和提供送貨上門服務來防止病毒傳播至關重要。
  • 農村人口對電商平台缺乏了解可能會阻礙市場拓展。消費者對電子商務產業越來越感興趣，政府也積極支持創新方法的開發，以增加企業的選擇。然而，開發中國家的成長乏力和需求低迷限制了這些地區的市場開拓。

電商包裝市場趨勢

消費性電器產品產業實現顯著成長

  • 消費性電器產品塑造了消費者的安全、通訊和娛樂生活方式。預計 2021 年將有超過 21.4 億人進行網路購物。家電是開關週期短的細分市場。此外，電器產品的採用率創出月度新高，出貨較去年同期成長。
  • 電子商務贏得了消費者對優質交付和售後支援的信任，鼓勵他們線上下多個訂單。包裝解決方案提供強大的包裝解決方案，可承受搬運和物流過程中的損壞。
  • 行動市場是普及的消費性電器產品新類別，科技驅動的持續發展正在使行動市場倍增。此外，為了應對這種成長，電子商務公司正在合作進行產品發布和銷售，從而導致電子商務包裝市場的需求增加。
  • 產品開發數量的增加開啟了新的市場機會並提高了該行業的成長率。闡明設計和製造過程的各種產品創新也有助於市場成長。開發有效且環保的電子商務包裝材料的技術進步預計將為電子商務包裝市場的製造商提供盈利的機會。
  • 許多電子商務公司都專注於永續包裝解決方案，以減少塑膠廢棄物並過渡到紙質包裝。這一趨勢預計也將影響對外部影響敏感的消費電子產業，透過更好的設計使包裝更加堅固。例如，電子商務巨頭亞馬遜推出了無憂包裝解決方案，以消除額外的運輸箱。

亞太地區預計將佔據最大佔有率

  • 亞太地區是全球成長最快的電子商務市場之一。由於印度和中國等主要國家的客戶群不斷擴大，電子商務出貨正在增加。因此，該地區對包裝解決方案的需求將會增加。
  • 政府推動數位化的努力不斷讓個人接觸線上商務模式，增加了該地區對電子商務包裝解決方案的需求。印度擁有 100% 折扣的 FDI 政策，鼓勵亞馬遜等公司在印度建立更大的業務。
  • IBEF表示，由於網路普及不斷提高以及相對強勁的經濟表現，印度電子商務收益將從2020年的462億美元增至2025年的1880億美元，成為全球成長最快的國家。
  • 亞太地區在 2021 年佔據最大的市場佔有率，預計在整個預測期內將保持這一地位。不斷成長的網路普及、智慧型手機用戶的增加以及日益年輕的消費者群體都有助於該公司的優勢。此外，阿里巴巴、亞馬遜和 Flipkart 等該地區的主要電子商務公司可能會增加其線上包裝服務在該地區的使用。

電商包裝產業概況

提供電子商務包裝解決方案的多家參與者加劇了市場競爭。因此，市場適度分散，許多公司正在製定擴大策略。市場上營運的一些主要企業包括 Amcor PLC、Mondi PLC、International Paper Company、Smurfit Kappa Group PLC 等。

2022年5月，紙包裝產品綜合製造商Smurfit Kappa UK Limited宣布收購Atlas Packaging。 Atlas Packaging 總部位於德文郡北巴恩斯特珀爾，是一家獨立瓦楞包裝供應商。該公司對其在英國強大的市場影響進行了大量投資，這使其能夠滿足需求並為其廣大客戶群創造價值。我們在商店包裝、禮盒和電子商務領域擁有強大的影響力，提供一系列令人興奮的創新產品。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 價值鏈分析
  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買方議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對的強度

第5章市場動態

  • 促進因素
  • 抑制因素

第6章市場區隔

  • 依材料類型
    • 塑膠
    • 紙板
    • 紙
    • 其他材料
  • 最終用戶
    • 時尚服飾
    • 家用電器
    • 食品與飲品
    • 個人保健產品
    • 其他最終用戶
  • 地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 其他
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 其他
    • 拉丁美洲
      • 巴西
      • 阿根廷
      • 其他
    • 中東和非洲
      • 阿拉伯聯合大公國
      • 沙烏地阿拉伯
      • 南非
      • 其他

第7章 競爭形勢

  • 公司簡介
    • Amcor PLC
    • Mondi PLC
    • International Paper Company
    • Smurfit Kappa Group PLC
    • DS Smith PLC
    • Klabin SA
    • Georgia-Pacific LLC
    • Nippon Paper Industries Co. Ltd
    • Pacman LLC
    • Sealed Air Corporation
    • Rengo Co. Ltd
    • Shorr Packaging Corporation

第8章投資分析

第9章市場機會與未來趨勢

簡介目錄
Product Code: 59037

The E-Commerce Packaging Market size is estimated at USD 68.87 billion in 2024, and is expected to reach USD 131.61 billion by 2029, growing at a CAGR of 13.83% during the forecast period (2024-2029).

E-Commerce Packaging - Market

Online spending is rising, the internet and smartphones are becoming more widely used, and the economy is expanding quickly. However, the lack of first-hand product experience prior to purchase and the limited penetration of internet enterprises in rural areas of the world are anticipated to be significant growth inhibitors for the sector. Further, the Russia-Ukraine war had an impact on the overall packaging ecosystem.

Key Highlights

  • E-commerce websites have become a popular choice among consumers for purchasing goods for various reasons, including at-home delivery, convenience, and easy product searching. The fast global expansion of the e-commerce business has dramatically increased the demand for solid packaging solutions.
  • Rising internet penetration and growing access to the internet for most of the population in developing economies across the globe have created tremendous potential market opportunities for e-commerce and packaging providers to venture into untapped markets and gain substantial market share during the process.
  • The awareness about plastic waste is growing, and companies focus on minimizing it and offering 100% recyclable and biodegradable products.
  • The market increased during the COVID-19 pandemic. Most countries, notably China, the United States, and Germany, established restrictions on the movement of people and goods. However, due to customer demand for necessary commodities such as food, pharmaceuticals, veggies, and other things, the e-commerce industry was exempted from these laws. E-commerce platforms are vital in preventing virus spread by limiting people's movement and providing door-to-door delivery services.
  • The lack of understanding of e-commerce platforms among the rural population would hamper the market's expansion. Consumers are becoming increasingly interested in the e-commerce industry, and governments are actively supporting the deployment of innovative approaches to broaden company options. However, the lack of growth in underdeveloped countries restricts the market from tapping into these regions due to fewer demands.

Ecommerce Packaging Market Trends

Consumer Electronics Segment to Witness Significant Growth

  • Consumer electronics are shaping consumers' security, communications, and entertainment lifestyles. Over 2.14 billion people were estimated to shop online in the year 2021. Consumer electronics is the segment that has a shorter changeover period. Also, the adoption of consumer electronics is reaching a new high every month, increasing shipments yearly.
  • E-Commerce has gained consumers' trust in quality deliverables and aftersales support, encouraging them for multiple orders online. Packaging solutions offer robust packaging solutions to sustain damages during handling and logistics.
  • The mobile market is the refreshed category of consumer electronics with the highest penetration, and with continuous development by the technologies, the mobile market growth is multiplying. Also, in response to this growth, e-commerce companies are partnering for their launches and distribution, resulting in the growing demand for the e-commerce packaging market.
  • The increasing number of product developments will increase the industry's growth rate by opening up new market opportunities. Various product innovations illuminating design and manufacturing processes also assist market growth. Technological improvements in developing effective and environmentally friendly e-commerce packaging are projected to generate profitable opportunities for manufacturers in the e-commerce packaging market.
  • Many e-commerce companies focus on sustainable packaging solutions to reduce plastic waste and move towards paper-based packaging. The trend is also expected to hit the consumer electronics segment, which is sensitive to external impacts with better design to make packaging more robust. For instance, e-commerce giant Amazon introduced a Frustration-Free Packaging solution to eliminate additional shipping boxes.

Asia Pacific is Expected to Hold the largest Share

  • Asia-Pacific is one of the world's fastest-growing e-commerce markets. Growing client bases in key countries such as India and China drive increased e-commerce shipments. As a result, there will be greater demand for packaging solutions in the area.
  • Government attempts to promote digitalization constantly introduce individuals to online modes of commerce, fueling demand for e-commerce packaging solutions in the region. India has a favorable FDI policy of 100 percent, which encourages corporations like Amazon to establish a greater presence in the country.
  • IBEF has said that increasing internet penetration and relatively stronger economic performance will lead India's E-commerce revenue to climb from USD 46.2 billion in 2020 to USD 188 billion in 2025, the fastest growing in the world.
  • The Asia-Pacific region held the largest market share in 2021 and is expected to hold that position throughout the forecast period. The expanding internet penetration, the growing number of smartphone users, and the rising youthful demographic consumer base all contribute to the company's dominance. Furthermore, large e-commerce companies in the region, such as Alibaba, Amazon, and Flipkart, will increase the region's usage of online packaging services.

Ecommerce Packaging Industry Overview

The availability of several players providing e-commerce packaging solutions has intensified the competition in the market. Therefore, the market is moderately fragmented, with many companies developing expansion strategies. Key players operating in the market include Amcor PLC, Mondi PLC, International Paper Company, and Smurfit Kappa Group PLC, among others.

In May 2022, Smurfit Kappa UK Limited, an integrated manufacturer of paper-based packaging products, announced the acquisition of Atlas Packaging. Based in Barnstaple, North Devon, Atlas Packaging is an independent corrugated packaging provider. The company is well invested with a strong market presence in the UK, allowing it to meet the needs of and deliver value to its broad customer base. With a powerful presence in shelf-ready packaging, gift boxing, and the e-commerce sector, they offer an exciting and wide range of innovative products.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions & Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Value Chain Analysis
  • 4.2 Market Overview
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Buyers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Drivers
  • 5.2 Restraints

6 MARKET SEGMENTATION

  • 6.1 By Material Type
    • 6.1.1 Plastic
    • 6.1.2 Corrugated
    • 6.1.3 Paper
    • 6.1.4 Other Materials
  • 6.2 End User
    • 6.2.1 Fashion & Apparel
    • 6.2.2 Consumer Electronics
    • 6.2.3 Food & Beverages
    • 6.2.4 Personal Care Products
    • 6.2.5 Other End-Users
  • 6.3 Geography
    • 6.3.1 North America
      • 6.3.1.1 US
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 United Kingdom
      • 6.3.2.2 Germany
      • 6.3.2.3 France
      • 6.3.2.4 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 India
      • 6.3.3.2 China
      • 6.3.3.3 Japan
      • 6.3.3.4 Rest of Asia-Pacific
    • 6.3.4 Latin America
      • 6.3.4.1 Brazil
      • 6.3.4.2 Argentina
      • 6.3.4.3 Rest of Latin America
    • 6.3.5 Middle East & Africa
      • 6.3.5.1 UAE
      • 6.3.5.2 Saudi Arabia
      • 6.3.5.3 South Africa
      • 6.3.5.4 Rest of Middle & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 COMPANY PROFILES
    • 7.1.1 Amcor PLC
    • 7.1.2 Mondi PLC
    • 7.1.3 International Paper Company
    • 7.1.4 Smurfit Kappa Group PLC
    • 7.1.5 DS Smith PLC
    • 7.1.6 Klabin SA
    • 7.1.7 Georgia-Pacific LLC
    • 7.1.8 Nippon Paper Industries Co. Ltd
    • 7.1.9 Pacman LLC
    • 7.1.10 Sealed Air Corporation
    • 7.1.11 Rengo Co. Ltd
    • 7.1.12 Shorr Packaging Corporation

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS