電子商務塑膠包裝：市場佔有率分析、產業趨勢/統計、成長預測，2024-2029

電子商務塑膠包裝市場規模預計將從2024年的269.7億美元成長到2029年的506.9億美元，預測期間（2024-2029年）複合年成長率為13.46%。

主要亮點

• 預計2024年市場容量為199.2萬噸，預計2029年將達342萬噸，同期複合年成長率為11.42%。
• 包裝和標籤對您企業的銷售和利潤有直接影響。電子商務包裝由各種材料製成的包裝解決方案組成，其用途包括內容保護、產品密度控制、促銷工具、產品識別以及搬運和物流過程中的用戶便利性。塑膠是電子商務包裝中使用的關鍵材料之一。
• 包裝和標籤對您企業的銷售和利潤有直接影響。電子商務包裝由用於內容保護、產品密度控制、促銷工具、產品識別以及搬運和物流過程中用戶便利性的材料製成的各種包裝解決方案組成。塑膠是電子商務包裝中使用的關鍵材料之一。
• 軟包裝是電子商務的理想格式，因為它可以在整個出貨過程中承受更多的接觸點。此外，軟包裝可防止溢出、防止破損並使產品保持在一起。根據《今日塑膠》報道，與傳統零售相比，電子商務產品的處理量至少是傳統零售的三倍。軟包裝還提高了運輸成本效率，因為包裹的申請重量通常由實際重量或體積重量中的較大者決定。因此，軟塑膠包裝等節省空間的包裝型態是降低出貨價格的驅動力，並且在電子商務領域最為普及。
• 此外，軟塑膠包裝通常由多層組成，因此難以回收。許多市場相關人員目前正在致力於開發更簡單、易於回收的材料。塑膠包裝產業的市場相關人員正在開發單體軟塑膠。
• 塑膠包裝可能含有製造過程中使用的物質（例如溶劑）和非有意添加物質（NIAS）（例如寡聚物、雜質和分解產物）的殘留物。人們越來越擔心，用於生產原生塑膠的添加劑可能會使回收變得複雜，或對人類和生態系統健康構成風險。對於再生塑膠製造商來說，塑膠廢棄物中是否存在這些添加劑的不確定性可能會完全阻礙回收。因此，關於某些塑膠廢棄物流中添加劑的使用缺乏資訊和透明度是促進這些產品以及所調查市場回收的主要障礙。
• 毫無疑問，COVID-19 大流行提高了人們對電子商務產品軟包裝的認知。這場危機刺激了線上零售業的繁榮，並嚴重擾亂了購物和消費習慣，尤其是以前在零售店購物的農村地區人們。此外，俄羅斯和烏克蘭之間的戰爭對電商包裝產業和整個包裝產業也產生了直接影響，導致原物料價格上漲，影響企業營運。

電商塑膠包裝市場趨勢

消費性電子媒體佔據主要市場佔有率

• 消費性電子產品包裝產品製造商擴大使用保護性包裝產品，例如氣泡膜、空氣枕和其他充氣包裝產品來保護他們的設備。未來，預計這些替代包裝將滿足所有電子類別的要求。小型消費品的泡殼包裝正在有效發揮作用。這種塑膠包裝使您的產品脫穎而出，並提供防篡改功能，同時易於打開。
• 環保電子產品包裝越來越受歡迎。監管和政府當局正在大力推動環保包裝的使用。品牌和消費者越來越認知到保護環境免受不可生物分解性包裝廢物侵害的必要性。例如，2023 年 1 月，Flipkart 推出了一家提供永續產品的電子商店。 Flipkart 希望透過這個平台推動變革並鼓勵透明、以消費者為導向且具有環保意識的明智購買決策。
• 當談到高效包裝時，塑膠通常允許生產商用更少的包裝材料發送更多的產品。減輕重量可以顯著提高消費品包裝的經濟和環保性能。泡殼包裝也是小型消費性電子產品的理想選擇。這種塑膠包裝既實用又易於打開，使您的電子配件脫穎而出，並具有砸道機功能。這些屬性有利於市場擴張。
• 行動電話通常採用塑膠材料包裝和出貨。許多製造商正在轉向永續的包裝選擇，例如，在為蘋果產品製造客自訂包裝盒時通常會選擇紙板。然而，使用塑膠薄膜或保鮮膜的包裝盒仍然是最受歡迎的包裝方法。
• 愛立信預計，2028年，智慧型手機行動網路用戶數量預計將超過77億人。預計這將為市場帶來顯著提振。由於對智慧型手機及其周邊設備（例如充電器、耳機和通用序列匯流排（USB）電纜）安全包裝的需求不斷成長，該市場正在不斷擴大。總體而言，全球消費性電子產品中塑膠的使用量正在顯著增加，這提振了市場前景。消費性電子產品經常採用塑膠包裝來保護各種電子產品免受內部和外部危險（例如惡劣天氣）的影響。

亞太地區成長強勁

• 中國是全球最大的電子商務市場，產生了全球約50%的交易量。阿里巴巴旗下的淘寶天貓和京東是主導中國電子商務市場的國內平台。拼多多採用全新團購模式，超越數十家競爭對手，成為第三大平台。據電商指南顯示，唯品會、蘑菇街、蘇寧、國美、當當、一號店、聚美等其他平台佔據了剩餘的市場佔有率。
• 由於消費者對網路購物的偏好不斷增強、付款方式的日益豐富以及一日宣傳活動等網路購物活動的推廣、有吸引力的折扣以及物流基礎設施的改善，中國的電子商務行業正在快速成長。
• 印度電子商務產業大大改變了印度的商業模式。不同類型的商業正在開放，包括企業對企業（B2B）、消費者對消費者（C2C）、直接對消費者（D2C）和消費者對企業（C2B）。 D2C 和 B2B 等一些主要區隔市場在過去幾年中經歷了顯著成長。預計 2027 會計年度印度 D2C 市場規模約 600 億美元。這種成長正在從根本上重塑包裝形勢，因為 D2C 公司越來越依賴塑膠包裝解決方案來滿足線上客戶的需求。
• 此外，根據印度品牌股權基金會 (IBEF) 的數據，到 2030 年，全球電子商務產業的價值預計將達到 3,500 億美元。預計2022年複合年成長率為21.5%，2030年達748億美元。電子商務的激增與對高效和永續塑膠包裝解決方案不斷成長的需求直接相關。
• 隨著日本消費者從傳統實體店轉向線上電子商務業務，日本的電子商務市場正經歷重大轉型。日本電子商務企業正在擴大在該地區電子商務市場的影響力，進一步利用該地區的大量城市人口、技術先進的消費者和新興經濟體。日本人口密集的都市區需要高效率、便利的電商體驗。隨著這些地區的人口不斷轉向網路購物，對可靠且環保的包裝解決方案的需求不斷成長，以便安全地將貨物送到您家門口。

電商塑膠包裝產業概況

電子商務塑膠包裝市場是一個中等規模的市場，Storopack Hans Reichenecker GmbH、Berry Global Inc.、Sealed Air Corporation、Pregis LLC、Sonoco Products Company、Amcor Group GmbH 等知名公司積極進入該市場。 。這些公司透過推動設計、技術和應用方面的創新來獲得永續的競爭優勢。

其他福利

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

目錄

第1章簡介

• 研究假設和市場定義
• 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

• 市場概況
• 產業吸引力－波特五力分析
  • 供應商的議價能力
  • 買家/消費者的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 產業價值鏈分析

第5章市場動態

• 市場促進因素
  • 網路零售的普及與全通路的出現
  • 增加輕質軟包裝的使用
  • 線上零售中可生物分解性塑膠包裝的增加
• 市場課題
  • 缺乏良好的生產規範
  • 有關塑膠使用的規定
  • 在電子商務中實現永續包裝
• COVID-19之後對電子商務塑膠包裝產業的影響

第6章市場區隔

• 依產品類型
  • 袋/袋
  • 保護性包裝
  • 收縮膜
  • 其他
• 依最終用戶產業
  • 消費性電子媒體
  • 食品與飲品
  • 個人保健產品
  • 時尚/服飾
  • 家庭護理/家具
  • 其他
• 依地區
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 其他亞太地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 美國
  • 中東/非洲

第7章 競爭形勢

• 公司簡介
  • Amcor Group Gmbh
  • Pregis LLC
  • Sealed Air Corporation
  • Sonoco Products Company
  • Storopack Hans Reichenecker Gmbh
  • Berry Global Group Inc.
  • Huhtamaki OYJ
  • CCL Industries Inc.
  • Clondalkin Group
  • Proampac LLC

第 8 章亞馬遜的電子商務貢獻

第9章市場的未來

The e-commerce plastic packaging market size is expected to grow from USD 26.97 billion in 2024 to USD 50.69 billion by 2029, at a CAGR of 13.46% during the forecast period (2024-2029).

Key Highlights

• The market, in terms of volume, is estimated at 1.992 million tons in 2024 and is expected to reach 3.420 million tons by 2029, registering a CAGR of 11.42% over the same forecast period.
• Packaging and labeling directly impact the sales and profits of a business. E-commerce packaging consists of various packaging solutions made from materials used for content protection, product density management, promotional tools, product identification, and user convenience during handling and logistics. Plastic has been one of the critical materials used in e-commerce packaging.
• Packaging and labeling directly impact the sales and profits of a business. E-commerce packaging consists of various packaging solutions made from materials used for content protection, product density management, promotional tools, product identification, and user convenience during handling and logistics. Plastic has been one of the critical materials used in e-commerce packaging.
• Flexible packaging is an ideal format for e-commerce to withstand more touchpoints throughout the shipment process. Moreover, flexible packaging material can prevent spills, resist breakage, and hold products together. Compared to conventional retail, e-commerce products are handled at least three times, according to Plastics Today. Flexible packaging also drives shipping cost efficiencies as the billable weight for a package is usually determined by whichever value is the greater, actual, or dimensional weight. Therefore, more space-efficient formats like flexible plastic packaging drive lower shipping prices and are hence most prevalent in the e-commerce sector.
• Moreover, flexible plastic packaging has presented difficulties with recycling because it is generally comprised of various layers that require to be separated to become feasible. Many market players are now working to develop more simple materials that can be easily recycled. The plastic packaging industry market players are developing mono-polymer flexible packaging laminates to ensure circularity while capitalizing on the many benefits of the flexible plastic packaging format.
• Plastic packaging can contain residues from substances used during the manufacturing process, such as solvents, along with non-intentionally added substances (NIAS), such as oligomers, impurities, or degradation products. There are increasing concerns over additives used to manufacture virgin plastics that complicate recycling or pose risks to human or ecological health. For manufacturers of recycled plastics, uncertainty about the presence of these additives in plastic waste can hinder recycling altogether. The lack of information and transparency regarding the use of additives in some plastic waste streams is thus a significant barrier to the increased recycling of those products and, in turn, to the market studied.
• The COVID-19 pandemic undoubtedly increased awareness about the flexible packaging of e-commerce products. The crisis fueled the online retail boom, significantly disrupting shopping and consumption habits, especially among the rural population who had hitherto been buying from retail stores. Furthermore, the Russia-Ukraine war had an immediate impact on the e-commerce packaging industry and the packaging industry as a whole by raising the prices of raw materials and affecting how businesses operated.

E-commerce Plastic Packaging Market Trends

Consumer Electronics and Media to Hold Significant Market Share

• Manufacturers of packaging products for consumer electronics are increasingly using protective packaging items, such as air bubble wraps, air pillows, and other inflated packaging products, to shield devices. It is anticipated that in the future, these packaging alternatives will satisfy the requirements of all electronic categories. The packaging of small consumer goods in blisters works effectively. This plastic packaging makes the items stand out and offers tamper protection while still being straightforward to open.
• Electronic product packaging that is environmentally friendly is growing in popularity. Regulators and government authorities have vigorously pushed for the use of green packaging. The necessity of protecting the environment from non-biodegradable packaging trash is being recognized by brands and consumers alike. For instance, in January 2023, Flipkart introduced an e-store for sustainable products. Flipkart stated that it hopes that through the implementation of this platform, the company will be able to make a difference and encourage informed buying decisions while being transparent, consumer-oriented, and eco-friendly.
• Plastics frequently allow producers to send more products with less packaging material when it comes to efficient packaging. Light-weighting can significantly improve the packaging for consumer goods' economic and environmental performance. Blister packaging is also perfect for small consumer electronics products. While still practical and simple to open, this style of plastic packaging highlights electronic accessories and offers tamper resistance. These qualities promote market expansion.
• Cell phones are usually packed and shipped using plastic material. Although many manufacturers are shifting toward sustainable packaging options, for example, Corrugated cardboard is often chosen when constructing custom boxes for Apple products; its durability and resistance to crushing make it an ideal choice for protecting iPhones on the way to market. However, using plastic films and wraps to package boxes is still the most preferred packaging choice.
• According to Ericsson, by 2028, the number of smartphone mobile network subscriptions is expected to exceed 7.7 billion. This is expected to boost the market significantly. The market is growing due to the rising demand for safe packaging for smartphones and their peripherals, including chargers, earbuds, and universal serial bus (USB) cables. Overall, plastic use in consumer electronics is increasing significantly all around the world, which is enhancing the market outlook. Consumer electronics frequently employ plastic wrapping to shield various electronic gadgets from internal and external dangers like inclement weather.

Asia Pacific to Register Major Growth

• China is the largest e-commerce market globally, generating approximately 50% of the world's transactions. Alibaba's Taobao Tmall and JD.com are the domestic platforms that dominate the country's e-commerce market. Pinduoduo overtook dozens of competitors to become the third-largest platform, using a new group purchasing model. Other platforms, including Vipshop, Mogujie, Suning, Gome, Dangdang, Yihaodian, and JuMei, comprise the remaining market share, according to The eCommerce Guide.
• The e-commerce sector in China is experiencing rapid growth due to the growing preferences of consumers to shop online, the increasing availability of payment methods, and the promotion of online shopping events, such as one-day offers, attractive discounts, and improved logistics infrastructure.
• The e-commerce industry in India has changed the way business works in India. It has opened different types of commerce, such as business-to-business (B2B), consumer-to-consumer (C2C), direct-to-consumer (D2C), and consumer-to-business (C2B). Some of the major segments, like D2C and B2B, have seen tremendous growth in the last few years. The Indian market for D2C is estimated to be around USD 60 billion in FY27. This growth is fundamentally reshaping the packaging landscape as D2C companies increasingly rely on plastic packaging solutions to meet the demands of their online customers.
• Furthermore, according to the India Brand Equity Foundation (IBEF), the global e-commerce industry is estimated to be worth USD 350 billion by 2030. It is expected to grow at a CAGR of 21.5 % in 2022 to reach USD 74.8 billion by 2030. This surge in e-commerce activity directly translates into an increased need for efficient and sustainable plastic packaging solutions.
• The Japanese e-commerce market is undergoing a major transformation as Japanese consumers transition from traditional physical stores to online e-commerce businesses. Japanese e-commerce companies are taking advantage of the region's high urban population, technologically advanced consumers, and developed economy further to expand their presence in the region's e-commerce market. The densely populated urban regions of Japan necessitate efficient and convenient e-commerce experiences. As the population of these areas continues to shift towards online shopping, there is an increasing demand for reliable and environmentally friendly packaging solutions to ensure the safe delivery of products to their doorstep.

E-commerce Plastic Packaging Industry Overview

The e-commerce plastic packaging market exhibits a moderate degree of fragmentation, with notable players such as Storopack Hans Reichenecker GmbH, Berry Global Inc., Sealed Air Corporation, Pregis LLC, Sonoco Products Company, and Amcor Group GmbH actively participating in the market. These companies are achieving sustainable competitive advantages by fostering innovation in design, technology, and application.

In September 2023, Sonoco Products Company successfully concluded the acquisition of the remaining portion of its equity stake in RTS Packaging LLC (RTS) from its joint venture partner, WestRock. This acquisition, totaling USD 330 million, also includes the acquisition of a WestRock paper mill located in Chattanooga, Tennessee. As a result, Sonoco has expanded its network, now encompassing 15 operations spread across the United States, Mexico, and South America.

In April 2023, Amcor announced an innovative partnership with Tyson Foods, a global leader in protein and food production. The objective of this collaboration is to introduce more sustainable packaging solutions for consumer products. This alliance leverages the expertise of both companies in the realm of sustainability and aims to create a groundbreaking, environmentally friendly packaging solution, setting a precedent in the industry.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Buyers/Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitutes
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Industry Value Chain Analysis

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Growing Proliferation of Online Retailing and Emergence of Omni-channel Presence
  • 5.1.2 Rising Usage of Lightweight Flexible Packaging
  • 5.1.3 Increasing Biodegradable Plastic Packaging for Online Retail
• 5.2 Market Challenges
  • 5.2.1 Lack of Exposure to Good Manufacturing Practices
  • 5.2.2 Regulation Pertaining to the Use of Plastic
  • 5.2.3 Approach Toward Sustainable Packaging in E-commerce
• 5.3 Post-COVID-19 Impact on the E-commerce Plastic Packaging Industry

6 MARKET SEGMENTATION

• 6.1 By Product Type
  • 6.1.1 Pouches and Bags
  • 6.1.2 Protective Packaging
  • 6.1.3 Shrink Films
  • 6.1.4 Other Product Types
• 6.2 By End-user Industry
  • 6.2.1 Consumer Electronics and Media
  • 6.2.2 Food and Beverage
  • 6.2.3 Personal Care Products
  • 6.2.4 Fashion and Apparel
  • 6.2.5 Home Care and Furnishing
  • 6.2.6 Other End-user Industries
• 6.3 By Geography
  • 6.3.1 North America
    • 6.3.1.1 United States
    • 6.3.1.2 Canada
  • 6.3.2 Europe
    • 6.3.2.1 United Kingdom
    • 6.3.2.2 Germany
    • 6.3.2.3 France
    • 6.3.2.4 Spain
    • 6.3.2.5 Rest of Europe
  • 6.3.3 Asia-Pacific
    • 6.3.3.1 China
    • 6.3.3.2 India
    • 6.3.3.3 Japan
    • 6.3.3.4 Rest of Asia-Pacific
  • 6.3.4 Latin America
    • 6.3.4.1 Brazil
    • 6.3.4.2 Mexico
    • 6.3.4.3 America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Amcor Group Gmbh
  • 7.1.2 Pregis LLC
  • 7.1.3 Sealed Air Corporation
  • 7.1.4 Sonoco Products Company
  • 7.1.5 Storopack Hans Reichenecker Gmbh
  • 7.1.6 Berry Global Group Inc.
  • 7.1.7 Huhtamaki OYJ
  • 7.1.8 CCL Industries Inc.
  • 7.1.9 Clondalkin Group
  • 7.1.10 Proampac LLC

8 AMAZON E-COMMERCE CONTRIBUTION

• 8.1 Amazon Contribution (%) to E-commerce Sales In the United States (Value)
• 8.2 List of Various Packaging Products Used by Amazon
• 8.3 Suppliers of Packaging Products
• 8.4 Sustainable Packaging Initiatives across Various Countries
• 8.5 Impact of Frustration-free Packaging on Amazon and their Average Savings
• 8.6 Recycling Trends of Plastic Packaging Material (Percentage of Plastic Bags, Sacks, and Wraps Recycled)

9 FUTURE OF THE MARKET