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ANZ定位服務：市場佔有率分析、產業趨勢與統計、2024-2029 年成長預測

ANZ Location-based Services - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2024 - 2029

出版日期: 2024年01月04日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

澳新銀行定位服務市場規模預計到2024年為20.7億美元，預計到2029年將達到48.9億美元，在預測期內（2024-2029年）複合年成長率為18.81%，預計將會成長。

主要亮點

GPS技術、室內定位系統（IPS）、擴增實境（AR）等技術的不斷進步將增強定位服務的準確性和功能性，使其對企業和消費者更具吸引力，並將在未來幾年繼續成長。預計將有助於市場成長。
衛星和定位技術幾乎滲透到澳洲人和紐西蘭人現代生活的各個領域。更準確的定位技術正在提高空中交通管制和指揮雜貨店等領域的企業效率並提高生活品質。
由於技術進步、消費行為變化和行業特定需求的融合，ANZ（澳洲和紐西蘭）定位服務市場正在經歷顯著的成長和轉型。該市場包括各種基於位置的服務和應用程式，以提供資訊體驗、簡化業務營運並改善日常生活。
澳新銀行定位服務市場的關鍵促進因素之一是智慧型手機等行動裝置的普及。澳洲和紐西蘭的智慧型手機普及很高，為資訊位置的應用程式和服務創造了有利的環境。消費者使用這些設備進行導航、本地搜尋和對應位置情報的應用程式，從而為定位服務創建了豐富的用戶群。
此外，運輸和物流行業也從定位服務中受益匪淺。隨著該行業的擴張以滿足不斷成長的需求，對此類服務的需求持續成長。
儘管資訊技術正在不斷進步，但準確性和可靠性仍然是一個問題，特別是在偏遠或人口稠密的地區。不準確的資訊資料會導致使用者體驗不佳並降低定位服務的有效性。
此外，疫情也加速了非接觸式服務和非接觸式交易的採用。此外，2020 年 4 月，澳洲推出了 COVIDSafe 應用程式，第一天下載量就達到 100 萬次。第一周結束時，該應用程式的下載量約為 400 萬用戶。澳洲首席醫療官和政府已認知到 COVIDSafe 應用程式是加快接觸者追蹤、執行封鎖限制和幫助澳洲人恢復正常生活的關鍵工具。此外，隨著人們尋求更安全、更便捷的交易方式，行動付款應用程式以及餐廳和商店的非接觸式訂購等定位服務的使用量也有所增加。

ANZ定位服務市場趨勢

網路普及快速提升帶動市場成長

行動設備，尤其是智慧型手機和平板電腦的興起，與網路使用量的增加密切相關。這些普及的小工具內建了 GPS 等資訊技術，使其成為提供定位服務的理想平台。存取此類服務的便利性進一步增強了它們的效用，並為依賴即時位置資訊的用戶創造了無縫體驗。
此外，根據DataReportal統計，2023年1月，澳洲有2531萬網路用戶，網路普及約96.2%；紐西蘭有499萬網路用戶，網路普及為95.9%。已經被通報了。這樣的網際網路普及表明很大一部分人口已連接到網際網路，並且可以輕鬆訪問基於位置的應用程式和解決方案。
在澳新銀行，我們看到滿足各種需求的行動應用程式爆炸性地成長，從導航到社交網路再到電子商務等。其中許多應用程式自然包含資訊位置的功能，使得定位服務普及。消費者已經習慣了這些應用程式的便利性，它們已經成為他們數位生活中不可或缺的一部分。
此外，社群媒體平台也很快融入了資訊位置的功能。用戶可以簽到特定地點、共用其位置、發現附近的活動和企業等等。這些功能促進用戶參與和互動，並展示社交網路和定位服務之間的關係。
此外，將定位服務涵蓋物聯網（IoT）生態系統預計將成為利用增強的網路連接來推動定位服務的新趨勢。物聯網設備依賴網際網路連接來通訊和共用資料，而定位服務對於資產追蹤、智慧家庭自動化和環境監控等各種物聯網應用至關重要。

零售和消費品預計將佔據較大市場佔有率

定位服務使零售商能夠向消費者開展高度針對性和個人化的行銷宣傳活動。透過分析位置資訊，零售商可以向實體店附近或實體店內的客戶即時發送優惠、折扣和促銷訊息。這種程度的個人化極大地提高了轉換的可能性和客戶忠誠度。
此外，定位服務使零售商能夠為客戶在購物中心和大型零售店內提供準確的商店搜尋和室內導航協助。這簡化了購物體驗，幫助客戶更有效地找到產品，並提高了整體滿意度。
定位服務也彌合了實體店和網路購物之間的差距。零售商可以使用這些服務，透過提供「點擊取貨」選項來促進無縫的全通路購物體驗，這些選項允許客戶線上訂購並在店內取貨。Masu。
此外，根據澳洲統計局的數據，2023年3月總銷售額達到約38.3億澳元（28.73億美元），較去年同月成長2.68%。此外，2022 年 11 月的銷售額達到 40 億澳元（30 億美元），實現了巨大的價值。隨著零售和消費品行業的穩定成長和巨大的銷量，該行業的公司正在大力推動技術投資，以提高其銷售和客戶參與度。
此外，位置資訊可用於最佳化庫存管理。零售商可以追蹤商店內產品的流動情況，並在需要的時間和地點進行補充。這有助於最大限度地減少缺貨、提高供應鏈效率並改善客戶體驗。

ANZ定位服務概覽

澳新銀行定位服務市場預計將逐步整合，國際和本地公司將在市場佔有率中做出巨大貢獻。該市場的主要行業參與者是谷歌公司、微軟公司、蘋果公司、華為技術公司和思科系統公司等知名公司。

2023 年 6 月，DCS Spatial Services 和非營利組織 FrontierSI 宣佈建立戰略合作夥伴關係，旨在為新南威爾斯 (NSW) 政府降低成本、減輕風險並解決位置資訊挑戰。該舉措旨在評估最佳策略並提出建議，以建立新南威爾斯州資訊報告的標準化和高效解決方案，該解決方案在國家層面具有潛力，並且也產生了影響。

2022年11月，全球科技公司GMV將與全球著名科技公司洛克希德馬丁公司合作開發南方定位增強網路系統（SouthPAN）。該合作計劃得到澳洲和紐西蘭政府的支持，旨在建立用於導航和精確定位（PPP）服務的星基增強系統（SBAS）。此外，GMV 還負責監控並確保這些服務在該地區遵守商定的績效標準。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

Ongoing advancements like GPS technology, indoor positioning systems (IPS), and augmented reality (AR) are expected to enhance the accuracy and capabilities of location-based services, making them more attractive to businesses and consumers and contributing to market growth in the coming years.
Satellite and positioning technologies are utilized regularly in almost all areas of modern life for people in Australia and New Zealand. More accurate positioning technology increases the efficiency of companies and improves the quality of life in a variety of areas, including air traffic control and instructions to the grocery.
The ANZ (Australia and New Zealand) location-based services market is experiencing significant growth and transformation due to a convergence of technological advancements, changing consumer behaviors, and industry-specific demands. This market encompasses a wide range of services and applications leveraging location data to deliver personalized experiences, streamline business operations, and enhance everyday life.
One of the primary drivers of the ANZ location-based services market is the widespread adoption of smartphones and other mobile devices. With a high smartphone penetration rate in Australia and New Zealand, the region provides a favorable environment for location-based apps and services. Consumers use these devices for navigation, local search, and location-aware applications, creating a substantial user base for location-based offerings.
In addition, the transport and logistics industry benefits significantly from location-based services for route optimization, fleet management, and real-time tracking. As this sector expands to meet growing demand, the need for such services continues to rise.
While location technology has improved, accuracy and reliability can still be a concern, especially in remote or densely populated areas. Inaccurate location data can lead to suboptimal user experiences and reduce the effectiveness of location-based services.
Further, the pandemic accelerated the adoption of contactless services and touchless transactions. Moreover, in April 2020, Australia introduced its COVIDSafe app, which had one million downloads on the first day. At the end of the first week, the app had been downloaded by almost four million users. The Chief Medical Officer of Australia and the government recognized the COVIDSafe app as a crucial tool for accelerating contact tracing, enabling lockdown limitations, and easing the transition for Australians back to normal life. In addition, location-based services, such as mobile payment apps and contactless ordering at restaurants and stores, saw increased usage as people looked for safer, more convenient ways to conduct transactions.

ANZ Location-based Services Market Trends

Rapid Increase in Internet Penetration to Drive the Market Growth

The rise of mobile devices, especially smartphones and tablets, is closely connected to the increase in internet usage. These widespread gadgets come equipped with built-in location-based technologies like GPS, making them ideal platforms for location-based services. The convenience of accessing such services further enhances their utility, creating a seamless experience for users who rely on real-time location information.
Moreover, according to DataReportal, in January 2023, Australia was reported to have 25.31 million internet users with around 96.2% internet penetration rate, while in New Zealand, internet users were 4.99 million with a 95.9% penetration rate. Such a significant level of internet adoption indicates a considerable portion of the population is connected and can readily access location-based apps and solutions.
ANZ has witnessed a proliferation of mobile applications catering to diverse needs, from navigation to social networking, e-commerce, and more. Many of these apps naturally incorporate location-based features, thereby popularizing location-based services. Consumers have grown accustomed to the convenience of these apps, which have become an integral part of their digital lives.
Moreover, social media platforms have been quick to embrace location-based features as well. Users can check in at specific locations, share their locations, and discover events and businesses in their vicinity. These features promote user engagement and interaction, demonstrating the relationship between social networking and location-based services.
In addition, incorporating location-based services into the Internet of Things (IoT) ecosystem is expected to be an emerging trend in driving location-based services by utilizing enhanced network connectivity. IoT devices rely on internet connectivity to communicate and share data, and location-based services are integral to various IoT applications, including asset tracking, smart home automation, and environmental monitoring.

ANZ Location-based Services - Market - IMG2

Retail and Consumer Goods Segment is Expected to Hold a Significant Market Share

Location-based services empower retailers to deliver highly targeted and personalized marketing campaigns to consumers. By analyzing location data, retailers can send real-time offers, discounts, and promotions to customers near or inside a physical store. This level of personalization significantly enhances the chances of conversion and customer loyalty.
In addition, location-based services enable retailers to provide customers with accurate store locators and indoor navigation assistance within shopping malls or large retail outlets. This simplifies the shopping experience, helping customers find products more efficiently and enhancing overall satisfaction.
Also, location-based services bridge the gap between physical and online shopping. Retailers can use these services to offer click-and-collect options, where customers can order online and pick up products in-store, promoting a seamless omnichannel shopping experience.
Moreover, according to the Australian Bureau of Statistics, in March 2023, the turnover in terms of total sales was recorded to reach around AUD 3.83 billion (USD 2.873 billion), a 2.68% growth from the same month in the previous year. Moreover, the turnover achieved significant value in November 2022, reaching AUD 4 billion (USD 3 billion). With the Retail and Consumer Goods sector experiencing steady growth and considerable turnover, there is a strong push for businesses in this industry to invest in technologies that can strengthen their sales and customer engagement efforts.
Further, location data can be used to optimize inventory management. Retailers can track the movement of products within their stores, ensuring items are restocked when and where needed. This minimizes stockouts, improves supply chain efficiency, and enhances the customer experience.

ANZ Location-based Services Industry Overview

The ANZ location-based services market is anticipated to witness moderate consolidation due to the presence of both international and local firms making substantial contributions to market share. Key industry players in this market comprise renowned companies such as Google LLC, Microsoft Corporation, Apple Inc., Huawei Technologies Co. Ltd, Cisco Systems, Inc., and others.

In June 2023, DCS Spatial Services and FrontierSI, a non-profit organization, unveiled a strategic partnership aimed at reducing costs, mitigating risks, and addressing challenges associated with location-based reporting within the New South Wales (NSW) Government. This initiative seeks to assess an optimal strategy and offer recommendations for establishing a standardized and efficient solution for location-based reports across NSW, with potential implications at a national level.

In November 2022, global technology company GMV, in collaboration with Lockheed Martin Corporation, a prominent global technology firm, is set to develop the Southern Positioning Augmentation Network system (SouthPAN). This cooperative project, supported by the Australian and New Zealand governments, has the objective of establishing a satellite-based augmentation system (SBAS) for navigation and precise point positioning (PPP) services. Additionally, GMV will be responsible for monitoring and ensuring compliance with agreed-upon performance standards for both of these services in the region.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Growing Focus on Positioning Technologies
- 5.1.2 Rapid Increase in Internet Penetration
5.2 Market Restraints
- 5.2.1 Concerns about Data Privacy and Security
- 5.2.2 Limited Access to high-speed internet in Some Regions

6 MARKET SEGMENTATION

6.1 By Location
- 6.1.1 Indoor
- 6.1.2 Outdoor
6.2 By Service Type
- 6.2.1 Professional
- 6.2.2 Managed
6.3 By End-user Industry
- 6.3.1 Transportation and Logistics
- 6.3.2 Manufacturing
- 6.3.3 Retail and Consumer Goods
- 6.3.4 Automotive
- 6.3.5 Healthcare
- 6.3.6 Other End-user Industries

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Google LLC
- 7.1.2 Microsoft Corporation
- 7.1.3 Apple Inc.
- 7.1.4 Huawei Technologies Co. Ltd
- 7.1.5 Cisco Systems, Inc.
- 7.1.6 Uber Technologies Inc.
- 7.1.7 GapMaps Pty Ltd
- 7.1.8 HERE Technologies (HERE Global B.V)
- 7.1.9 Esri Australia Pty Ltd
- 7.1.10 TomTom International BV