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市場調查報告書
商品編碼
1198066
薯片市場 - 增長、趨勢和預測 (2023-2028)Potato Chips Market - Growth, Trends, and Forecasts (2023 - 2028) |
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未來五年，全球薯片市場預計將以 5.6% 的複合年增長率增長。
對於生活忙碌的人們來說，薯片是最方便的食物選擇之一。 它減少了準備飯菜的時間，可以作為快餐或作為正餐的一部分。 因此，它的便利性也是全球薯片市場的推動力。 隨著世界人口的健康意識越來越強，一些薯片公司正在生產比普通薯片更健康的增值產品。
這包括降低膽固醇、脂肪和卡路裡含量並添加健康成分的食品。 用海鹽烹製的無麩質、非轉基因薯片、天然色素和風味比普通薯片更受歡迎。 例如，2022 年 6 月，SpudLove 有機厚切薯片宣布計劃在其繼續發展的同時向全國所有 509 家全食超市推出。
SpudLove 聲稱他們的新產品獲得了美國農業部有機認證、非轉基因項目認證和無麩質認證厚切薯片。 薯片市場充滿活力。 隨著市場上的多個參與者推動銷售，公司不斷創新他們的產品並使用不同的策略，例如獨特的銷售主張。 例如，在 2022 年，Lay's 通過推出一系列新的平切和最薄的薯片系列 Lay's Wafer Style 擴大了其在印度的足跡。
薯片市場趨勢
零食產品日益流行
對於生活忙碌的人們來說，薯片是最方便的食物選擇之一。 它減少了準備飯菜的時間，可以作為快餐或作為正餐的一部分。 薯片是一種鹹味小吃，在西方國家尤其受歡迎。 在休閒食品市場佔有重要地位。 產品多樣性、不同地區的零食風味組合、不斷變化的消費者生活方式和不斷擴大的分銷渠道是全球薯片銷量增長的主要驅動力。
此外，隨著健康零食趨勢的持續發展，玩家正在向市場提供健康且強化的薯片。 例如，Prataap Snacks Ltd 以 Yellow Diamond 品牌提供富含歐米茄的薯片。 此外，2022 年 5 月，Uglies Kettle Chips 產品線中添加了一種名為 Uglies Sweets 的升級再造紅薯片。 這些薯片中使用的紅薯是小批量用水壺煮熟的，最後略帶鹹味。 據製造商稱，這些薯片富含維生素 A、無麩質、非轉基因項目認證、猶太潔食、純素食和無堅果，是極好的營養來源。
此外，隨著生活方式的快速變化，甚至成年人也可以輕鬆地進餐和吃零食，對即食、健康和方便食品的需求正在增加。 薯片是一種有益的食物，因為它們隨手可得，可以攜帶和食用。 這些因素正在推動市場增長。
亞太地區仍然是增長最快的地區
世界各地的薯片消費水平差異很大，在鹹味零食類別中規模較大。 由於超市和大賣場等現代分銷渠道的快速增長，亞太地區是增長最快的地區。 生活方式的改變、科技的進步、該地區發達國家投資的增加、適口性的提升，都促成了薯片行業的崛起。
休閒食品在亞洲國家/地區日益流行，迫使該地區的參與者進行戰略推進，以在休閒食品市場獲得競爭優勢。 例如，Universal Robina Corporation 收購了 Snack Brands Australia，以提高市場競爭力。 產品和包裝創新戰略有望進一步推動亞洲國家薯片市場的增長。 由於當地市場的需求相同，新加坡一家本地公司正在推出異國風味的薯片。 這些因素正在顯著推動亞太地區的薯片市場。
薯片市場競爭對手分析
PepsiCo. 是無可爭議的市場領導者之一，佔據了炸薯條市場的大部分份額。 憑藉其在薯片市場的強大品牌組合，百事公司在其服務的每個市場都建立了獨特的消費者基礎。 公司領先的薯片品牌有樂事、Miss Vickie's、Red Rock Deli、Ruffles 和 Munchos。 全球其他主要市場參與者包括 Kellogg Company、Calbee、Intersnack Group、Campbell Soup Company 和 Orkla。 這些公司正在努力創新口味、擴大目標市場和加強分銷渠道，以鞏固其市場地位。
其他好處
- Excel 格式的市場預測 (ME) 表
- 三個月的分析師支持
內容
第一章介紹
- 研究假設和市場定義
- 調查範圍
第二章研究方法論
第 3 章執行摘要
第四章市場動態
- 市場驅動力
- 市場製約因素
- 波特的五力分析
- 新進入者的威脅
- 買方/消費者議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭公司之間的敵對關係
第 5 章市場細分
- 產品類型
- 烘焙
- 油炸食品
- 風味
- 原味/鹹味
- 風味
- 分銷渠道
- 超市/大賣場
- 便利店
- 網上購物
- 其他分銷渠道
- 按地區
- 北美
- 美國
- 加拿大
- 墨西哥
- 其他北美地區
- 歐洲
- 德國
- 英國
- 意大利
- 西班牙
- 法國
- 俄羅斯
- 其他歐洲地區
- 亞太地區
- 中國
- 日本
- 印度
- 澳大利亞
- 其他亞太地區
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中東
- 沙特阿拉伯
- 南非
- 其他中東地區
- 北美
第六章競爭格局
- 最常採用的策略
- 市場份額分析
- 公司簡介
- Burts Potato Chips Ltd
- Calbee Inc.
- PepsiCo Inc.
- The Campbell Soup Company
- Utz Brands Inc.
- Great Lakes Potato Chips
- The Lorenz Bahlsen Snack-World GmbH & Co. KG
- Intersnack Group GmbH & Co. KG
- Herr Foods Inc.
- The Kellogg Company
第7章 市場機會今後動向
The Global Potato Chips Market is projected to register a CAGR of 5.6% over the next five years.
Potato chips are one of the most convenient food options for people to keep pace with their busy lifestyles. It shortens the meal preparation time and can be served as a quick snack or part of the meal. Hence, the convenience of the food is also driving the global potato chips market. As the world's population becomes more health-conscious, some potato chip companies are producing value-added products that are healthier than typical potato chips.
This includes items with lower cholesterol, fat, and calorie content, fortified with healthy components, and so forth. Gluten-free, non-GMO-verified chips prepared with sea salt, natural colors, and flavors are becoming more popular than ordinary chips. For example, in June 2022, SpudLove Organic Thick-Cut Potato Chips announced its plans to expand throughout the United States in all 509 Whole Foods Markets as it built on its development.
SpudLove claimed that the newly launched products were thick-cut potato chips that were USDA-certified organic, Non-GMO Project verified and certified gluten-free. The potato chip market is very dynamic. With the presence of several players in the market to increase their sales, the companies keep reinventing their products and using various strategies like unique selling propositions. For instance, in 2022, Lay's expanded its footprint in India by introducing a range of new flat-cuts and its thinnest range of chips, Lay's Wafer Style.
Potato Chips Market Trends
Rising Popularity of Snacking Products
Potato chips are one of the most convenient food options for people to keep pace with their busy lifestyles. It shortens the meal preparation time and can be served as a quick snack or part of the meal. Crisps are savory snacks that are particularly popular in Western countries. They constitute a significant part of the snack food market. Product variety, a mix of regional snack flavors, changing consumer lifestyles, and growth in distribution channels are major factors contributing to increasing sales of potato chips across the world.
Additionally, players have been offering healthy or fortified potato chips in the market due to the ongoing healthy snacking trends. For example, Prataap Snacks Ltd offers Omega-fortified potato chips under its Yellow Diamond brand. Additionally, in May 2022, upcycled sweet potato chips, known as Uglies Sweets, were added to the Uglies Kettle Chips product line. The sweet potatoes used to make the chips were kettle-cooked in small batches and mildly salted. According to the manufacturer, these chips were a good source of vitamin A, free of gluten, validated by the Non-GMO Project, kosher, vegan-friendly, and made in a facility without nuts.
Furthermore, owing to fast-paced lifestyles and the need for a quick meal or snack among adults, there has been a growing demand for healthy and convenient food that can be consumed instantly. Potato chips are beneficial as they can be easily available and carried around for consumption. These factors have been propelling the market growth.
Asia-Pacific Remains the Fastest Growing Region
The consumption levels for potato chips vary extensively across regions across the world and have a massive scale in the salty snacks category. Asia-Pacific was the fastest-growing region due to the rapid growth of modern distribution channels, such as supermarkets and hypermarkets. Changes in lifestyles, technological improvements, increased investment in developed countries of the region, and a taste preference contributed to the rise of the potato chips industry.
The growing popularity of snacks in Asian countries compelled regional players to adopt strategic advancements to gain a competitive edge in the snack food market. For instance, the Universal Robina Corporation acquired Snack Brands Australia to gain a competitive advantage to its reputation in the market. The product and packaging innovation strategies are further expected to drive the growth of the potato chips market in Asian countries. The local players from Singapore are launching exotic flavors of potato chips, owing to the demand for the same in the local market. This factor is majorly driving the potato chips market in the Asia-Pacific.
Potato Chips Market Competitor Analysis
PepsiCo. Inc. is one of the undisputed market leaders, with a stronghold over the majority of the fried potato chips market. Through its portfolio of strong brands in the potato chips market, PepsiCo has been creating a separate consumer base in every market it enters. The leading potato chip brands for the company are Lay's, Miss Vickie's, Red Rock Deli, Ruffles, and Munchos. The other leading market players across the world include the Kellogg Company, Calbee, Intersnack Group, Campbell Soup Company, and Orkla. In order to strengthen their hold in the market, these companies are innovating their flavors, expanding their target markets, and strengthening their distribution channels.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 Product Type
- 5.1.1 Baked
- 5.1.2 Fried
- 5.2 Flavor
- 5.2.1 Plain/Salted
- 5.2.2 Flavored
- 5.3 Distribution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Convenience Stores
- 5.3.3 Online Retail Stores
- 5.3.4 Other Distribution Channels
- 5.4 Geography
- 5.4.1 North America
- 5.4.1.1 United States
- 5.4.1.2 Canada
- 5.4.1.3 Mexico
- 5.4.1.4 Rest of North America
- 5.4.2 Europe
- 5.4.2.1 Germany
- 5.4.2.2 United Kingdom
- 5.4.2.3 Italy
- 5.4.2.4 Spain
- 5.4.2.5 France
- 5.4.2.6 Russia
- 5.4.2.7 Rest of Europe
- 5.4.3 Asia-Pacific
- 5.4.3.1 China
- 5.4.3.2 Japan
- 5.4.3.3 India
- 5.4.3.4 Australia
- 5.4.3.5 Rest of Asia-Pacific
- 5.4.4 South America
- 5.4.4.1 Brazil
- 5.4.4.2 Argentina
- 5.4.4.3 Rest of South America
- 5.4.5 Middle East
- 5.4.5.1 Saudi Arabia
- 5.4.5.2 South Africa
- 5.4.5.3 Rest of Middle East
- 5.4.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
- 6.3 Company Profiles
- 6.3.1 Burts Potato Chips Ltd
- 6.3.2 Calbee Inc.
- 6.3.3 PepsiCo Inc.
- 6.3.4 The Campbell Soup Company
- 6.3.5 Utz Brands Inc.
- 6.3.6 Great Lakes Potato Chips
- 6.3.7 The Lorenz Bahlsen Snack-World GmbH & Co. KG
- 6.3.8 Intersnack Group GmbH & Co. KG
- 6.3.9 Herr Foods Inc.
- 6.3.10 The Kellogg Company
