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市場調查報告書
商品編碼
1190969
炸薯條市場 - COVID-19 的增長、趨勢、影響和預測 (2023-2028)Fried Potato Chips Market - Growth, Trends, and Forecasts (2023 - 2028) |
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在 2022 年至 2027 年的預測期內，炸薯條市場的複合年增長率預計為 6.76%。
儘管馬鈴薯供應鏈中斷，但 COVID-19 封鎖和延長在家工作的情況積極支持家庭用餐和零食消費，從而增加了對薯片的需求。. COVID-19 大流行為許多新的獨資經營者創造了進入市場並滿足對薯片不斷飆升的需求的機會。
此外，大流行加速了向數字社會的過渡並改變了可能會持續很長時間的在線購物習慣。 因此，薯片的互聯網銷售有望迅速擴大。
炸薯條在世界各地的消費者中非常受歡迎，尤其是千禧一代。 因此，廠商紛紛將目光投向民族風味，將業務拓展到海外，滿足不同口味消費者的需求。 市場參與者正在試驗和推出新口味以滿足消費者的需求。 這些創新有望推動炸薯條市場的發展。
炸薯條市場趨勢
鹹味零食消費增加
不斷變化的生活方式促使消費者在旅途中選擇更方便的食物，這影響了人均在鹹味零食產品（尤其是薯片）上的支出。 更忙碌的生活方式和更長的工作時間促使消費者從精緻的午餐和正餐轉向桌上小吃和包裝食品，從而推動了薯片的銷售。 此外，種類繁多的休閒食品隨手可得，主要製造商不斷擴大的全球分銷網絡也推動了消費者對休閒食品的購買。 超市、大賣場和網上商店等現代分銷渠道允許消費者購買更大包裝的產品，以減少去商店的次數並節省更多的錢。 因此，這些因素也推動了對油炸土豆零食的需求。
北美市場份額最大
美國被認為是世界上最大的油炸薯片消費國。 預計在預測期內，口味數量的增加和對快餐的需求增加將對市場做出貢獻。 為了滿足美國消費者多樣化的口味，薯片製造商通過提供廣泛的選擇來滿足消費者對口味選擇的需求，包括切達干酪和酸奶油、燒烤、甜辣、番茄醬和奶酪。 對低脂油炸薯片的需求也在增加。 此外，該地區零食的高消費量和對移動零食選擇的需求不斷增長正在顯著推動該國市場。
法國薯片市場競爭分析
炸薯條市場高度分散，市場上有許多有組織和無組織的參與者。 隨著對薯片的需求不斷增長以及全球消費者支出模式的動態變化，公司正在尋求通過推出新口味和在全球擴張來創新其產品組合。 炸薯條市場的主要參與者包括 Kettle Foods Inc.、ITC Limited、PepsiCo Inc.、Herr's Foods Inc.、Burts Potato Chips Ltd.。
其他好處
- Excel 格式的市場預測 (ME) 表
- 三個月的分析師支持
內容
第一章介紹
- 研究假設和市場定義
- 調查範圍
第二章研究方法論
第 3 章執行摘要
第四章市場動態
- 市場驅動力
- 市場製約因素
- 波特的五力分析
- 新進入者的威脅
- 買方/消費者議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭公司之間的敵對關係
第 5 章市場細分
- 按口味
- 原味，鹹味
- 有味道
- 按分銷渠道
- 超市/大賣場
- 便利店
- 網上購物
- 其他分銷渠道
- 按地區細分
- 北美
- 美國
- 加拿大
- 墨西哥
- 其他北美地區
- 歐洲
- 西班牙
- 英國
- 德國
- 法國
- 意大利
- 俄羅斯
- 其他歐洲地區
- 亞太地區
- 中國
- 日本
- 印度
- 澳大利亞
- 其他亞太地區
- 南美洲
- 巴西
- 阿根廷
- 其他南美洲
- 中東和非洲
- 南非
- 沙特阿拉伯
- 其他中東和非洲地區
- 北美
第六章競爭格局
- 最活躍的公司
- 最常採用的策略
- 市場份額分析
- 公司簡介
- Kettle Foods Inc.
- Intersnack Foods
- ITC Limited
- Great Lakes Potato Chips Co.
- PepsiCo Inc.
- Orkla ASA
- Burts Potato Chips Ltd
- Calbee Inc.
- UTZ Quality Foods Inc.
- The Kellogg Company
第七章市場機會與未來趨勢
第 8 章 COVID-19 對市場的影響
The fried potato chips market is projected to register a CAGR of 6.76% during the forecast period 2022-2027.
Despite the disruptions in the potato supply chain, the lockdown caused by COVID-19 and extended work-from-home scenario actively supported at-home food and snack consumption, which boosted the demand for potato chips. The COVID-19 pandemic has created chances for many new private entrepreneurs to enter the market and meet the soaring demand for potato chips.
The pandemic has also hastened the transition to a more digital society and generated changes in online shopping habits that are likely to last. As a result, internet sales of potato chips are likely to increase rapidly.
Fried potato chips are majorly enjoyed by consumers in different demographics across the world, especially by the millennials. Thus, the manufacturers are focusing on ethnic flavors to expand their business in foreign countries and meet the demand from consumers with different taste pallets. The players in the market are experimenting and introducing new flavors to suit consumer demands. These innovations are expected to drive the fried potato chips market.
Fried Potato Chips Market Trends
Increased Expenditure on Savory Snacks
Due to changing lifestyles, consumers are opting for convenient food options for on-the-go consumption, which is influencing per capita expenditure on savory snack products, especially potato chips. Busier lifestyles and longer working hours have propelled consumers to shift from elaborate luncheons and meals to desk snacks and packaged foods, thereby driving the sales of potato chips. Moreover, the easy availability of a variety of savory snack products and an increasingly strong distribution network of key players worldwide are encouraging consumers to purchase savory snack products. The modern distribution channels, such as supermarkets, hypermarkets, and online retail stores, encourage consumers to buy larger pack sizes to decrease their trips to the stores and achieve more value for their money. Thus, such factors also propel the demand for fried potato snacks.
North America Holds the Largest Market Share
United States is considered the highest consuming nation for fried potato chips in the world. The rising number of flavors and surging demand for quick snacks are projected to contribute to the market during the forecast period. To meet the varying tastes and preferences of American consumers, potato chip manufacturers are responding to consumer demand for flavored choices, offering a wide variety of options such as cheddar and sour cream, barbeque, sweet and spicy, ketchup, and cheese. In addition, fried potato chips with reduced fats are increasing in demand. Moreover, the high snack consumption in the region, coupled with the increasing demand for on-the-go snack options, is majorly driving the market in the country.
Fried Potato Chips Market Competitive Analysis
The fried potato chips market is highly fragmented, with many organized and unorganized players in the market. With the rising demand for potato chips and dynamic shifts in the consumption pattern of global consumers, companies are trying to innovate their portfolios by launching newer flavors and expanding themselves across the world. Some of the major players in the fried potato chips market are Kettle Foods Inc., ITC Limited, PepsiCo Inc., Herr's Foods Inc., and Burts Potato Chips Ltd.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
- 4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Flavor
- 5.1.1 Plain and Salted
- 5.1.2 Flavored
- 5.2 By Distribution Channel
- 5.2.1 Supermarkets/Hypermarkets
- 5.2.2 Convenience Stores
- 5.2.3 Online Retail Stores
- 5.2.4 Other Distribution Channels
- 5.3 By Geography
- 5.3.1 North America
- 5.3.1.1 United States
- 5.3.1.2 Canada
- 5.3.1.3 Mexico
- 5.3.1.4 Rest of North America
- 5.3.2 Europe
- 5.3.2.1 Spain
- 5.3.2.2 United Kingdom
- 5.3.2.3 Germany
- 5.3.2.4 France
- 5.3.2.5 Italy
- 5.3.2.6 Russia
- 5.3.2.7 Rest of Europe
- 5.3.3 Asia-Pacific
- 5.3.3.1 China
- 5.3.3.2 Japan
- 5.3.3.3 India
- 5.3.3.4 Australia
- 5.3.3.5 Rest of Asia-Pacific
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 South Africa
- 5.3.5.2 Saudi Arabia
- 5.3.5.3 Rest of Middle-East and Africa
- 5.3.1 North America
6 COMPETITIVE LANDSCAPE
- 6.1 Most Active Companies
- 6.2 Most Adopted Strategies
- 6.3 Market Share Analysis
- 6.4 Company Profiles
- 6.4.1 Kettle Foods Inc.
- 6.4.2 Intersnack Foods
- 6.4.3 ITC Limited
- 6.4.4 Great Lakes Potato Chips Co.
- 6.4.5 PepsiCo Inc.
- 6.4.6 Orkla ASA
- 6.4.7 Burts Potato Chips Ltd
- 6.4.8 Calbee Inc.
- 6.4.9 UTZ Quality Foods Inc.
- 6.4.10 The Kellogg Company
