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市場調查報告書
商品編碼
1197806

在線食品配送市場 - COVID-19 的增長、趨勢、影響和預測 (2023-2028)

Online Food Delivery Market - Growth, Trends, and Forecasts (2023 - 2028)
出版日期: | 出版商: Mordor Intelligence | 英文 110 Pages | 商品交期: 2-3個工作天內

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簡介目錄

在線外賣市場預計在預測期內（2023 年至 2028 年）將以 16.24% 的複合年增長率增長。

COVID-19 大流行對生活的大多數方面造成了嚴重破壞，包括人們獲取商品的能力。 政府封鎖迫使消費者呆在家裡，無法正常購物。 許多餐館已經關閉或被迫依靠外賣生存。 在這種情況下，許多客戶使用的送貨上門服務解決了 COVID-19 的問題。 當冠狀病毒大流行席捲全球時，食品行業和相關服務受到重創。 此次疫情促使印度政府將外賣和餐飲業務列為關鍵服務。 超過 20% 的印度人口每天都依賴在線食品和餐廳服務，因此客戶正在迅速上網。

客戶正在快速上網，這推動了電子商務行業在過去十年中的快速發展。 消費者購買習慣的變化受到多種原因的推動，其中一些因行業和國家/地區而異，另一些則是全球變化的產物。 其中許多是由於在線送餐業務的興起、消費者對在線電子商務發展的了解、更容易和更安全的服務在線支付、可支配收入增加以及在家工作使人們更加自給自足。據認為，這是由於花在烹飪上的時間減少了。

互聯網普及率的提高、智能手機的快速普及、電子銀行系統的簡化、食品服務物流的改善以及生活方式的改變是推動在線食品配送市場增長的一些關鍵因素。它是 例如，印度外賣平台 Zomato 擁有 8000 萬月活躍用戶，併計劃在未來幾年內達到 2000 萬。 因此，不斷增加的智能手機用戶和互聯網普及率正在推動在線送餐服務的增長。 所調查市場的最新趨勢包括實時訂單跟蹤和定制食品配送。 因此，公司正在增加對研發 (R&D) 和營銷的投資，並擴大其地域範圍以保持其市場地位。 許多大公司都採用了以物流為中心的食品配送系統，因為該模型能夠以有限的成本和更高的速度幫助擴大規模。

在線外賣市場趨勢

雲廚房越來越受歡迎

在外賣市場，隨著越來越多的消費者通過在線平台購買食品，雲廚房越來越受歡迎。 因此，消費者的便利、忙碌的生活方式和強大的互聯網滲透率正在推動通過雲廚房訂購食品的數量增加。

Cloud Kitchen 已成為現有和新餐館老闆開設食品業務的熱門投資目的地。 Rebel Foods 的 Faasos、Kilo 的 Biryani、Freshmenu 等是該領域流行的雲廚房連鎖店。 由於外賣訂單量大，老牌餐飲連鎖店也開始開設雲廚房門店，而不是家庭餐廳。 由於可以在創紀錄的時間內以合理的價格方便地交付食物，因此在線訂購正在增加。 點餐已成為外出就餐的首選方式。 在線送餐不僅正在從傳統餐廳搶走市場份額，而且正在取代家常飯菜。 不斷變化的客戶偏好和越來越多的外出就餐麻煩推動了送貨上門的選擇，隨之而來的是食品服務行業的轉變，現在用餐勝過用餐體驗。 例如，食品訂購和交付應用程序 Swiggy 推出了一個名為 Swiggy Access 的共享雲廚房空間，允許新的和現有的餐廳從這些廚房空間進行僅交付操作。

北美主導市場

北美市場在全球市場中佔有較高的市場份額，主要得益於美國強大的用戶滲透率。 北美是全球最大的在線食品配送市場之一。 它現在形成了世界上最大的在線食品配送市場。 北美在線食品配送市場目前受到多種因素的驅動。 更大的城市人口、他們忙碌的生活方式以及互聯網和智能手機普及率的提高是推動該地區在線外賣市場增長的一些關鍵因素。 此外，構成消費群體主體的美國龐大的年輕人口進一步推動了這一增長。 各種在線送餐服務提供商正在嘗試使用自動駕駛汽車、無人機和機器人進行創新的送餐方式，從而對市場的增長產生積極影響。 個人的高生活水平繼續刺激該地區對在線食品配送包裝服務的需求。 Doordash、Uber Eats、Postmates、GrubHub-Seamless 和 Caviar 等北美主要公司都採取了新產品開發、全球擴張、收購和投資等發展在線外賣市場的策略。

在線食品配送市場競爭對手分析

我們研究的市場競爭激烈，一些提供在線送餐服務的領先公司包括 Deliveroo、Just Eat、Delivery Hero、Grub Hub 和 Uber Eats。 公司為加強市場優勢而青睞的關鍵戰略包括擴張、併購和合作，以實現整合和優化產品。 例如，Swiggy 通過在印度現有的 28 個城市之外的 16 個新城市推出服務來擴大業務。 玩家正在努力通過提供技術創新、定制訂單、增加合作餐廳的數量等方式來改善他們的服務。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 三個月的分析師支持

內容

第一章介紹

  • 調查結果和市場定義
  • 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

  • 市場驅動力
  • 市場製約因素
  • 波特的五力分析
    • 新進入者的威脅
    • 買方/消費者議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭公司之間的敵對關係

第 5 章市場細分

  • 按商業模式
    • 物流專業食品配送系統
    • 定制送餐系統
    • 餐廳專用送餐系統
  • 按平台類型
    • 手機/平板電腦應用
    • 網站
  • 按地區
    • 北美
      • 美國
      • 加拿大
      • 墨西哥
      • 其他北美地區
    • 歐洲
      • 西班牙
      • 英國
      • 德國
      • 法國
      • 意大利
      • 俄羅斯
      • 其他歐洲地區
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 其他南美洲
    • 中東
      • 阿拉伯聯合酋長國
      • 南非
      • 其他中東地區

第六章競爭格局

  • 最活躍的公司
  • 最常採用的策略
  • 市場份額分析
  • 公司簡介
    • Delivery Hero SE
    • Grab Holdings Inc.
    • Just Eat Holding Limited
    • Grubhub Holding Inc.
    • Uber Technologies Inc.
    • Deliveroo
    • Pizza Hut International LLC
    • Delivery.com
    • Domino's Pizza Inc.
    • iFood

第七章市場機會與未來趨勢

第 8 章 COVID-19 對市場的影響

簡介目錄
Product Code: 67386

The online food delivery market is projected to register a CAGR of 16.24% during the forecast period (2023 - 2028).

The COVID-19 pandemic has wreaked havoc on most facets of life, including people's ability to access products. Consumers have been held at home due to government-imposed lockdowns, preventing regular shopping habits. Many restaurants have closed or resorted to takeout in order to stay afloat. For many customers, home delivery has provided a solution to some of COVID-19's challenges. When the pandemic of coronavirus hit the world, the food industry and related services were heavily impacted. This outbreak led the Indian government to make the food delivery and restaurants business to be categorized as critical services. Since more than 20% of the population in India relies on online food and restaurants services on a daily basis.

Customers are rapidly heading online, which has fueled rapid growth in the e-commerce industry over the last decade. This shift in consumer shopping habits has been fueled by a variety of causes, some of which are industry or country-specific, while others are the product of global shifts. Most of it can be attributed to the availability of an increased number of online food delivery businesses, a better understanding by consumers of the developments of online e-commerce, a better easy and secure option for online payments of services, disposable income on the rise, work from home decreasing time for people to invest in making the food themselves.

Increased internet penetration rate, quick access to smartphones, simplified e-banking systems, improved food-service logistics, and changing lifestyles are some of the prime factors driving the online food delivery market growth. For instance, the Indian food delivery platform, Zomato, has 80 million monthly active users and has set targets of reaching 20 million over the next few years. Hence, an increase in smartphone users and internet penetration is driving growth in online food delivery services. Some of the recent trends in the market studied include real-time order tracking and customized food delivery. Thus, companies are increasing their investments in research and development (R&D) and marketing and expanding their geographical reach to maintain their position in the market. Most of the leading players are following logistics-focused food delivery systems due to the model's ability to help gain scale with limited costs and increased speed.

Online Food Delivery Market Trends

Rising Popularity of Cloud Kitchens

The food delivery market is witnessing a rise in the popularity of cloud kitchens due to many consumers purchasing their food through online platforms. Thus, the increasing number of food orders through cloud kitchens, due to the convenience factor, hectic lifestyles of consumers, and strong internet penetration.

Cloud kitchens have emerged as the popular investment choice for both established and new restaurateurs for opening a food business. Faasos by Rebel Foods, Biryani By Kilo, and Freshmenu are some of the popular cloud kitchen chains operating in this segment. Established restaurant chains are now also opening cloud kitchen outlets instead of opening a dine-in outlets to cater to high food delivery orders. The ease of getting food delivered at a reasonable price and in record time has led to an increase in the number of orders being placed online. Instead of dining out, people prefer to order in. Online food delivery is not only eating into the market share of traditional dine-in restaurants but is also replacing home-cooking. Because of the shift in customer preference and an increased sense of hassle in dining out, the home delivery option has gained momentum and, along with that, has brought a change in the restaurant industry as now food overpowers the dining experience. For instance, the food ordering and delivery app Swiggy launched shared cloud kitchen spaces called Swiggy Access and enabled new as well as existing restaurants to operate delivery-only operations from these kitchen spaces.

North America Dominates the Market

The North American market has a high market share in the global market, mainly due to strong user penetration rates in the United States. It is one of the largest markets for global online food delivery. It currently represents the world's biggest online food delivery market. North America's online food delivery market is currently being driven by several factors. Significant urban population, their busy lifestyles, and increasing penetration of the internet and smartphones are some of the key drivers that have driven the online food delivery market growth in the region. Moreover, the United States' large young population, which constitutes the majority of the consumer base, has further facilitated this growth. Various online food delivery service providers are experimenting with innovative food delivery methods via self-driving cars, drones, and robots, thereby positively influencing the market growth. The high living standards of individuals are continuing to spur the demand for online food delivery packaging services in the region. Some of the major players in North America, including Doordash, Uber Eats, Postmates, GrubHub -Seamless, and Caviar, are adopting strategies for the development of the online food delivery market like new products development, global expansion, acquisitions, and investments.

Online Food Delivery Market Competitor Analysis

The market studied is highly competitive, and some of the leading players offering online food delivery services include Deliveroo, Just Eat, Delivery Hero, Grub Hub, and Uber Eats. The key strategies preferred by companies to strengthen their market dominance include expansion, mergers and acquisitions, and partnerships to achieve consolidation and optimize their offerings. For instance, Swiggy expanded its operations by launching services in 16 new cities in addition to the existing 28 cities in India. Players are increasingly offering technological innovation, order customization, and increasing the number of partnering restaurants to improve their offerings.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Business Model
    • 5.1.1 Logistics-focused Food Delivery System
    • 5.1.2 Order-focused Food Delivery System
    • 5.1.3 Restaurant-specific Food Delivery System
  • 5.2 By Platform Type
    • 5.2.1 Mobile/Tablet Applications
    • 5.2.2 Websites
  • 5.3 Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Spain
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 Germany
      • 5.3.2.4 France
      • 5.3.2.5 Italy
      • 5.3.2.6 Russia
      • 5.3.2.7 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 South America
      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America
    • 5.3.5 Middle-East
      • 5.3.5.1 United Arab Emirates
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East

6 COMPETITIVE LANDSCAPE

  • 6.1 Most Active Companies
  • 6.2 Most Adopted Strategies
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles
    • 6.4.1 Delivery Hero SE
    • 6.4.2 Grab Holdings Inc.
    • 6.4.3 Just Eat Holding Limited
    • 6.4.4 Grubhub Holding Inc.
    • 6.4.5 Uber Technologies Inc.
    • 6.4.6 Deliveroo
    • 6.4.7 Pizza Hut International LLC
    • 6.4.8 Delivery.com
    • 6.4.9 Domino's Pizza Inc.
    • 6.4.10 iFood

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET